Ie ua ay . Y) Vay Innards Innards provides an enjoyable browsing experience, enabling users to find beautiful plants suited to their lifestyle. and environment. Appealing to a wide range of users. Innards is designed tobe playful and engaging, whilst ensuring legibility, intuitive navigation and @ Se a ec ecceS (o) o} {fei dV) Coen ee eames ns Pees eet nae Rt es) ce Oe ee ae accessories. They reached out for creating a few De eee aera ie Problem Currently Indians purchase plants in store and to a lessor, extent online, Poor user experience in-store is attributed to lack of plant care information and logistical difficulties experienced transporting plants home for non car owners. Ironically, while the demand for plants has increased during COVID-19, in-store purchases have deciined due to health concems and social distancing. Online nurseries CCR ene acetate delivery.|Design Methodology Q ot Q act Research Define Ideate rable Research Cosing rare siieoning Campero nes Enpat'y mepana ‘inking outLous Persona Goale Usertow Thinking outLous 2 Narietatautes Usecave Scenarios ProdctsAraaie Red Routes Maret See Product Designer 70% 98 Develope an Fang tars Infmationarrtectre _Aatessing the Varables Deliver Visattanguage Detwerable sree Process Aus [oleerel ora tart (aigBrand Selecting a Brand: Cet Reg ate eed oe eB EW Cae ce cy Pn Ra Reged ee este ee geen eee Ri ce emo brands include 'Cinthol’, ‘Godrej Fair Glow’, 'Godrej No.1’ and ‘Godrej Shikakai' in soaps, ‘Godrej te ae ea ope a eee cece eC Recor World of Godrej Brand Logo ee Oca REE Cue Cae a mae Ce Le ear Raha aeCurrent Market Scenario Godrej is a potentioal brand to launch a plant nursery business online. It isa life style brand founded in 1897 in Mubai. “I have ordered online in the past and it can b disappointing specifically with plants... the “7 product itself might vary hugely so you can get. sent something you are not happy with.” Convenience - Pople want to go and vist the plant snop to experince the variety of pnts bus Education - Customers wants to vit the rursery,vonts the specification ‘abou the plont fom the merchant ‘bout the maintenance, Price spalt customers in tho wor. fits et branded plont shop, customer pretrs to nagotiate with Buying Related Products - ‘Customers do nat know wat they wont they ws to buy snr products whic they so8 when vit Quality Check - Peaple wont to fee! ond eneck tha plonts before buying tem. 19 the heath ofthe plant covid-19 Inthe very recent times, customers prefered to buy onine os they ike to avoid ony contact since then te online areet of nursery is. goingCompetitive Analysis To gain inspiration for my e-commerce website, | began by identifying 2 main comparatives, specifically boutique plant stores in the US, and 3 main direct competitors in the plant retail market in India. The direct competitors | analyzed included Ugaoo, Amazon, and nurseylive. The comparatives were Bloomscape and The Sill. My goal was to compare and identify common features across these sites and potential opportunities. Nursery Dedicated online market a 5 #% myBageecha 2, , beautifulisGreen OY msnpetals Plenslive Website Traffice in leading plant websites £ J > ‘Those vca00 Nursery Market as a Category Flipkart fj 2MAZ0N gH snapdeal é F _ = — Flipkart HB amazon a aTarget audience Segmentation Posibilities of how the app might be used and by which user groups Agriculture is the primary source of livelihood for about 58% of India’s population Rural population (% of total population) in India was reported at 65.07 % in 2020, according to the World Bank collection of development indicators, compiled from officially recognized sources. ps | v7 ~ Defining your market niche, whom you sell to, isthe Second question your marketing plan answers. Your customers may be landscapers or retail plant nurseries that buy wholesale from you, home gardeners who prefer to do most of the work themselves or horneowners who don't have time but want a well-maintained attractive landscape. This latter group is a prime market for your design and installation services + Even if we design the app exclusivly for the above personas, + Abig user group will be from the agricultural sector, the rural population of India. + They will be more inclined towards buying seeds and accessories. + Depending on your locale, you may want to target landscapers who maintain elite properties indoors and outdoors for the wealthy homeowner. Municipalities will purchase large amounts of trees and plants on an annual basis. 1. Therefore our Target Groups are : @® @ Nurseryman Landscape-gardener 2 © Horticulturalists Nature Lover (Common People) PlantsmenUser Flow & Journey A generalized user flow of a user purchasing a plant or pot online was visualized. Product Transaction a © Ratings & Review Product Variety Del & offer pletiorm Exposure section Exploration section User learn about new products and eategores through vorious exposure channels Improving user engogement va exhousive product ‘ond move back on eth in thi section betore they find something worthwhile information, deats ond olor, product variety within the same niche ane product vatsaton and the user in deciding whether they want to purchase the product or not Exploration Section ithe serie doubt they wi revert back to ‘wploration and exposure part o tha journey In the context of buying anne, users tum to ecommerce platforms/opps to check ‘ut whichever proce interest ther, aUse Case Scenarios & Ideation Thinking out Loud 1 Remembering the purchase date and recommending fetilizers and accessories as the plant grows! or may be a feature that recommends byproducts when user enters present plant health or condition Thinking out Loud 2 Thinking out Loud 3 Person sees a plant ona garden/ Nursery Plant business, the organic products friends house but does not know demand increases on particular seasons, need to the name, they can scan the keep that in mind. photo. Thinking out Loud 4 \ types of plants or accessories item he/she/they like, so the app can recommend customized items. Thinking out Loud 5 How can you make your business more profitable? Determine which plants are in the greatest demand and focus on providing enough of them to fulfill your customers’ needs. While onboarding, the user details should include the ocupation of the user for best experience, Thinking out Loud 6 Thinking out Loud 7 Thinking out Loud 8 Which products that Which products that Users prefer interfaces where the competitors sell the competitors sell they can select their next steps are the best selling are the best selling than typing. Therefore more products? products? selection buttons and less input feilds,Define Products and Categories Oe og a ary oar Pr aT ere eke era et Ree eee}| Information Architecture Onboarding Screens See Me hee CULCl RTT tals Breen ls Categoties Breet ao ed a rn rea ue eo eli Order Summary rede rot Pole Cer alco) CeCe iate) sie) a| Wireframes| Style Guide Montserrat o #FF8787 Poppins #42C873 wo #IDGE3B #EFA763 Mulish #101010| UI Kit Item Card Re 356 =m > Buttons oven wowan >is eee Advertisement Cards Cards LLDCS Navigation Bars iori cia pees ania so og sc oo § [eer Textfields search + mi Aces App IconSignup/Login Auser can first sign up in the on-demand plant delivery app. If the user is already registered, he can enter his data. Also use the login using email id or social media account. Create a Green town inyour house with innardsSplash Screen What best describes you? Occupation What Products you What Products you like the most? like the most? ce = Moodboard Done with Selection0800 Home & Explore me Make the home screen as simple as I could, it's the screen where the users will spend of their time at, also | tried to make @ simple navigation bar to contain the necessary elements of the app! Explore based on the search habits and survey after the user registers an account. This section will suggest the user what could inspire them, oe He Watch Our influencers Featured Plants Educating the User Trustnet - Stars & RatingsSearch & Discover In our search section, the products are lined up. You can choose the product of your choice. You can also search for your product in the search bar. The Discover screen has an important category that catches the eye of the target user.Profile Side Drawer Search ScreenProduct Card ‘The user will be able to see his or her orders, tried to make the cart screen minimal and deliver. To decrease the level of stress users. ‘experience when shopping for the latest products,Product Details All details about the plant can be found on this yids awn aan screen including the scientific nomenclature, product 7 images and videos, price, short description, ete. ‘The optimum temperature and humidity, type of plant + indoor or outdoor and plant height help the user to understand the plant comprehensively. SS a mo ad Jode Plant Mini » oe Detailed Summary enn o e ® Checkout Payment Your Order Placed Successfully! A My Orders Order Placed My Orders & Previous Ordereed Arriving by Friday, OB Mor i O cutter dation, O catered © cvceres onan Maren Pom Order Delivered Delivery Day Priorities for the day to inform the user about the order status of the item ordered. Order Tracking ‘An order tracking system is one that tracks goods from the moment the order is placed to when they are physically delivered to the destination location etn Help Trending Today aView plant in your space with AR ‘Super easy and quick way to view plants in your space. Just select a plant and open your camera ‘to visualise the plant in your home, garden or office. This feature uses the Augmented Reality technology that helps you to make an informed decision.CCTs Eeaens book) 08de0 Seasonal Calender Product Launch ‘Appearance of the home screen on the day of the product launch, giving it the most priority. Perea os Seasonal Calender Products eeInstagram Campaign Promotional Post in Instagram are very effective methods of rolling out, upgrade had a real ‘suucces story in instagram campaigns. Billboard Advertisement One of the traditional and effective method to reach the consumers with a sense of brand and power.= G Sens You - for Scrolling!