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    CT Corp

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    Bangday Transformers
    Firdza Radiany of CT Corp gave a presentation on using technology for digital marketing. She discussed how CT Corp has expanded to over 1,000 outlets and gained over 150 million customers and 100 million digital assets. She then covered trends in the Indonesian digital landscape like changing demographics and the rise of startups. Radiany also provided insights into Indonesian digital marketing in 2017 and how marketers can transform digitally through optimizing digital assets, developing e-commerce platforms, and using social media monitoring and analysis. She emphasized key points about maximizing digital assets, the importance of UI/UX and landing pages, the need for an omnichannel approach, controlling customer acquisition costs, and listening to online customers

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    CT Corp

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    Bangday Transformers
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    Firdza Radiany of CT Corp gave a presentation on using technology for digital marketing. She discussed how CT Corp has expanded to over 1,000 outlets and gained over 150 million customers and 100 million digital assets. She then covered trends in the Indonesian digital landscape like changing demographics and the rise of startups. Radiany also provided insights into Indonesian digital marketing in 2017 and how marketers can transform digitally through optimizing digital assets, developing e-commerce platforms, and using social media monitoring and analysis. She emphasized key points about maximizing digital assets, the importance of UI/UX and landing pages, the need for an omnichannel approach, controlling customer acquisition costs, and listening to online customers

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    Strategi CT Corp

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    Firdza Radiany of CT Corp gave a presentation on using technology for digital marketing. She discussed how CT Corp has expanded to over 1,000 outlets and gained over 150 million customers and 100 million digital assets. She then covered trends in the Indonesian digital landscape like changing demographics and the rise of startups. Radiany also provided insights into Indonesian digital marketing in 2017 and how marketers can transform digitally through optimizing digital assets, developing e-commerce platforms, and using social media monitoring and analysis. She emphasized key points about maximizing digital assets, the importance of UI/UX and landing pages, the need for an omnichannel approach, controlling customer acquisition costs, and listening to online customers

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    4 views12 pages

    CT Corp

    Uploaded by

    Bangday Transformers
    Firdza Radiany of CT Corp gave a presentation on using technology for digital marketing. She discussed how CT Corp has expanded to over 1,000 outlets and gained over 150 million customers and 100 million digital assets. She then covered trends in the Indonesian digital landscape like changing demographics and the rise of startups. Radiany also provided insights into Indonesian digital marketing in 2017 and how marketers can transform digitally through optimizing digital assets, developing e-commerce platforms, and using social media monitoring and analysis. She emphasized key points about maximizing digital assets, the importance of UI/UX and landing pages, the need for an omnichannel approach, controlling customer acquisition costs, and listening to online customers

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    © All Rights Reserved
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    of 12

    Using Technology

    for Marketing
    Markplus Conference 2018
    Jakarta, 7 December 2017

    Firdza Radiany
    AVP Digital Marketing
    Synergy Division CT Corp
    08122505366
    firdza.radiany@ctcorpora.com

    1
    2
    +1.000 +40 Million
    Outlet Digital Followers
    +150 Million +100
    Customer Digital Assets

    3
    Apa yang terjadi di Indonesia ?

    1. Bonus
    2. Online
    Demografi
    Indonesia Behavior
    3. Offline 4. Business Model
    Start Up Unicorn
    banyak tutup

    4
    Indonesia Digital
    Marketing Insight 2017

    31.5% Marketers spend 31.5% of their budget on


    Digital Marketing

    IDR 1.9 Average Digital Marketing budget : IDR 1.9


    billion/year
    billion
    55% of Marketers lack Clarity on
    55% how digital marketing drive
    business objective

    Getcraft.com 5
    Transformasi Digital

    1. Synergy (Digital Asset)

    2. e-Commerce

    3. Trans Media Sosial


    6
    1. Synergy Digital Asset

    Manage
    Your
    Digital
    Assets

    7
    Traffic Source

    Direct Referal Seacrh Social Mail Display

    • TVC • Socmed • SEO • FB • Email • Display


    • Radio Ads • SEM • Instagram marketing Ads
    • Billboard • Sponsored • Twitter (GDN)
    • ATM Content • Youtube
    Screen • Influencer
    • Flyer Marketing

    8
    2. e-Commerce

    9
    3. Trans Media Sosial

    Social Media Listening & Social Media Analyst


    Monitoring
    Listening to and seeking to Measuring baseline metrics such
    understand online conversations as number of mentions, retweets,
    about a specific phrase, word, or or projected impressions for a
    brand. Brand equity & Sentiment collection of online conversations
    Analysis. about a specific subject or topic.

    10
    Key Notes

    1. Maximize your Digital Assets

    2. UI/UX is your first Impression, Landing Page is your SalesMan

    3. Digital Marketing isn’t 100% Digital Marketing

    4. Control Your CPA (Cost Per Acquisition)

    5. Listening your Online Customer

    11
    Untuk Indonesia yang Lebih Baik

    Firdza Radiany
    AVP Digital Marketing
    Synergy Division CT Corp
    08122505366
    firdza.radiany@ctcorpora.com

    12 12

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