Parthiban K

02/06, Flat AP Priyam, Lakshmanan Nagar East Main Road,

Jawahar Nagar Post, Peravallur, Chennai– 600082

Mobile: 8056666189 & Email: kpsales6@gmail.com

MANGERIAL ASSIGNMENTS
Sales & Marketing ~ Business Development ~ Business Operations

Sales Professional with over 25 years of strong, decisive executive leadership in well-known
organisations. Extensive background in complex and challenging environments with proven ability to
represent the company with Customers and Channel Partners. Drive new business through streamlining
Channel Networks, implementing product promotions etc.
Excellent people management skills that have been honed.
Business Skills:

Skilled in Distribution Network Expansion/ Achieving Target/Marketing,

Key Account Management

BTL and Brand Building Exercised

Customer Support Operations, Channel Management, New Market Development

Product Promotions, Training, People management

Management Skills:

1 Excellence in Analysis and Problem Solving

2 Sound Judgement and Decision Making Skills
3 Achievement oriented Team Builder and Leader
4 Persuasive Communicator

Areas of Expertise

Channel Management

1 Enabling business growth by developing and managing a network of Channel Partners across
assigned territories for deeper market penetration & reach.
2 Monitoring Distribution networks to ensure ready availability of the product at all times.

Key Account Management

3 Initiating and developing relationships with key decision makers in Corporate for business
development.
Product Promotions / Launches

4 Providing direction to execute promotions/launches in sync with local characteristics.

5 Ensuring maximum brand visibility and capture optimum market shares.

Retail Operations

6 Handle retail operations inclusive of trade segmentation, account management, communication

through merchandising programs, as well as pricing and trade terms management.
7 Manage merchandising functions as per standards and best practices and promotional tools.
10Appoint and manage distributors, set up distribution systems assigned area wide. Analyze various
routes to develop distribution infrastructure.
11Oversee Category Management including shelf space management, merchandising strategies,
inventory management, margin analysis & contributions.
Team Management

10 Leading, mentoring & monitoring the performance of the team to ensure efficiency in business
operations, meeting of individual & group targets. Motivate teams in optimising their contribution
levels.

Career Highlights

Current Organisation

Condor Footwear India Ltd- Surat,

Since 08th September’2020 Onwards

Role: Regional Sales Manager – Tamilnadu+Andaman

Responsibility: To Ensure Territory Growth through Available Resources by Distribution Expansion,

Have Increased 5 Distributors to 21 Distributors and increased Sale Value of less than one Crore to
2.00 Crore average Per Month irrespective of Corona Pandemic through Distribution Expansion

Campus Active wear Pvt Ltd-Delhi- Campus Shoes & Sandals

Since 8th Jan’20 to till 07th Sep-2020

Role: Regional Sales Manager- Tamilnadu & Karnataka

Responsibility: to Ensure Distribution Expansion – Where appointed 4 Distributor Jan’20 March’20 and
there on Lock down Imposed till Sep’20,
Relaxo Footwears Ltd- Delhi,

Role: Dy Manager –Sales & Marketing

Since Oct’2016 to 7th Jan’2020

Responsible for Tamilnadu & Pondicherry Sales & Marketing such as BTL activities and State’s AOP
Budget achievement by maintaining min 30% Growth Division wise/Category Wise

Stream lined Channel Distribution network by addressed issues and resolved to restart as well
Uncovered Towns taped by existing as well new market coverage,

Increased range selling were Volume as well value increased 35% from second month onwards by
quickly understanding product as well market

3 Appraisals Consistently 5* Rated which is Highest

Ruchi Soya Industries Ltd (CBD-Nutrela Soya Chunks, Sunflower Oil & Mustard OIL

Role: Sr. ASM- Tamilnadu + Andaman & Nicobar Island

Since April 2014 to Oct’2016

Increased Coverage by appointed 15 Distributors in Chennai and another 30 in ROTN where business
improved consistently,

Increased Business Double Fold Business from Andaman & Nicobar Islands by Market at a Least a Week
once in Quarterly Basis and also appointed 2 additional Distributors in North Andaman

KLF Nirmal Industries Ltd- Edible Coconut Oil

Since August 2011 to March’14

Have beaked barriers in incremental business last 10 years from 12 tons Avg to 40 Tons Average since
September 2012 onwards and we could able to Increase to 125 Tons average by FY 2013-14.

Since March’10 – July’ 2011

Relaxo Footwears Ltd ( Relaxo, Sparx ,Flite& Hawaii Brand Footwear)

Dy. Manager-Sales (South)

Responsible for Hawaii & Flite Division-South to ensure 30% minimum growth as well Town wise,
Distributor Wise and State Wise

Tamilnadu & AP started performing significantly by appointing new Distributors through Distribution
expansion in South

Pidilite Industries Ltd- Fevicol

Since March 2006 to Feb 2010

Asst Manager- Corporate Sales

Since I Joined in Chennai, I have appointed 3 exclusive Distributors for Corporate Sales in Tamilnadu
during the first month itself we got entry in Corporate Sales by perfect plan and execution.

 Distinguished efforts towards handling of Institutional Sales in the Corporate Sector across Districts
of Chennai / Tamilnadu.
 Managed Sales, Business Development, Channel Management, Operations across Tamil Nadu,
Pondicherry and Kerala.
 Handled Key Accounts like Super Markets Month Wise (Chain, Stand Alone), Hyper Markets.
 Responsible for achieving targets on Corporate and Modern Trade through TSI’s (Super, Hyper
Market).
 Improved the average business from Rs. 00 lakhs to Rs. 6.00 lakhs.
 Improved the Spenser’s Daily Business from Rs.0.00 lakhs to Rs.0.95 lakhs per month.
 For the first time got entry into major Corporates:
Few Corporate business and cross promos are given below

 Orchid Pharma, Chennai Rs.17.45 lacks – For Chikkers, Zorrik

 Triton Pharma, Chennai Rs.12.05 lacks – For Chikkers
 GrandixPharma, Chennai Rs.12.85 lacks - ForMotomax, Chikkers
 GrandixPharma, Chennai Rs.5.24 lacks - For Ranipal
 Dabur Foods, Chennai Rs.1.80 lacks - For Rangeela
 NIFT, Chennai Rs.1.50 lacks - For Hobby Idea
 GrandixPharma Chennai Rs.10.40 lacks - For Candle Making
 Indian Furniture Chennai Rs. 4.00 lacks - For Fevicol MR
 Club Mahindra Rs. 1.25 lacks - For Hobby Idea
 Apex Laboratories Ltd Rs.11.45 lacs - For Moto Max Car Care
 Conducted Workshop/Product Demonstration at National Institute of Fashion Technology attended
by 250 Participants.
Conducted Workshop/Product Demonstration at Club Mahindra Lake View Resort at Munnar Kerala
for their members and their children during Diwali - 06.

 Handled Institutions like Spencer’s Daily (Formerly Food World), Apollo Pharmacy (New Store)
Health & Glow, Trinethra Super Retail Ltd,Food World, Pantaloons Retail (India) Ltd (Big Bazaar),
Reliance Fresh, Nilgiris, Grace Super Market, Margin Free Super Market and Kannan Super
Market(Coimbatore Erode, Tirupur),
 Handled Schools like Church Park Presentation Convent, Le Chatelaine Residential School, Good
Shepherd Matrix Higher School, P.S. Senior Secondary School, and St Johns Matrix Higher Secondary
School.

TTK HEALTH CARE LIMITED Jun’2003 – Feb’2006

Sales Officer
 Drove initiatives for Stockiest Management, Institution Sales across Chennai across Kanchipuram,
Tiruvallur District, Chengai M.G.R Districts, Tindivanam and Gingee.

Instrumental in conducting the Display Contest in Chennai City for Woodward’s Gripe Water in 2004
and Awarded # 1 Performer for the year.

Recipient of Best Performance Award for achieving Target, Growth, Rate Stabilization on
Woodward’s Gripe Water.

Received Performance Award for Outstanding Performance for the period April-July 2005.

BAYER (INDIA) LTD., CHENNAI Jul’2001- May’2003

Sales Officer

Awarded All India # 4 (Rank) Sales Officers for achieving 114% of the Primary Target and 116% of
the Secondary Target for the Period Jan’02 – June’02.

Significantly increased width and depth in Distribution in my assigned Territory.

Pivotal in New Product Launch of Bay Fresh Room Freshener, Bay Fresh Car Freshener, FIK Water
based aerosol (First in Product in India).

Conducted in Shop Campaign in selected/A/C Super Markets.

Sales promotions organized and executed include In shop Activities, Door Canvassing, Workshops,
Road Shows, Enhancing product visibilities, Tell & Sell Activities

RASNA LTD, CHENNAI May’1997 – Jun’2001

Territory Sales In-charge

Significantly achieved 115% of the month target by first month itself for which received Appreciation
Letter from the M.D. and Cash reward of Rs.7500.

Performed Consistently Since Joined and have promoted with Confirmation in 6 Months’ as Sales
Representative from Relieving Sales Representative and in due course of time been Promoted as
Territory Sales In charge (TSI) due to consistent Growth given in my assigned Territory

Education: M B A

Personal Vitae

Date of Birth : 5th March, 1974

Languages Known : Tamil and English

Marital Status : Married