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 THE

JOURNEY
BOOK
How to make your city a National Park City
VERSION 1.1 – AUGUST 2022

National Park City Journey Book 1


CONTENTS INTRODUCTION 3 10 STEPS TO JOIN
THE FAMILY
1 /  Do some research 12
WELCOME 4 2 /  Register your campaign 14
3 /  Explore the potential 16
4 /  Start to create your story 18
WHAT IS A NATIONAL 5 5  /  Draft proposals, including 16
PARK CITY? your Charter
6 /  Make your case, grow your 20
community and secure support
OUR SHARED PURPOSE 6 7 /  Develop your capacity 23
8 /  Submit your portfolio application 25
9 /  Agree to the National Park City 27
WHY JOIN? 7 Family’s commitments 31
10 / Confirm, celebrate and launch 33

GETTING SUPPORT 8
TERMINOLOGY 35

OUR PARTNERS 36

THANK YOU 37

Photo
Luke Massey
London

National Park City Journey Book 2


INTRODUCTION
Photo
Luke Massey
London

Over the past 10 years we have come together as


communities in London, Adelaide and across the
world to activate our quest to become National Park
Cities – sharing curiosity, building relationships,
exploring ideas and taking action together.

Asking the simple question, Park Cities around the world? by community, relationship
“What if our city was a National by relationship.
Park City? encouraged us to To create this journey book,
imagine alternative futures for our we have drawn from the rich and This journey book illustrates
city and beyond. It also invited us diverse experience of colleagues what makes building a National
to ask, and keep asking, other from over 50 countries. These Park City unique and different in
“What if?” questions, including: people helped shape the Universal how it is conceived, explored and
Charter for National Park Cities co-created. It’s a journey that
– W hat if we all had a better which aims to provide a common invites us to join together to
relationship with nature? purpose and was launched in July explore, eager to hear ideas and
– W hat if we all had access to high 2019. In 2020, we tested the harness the diverse talents and
quality green space? National Park Cities proposition, abilities of everyone to respond
– W hat if our streets were 10 the foundation from which this to challenges. The journey to
times greener? map of the common journey has becoming a National Park City
– W hat if there was more outdoor evolved. In this time, we have had encourages us to embrace
learning in schools? confirmation from across the globe, opportunities to create better cities
– W hat if we walked more? through the international networks for people and nature today and
– W hat if there was less pollution? of our partners in World Urban for the future. It’s a journey of
– W hat if there were more birds Parks and Salzburg Global Seminar, hope grounded in collective action.
in our cities? that the National Park City is
an idea whose time has come. There is not one way to be a
We continue to ask “What if” National Park City, but the steps
today as part of our mantra and Never has the National Park outlined in this journey book
culture. At a time of health, climate, City Family been more important. provide a common path to our
ecological and social crises, the The pandemic has shown us the collective hopes for future cities.
National Park City vision provides resonance of the National Park
hope, a way to act together and City vision with the basic needs By creating an international family
a positive story we can create of communities at a time of crisis. of families, we can remain
for ourselves. It has highlighted the innate need energised, learn, grow and support
to connect with, and restore, the each other through our diversity.
We are excited for this journey natural world for our health, and We will bring a kindred spirit of
book to be shared and are delighted the demand for healthy cities. curiosity, exploration and action
you are joining our National Park Communities have come together to our shared purpose of greener,
City journey. Just like the London to build campaigns. There is a real healthier, wilder, fairer and more
and Adelaide National Park Cities, eagerness, from across continents, resilient cities. Our family of
and emerging National Park Cities to get moving on the collective National Park Cities has the
around the world, this journey National Park City journey. This potential to transform. Its impact
book is a work in progress. is a journey of hope for the health is in all our hands.
At its heart is an important of climate, nature and ourselves in Dan Raven-Ellison, Founder
question and ambition: what if we the places where we live and work. London National Park City &
had a strong, large, collaborative This world family is in the making, Alison Barnes, Founding Trustee,
and supportive family of National evolving idea by idea, community National Park City Foundation

National Park City Journey Book 3


WELCOME Welcome to our guide to joining the Becoming a National Park City is Following these steps and adapting
a journey and this “journey book” them to your local situation, hopes
National Park City Family – a growing will tell you much of what you need and needs will help you get ready
to know. to submit an application to officially
network of people striving to make our join the National Park City Family,
There are 10 steps that we recommend
cities greener, healthier and fairer, all you take. Each recommendation is
and for your city to become an
established National Park City.
across the world. based on our experience of making
London the world’s first National This journey book is a living
Park City, as well as collaborating document. As we learn, we’ll
with National Park City thinkers, update it with examples, stories and
influencers and leaders from around evidence from friends and colleagues
the world. in emerging and established
National Park Cities.

Glasgow, Scotland
Newcastle, England
Chester, England
Belfast, Northern Ireland London, England
Galway, Ireland
Cardiff, Wales Berlin, Germany Kazan, Russia
Calgary, Canada Swansea, Wales
Southampton, England Breda, The Netherlands
Van Gogh National Park, The Netherlands

Sacramento, USA Tirana, Albania Seoul, South Korea


Washington DC, USA
San Fransisco, USA Tokyo, Japan
Louisville, USA
Marrakech, Morocco Thimphu, Bhutan
Liuzhou, China
Chang Mai, Thailand

Manila, Philippines
Mysore, India
Addis Abada, Ethipia
Kumasi, Ghana
Bogotá, Colombia
Nairobi, Kenya
SHOULD YOUR CITY
BE ON OUR MAP? Kigali, Rwanda
Email us to let us know:
hello@nationalparkcity.org

KEY Rio, Brazil

ESTABLISHED
NATIONAL PARK
CITIES Cape Town, South Africa
Adelaide, Australia
NATIONAL PARK
CITY ACTIVITY Waiariki Park Region,
Buenos Aires, Argentina
New Zealand
WHAT IF?

National Park City Journey Book 4


WHAT IS
What if Tokyo was a
National Park City?

Photo

A NATIONAL
Yuhei Nakajima,
Tokyo

PARK CITY?
National Parks are defined differently around
the world. They are special places where we
have a better relationship with nature, culture
and heritage and can enjoy and develop ourselves.
Combining the long-term and large-scale vision
of National Parks with cities has the potential
to shift our collective understanding of what
and who a city is for. National Park Cities are
not National Parks. But they are inspired by them.

ABOUT THE NATIONAL WHY WE ARE HERE


PARK CITY FOUNDATION
The National Park City Foundation With the majority of the world’s A National Park City is a place,
is the charity behind National Park population now living in urban a vision and a city-wide community
Cities. London became the first areas, the eyes of the world are on that is acting together to make life
of these in summer 2019, with cities. National Park Cities are a better for people, places and nature.
Adelaide becoming the second way to rethink cities, their futures A defining feature is the widespread
in 2021. Having successfully and how we inhabit them. They will commitment to act so people,
campaigned to secure London and improve the health of their citizens culture and nature work together
Adelaide’s National Park City status, and play their part in stabilising our to provide a better foundation for life
the Foundation wants to bring the common climate, and restoring the and so we can enjoy ourselves too.
idea of National Park Cities to life all natural world.Our aim is for there It is long-term, large-scale, hyper-
around the world. to be at least 25 National Park Cities local, personal and intergenerational.
by 2025. We are pleased to work Everyone in a National Park City
towards this aim with World has the potential to contribute
Urban Parks and Salzburg and benefit every day.
Global Seminar, as well as other
international partners. Any urban area or region can apply
to join the National Park City
To find out more, please visit Family. But only cities can achieve
www.nationalparkcity.org National Park City status.

National Park City Journey Book 5


OUR SHARED THE UNIVERSAL
PURPOSE CHARTER
Our Universal Charter for National Park Cities FOR NATIONAL
sets out the purpose, vision, spirit and goals of the
National Park City movement. It was co-created PARK CITIES
by people from 50 countries around the world.
Our vision is to make cities where people, A National Park City is a shared vision
places and nature are better connected. and journey for a better life. Everyone
in a National Park City is able to benefit
Let’s make National Park Cities that are
and contribute everyday.
rich with nature and where everyone benefits
from exploring, playing and learning outdoors. It is a large-scale and long-term vision
Cities where we all enjoy high quality public that is achievable through many actions.
and green spaces, where the air is clean to Much is already happening but by working,
breathe and it’s a pleasure to swim in their learning, sharing and acting together,
waters. Together we can make cities greener, across communities and governments,
healthier, fairer and more harmonious places we can achieve even more.
to live. Why not?

We’re working together for better:

LIVES, HEALTH AND WELLBEING LOCALLY GROWN FOOD AND


RESPONSIBLE CONSUMPTION
RELATIONSHIPS WITH NATURE
& WITH EACH OTHER DECISIONS, SHARING, LEARNING
AND WORKING TOGETHER
WILDLIFE, TREES AND FLOWERS
TIME OUTDOORS, CULTURE,
PLACES, HABITATS, AIR, WATER, ART, PLAYING, WALKING,
SEA AND LAND CYCLING & EATING

This charter confirms that we collectively share the ambition, responsibility


and power to deliver these things and more.

WHAT IS A NATIONAL PARK CITY?


It’s a place, a vision and a city-wide community We hope that there will be a strong National
that is acting together to make life better for Park City Family that works together to fulfil
people, wildlife and nature. A defining feature the aspirations of this Universal Charter.
is the widespread commitment to act so people,
The National Park City Foundation will work
culture and nature work together to provide
with others to publish a regular State of the
a better foundation for life.
National Park Cities report to highlight actions
It is a timely cultural choice, a commitment to and progress being made to support the
a sense of place and way of life that sustains National Park City vision internationally.
people and nature in cities and beyond.
By signing this document I/we show our
People and cities around the world can draw support for the vision of National Park Cities
from the goals, principles and aspirations of and pledge to help make them a success.
Photo this Universal Charter for National Park Cities.
Presidio Trust,
National Park City Journey Book San Francisco 6
WHY JOIN
Photo
Luke Massey
London

THE NATIONAL
PARK CITY
FAMILY?

BENEFITS YOUR CITY THE ASSESSMENT


Benefits to being part of the Becoming an internationally Your application and portfolio
National Park City Family. recognised National Park City will need to be of the same high
These include: will help your city to: quality whether you want your city
–Sharing learning, practices, ideas –Create a shared identity, purpose to be part of the Family, or achieve
and resources with people in other and way of organising full internationally recognised
urban areas –Inspire people with a vision National Park City status.
–Joining collaborative campaigns influenced by our National Park
We’ll need to see that your urban
and projects City aims and values
–Growing your personal and –Add a new layer of possibility, landscape:
professional network of friends ambition and ideas –Meets each of the National Park
and colleagues –Disrupt harmful structures, systems City criteria (see page 30)
–Influencing the National Park and activities –Has completed all 10 steps
City movement. –Nurture a way of thinking that (see page 10).
is local, large scale, long term
and holistic Any urban area or region can
–Use shared National Park City apply to join the National Park
vocabulary that helps to create City Family. But only cities can
common understanding between achieve National Park City status.
people with different interests Either way, you will follow
and backgrounds. the same process.

National Park City Journey Book 7


GETTING
What if Johannesburg
was a National Park City?

Photo

SUPPORT
City of Johannesburg
Metropolitan Municipality

We hope you find your National Park City


journey rewarding, enjoyable and challenging.
Your commitment, determination, creativity
and openness to learn and collaborate will be
key to your success. Please let us know you
are interested in your urban area joining the
National Park City Family by signing up at
nationalparkcity.org/apply. That way we can
keep you in the loop with future opportunities.

Our team and growing National CLUSTERS If you have questions or are
Park City Family want to help you as Emerging National Park Cities looking for other advice on
much as possible. We’ve set up a peer with shared interests are forming becoming a National Park City
network that is rapidly becoming a clusters. These clusters will or joining the National Park City
powerful way for us to work together. increasingly provide important Family, please use our resources
peer support. You will be invited at www.nationalparkcity.org/journey
MONTHLY MEETINGS to join clusters at our monthly and peer network, wherever
We hold meetings via Zoom on the possible.
meetings.
first Thursday of every month for
If you have any questions, try our:
people on their National Park City BESPOKE SEMINARS – Frequently asked questions page on
journey The aim is to share ideas, AND WORKSHOPS our website
network and collaborate. For now, Would you like a bespoke seminar – Forum to search for answers to
these are only held in English. Visit or workshop on a specific aspect of questions and connect with others
www.nationalparkcity.org/contact the application process? Email us – Monthly Zoom meetings
to sign up. on hello@nationalparkcity.org and – Group email to connect with people
we’ll do what we can to help. from other cities and campaigns,
WORKSHOPS after you’ve registered
We will run collaborative NEED SUPPORT?
workshops that focus on the Please remember, we only have For more information, please visit:
different steps and things you a small staff and volunteer team www.nationalparkcity.org/journey
need to do to become a National working on this project. In the the
Park City or become part of the meantime our growing community
National Park City Family. Visit of volunteers and campaigners will
www.nationalparkcity.org/contact help wherever they can. Many are
to sign up. highly experienced professionals
working to launch their own
National Park City.

National Park City Journey Book 8


10 STEPS
TO JOIN THE
NATIONAL PARK
CITY FAMILY

National Park City Journey Book 9


What if San Francisco
was a National Park City?

Photo
Presidio Trust, San Francisco

There are 10 steps you’ll need to


take for your urban area to join
the National Park City Family,
or for your city to become an
official National Park City

1 6
DO SOME MAKE YOUR CASE,
RESEARCH GROW YOUR COMMUNITY
AND SECURE SUPPORT

2
REGISTER YOUR 7
CAMPAIGN DEVELOP YOUR
CAPACITY

3
EXPLORE THE POTENTIAL 8
OF BEING A NATIONAL SUBMIT YOUR
PARK CITY PORTFOLIO
APPLICATION

4
START TO CREATE YOUR 9
NATIONAL PARK CITY’S AGREE TO THE NATIONAL
STORY PARK CITY FAMILY’S
COMMITMENTS

5
DRAFT PROPOSALS, 10
INCLUDING YOUR CONFIRM, CELEBRATE
NATIONAL PARK CITY AND LAUNCH
CHARTER

National Park City Journey Book 10


TAKING THESE STEPS What if Adelaide
was a National
WILL HELP YOU TO: Park City?
– Grow a community that will deliver At the heart of this work you If necessary, the National Park
Photo
on your hopes and objectives will need to create a portfolio City Foundation will work with Green Adelaide
– Make your urban area greener, of evidence. Developing this you to secure funding to cover
healthier wilder and fairer portfolio should be a creative costs.
– R aise awareness of your vision and collaborative process that
– Gain consent from people in will help to structure your efforts. There’s more information
your city and build a mandate about costs at
for your ambitions We currently charge a fee for www.nationalparkcity.org/journey.
– Prepare and strengthen your efforts the application process to cover
– Collect the evidence you need to our costs. This includes the desk
create your portfolio and support and peer review and the peer visit,
your application. as well as administration costs.
Travel expenses make up a big part
of this, so the final fee will depend
on where your city is.

National Park City Journey Book 11


1
DO SOME
RESEARCH
Take some time to find out more about the
National Park City movement. It’s important that
you have a good understanding of our shared
aims and values.

Start by reading our Universal Charter for


National Park Cities. The Universal Charter for
National Park Cities sets out a unifying ambition
and shared set of goals for the National Park
Cities movement. The document was co-created
by people from over 50 countries during a
year-long process and will continue to evolve
in the future. It’s at the heart of our movement.

We also recommend looking at the background material


we’ve listed at www.nationalparkcity.org/journey.
Once you have some understanding of the National Park City
idea, it’s time to ask people in your city for their opinions.

 rtwork
A
Patricia Reyes,
Manila
National Park City Journey Book 12
“From the very start of our campaign
FIND OUT we organised lots of small gatherings
WHAT to ask people ‘What if we made London
PEOPLE a National Park City?’. What might
THINK OF the benefits be? What difference could
it make? How might it work? These
THE IDEA were often attended by just a few people –
but those quality conversations and
relationships were vital to our success.”
Dan Raven-Ellison
London National Park City

Before going any further, ask some It’s important to have people from Only register and move your
people what they think about the a range of places, backgrounds and campaign forward if people you
National Park City idea. Start simply interest groups attend your first speak to are generally supportive
asking some friends, family and meeting. The more diverse the about exploring and developing the
colleagues. Can they imagine your gathering, the more you’ll learn. idea further. They don’t have to be
urban area joining the National Park You may need to organise more completely convinced at this stage,
City Family or becoming an official than one meeting in different areas and may have lots of questions, but
National Park City? What do they and settings to achieve this. you should feel there is a positive
think the benefits will be? feeling and enthusiasm towards
When it comes to taking the the idea.
Come along to one of our next step and registering your
regular National Park City online campaign, you’ll need to have the Do not be put off by individuals
meetings to find out more about support of 200 people from across or groups that raise legitimate
the movement, meet people from your urban area. Each of these concerns or questions, but make
other cities and ask questions. people will need to have signed sure you both take note of doubts
All future events are listed at up to your initiative. Gatherings and reflect on them.
www.nationalparkcity.org/contact. can be a useful way to meet new
people, build relationships and
When you’re feeling comfortable recruit those supporters.
and confident, we strongly
recommend you hold a public
workshop, forum or other sessions
Photo
to explore the idea with more City of Johannesburg
people in your urban area. Metropolitan
Municipality
National Park City Journey Book 13
2
REGISTER
YOUR
CAMPAIGN
So, you’ve decided you want to join the National
Park City Family. You won’t be alone. We’re here
to support you and there’s a community of people
working together with the same ambition in other
urban areas who want to collaborate with you too.
First, you’ll need to register your campaign.

 rtwork
A
Yuhei Nakajima
Tokyo
National Park City Journey Book 14
Anyone can register and lead a TO REGISTER Once you’re registered, your
campaign for their urban area to join campaign and urban area will
YOUR CAMPAIGN:
the National Park City Family or become an Emerging Member
become a recognised National Park of the National Park City Family.
1. Collect the names of 200 people
City. You could be an individual or You’ll become an Established
who support your National Park
group. You don’t need to have any Member or recognised as a National
City initiative
special experience or expertise and Park City once you’ve been through
2. Ask the 200 people to sign the
can come from any background. the full application process,
Universal Charter for National
submitted a portfolio of evidence
Park Cities
To formally register you’ll need and your application has been
3. Complete the short registration
to find at least 200 people in your approved.
form at nationalparkcity.org/apply
urban area that agree it has the
potential to become a successful
member of the National Park City
Family. These people should have
a wide range of backgrounds and
interests, and come from many
different places in your urban
area. This will demonstrate your
commitment to the process, help
you explore if the idea will be well
received in your area and tell us
Photo something about the nature of your
Clive Furler, urban area.
Adelaide
National Park City Journey Book 15
3
EXPLORE
THE
POTENTIAL
Next, it’s time to start work on recruiting
support to grow your community, taking action
and collecting the evidence you’ll need for your
portfolio and application.

This is the beginning of a rewarding and ongoing


journey that will become part of your urban area’s
future. Even when your National Park City is
established, your exploration and understanding
will evolve, develop and deepen.

 rtwork
A
Sylvia Gomez,
Bogota
National Park City Journey Book 16
In your application portfolio,
we’ll want to see that you’ve
– Conduct a survey, consultation or
other research on people’s opinions.
ethnicities, ages, genders,
sexual orientations and religions. “Diversity and inclusion must be at the very
heart of a National Park City, as it needs to
explored these questions, within – Hold a gathering for people to come Make sure your team, speakers,
your campaign group and with together to discuss and develop champions, survey respondents and
people across your urban area. thinking, ideas and projects. contributors represent the diversity
Doing this will help improve your
understanding, involve more
– Organise an exhibition.
– Create films, podcasts or written
of people in your city and actively
challenge structural norms that
create a culture of belonging for all its citizens,
people and as a result, strengthen
your National Park City thinking,
stories about people, projects and
places in your urban area or your
lead to the exclusion of individuals
and groups.
ensuring that the movement is representative
arguments and activities. National Park City’s journey.
– Make a map of your urban area to It is likely that many groups of of all demographics of any given city. Belonging
people will not hear about your
KEEP QUESTIONING
– W hat is a National Park City?
help people see opportunities to enjoy
it or make it better. events, think they are for them or
even feel welcome. It’s important
happens when we can all recognise, celebrate,
– W hat if my urban area was a
National Park City or a member INVOLVE PEOPLE to proactively work to overcome
those barriers. This is something
and value our differences as a group, so that the
of the Family? FROM ACROSS
– W hat difference would it make?
– W hat would the benefits be?
YOUR COMMUNITY
we’ll be actively looking for in your
portfolio application.
collective ‘we’ expands to include peoples of
If you want your National Park
– W hat would the costs be?
– W ho would it be good for?
City to flourish, you’ll need regular
input from a wide range of people
A great thing about the National
Park City approach is that it attracts
all identities. When people are able to feel like
– W ho would support the idea?
– W hat has my urban area already
and groups. people with different interests.
This is true for personal interests
they belong somewhere, they want to stay there,
done that could help in our
application?
One of the beautiful things about
the National Park City idea is that
(for example, gardening, running
and art), societal benefits (such as
grow there, and find more people like them to
everyone who lives in your urban
– W ho would not like the idea?
– How could it be made effective? area is included in some way.
Everyone will have the potential to
health, education, productivity and
the economy) and economic sectors work with. This circle of belonging is essential
– How would it work in practice?
– W hat could it achieve? benefit and contribute to it every
day, even if they are not aware of it.
(including travel, health, tourism
and corporate responsibility). to expanding the reach and impact of all our
RECOMMENDED LEGWORK
These are some other things you
This could be as simple as taking
someone on a walk or allowing
DIVERSITY work going forward, and it is key to making cities
Make sure diversity
can do as part of your exploration: plants to flourish in a garden. Your
challenge is to make them aware of is central to your work:
– Value and celebrate your urban
across the world greener, healthier and wilder.”
– Physically explore your city taking this, and inspire and support them
photos of challenges, opportunities, to be positive beneficiaries – and area’s diverse people, places,
projects and anything you think is hopefully contributors. ecologies and cultures.
relevant to your mission. – Organise meetings in different parts Floree Zama-Neagra
– Research what’s already been done, It’s really important that you
involve a diverse range of people as
of your urban area.
– Make sure minority voices are
Volunteer Ranger Coordinator for the London National Park City
and is being done, to make your
city greener, healthier and better for early as possible in your campaign represented and heard.
nature. – ideally from your first meeting. – Check that any panels or events
– Remember that landscapes, This will make your National Park you organise are gender neutral and
including cities, are places that City more resilient, effective and diverse.
are made-up of the action and equitable, and will help you bring – Monitor consultations or surveys
interaction of natural, cultural, on board more people and places. to make sure you’re hearing from
social, built and perceptual elements. people with different interests and
Try to proactively include and priorities.
– Meet people from different places create opportunities for people
and communities to ask them what – Make sure your teams include people
from different geographies, from different backgrounds.
they think of the idea.

Photo
Luke Massey
London
National Park City Journey Book 17
4

START
TO CREATE
YOUR CITY’S
STORY
Creating and sharing stories is an important
part of any successful National Park City.

Stories have the power to shape how we think and feel. They influence
our identities and the decisions we make. We write, tell and pass on
stories and can create them through the things that we do.
In your application, we’ll want to see that you’ve created a story that
describes the history of your urban area, the challenges it faces and
your ambitions for the future. You might want to use this story across
your campaign communications.

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A
Beth Driscoll,
Newcatlse
National Park City Journey Book 18
“In London our presence online has
always been critical to our success.
We’ve always had a website that
communicates our ideas and inspires
people to get involved. This has been
supported by a positive social media
presence, without which I’ve no doubt
we would not have gained enough
traction. The London National Park City
is also growing a wiki as a collaborative
space where anyone can contribute
to the National Park City’s story.”
Paul de Zylva, Chair of the
National Park City Foundation

STORYTELLING IT’S ALL IN THE DETAILS


When creating your story When thinking about creating
you’ll need to: and sharing your National Park
City’s stories it’s worth reflecting
– Research the projects, policies and on a number of things:
plans that will influence and shape
your National Park City – Take time to understand relevant
– Build a website for your campaign aspects of your urban area’s past,
and have plans to update it present and future
– Start telling your story and making – Actively do things that create
your case on social media stories that either you or others can
– Start telling your story and making tell. As an example, the Galway
your case in the media National Park City initiative has
– Train volunteers to help tell your launched a National Park City
National Park City story Champions project. Not only does
– Make films, podcasts and art to the existence of this effort create a
share stories or have other creative story that can be told, but the things
ways to do so it does and the people involved all
– Gather stories from different create stories too
perspectives that are written or – T hink carefully about the stories
spoken by others you can share that will support
– Inspire stories about what your your National Park City
National Park City might be like in – Consider who would be best to tell
the future. a story to which audience
– Accept that you won’t be able to
tell all aspects of your urban area’s
story – pick the most compelling
ones
– Visit national parks, cities and
Photo other potential National Park
Green Adelaide, Cities for ideas.
Adelaide
National Park City Journey Book 19
5
DRAFT
PROPOSALS
& YOUR
NATIONAL
PARK CITY
CHARTER
To gain support for your National Park City, from
the public, organisations, politicians and any
relevant authorities, you’ll need to put together
some proposals. Writing proposals is a good way
to help you formulate your ideas and collaborate
with others. They’re an opportunity to share,
consult on, test and improve your thinking.

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A
Diana Weisner,
Bogota
National Park City Journey Book 20
3 TYPES OF
PROPOSALS
EXPERIMENTAL FULL PUBLIC PROPOSAL – Demonstrate that your urban area
has policies in place that are in line
PROPOSALS This proposal needs to inspire
people and include enough detail with the National Park City vision,
You’re likely to start by making
to persuade them to support your and that any that are counter
informal and experimental
idea. Write in plain English and to it are being challenged
proposals about your National Park
make sure it’s easy for anyone to – Explain how your National
City. Many of these will simply be
understand. Include your draft Park City will be governed
conversations with others, asking
National Park City’s Charter for and resourced.
them what they think of the idea.
These will become more formal as people to sign up to. You’ll need
you move on to holding meetings, to keep listening to the people WHAT’S THE DIFFERENCE
forums or gatherings to ask people you engage with, so consult on BETWEEN A VISION,
for their opinions. This thinking this proposal too. However, this PROPOSAL AND CHARTER?
and learning will contribute document should be your main Your vision is what you want to
towards your initial written statement of intent which you’ll use achieve. It is what you want the
proposal. to secure your National Park City’s world to look like in the future.
mandate - the consent, agreement Inspired by the University Charter
INITIAL WRITTEN and authority you need in order for National Park Cities, your
PROPOSAL to turn your Emerging National Charter includes your vision but
Your initial proposal should be a Park City into an Established also sets out your goals. People
short document that sets out your National Park City that is officially should be able to sign-up to support
ambition for your city to become recognised in your locality. your Charter. Your full public
a National Park City. Use this to proposal tells people what you
Your full public proposal will form plan to do and why. Your vision
capture people’s imaginations
part of your application to become and Charter will be important parts
and encourage them to respond
a National Park City or a member of this document.
to a public consultation. This
of the National Park City Family.
consultation should be carried out
both online and in person. You can It should:
then use the findings to develop – Be inspiring, convincing
your thinking, build support and and easy to read
create a full proposal. – Include ambitions and goals that
have been agreed by consensus from
A public consultation does not
your community
have to be complicated. It can be
– Demonstrate how your urban area
as simple as asking people to read
includes all of the National Park
your proposal and then filling in
City elements
an online questionnaire to provide
– Champions individuals and
feedback on it.
organisations that are already doing
You might ask people: things that will make your National
– If they support your aims Park City successful
– T hings they would like the National –Show that your urban area has
Park City to achieve projects that, if replicated, could
– If they think becoming a National make your city greener, healthier
Park City would improve your city and a better place for nature to
and if so, how thrive and people to live
– For suggestions on how the proposal – Demonstrate that your urban area
can be improved has places and projects that you
– If they think your local or national would be proud to show visitors
government should support and residents, such as nature
your proposal reserves, outdoor learning initiatives
Photo
– If they support your proposal. or green housing. Presidio Trust,
San Francisco
National Park City Journey Book 21
WRITE, SIGN AND
CELEBRATE YOUR
NATIONAL PARK
CITY CHARTER

Every National Park City must have its own National Park City
Charter, inspired by the Universal Charter for National Park Cities.

Your Charter will be an important When you’ve published your


guiding document that people Charter, ask the public, as well
in your urban area will be able as key decision makers and
to use to inspire, influence and influencers, to sign it to show their
guide action. support. That process will help you
to build momentum, community
Your Charter must be: and mandate.
– co-created with people from
your urban area Your mandate is your power and
– inspired by and in line with the authority to become a National
Universal Charter for National Park City. What’s needed to
Park Cities achieve this will be different
– distinctive to your urban area depending on where you are in
– updated every few years the world. In England the National
– published online so that anyone Park City model exists outside
can read and sign up to it. of legislation. Its authority came
by securing support from the
Have a look at the London Mayor of London, the London
National Park City Charter (www. Assembly (which holds the Mayor
nationalparkcity.london/charter) to account), the majority of over
and see how closely the wording 2000 local politicians and public
aligns with the Universal Charter support as indicated by public
for National Park Cities. Future polling. In addition, the chair
versions of the London Charter are of Natural England, the agency
likely to become more distinctive that designates National Parks
to London’s character, ambitions in England, signed the London
and needs, but the structure will National Park City Charter.
stay closely aligned. The ingredients of your mandate
may look very different, especially
if your future National Park City
can technically fit inside the legal
Photo definitions for a National Park in
Seoul Green Trust, your country.
Seoul
National Park City Journey Book 22
6
MAKE
YOUR CASE,
GROW YOUR
COMMUNITY
AND SECURE
SUPPORT
To secure all the support you need to become
a National Park City, you’ll need to have a clear
and compelling case – and be ready to
communicate it. Your case will be closely linked to
the things you’ve considered in points one to five,
including your story, proposal and Charter.

Other things you need to think about include your insights,


vision, purpose, audiences and key messages. Then you’ll
need to consider what communication channels you use
to get your messages across.
Some of these you will control, or own, and others you might
be able to buy, but ideally your ideas and messaging will be strong
enough that you’ll earn people’s interest and their investment
in spreading good communications for you.
If your vision is compelling enough, lots of people will want
to talk about it and that will help you to raise awareness without
having to spend any money.
 rtwork
A
Steve Schweigerdt,
Sacramento

National Park City Journey Book 23


RAISING AND INCREASING
AWARENESS... SUPPORT

IN YOUR APPLICATION, WE’D LIKE TO HERE ARE SOME SUGGESTIONS FOR GROWING
SEE HOW YOU’VE RAISED AWARENESS YOUR COMMUNITY AND SECURING SUPPORT
AND PROMOTED YOUR MESSAGE
To make your case you‘ll need to: You’ll need to demonstrate that: One way to demonstrate this Grow your community: champions or ambassadors. They Recruit the support of politicians:
– Campaign to raise awareness of – At least 1 in 10 people in your urban awareness and support is through – Organise regular campaign meetings can do this as part of their everyday – Write to politicians asking
your vision and proposal area are aware of the National Park independent public polling. This – Organise public gatherings lives and jobs, while benefitting from them to confirm their support
– Gain positive media coverage City proposal should be done by an independent where people can meet and build being part of a wider movement for your proposal
– Encourage groups and organisations –At least 7 in 10 people in your urban organisation that is used to relationships – Connect people, ideas and – Ask for commitments that will help
in your urban area to include your area support the proposal when it’s running professional surveys and – Set up social media channels. places through your events and your campaign or National Park
campaign in their communications explained to them questionnaires. Regularly update them with new communications. City’s success
– Have a mechanism for the public, –Consultations you have held content and respond to likes and – Offer to give talks or presentations
decision makers and influencers to broadly agree with your proposal comments Create a network of organisations: to politicians and their constituents.
show they support your ambition – You have an appropriate level of – Send out a regular email newsletter. – Invite groups and organisations to – Publicly show which politicians
and plans – for example, by signing political support from relevant – Champion and celebrate the good become a “friend” of your campaign or political areas support
your draft Charter. politicians things people are doing in your area, – Create a network or partner your proposal.
– You have an appropriate level of such as initiatives to grow trees or organisations to deliver on aspects
Regularly raising awareness and consent from relevant authorities enable children to play in nature of your campaign.
promoting your campaign will help and agencies – Inspire people to set up National
you to grow the size, diversity and – You’ve built a large and cross-sector Park City campaign or action
strength of your community. It will network of supporting groups and groups. Schools and businesses often
also help you to secure the support organisations. have “green teams” to promote
you need to become a National recycling and clean energy, what
Park City. if they became National Park City
groups?

– Invite people to become advisors,

National Park City Journey Book 24


7

DEVELOP
YOUR
CAPACITY
You’ll need to decide how you want to lead your
National Park City. This might be by setting up
an organisation, committee or network, or using
another approach. Whatever you choose, you’ll
need to have the right mix of potential, energy,
capacity, capability and resources to deliver on
your proposal and carry out your plans.
Long-term commitment is essential.

What this looks like will differ depending on the culture, politics,
needs, geography and history of your urban area. You won’t need
to decide how your National Park City will be led, governed and
resourced at the start of your campaign. In fact, we’d encourage you
to not become preoccupied with internal organisation too early on.
However, when you submit your portfolio application you must be
able to demonstrate a number of key things about your approach.

 rtwork
A
Ronald Kramps,
Van Gogh
National Park
National Park City Journey Book 25
We want to see that you
have created a structure that:
– Is able to lead and care for your
National Park City
– Is underpinned by the Universal
Charter for National Park Cities
– Is inclusive and reflects the values
of the National Park City movement
– Is resilient to political
and other changes
– Recognises that a National
Park City is a place, vision and
community, not just an organisation.

We also want to see that you have:


– An agreed action plan, set of goals
and key performance indicators
that you can use to measure success
– Necessary financial or other
resources to deliver on your proposal
– People who are keen and able
to deliver on your proposal
– Policy changes that may be necessary
to give your National Park
City credibility.

You’ll also need to demonstrate


that you’ve planned a:
– Ceremony to launch
your National Park City
– Media launch
– Big public celebration,
What if Glasgow such as a festival.
was a National
Park City? After you have fully completed
Photo
the first seven steps you should
Becky Duncan, be ready to submit your portfolio
Glasgow application.
National Park City Journey Book 26
8

SUBMIT YOUR
PORTFOLIO
APPLICATION
For your urban area to become a member of the
National Park City Family or an internationally
recognised National Park City, you’ll need
to submit a portfolio application.

This will be assessed by our assessors and peer reviewers.


These will be a mixture of experts from other National Park Cities,
the National Park City Foundation, World Urban Parks and
Salzburg Global Seminar.
Our peer assessors want to see that your urban area is ready
and that your initiative is a suitable place and is visionary,
inclusive, supported and capable.

 rtwork
A
Sander de Knegt,
Breda
National Park City Journey Book 27
Your application needs to be in a
digital format, but can be a mixture of
words, reports, photographs, video and
other media. We recommend this is
submitted as a publicly available website
or publication. You could also submit it
through a well-organised digital folder
like a Dropbox which you share with us.

PREPARING TO SUBMIT FINAL CHECKLIST COSTS


Before submitting your portfolio Your application portfolio must We currently charge a fee for the
application, you will need to have: answer these five questions. application process to cover our
– Registered your campaign at www. – Is your urban area a suitable place? costs. This includes the desk and
nationalparkcity.org/apply – Is your initiative visionary? peer review and the peer visit,
– Created and secured support – Is your initiative and vision as well as administration costs.
for your proposal inclusive? Travel expenses make up a big part
– Completed steps one to seven – Is your initiative supported? of this, so the final fee will depend
– Collected a wide range of evidence – Is your initiative capable? on where your city is.
to demonstrate your initiative and
urban area are ready to join the If necessary, the National Park
National Park City Family and City Foundation will work with
added this to your portfolio you to secure funding to cover
– W hen everything is ready, costs. There’s more information
you can submit your application about costs at
and portfolio at www.nationalparkcity.org/journey.
Photo
www.nationalparkcity.org/apply Presidio Trust,
San Fransisco
National Park City Journey Book 28
5 STAGES TO
THE APPLICATION
PROCESS
STAGE 1 : PORTFOLIO STAGE 4 : PEER VISIT
SUBMISSION Peers from established and emerging
Submit your application portfolio National Park Cities will visit and
at www.nationalparkcity.org/apply explore your urban area. They will verify
ahead of the next published deadline. your evidence, collect their own, and
make sure your potential National Park
STAGE 2 : DESK REVIEW City shares the values, goals and spirit
We’ll complete a desk review of the wider movement. Our aim is for
of your application to make sure peers to make a recommendation
we have everything we need. by the end of this visit.

STAGE 3 : PEER REVIEW STAGE 5 : INVITATION


Peers from established and emerging If successful, your campaign will
National Park Cities, as well as experts be formally invited to join the National
from the National Park City Foundation, Park City Family and, if appropriate,
World Urban Parks and Salzburg Global become a recognised National Park City.
Seminar will review your application. If
it’s approved, we’ll move you to the next
step. If not, we might ask you for more
evidence or activity.

APPLICATION FEEDBACK
When we feedback, each section of your portfolio. This will largely be
your application will be marked either: written, but could include photography,
film, audio, virtual reality and art.
– Green (Recommended)
– Orange (More activity We’re not looking for perfect scores
or evidence required) across your application or fixed criteria
– Red (Concerns) of greens. We want to hear about your
ambitions, plans and progress. Our
Our team of National Park City peer assessors will look at the overall picture
reviewers will score your submission of what you are doing and make a
using the assessment table on the professional judgement on whether your
following page. They will be looking for urban area is ready to join the National
evidence that your initiative is suitable Park City Family.
and ready. The examples of evidence
in the table are not exhaustive. In the If we need any more evidence or
future, we’ll provide more examples information at any stage, we’ll be
of good practice. We welcome using in touch.
Photo a creative approach when you present
Luke Massey,
London
National Park City Journey Book 29
THE ASSESSMENT
EXAMPLE EVIDENCE STATUS
10 Your initiative has an increasingly positive Science or social science reports.
and harmonious relationship with the places it
influences and is interdependent with.
11 you have grown a robust, collaborative and healthy A list of your members and how they’ve
network of cross-sector organisations to put been involved.
Each piece of criteria will be graded one of three ways:
Present and Satisfactory, More Evidence Required or Not Present. actions in place to make the National Park City a
success

IS THE AREA A SUITABLE PLACE? EXAMPLE EVIDENCE STATUS IS THE NATIONAL PARK CITY EXAMPLE EVIDENCE STATUS
INITIATIVE SUPPORTED ENOUGH?
1 The urban area’s entire footprint, its hinterlands A map
The initiative must be supported by:
and beyond must be included

2 There must be significant projects, places and A visual description of projects 12 The majority of people in your urban area agree Independent polling.

achievements that you would be proud to show with the key aims of your Charter.
people, including visitors to your city. 13 Appropriate government authorities through Official communications of support.
consent, investment and/or partnership.
In addition, to become a recognised National Park
City your urban area will need to: 14 Established and emerging cultures and behaviours Example academic research.
of people, including an appetite, energy and mood
3 Be a city according to the OECD definition of a A statement on how your city meets this
in the city to deliver key aspects of your Charter
city (including being inhabited by at least 50,000 definition
people) or officially recognised as a city in your 15 Meaningful policies to protect, increase An annotated list of relevant policies.

country and by our international assessors. and enhance nature, culture, heritage, the
environment and public space in your urban area.
16 Policies in your urban area that further the spirit Analysis of current and future policies.
and values of the National Park City movement
IS THE NATIONAL PARK CITY EXAMPLE EVIDENCE STATUS
INITIATIVE VISIONARY ENOUGH?
The initiative must:
IS THE NATIONAL PARK CITY EXAMPLE EVIDENCE STATUS
4 Be a place, vision and community that aims to be A statement in your National Park City
greener, healthier and wilder. proposals INITIATIVE CAPABLE ENOUGH?
The initiative must:
5 Have large-scale and long-term ambitions that can Statements in your proposals
be achieved through many actions. 17 Have a good understanding of the biological, A story or report. This could be part of
your proposals.
cultural and social landscapes that makes the city
6 Co-create and champion an urban area-specific The published Charter unique.
National Park City Charter. Examples of interventions or projects that
18 Continuously engage in exploration, discovery have engaged people.
7 Develop your own National Park City goals and An action plan and understanding of itself.
action plan, informed by the National Park City
Charter. 19 Create an approach, organisation, network or other This should be in your proposals.
way to lead your National Park City

20 Develop the potential, energy, capacity, capability This should be in your proposals.
IS THE NATIONAL PARK CITY EXAMPLE EVIDENCE STATUS and resources to carry out your plans.
INITIATIVE INCLUSIVE ENOUGH?
The initiative and vision must be developed so that: 21 Commit to publish an annual State of the National A page or short document that
communicates the make-up of your
Park City report on your progress.
extended team and financial, and other
8 Everyone can benefit and contribute every day. A description of your ambitions in your resources, available to you.
proposals and action plans

9 People from across your urban area who come from Examples of what you’ve done to engage 22 Agree to the five National Park City Family This could be referred to in your proposals.

a diverse range of backgrounds, and have a wide people from across your city. This could commitments.
include research you’ve conducted, results
range of personal and professional interests and
skills, are aware, supportive and actively involved.
from workshops or media stories. 23 Successfully complete all of the steps in this A story or report describing how you’ve
document. completed all of the steps.

National Park City Journey Book 30


9
AGREE TO
THE NATIONAL
PARK CITY
COMMITMENTS
All emerging and established members of the
National Park City Family must agree to five
commitments. These reflect our common mission
and join us together as a family and a movement.

You and the leaders of your initiative will need to commit to each of these
actions before your National Park City or membership of the National
Park City Family are confirmed.

 rtwork Liteboho
A
Makhele, South
Africa
National Park City Journey Book 31
THE NATIONAL
PARK CITY
COMMITMENTS
1

To be inspired and guided by the


Universal Charter of National Park
Cities, to contribute to its future
development and uphold the spirit
and values of the movement.

To act as a member of the National


Park City Family, sharing learning,
practices, ideas and resources with
people in other
National Park Cities.

To join in with joint National Park


City campaigns
and projects, where appropriate.

To support emerging and


established National Park Cities
in their journeys.

To share annual updates and


experiences on your progress with
the public and members of the
National Park City Family.

Photo
Green Adelaide,
Adelaide
National Park City Journey Book 32
10
CONFIRM,
CELEBRATE
& LAUNCH
Once your application has been approved
and you’ve signed the above commitments,
you can make plans to confirm and celebrate
your status and launch as a National Park City
or National Park City Family member. As well
as marking your launch, you might decide to
celebrate a “National Park City” day, month
or season every year.

We will agree a date for a senior National Park City Family representative
to sign your National Park City Charter to signal your confirmation as
a National Park City or member of the National Park City Family.
Your confirmation date can be before your launch date.

 rtwork Alexandra
A
Forero, Bogota

National Park City Journey Book 33


We suggest allowing plenty of
time to build anticipation and fundraise,
and for you and your partners to plan
and organise a ceremony and festival
to mark your historic achievement.

 rtwork
A
Melanie Drent,
Breda
National Park City Journey Book 34
TERMINOLOGY

URBAN AREA
A built-up landscape with
a shared identity.

INITIATIVE
Your power to act.
National Park City Family - People,
organisations and cities that are
proactively involved in leading
and shaping the movement.

NATIONAL PARK
CITY MOVEMENT
People and organisations that are
contributing to the National Park
City vision.

NATIONAL PARK
CITY CAMPAIGN
Efforts to transform cities into effective
National Park Cities and also National
Park Cities campaigning to become
greener, healthier, wilder and fairer.

National Park City Journey Book 35


OUR PARTNERS
WORLD URBAN PARKS SALZBURG GLOBAL
SEMINAR
World Urban Parks is an inter- The 10-20-30 Parks for All Salzburg Global Seminar is
national organisation providing campaign. It is calling for all people an independent non-profit
advice, support and a forum for to have a park within a 10-minute organisation which supports
the exchange of ideas on common safe and accessible walk. The current and future leaders to
environmental, social and campaign also calls for all parks solve issues of global concern,
economic challenges where urban to support unstructured play, from social justice to healthcare.
parks are part of the solution. access to nature, and multi- Dominic Register, Programme
The aim is for more people to have generation well-being. It is calling Director at the Salzburg Global
easy access to quality urban parks, for people to be able to access these Seminar, says the National Park
open space and recreation. Neil basic needs within a 20-minute City movement is helping to equip
McCarthy, Chief Executive Officer walk of where they live. The aim our cities for the future.
at World Urban Parks, says he is is for this to be incorporated into
The 19th and 20th century ideas
delighted that you will be part of existing cities and planning and
of the purpose, function and design
the National Park City journey creating new communities
of cities need to evolve. Then cities
and making cities and lives better. globally by 2030.
can better meet the 21st century
World Urban Parks recognised World Urban Parks has always needs of people and planet.
that the world was facing an recognised that innovation, The National Park City movement
enormous challenge prior to the insights and new approaches will is at the vanguard of a new wave
Covid-19 pandemic. This is because be needed to make future great of radical rethinking about how
the world urban population will cities. Great cities have come cities can change. Salzburg Global
likely double from 3.5 billion about due to insightful visions that Seminar is very proud to have
to over 7 billion in the next 40 incorporate green infrastructure, worked with the National Park
years. This means that half of the be it the Emerald Necklace of Cities movement since 2015
communities that will exist within Boston of the 1800s. Or the through a partnership developed
the lifetime of our children have modern Gardens by the Bay in during our annual Parks for the
not been built yet. This, coupled Singapore over a 100 years later. Planet Forum.
with rising global concerns
The journey to change the world Our core mission is to challenge
regarding health crises of physical
starts with one step and a vision. current and future leaders to
inactivity, obesity, and mental
In the late 1800s, mountaineer shape a better world. National
illness that have been exacerbated
John Muir had a vision regarding Park City, as a movement and idea,
due to Covid-19, means that we
the landscapes of the Yosemite resonates very strongly with this.
need to have a new vision.
Valley that culminated in creating We support movements for change
The pandemic has brought the concept of National Parks. through action-oriented strategic
consequences and insights. convening, network support and
The National Park City is a vision
Now, the challenge to improve incubation. We have used these
that started with a simple insight
our communities needs to become approaches in our work with the
regarding the global protected area
a major global imperative. National Park City Foundation. All
conservation network. The places
of our work
Since taking on the National Park we live in weren’t considered to
is interdisciplinary, international
City as our first global campaign, be a part of nature. The vision also
and intergenerational, so there
we have developed two others recognised the most important
is a very close alignment with
that support and reinforce the tenet regarding human beings –
the idea of a National Park City.
importance of parks and nature that they need to be connected
in cities, and the need to adopt to nature. The Universal Charter for National
the National Park City vision. Park Cities defines a National Park
Today, the National Park City is the
These are: The Emerging Leaders City as a place, vision and city-wide
vision of our time, for where we
Cohort Program which provides community that is acting together
live and how we live. It is an idea
thought leadership in a safe space to make life better for people,
whose time has come and that we
for emerging leaders to work wildlife and nature. It explains that
all have to lead to leave a legacy.
collectively on urban parks. The a defining feature is the widespread
National Park City is one of the commitment to act, so people,
key concepts for re-imagining culture and nature work together
our cities in this forum. to provide a better foundation for
life. All cities have the potential
to become National Park Cities.
Photo We are excited to work with
Seoul Green Trust,
Seoul
those joining the movement.
National Park City Journey Book 36
THANK YOU TO THE FOLLOWING FRIENDS,
ORGANISATIONS AND CAMPAIGNS FOR
HELPING TO DEVELOP THIS FIRST VERSION OF
OUR NATIONAL PARK CITY JOURNEY BOOK.

Written by Dan Raven-Ellison in collaboration with Alison Barnes at the National


Park City Foundation, Neil McCarthy and Mark Camley from World Urban Parks
and Dominic Regester at Salzburg Global Seminar. Edited by Trina Wallace.
Designed by Fieldwork Facility.
A special thanks to trustees at the National Park City Foundation
and Gary Charlton at Natural England.
Thank you for advice, ideas, feedback, photography, connections and artwork from
National Park City contributors in Adelaide, Berlin, Bogota, Breda, Calgary,
Cape Town, Cardiff, Galway, Glasgow, Guadalajara, London, Louisville, Manila,
Melbourne, Newcastle, North Brabant, Sacramento, San Francisco, Seoul,
Southampton, Tokyo and the Waiariki Park Region.

FEEDBACK
We would love to know how you think it can be improved. Please let us know
by visiting www.nationalparkcity.org/journey to share your thoughts
and to influence the next iteration.

National Park City Journey Book 37


WHAT IF?

Copyright © 2022 National Park City Foundation


UK registered charity no. 1173267
National Park City Journey Book 38

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