Name:

Gender (Please put a tick mark wherever necessary)

(a) Male □

(b) Female □

Age:

(a) Upto 20 Years □

(b) 21-30 Years □

(c) 31-40 Years □

(d) 41-50 Years □

(e) 51-60 Years □

(f) Above 61 Years □

1, Please mention the brand name of the detergent that you currently use

Detergent powder

2. How often do you purchase detergents?

(a) Weekly □
(b) Fortnightly □
(c) Monthly □

3. Rate what you look for in order of importance while selecting a product of this kind? (7 being

very important; to 1 being not important)

1 2 3 4 5 6 7
(a) Quality □ □ □ □ □ □ □

(b) Quantity □ □ □ □ □ □ □
(c) Cost □ □ □ □ □ □ □
(d) Brand Name □ □ □ □ □ □ □

(e) Familiarity □ □ □ □ □ □ □
(f) Advertisement □ □ □ □ □ □ □
(g) Sales promotion offer □ □ □ □ □ □ □
4. Rate the sample product based on the criteria given below: (7 being excellent; to 1 being bad/not

good)

1 2 3 4 5 6 7
a. machine use □ □ □ □ □ □ □

b. nice fragrance □ □ □ □ □ □ □

c. keeps the fabric soft □ □ □ □ □ □ □

d. removes rigid stains □ □ □ □ □ □ □

e. Value for Money □ □ □ □ □ □ □

f. Easy on the hands □ □ □ □ □ □ □

g. Adequate Foam □ □ □ □ □ □ □

5. In your household, are you the person primarily responsible for doing the laundry? (i.e doing more
than half of the laundry in your household)
a. Yes □
b. No □