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Smma Day 1
Smma Day 1
Increased brand
2. Direct 3. Building brand
4. Access to many
Several businesses have successfully
utilized SMMA to grow their brand. For
example, Nike has over 100 million
followers on Instagram and uses social
media to promote its products and
engage with customers. Coca-Cola uses
social media to create a sense of
community and encourage user-
generated content.
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