Kaplan, Inc.

Kaplan, Inc. is an international

educational services company that
provides education and training services
to colleges, universities, businesses and
individuals around the world. Founded in
1938 by Stanley Kaplan,[2] the company
offers a variety of test preparation,
professional training, career
development, language training,
university and student support
services.[1] The company is
headquartered in Fort Lauderdale,
Florida,[3] and is a wholly owned
subsidiary of Graham Holdings
Company.
 Kaplan, Inc.

Kaplan in Midtown Manhattan

Type Subsidiary

Industry Education

Founded 1938

Founder Stanley Kaplan

Headquarters Fort Lauderdale,

Florida
Key people Andrew Rosen
(chairman and​ CEO)
Products Test Preparation,
Educational Training
Revenue US$1.3 billion
 (2020)[1]
Owner Graham Holdings
Company
Number of 12,000
employees

Parent Graham Holdings

Company
Divisions Kaplan North
America, Kaplan
International
Website Kaplan.com (http://w
ww.kaplan.com)

History
Kaplan, Inc. was founded in 1938 by
Stanley H. Kaplan, a first-generation son
of immigrants[4] who began tutoring his
classmates at age 14, operating from the
basement of his parents' Brooklyn
home.[5] He originally aspired to be a
doctor, but was rejected from all medical
schools he applied to, despite his
exceptional academic record, because of
anti-Semitic admissions policies at the
time.[4] This experience shaped the belief
that would become the foundation of his
ensuing business: that higher education
should be accessible to all, regardless of
their background, and that standardized
tests were a way of leveling the playing
field. He turned to teaching full-time,
helping students prepare for the New
York State Regents' exam.[6] When a
student introduced him to the SAT, he
wrote in his autobiography, Test Pilot,
that he fell in love with the test, as it
tested skills he knew how to teach. His
business grew as many students sought
help in preparing for college admission
tests, particularly after World War II when
U.S. government passed the G.I. Bill
giving education to returning veterans.
His business boomed, and he expanded
it across the U.S. and abroad.[5] In 1984,
Kaplan sold the company to The
Washington Post Company,[7] now the
Graham Holdings Company.[8]

1990s–present

In 1990s, the company expanded abroad

and grew beyond test preparation,
expanding its training and publishing
businesses, diversifying into English
language training, higher education,
pathways programs, online learning and
other services. It launched the first online
law school, Concord Law School, in
1998.[9] Over the years, it has purchased
several other educational companies and
schools worldwide, expanding its
operations and delivery of courses and
programs in key markets beyond North
America including the UK,[10] Ireland,[11]
Singapore,[12] Australia, and New
Zealand.[13][14][15][16][17][18][19][20][21][22][23]
[24][25] The company's leader during this
expansion period was Jonathan
Grayer.[26]
In 2003, Kaplan acquired the Financial
Training Company, an established
provider of financial services training in
the UK, with operations in Hong Kong,
Shanghai and Singapore.[27][28] Later that
year, the company's acquisition of Dublin
Business School in Ireland launched its
entry into Europe's private college
market.[29]

Kaplan expanded its private education

offerings and global reach in 2005 with
the acquisition of Asia Pacific
Management Institute, a Singapore-
based business school (later renamed to
Kaplan Singapore).[30] In 2005 Kaplan
also expanded into international student
pathways programs, partnering with
Nottingham Trent University to set up
Nottingham Trent International College,
created to prepare students for university
enrollment through English language
training and academic preparation for A-
level standards.[31]

In 2006, Kaplan expanded its English

language business with the acquisition
of Aspect Education, a global languages
school with schools in the UK, Ireland,
Canada, Australia, New Zealand and the
US.[32]

In 2016, Kaplan partnered with ACT, the

ACT college admissions test maker, to
make low-cost, online test prep free for
low-income students.[33]

In 2017, Purdue University announced

the acquisition of Kaplan University,[34]
and the sale was completed in 2018. The
new institution became Purdue University
Global, providing students with
accredited distance learning
worldwide.[35]

In 2018, as part of an effort to overhaul

UK legal education and create a common
standard for professional qualification,
the Solicitors Regulation Authority (SRA)
selected Kaplan to develop and deliver
the Solicitors Qualifying Exam (SQE).
Introduced in September 2021, the exam
is the qualifying assessment for
professionals seeking to become
solicitors in England or Wales.[36]

During the pandemic in 2020, Kaplan

partnered with Hexco Academic to host
its first national online spelling bee. The
winner of the Kaplan Online Spelling Bee,
Zaila Avant-garde,[37] went on to become
the first African American to win the
Scripps National Spelling Bee in 2021.[38]
Runner up Harini Logan went on to win
the Scripps Bee the following year.[39]

In 2021, Kaplan launched Career Core, a

shared career services model, in
partnership with Wake Forest University,
Adelphi University, Florida International
University, Point Loma Nazarene
University, University of Arizona,
University of Montana, Alpha Tau Omega,
and Kappa Alpha Order.[40]

In 2022, Amazon announced a

partnership with Kaplan to make
academic and career coaching services
available to its 750,000 hourly employees
in the U.S. as part of its Career Choice
upskilling program.[41]

Products and services

Kaplan offers a variety of educational
and training products and services,
including tutoring, on-site classes, live
programs, print books, online products,
and more, to individuals, universities, and
businesses.

For students and professionals

Preparation for standardized

admissions tests to U.S. college and
graduate students, including the ACT,
SAT, GRE, GMAT, LSAT, MCAT, and
many others
Professional training and preparation
for licensure exams and industry
certification in nursing, medicine, law
insurance, real estate, architecture,
engineering, finance, accounting,
wealth management and others
Language training for English, French,
German and Spanish, online and
through in-person study travel
programs around the world[42][43][44]
Higher education degree programs
focused on career advancement
through Dublin Business School
(Ireland), Kaplan Business School
(Australia) and Kaplan Singapore
(formerly Asia Pacific Management
Institute) (Singapore)
Accredited college study and degrees
through Kaplan Open Learning, which
delivers online higher education degree
programs through the University of
Essex and the University of Liverpool.
Kaplan also supports online degree
programs at Purdue University Global,
Wake Forest University, Lynn University
and Creighton University.
University pathways programs that
allow international students who want
to study in English-speaking countries
to take English courses while also
taking courses that will count as
credits toward their undergraduate
degree
Apprenticeship programs across
banking and financial services,
 accountancy and tax, and data and
technology industries in the UK[45]
Secondary school programs for
students to earn A-levels or GCSEs for
admittance to universities[46]

For educational institutions

For educational institutions, Kaplan

operates the following.

International student recruiting through

university pathways programs or direct
admittance services for universities
across the U.S., Canada, U.K., Australia
and New Zealand[47]
University-wide "all access" licensing
for Kaplan test prep, licensure and
credentialing programs[48][49][50]
Online program enablement including
student recruitment, technology, and
back-end administrative services[51]
University sponsored, scalable pre-
college online career exploration
programs for high school students[52]
Hosted campuses in Singapore for
affiliated educational institutions in
Australia, Ireland and the UK to provide
teaching and residential sites[53]
Campus facilities, including student
residences and teaching centers,
which are designed, built and managed
by Kaplan Living[54]
For businesses

For businesses, Kaplan operates the

following.

Professional training and certification

for financial advisory professionals, as
well as training to qualify for
professional certification in securities,
accounting, insurance, real estate,
engineering, architecture and other
sectors[13][55][56]
Education-as-benefit programs
brokered with university partners,
including customized degree and
certificate programs
 Apprenticeship programs, in
collaboration with the UK government
and employers[57]
Career coaching and college advising
for employees[58]

Corporate overview
Kaplan has over 10,000 employees in 27
countries, and partners include more
than 12,000 businesses and 4000
educational institutions. The company's
chairman and CEO is Andrew S. Rosen,
and its 2020 revenue was $1.3 billion.[1]
Kaplan operates through two major
divisions: Kaplan North America and
Kaplan International. A third division,
Kaplan Corporate, manages investment
activities in education technology
companies.

Kaplan North America (KNA)

Kaplan North America encompasses two

segments: Higher Education and
Supplemental Education.

KNA higher education provides

operations support services for online
pre-college, certificate, undergraduate
and graduate programs to various
educational and training institutions,
including Purdue University, Wake Forest
University, and others. In its support
agreement with Purdue University Global,
which operates largely online as a public
university affiliated with the Purdue
University system, KNA provides support
for technology, admissions, help-desk,
marketing, human resources, financial
aid processing, recruiting, and other
functions.

KNA supplemental education products

include test preparation, publishing,
professional licensure training and
preparation (including healthcare
simulation programs), corporate training
and continuing education. KNA's test
preparation services are branded through
Kaplan Test Prep, Manhattan Prep and
Barron's Educational Series. In total,
Kaplan's test prep offerings prepare
students for more than 233 standardized
tests, most of which are U.S. focused.
Kaplan Publishing focuses on print and
digital test preparation and reference
resources.

In North America, Kaplan operations also

include:

Kaplan Schweser, which offers

education and preparation for many
professional financial services
designations including the CFA, CAIA,
FRM, FDP and others[59]
The College For Financial Planning,
which offers education and training for
individuals who want to become
financial planners[60]
i-Human Patients, which provides
interactive patient encounter
simulations for use in training and
assessing medical health
professionals
Bob Hogue School of Real Estate,
which offers licensing preparation for
real estate professionals in Florida
Projects In Knowledge, a provider of
peer-reviewed education and training
resources for physicians and other
clinicians through its Point of Care
technology platform[60]
 PPI (Professional Publishers, Inc), a
publisher of professional licensure
exam review in engineering,
architecture, surveying, interior design,
and other professional disciplines.[61]
Bluejacketeer, an education technology
platform that helps U.S. Navy enlisted
sailors prepare for advancement
exams

Kaplan International (KI)

Kaplan International is based in London

and operates educational businesses in
North America, Europe, Asia Pacific, and
the Middle East. Its language business
supports students from 150 nationalities,
delivering 16 different language learning
programs. It operates 19 English
language schools in the U.S., Canada, UK
and Ireland and delivers on and off-
campus pathways programs with 24
universities in the U.S., U.K., Australia,
and New Zealand. Kaplan International
recruits up to 100,000 international
students annually for U.S., U.K. Australian
university programs, transnational
programs in Singapore and Hong Kong
and language training programs
worldwide.[62]

KI operates English language training

schools and university pathways
programs in North America.
Europe

In Europe, KI operates:

Kaplan Professional UK includes

Kaplan Financial, which provides
training and test preparation services
for professionals in accounting,
financial services, securities trading,
insurance and other financial
services.[10] Kaplan UK also provides
apprenticeship training in banking and
financial services, accountancy and
tax, and data and technology
industries. Additionally, it operates
Kaplan Assessments, the assessment
provider for the Solicitors Qualifying
Examination for all candidates seeking
to become a solicitor in England and
Wales.[57]
KI Pathways offers academic
preparation programs especially
designed for international students
who wish to study for degrees from
universities in English-speaking
countries.[63]
KI Languages Group provides English-
language training, academic
preparation programs and test
preparation for English proficiency
exams, principally for students wishing
to study and travel in English-speaking
countries. It also offers instruction in
Spanish, French and German.
Mander Portman Woodward, a U.K.
independent sixth-form college that
prepares domestic and international
students for A-level examinations that
are required for admission to U.K.
universities.
Dublin Business School, a private
college in Ireland that provides a range
of full-time and part-time
undergraduate and postgraduate
programmes, with courses in subject
areas such as business, law,
accounting, event management, IT,
arts, media studies and psychology
 Kaplan Open Learning, an online
learning institution offering accredited
online higher education degree
programs through the University of
Essex and University of Liverpool
BridgeU, an adaptive guidance
platform that connects universities
with international secondary schools

In the Middle East, Kaplan operates a

financial training business in Dubai,
United Arab Emirates and Saudi Arabia.

Asia and Oceania

In Asia and Oceania, Kaplan operates

primarily in Singapore, Australia, and
Hong Kong.
In Singapore, Kaplan operates two
business units:

Kaplan Higher Education Academy

(KHEA) offers full-time programmes to
local students in Singapore and
international students who wish to
study in Singapore. Such programmes
are suitable for students who are able
to attend classes in the daytime during
weekdays.
Kaplan Higher Education Institute
(KHEI) offers part-time programmes to
local students in Singapore. Such
programmes help working
professionals balance part-time
studies with personal or work
 commitments. Classes are held in the
evenings and on weekends for such
programmes.

In Hong Kong, Kaplan operates:

Kaplan Financial, which delivers

preparatory courses for students and
business executives seeking to earn
professional qualifications in
accountancy, financial markets
designations and other professional
fields
Language training, which offers test
prep for overseas study and college
applications, including TOEFL, IELTS,
SAT, and GMAT
 Higher education offers full-time and
part-time programs to students
studying for bachelor's, master's and
doctorate degrees from leading
Western universities in Hong Kong.

In Australia, Kaplan operates:

Kaplan Professional, which delivers

financial services education and
professional development courses
Kaplan Business School, which
delivers higher education programs in
business, accounting, hospitality, and
tourism and management
English language training schools
across five locations in Australia and
 one in New Zealand
Kaplan Australia Pathways, which is
part of KI Pathways
Red Marker, an AI-powered marketing
compliance platform with real-time
reporting and remediation capabilities

Controversies

In 2007, a class-action lawsuit was

settled for $30 million by Kaplan and
BarBri, a company offering bar exam
preparation. Among the allegations was
a federal antitrust violation claiming that
Kaplan had agreed not to compete in the
bar review business while BarBri agreed
it would not compete in the LSAT
business.[64] Both West Publishing
Company (parent of BarBri) and Kaplan
denied the allegations and the matter
was resolved without any findings of
wrongdoing.[65]

In a 2010 investigation by the

Government Accountability Office (GAO)
found deceptive practices at 15 for-profit
college campuses, including two owned
by Kaplan. Footage from undercover
videos revealed that recruiters from
Kaplan in California and Florida had
made false or dubious claims to
prospective students, such as
suggesting massage therapists earn
$100 per hour and that student loans do
not have to be repaid. Kaplan took
immediate steps to address, including
firing those responsible, halting
recruiting, offering full tuition rebates,
retraining individuals, bringing in outside
accountants to conduct its own "mystery
shopping",[66] and implementing a debt-
free trial period.[67]

In 2006, several ex-employees alleged

that Kaplan had broken the law and
breached its agreement with the U.S.
Department of Education by recruiting
unqualified students, misleading
students about their academic progress,
manipulating job placement statistics,
and offering bonuses to recruiters based
on how many students they enrolled, in
order to get the most out of federal
funding. In November 2006, two former
instructors sued Kaplan for allegedly
submitting false claims to the
government and not adhering to the
Higher Education Act's requirements for
payment. The plaintiffs, who were
previously employed at Kaplan's
Pittsburgh-based campus, claimed that
Kaplan had breached the 70 Percent
Rule, which requires eligible schools to
have a minimum graduation rate and job
placement rate of 70%. Furthermore, they
argued that Kaplan Career Institute had
advertised job-placement rates without
providing prospective students with job-
placement statistics or state licensing
requirements.[68][69][70][71][72] Federal
judge Patricia Seitz dismissed nearly all
of the claims, finding that the plaintiffs
had failed to adequately plead them with
any particularity, dismissing others for
lack of specificity.[73]

In 2012, the North Carolina Attorney

General determined that Kaplan had lied
to students about the credentials they
would earn in the Dental Assistant
program.[74] Following the investigation
Kaplan College Charlotte campus
surrendered its license to operate a
school. Kaplan refunded students the
cost of tuition, books, and fees, and
agreed to pay the program's graduates
$9,000 stipends. Students claimed they
were told the school would soon obtain
ADA accreditation. The program had
never been accredited by the American
Dental Association, and had never been
scheduled for the initial site visit required
for accreditation.[75][76]

In 2010, the Florida Attorney General

started an investigation into whether five
for-profit colleges, including Kaplan, were
engaged in deceptive practices with
regard to recruiting, enrollment and job
placement, among other issues.[77] The
investigation, which ended in 2014, found
no violations by Kaplan.[78] The company
voluntarily reached an agreement with
the Florida Attorney General's office,
under which it will disclose more details
about academic programs.[79]

In 2015, Kaplan paid $1.375 million to the

Massachusetts Attorney General's office
to resolve complaints that Kaplan
engaged in "unfair or deceptive practices
designed to induce enrollment of
students" including "harassing sales
tactics and false and misleading
representations" in the operation of the
Kaplan Career Institute campus in
Boston, Massachusetts.[80] The
settlement was part of the Attorney
General's broad pursuit of the for-profit
industry and did not include a finding of
wrongdoing. Kaplan said it resolved the
legal challenge "due to the high cost of
protracted litigation."[81]

Also in 2015, the United States

Department of Justice began
investigating Kaplan following a Qui tam
suit filed by a whistleblower under the
False Claims Act. The whistleblower
alleged Kaplan employed unqualified
instructors to teach Medical Assistant
courses at its San Antonio campuses
and knowingly requested, received, and
retained federal funds for courses taught
by individuals who did not meet the
minimum requirements established by
Texas law.[82][83] While Kaplan paid $1.3
million to resolve the allegations, with $1
million going towards tuition refunds,
Acting U.S. Attorney Richard L. Durbin Jr.
stated that the settlement was not an
admission of liability by Kaplan or its
affiliates, and that the company had fully
cooperated with the government's
investigation and negotiated the
settlement in good faith.[84]

Kaplan Educational
Foundation (KEF)
The Kaplan Educational Foundation
(KEF) is an independent 501(c)(3) charity
that offers undergraduate and graduate
educational scholarship opportunities
and other assistance to community
college students in the New York City
area who are traditionally overlooked,
underserved and underrepresented,
including African American, Latino, and
Native American students.[85] KEF's
Kaplan Leadership Program helps high-
potential, low-income community college
students from underrepresented
communities complete their associate
degrees and successfully transfer to the
nation's most highly selective schools.
Kaplan scholars receive a
comprehensive array of financial and
academic support, transfer admissions
advising, and leadership skills
development. The foundation partners
with dozens of higher educational
institutions around the United States.[86]
Since its inception in 2006, the Kaplan
Leadership Program has helped more
than 100 Scholars gain admission to the
country's most competitive schools,
including Yale, Stanford, Brown, Amherst,
Cornell, Mount Holyoke, Smith and many
others.

The foundation's executive director,

Nolvia Delgado, is a former Kaplan
Leadership Program scholar, Borough of
Manhattan Community College graduate
and alumna of Smith College.[87]

In addition to support from its partners

and benefactors, the foundation is
supported through an endowment fund.
The foundation also publishes a guide to
college transfer. The guide profiles top
U.S. schools and their transfer policies,
and is a resource for students and school
administrators to navigate the complex
transfer process, including credits and
graduation requirements. The guide
provides specialized advice to non-
traditional students, including veterans,
students raising families, and students
with unique immigration needs. Private
citizens may donate these guides to
deserving students, and all proceeds
from sales are used to support the
foundation.[88]
Awards, rankings and
honors
Kaplan has been received numerous
awards and recognition for its
businesses, products and services,
including:

Singapore's best employers 2022 (http

s://www.straitstimes.com/best-employ
ers-singapore-2022?shell)
Fast Company's Best Workplaces for
Innovators 2022: 10 Large Company
Standouts (https://www.fastcompany.
com/90769108/best-workplaces-for-in
novators-2022-10-large-company-stan
douts)
PQ Magazine 2022 Shortlists: Study
Resource of the Year, Innovation in
Accountancy, Best Use of Social
Media, Graduate/Apprentice Training
Programme (https://www.pqmagazine.
com/the-pq-magazine-2022-award-sho
rtlist-in-full/)
1EdTech Learning Impact 2022
Honorable Mention, Kaplans MCAT
Live Online course (https://www.imsgl
obal.org/lia/2022/winners)
2022 Digital Health Silver Awards,
Health Resources Mobile Apps
(Projects in Knowledge) (https://www.
healthawards.com/dha/dha_f2022_wi
nners.pdf)
Newsweek's 100 Most Loved
Workplaces 2022 (https://www.newsw
eek.com/rankings/americas-100-most-
loved-workplaces-2022)
Newsweek's 100 Most Loved
Workplaces 2021 (https://www.busine
sswire.com/news/home/2021102500
5515/en/Kaplan-Named-to-Newswee
k%E2%80%99s-List-of-the-Most-Loved-
Workplaces-for-2021)
Sun-Sentinel's South Florida Top
Workplaces 2022 (https://www.sun-se
ntinel.com/business/jobs/fl-bz-south-fl
orida-top-workplaces-2022-winners-20
220428-2xkuwiinhzcvtmqf7lojr3gxne-s
tory.html)
Sun-Sentinel's South Florida Top
Workplaces 2021 (https://topworkplac
es.com/award/sunsentinel/)
Chicago Tribune's Best SAT Test Prep
Book for 2021 (https://www.chicagotri
bune.com/consumer-reviews/sns-best
reviews-education-best-sat-prep-books
-2021-20210525-iasuxzo5zrahvbqd6qs
qqh4ru4-story.html) and 2020 (https://
www.chicagotribune.com/consumer-re
views/sns-bestreviews-learning-the-be
st-sat-prep-book-2020-20200710-wzs4
yxmywfagpfbkbx7xe46cla-story.html)
PQ Magazine's Private Sector
Accountancy College of the Year, 2021
(https://www.pqmagazine.com/pqawa
rds-2021-the-winners/)
Learning Technologies 2021, Gold
Award, Best Learning Game, Kaplan UK
(https://www.learningtechnologies.co.
uk/learning-tech-awards/2021-winners
-list)
PQ Magazine Editor's Special Awards
2020, Kaplan Financial (https://www.p
qmagazine.com/pq-magazine-award-w
inners-2020/)
Learning Technologies 2020, Bronze
Award, Best UK digital transformation
of a training programme in response to
COVID-19 (https://www.learningtechno
 logies.co.uk/welcome/the-class-of-20
20)
Chicago Tribune's Best MCAT Test
Prep Book 2019 (https://www.chicagot
ribune.com/consumer-reviews/sns-be
streviews-education-the-best-mcat-pre
p-book-20190930-story.html)
Fast Company's Most Innovative
Education Company 2014 (https://ww
w.fastcompany.com/company/Kapla
n)

See also
For-profit higher education in the
United States

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External links
Kaplan, Inc. (http://www.kaplan.com/)
Kaplan Test Prep (https://www.kaptes
t.com/)
Article on history of Kaplan's founder
(http://gladwell.com/examined-life/)
by Malcolm Gladwell
Retrieved from
"https://en.wikipedia.org/w/index.php?
title=Kaplan,_Inc.&oldid=1166350524"

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