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KOM 6115 Assignment 6 (GS65807)
KOM 6115 Assignment 6 (GS65807)
Assignment Topic and Tasks: Run Partial Correlation based on data provided.
A. Case Study
B. Research Variables
C. Research Objective
D. Conceptual Framework
E. Hypothesis
A researcher surveyed 210 respondents about the corporate social responsibility of their
organizations. The questionnaire consisted of five parts. Respondents filled in their demographic
information in Part A. Meanwhile, Part B measures the awareness of the organization’s CSR
initiatives (AW); Part C measures the congruence between the organization and CSR initiatives
(FT); Part D measures the organizational motives for engaging in CSR initiatives (MT); and
lastly, Part E measures the employees’ attitude toward the organization (AT).
2. Research Variables
1.
2.
2.1. Independent variables: Marital status (Single, Married, Divorced), Level of education
3. Research Objective
This study aims to identify the interaction effect of marital status and level of education
towards the three aspects of corporate social responsibilities which are the awareness of the
organization’s CSR initiatives (AW), the motivation for engaging in the CSR initiatives (MT)
4. Research Framework
Figure 1 illustrates the research conceptual model to be tested in the current study.
Figure 1. Research Conceptual Framework.
CSR Awareness
Marital status
CSR motivation
Education level
Employees attitude
5. Hypothesis
Ho: There is no interaction effect of marital status and level of education to the three
aspects of corporate social responsibilities which are the awareness of the organization’s CSR
initiatives (AW), the motivation for engaging in the CSR initiatives (MT) and the employees’
Ha: There is a significant interaction effect of marital status and level of three aspects
of corporate social responsibilities which are the awareness of the organization’s CSR initiatives
(AW), the motivation for engaging in the CSR initiatives (MT) and the employees’ attitude
significant effect of marital status [F (6, 3.921), p = 0.001, <0.05] and level of education [F (6,
6.698), p = 0.000, <0.05] towards the dependent variables. Thus, the null hypothesis was
rejected (accept Ha). This means that the researcher can indicate that marital status and level of
education are the main factor towards the three aspects of corporate social responsibilities which
are the awareness of the organization’s CSR initiatives (AW), the motivation for engaging in the
CSR initiatives (MT) and the employees’ attitude toward the organization (AT). In addition,
there is significant interaction effect of marital status and level of education [F (9, 3.828), p
Table 1: Multivariate Pillai’s Trace Tests (b) for effects of Gender and Age
towards Communication Skill
Partial Eta
Effect Value F Hypothesis df Error df Sig. Squared
Marital Wilks’
.892 3.921 6.000 400.000 .001 .056
status Lambda
Level of Wilks’
.826 6.698 6.000 400.000 .000 .091
education Lambda
Marital Wilks’
.847 3.828 9.000 486.898 .000 .054
status * Lambda
Level of
education
investigate marital status and level of education to all dependent variables. It also tests the main
0.007, <0.05] and employees attitude score towards the organizations [F (2, 10.072), p = 0.000,
<0.05], but no significant effect towards the CSR awareness [F (2, 2.140), p = 0.120, >0.05]. The
eta squared value of CSR motivation is .048 indicates that only 4.8 percentage contribution made
by CSR motivation, and the value of employee’s attitude score is .091 indicates that only 9.1
percentage contribution made by employee’s attitude score. The findings concludes that marital
status is the factor towards CSR motivation and employees’ attitude score.
The second independent variable level of education has significant effect to CSR
awareness [F (2,3.878), p = 0.022, <0.05] and CSR motivation [F (2, 14.630), p = 0.000, <0.05],
but no significant effect towards the employees’ attitude score [F (2, 2.566), p = 0.079, >0.05].
The eta squared value of CSR awareness is .037 indicates that only 3.7 percentage contribution
made by CSR awareness, and the value of CSR motivation is .127 indicates that only 12.7
percentage contribution made by employee’s attitude score. The findings concludes that level of
of marital status (single, married, divorced) towards dependent variables. From Table 3, there is
no significant difference between marital status towards the CSR awareness. There is significant
difference between single and married towards CSR motivation but no significant difference
between single vs divorced and divorced vs married. Meanwhile, there are significant differences
between single vs married and married vs divorced but no significant difference between single
Besides, Post hoc tukey was also conducted to check the mean score differences between
variables. From Table 4, there is no significant difference between level of education towards the
CSR awareness. There is significant difference between SPM/STPM and diploma/degree, and
also diploma/degree and master/PhD holders towards CSR motivation but no significant
difference between SPM/STPM and master/PhD holders. Meanwhile, there are significant
differences between SPM/STPM and diploma/degree towards the employees’ attitude score.
level of education. Looking at ScoreAW (CSR awareness), single respondents with master/PhD
have the highest mean value of 25.8333 and divorced diploma/degree holders have least mean
value of 21.75. Next, for CSR motivation scores, single diploma/degree holders have the highest
value of 38.2308 and married SPM/STPM holders have the lowest value which is 32.0750.
Lastly, for ScoreAT, divorced master/PhD holders have the highest value which is 24.0 and
married master/PhD holders have lowest value of 19.5625. In overall, single respondents have
higher score of CSR awareness, CSR motivation and Attitude scores towards the organizations.
CSR activities are important to improve the public images of all organizations and
employees as well (Swift et al., 1989). By joining the CSR activities, employees will have better
understanding and respects towards their organizations (James, 2020). During the last 30 years,
government has been encouraging government agencies and private companies to increase the
amount of CSR activities for the employees to participate. In the research of Coulson et al.
(2014), young employees have more interests in participating the CSR activities held by the
organizations. Besides, McCartney (2017) reported that unmarried workers will more likely to
give commitment to the CSR activities, which is similar to our findings. This outcome also
proved by several researchers including Joel et al. (2018), Goh et al. (2019), Wong (2019), Perry
8. Implication
This research outcomes may help the organizations to organize better CSR activities for
different marital status employees. It is recommended to understand the lower participation rate
of married co-workers. For example, they have children and spouse to take care after working
hour. Thus, management teams can choose a better timing to organize such CSR activities to
9. Future recommendation
This research only investigated respondents from Selangor areas. To improve the
accuracy of the results, respondents from other states of Malaysia can be included in the next
survey. Moreover, generalization of the model can be achieved with bigger size of population.
10. Appendix
Between-Subjects Factors
Value Label N
Status 1 Single 45
2 Married 153
3 Divorced 12
Education 1 SPM / STPM 53
2 Diploma / Degree 131
3 Master / PhD 26
Descriptive Statistics
Status Education Mean Std. Deviation N
ScoreAW Single SPM / STPM 22.1538 .89872 13
Diploma / Degree 25.0385 1.07632 26
Master / PhD 23.8333 1.16905 6
Total 24.0444 1.63701 45
Married SPM / STPM 22.8000 2.65253 40
Diploma / Degree 23.7113 1.81406 97
Master / PhD 21.9375 3.47311 16
Total 23.2876 2.33304 153
Divorced Diploma / Degree 21.7500 1.28174 8
Master / PhD 25.2500 .50000 4
Total 22.9167 2.02073 12
Total SPM / STPM 22.6415 2.35416 53
Diploma / Degree 23.8550 1.81922 131
Master / PhD 22.8846 3.03746 26
Total 23.4286 2.20203 210
ScoreMT Single SPM / STPM 32.8462 5.22568 13
Diploma / Degree 38.2308 2.45451 26
Master / PhD 35.0000 2.44949 6
Total 36.2444 4.18415 45
Married SPM / STPM 32.0750 5.12604 40
Diploma / Degree 34.9072 2.02115 97
Master / PhD 32.7500 4.80971 16
Total 33.9412 3.64229 153
Divorced Diploma / Degree 36.5000 2.67261 8
Master / PhD 35.0000 .00000 4
Total 36.0000 2.25630 12
Total SPM / STPM 32.2642 5.11089 53
Diploma / Degree 35.6641 2.51950 131
Master / PhD 33.6154 4.04056 26
Total 34.5524 3.82257 210
ScoreAT Single SPM / STPM 21.4615 1.85362 13
Diploma / Degree 23.6154 1.87781 26
Master / PhD 21.6667 1.63299 6
Total 22.7333 2.08239 45
Married SPM / STPM 20.4750 2.66013 40
Diploma / Degree 21.6495 1.93671 97
Master / PhD 19.5625 4.08197 16
Total 21.1242 2.52441 153
Divorced Diploma / Degree 22.5000 2.44949 8
Master / PhD 24.0000 .00000 4
Total 23.0000 2.08893 12
Total SPM / STPM 20.7170 2.50674 53
Diploma / Degree 22.0916 2.09560 131
Master / PhD 20.7308 3.65029 26
Total 21.5762 2.51624 210
Multivariate Testsa
Partial Eta
Effect Value F Hypothesis df Error df Sig. Squared
Intercept Pillai's Trace .983 3749.510 b
3.000 200.000 .000 .983
Wilks' Lambda .017 3749.510b 3.000 200.000 .000 .983
Hotelling's Trace 56.243 3749.510 b
3.000 200.000 .000 .983
Roy's Largest Root 56.243 3749.510 b
3.000 200.000 .000 .983
D3 Pillai's Trace .109 3.880 6.000 402.000 .001 .055
Wilks' Lambda .892 3.921b 6.000 400.000 .001 .056
Hotelling's Trace .119 3.961 6.000 398.000 .001 .056
Roy's Largest Root .103 6.925 c
3.000 201.000 .000 .094
D6 Pillai's Trace .178 6.531 6.000 402.000 .000 .089
Wilks' Lambda .826 6.698b 6.000 400.000 .000 .091
Hotelling's Trace .207 6.864 6.000 398.000 .000 .094
Roy's Largest Root .185 12.388 c
3.000 201.000 .000 .156
D3 * D6 Pillai's Trace .157 3.713 9.000 606.000 .000 .052
Wilks' Lambda .847 3.828 9.000 486.898 .000 .054
Hotelling's Trace .177 3.905 9.000 596.000 .000 .056
Roy's Largest Root .149 10.063 c
3.000 202.000 .000 .130
a. Design: Intercept + D3 + D6 + D3 * D6
b. Exact statistic
c. The statistic is an upper bound on F that yields a lower bound on the significance level.
Pairwise Comparisons
95% Confidence Interval for
Mean Difference Differenced
Dependent Variable (I) Status (J) Status (I-J) Std. Error Sig.d Lower Bound Upper Bou
ScoreAW Single Married .859 .416 .121 -.146 1
Divorced .175a
.716 1.000 -1.554 1
Married Single -.859 .416 .121 -1.864
Divorced -.684a .655 .894 -2.266
Divorced Single -.175b
.716 1.000 -1.905 1
Married .684b
.655 .894 -.898 2
ScoreMT Single Married 2.115 *
.697 .008 .433 3
Divorced -.391a 1.199 1.000 -3.286 2
Married Single -2.115 *
.697 .008 -3.796
Divorced -2.506 a
1.097 .070 -5.153
Divorced Single .391b
1.199 1.000 -2.504 3
Married 2.506b 1.097 .070 -.142 5
ScoreAT Single Married 1.686 *
.473 .001 .544 2
Divorced -1.002 a
.814 .660 -2.968
Married Single -1.686 *
.473 .001 -2.827
Divorced -2.688a,* .745 .001 -4.485
Divorced Single 1.002b .814 .660 -.964 2
Married 2.688b,* .745 .001 .890 4
Based on estimated marginal means
*. The mean difference is significant at the .05 level.
a. An estimate of the modified population marginal mean (J).
b. An estimate of the modified population marginal mean (I).
d. Adjustment for multiple comparisons: Bonferroni.
Pairwise Comparisons
95% Con
Mean Difference
Dependent Variable (I) Education (J) Education (I-J) Std. Error Sig.d Lower Bou
ScoreAW SPM / STPM Diploma / Degree -1.023 a
.429 .054 -2
Master / PhD -1.197 a
.568 .109 -2
Diploma / Degree SPM / STPM 1.023b .429 .054 -
Master / PhD -.174 .546 1.000 -1
Master / PhD SPM / STPM 1.197 b
.568 .109 -
Diploma / Degree .174 .546 1.000 -1
ScoreMT SPM / STPM Diploma / Degree -4.085a,* .718 .000 -5
Master / PhD -1.789 a
.951 .184 -4
Diploma / Degree SPM / STPM 4.085 b,*
.718 .000 2
Master / PhD 2.296 *
.913 .038
Master / PhD SPM / STPM 1.789b .951 .184 -
Diploma / Degree -2.296 *
.913 .038 -4
ScoreAT SPM / STPM Diploma / Degree -1.620 a,*
.487 .003 -2
Master / PhD -.775 a
.646 .695 -2
Diploma / Degree SPM / STPM 1.620b,* .487 .003
Master / PhD .845 .620 .523 -
Master / PhD SPM / STPM .775 b
.646 .695 -
Diploma / Degree -.845 .620 .523 -2
Based on estimated marginal means
*. The mean difference is significant at the .05 level.
a. An estimate of the modified population marginal mean (I).
b. An estimate of the modified population marginal mean (J).
d. Adjustment for multiple comparisons: Bonferroni.
4. Status * Education
95% Confidence Interval
Dependent Variable Status Education Mean Std. Error Lower Bound Upper Bound
ScoreAW Single SPM / STPM 22.154 .562 21.046 23.262
Diploma / Degree 25.038 .397 24.255 25.822
Master / PhD 23.833 .827 22.203 25.464
Married SPM / STPM 22.800 .320 22.168 23.432
Diploma / Degree 23.711 .206 23.306 24.117
Master / PhD 21.938 .506 20.939 22.936
Divorced SPM / STPM . a
. . .
Diploma / Degree 21.750 .716 20.338 23.162
Master / PhD 25.250 1.013 23.253 27.247
ScoreMT Single SPM / STPM 32.846 .940 30.992 34.700
Diploma / Degree 38.231 .665 36.920 39.542
Master / PhD 35.000 1.384 32.271 37.729
Married SPM / STPM 32.075 .536 31.018 33.132
Diploma / Degree 34.907 .344 34.228 35.586
Master / PhD 32.750 .848 31.079 34.421
Divorced SPM / STPM . a
. . .
Diploma / Degree 36.500 1.199 34.136 38.864
Master / PhD 35.000 1.695 31.657 38.343
ScoreAT Single SPM / STPM 21.462 .639 20.202 22.721
Diploma / Degree 23.615 .452 22.725 24.506
Master / PhD 21.667 .940 19.813 23.520
Married SPM / STPM 20.475 .364 19.757 21.193
Diploma / Degree 21.649 .234 21.189 22.110
Master / PhD 19.562 .576 18.428 20.697
Divorced SPM / STPM . a
. . .
Diploma / Degree 22.500 .814 20.895 24.105
Master / PhD 24.000 1.151 21.730 26.270
a. This level combination of factors is not observed, thus the corresponding population marginal mean is not estimable.
Multiple Comparisons
Tukey HSD
Mean Difference 95% Confidence Interval
Dependent Variable (I) Status (J) Status (I-J) Std. Error Sig. Lower Bound Upper Boun
ScoreAW Single Married .7569 .34354 .073 -.0543 1.5
Divorced 1.1278 .65817 .203 -.4262 2.6
Married Single -.7569 .34354 .073 -1.5680 .0
Divorced .3709 .60730 .814 -1.0630 1.8
Divorced Single -1.1278 .65817 .203 -2.6818 .4
Married -.3709 .60730 .814 -1.8048 1.0
ScoreMT Single Married 2.3033* .57499 .000 .9457 3.6
Divorced .2444 1.10159 .973 -2.3565 2.8
Married Single -2.3033 *
.57499 .000 -3.6609 -.9
Divorced -2.0588 1.01645 .109 -4.4588 .3
Divorced Single -.2444 1.10159 .973 -2.8454 2.3
Married 2.0588 1.01645 .109 -.3411 4.4
ScoreAT Single Married 1.6092 *
.39043 .000 .6873 2.5
Divorced -.2667 .74800 .932 -2.0328 1.4
Married Single -1.6092* .39043 .000 -2.5310 -.6
Divorced -1.8758 *
.69019 .019 -3.5054 -.2
Divorced Single .2667 .74800 .932 -1.4995 2.0
Married 1.8758 *
.69019 .019 .2462 3.5
Based on observed means.
The error term is Mean Square(Error) = 5.301.
*. The mean difference is significant at the .05 level.
Multiple Comparisons
Tukey HSD
Mean Difference 95% Co
Dependent Variable (I) Education (J) Education (I-J) Std. Error Sig. Lower Boun
ScoreAW SPM / STPM Diploma / Degree -1.2135 *
.32979 .001 -1.9
Master / PhD -.2431 .48505 .871 -1.3
Diploma / Degree SPM / STPM 1.2135 *
.32979 .001 .4
Master / PhD .9703 .43494 .068 -.0
Master / PhD SPM / STPM .2431 .48505 .871 -.9
Diploma / Degree -.9703 .43494 .068 -1.9
ScoreMT SPM / STPM Diploma / Degree -3.4000 *
.55197 .000 -4.7
Master / PhD -1.3512 .81183 .221 -3.2
Diploma / Degree SPM / STPM 3.4000 *
.55197 .000 2.0
Master / PhD 2.0487 *
.72796 .015 .3
Master / PhD SPM / STPM 1.3512 .81183 .221 -.5
Diploma / Degree -2.0487* .72796 .015 -3.7
ScoreAT SPM / STPM Diploma / Degree -1.3746* .37480 .001 -2.2
Master / PhD -.0138 .55125 1.000 -1.3
Diploma / Degree SPM / STPM 1.3746 *
.37480 .001 .4
Master / PhD 1.3608 *
.49430 .018 .1
Master / PhD SPM / STPM .0138 .55125 1.000 -1.2
Diploma / Degree -1.3608* .49430 .018 -2.5
Based on observed means.
The error term is Mean Square(Error) = 5.301.
*. The mean difference is significant at the .05 level.