Term 1

Abbrv Course Credits Sessions

DM Database Management 2 14
BE Business Economics 2.5 17
MM Marketing Management 2.5 17
MA Managerial Accounting 2.5 17
QM Quantitative Methods 3 20
SA Statistics for Analytics 3 20

Lab Course Lab Course: Using Excel & Power BI (Industry Case Studies) 2.5 17

Term 2
Abbrv Course Credits Sessions
PFA Programming for Analytics 3 20
QDI Quering and Data Integration 2.5 17
BDE Big Data Ecosystem 2.5 17
FM Finance for Managers 2.5 17
POM Production & Operations Management 2.5 17
HRM Human Resource Management 2 14
Lab Course Lab Course 3 20

Term 3
Abbrv Course Credits Sessions
DV Big Data Visualization and Analytics 3 27
PPA Predictive and Prescriptive analytics 3 20
APM Analytics Project Management 2 14
OSP Organization Structure, Culture and Processes 2 14
STD Story Telling with Data 2 14
ML Machine learning 3 30
LC Lab course 2 14

Term 4
Abbrv Course Credits Sessions
EGI Ethics & Governance Issues in Big Data Analytics 2 14
SM Strategic Management 3 20
WSM Web and Social Media Analytics 3 20
MAA Marketing Analytics 3 20
APR Analytics for Pricing and Revenue 2 14
FA Financial Analytics 3 20
DL Deep Learning 3 20
TA Transportation Analytics 2.5 17
IA Insurance Analytics 2 14
 Term 5
Abbrv Course Credits Sessions
IOT IoT Analytics 2.5 17
CC Cloud Computing & Cyber Security 3 20
CBS Capstone Business Simulation 2.5 17
RA Retail Analytics 3 20
SCA Supply Chain Analytics 3 20
CA Customer Analytics 2 14
FDBI Fraud Detection in Banking and Insurance 2 14
RPA Robotic Process Automation 2 14
CRA Credit Risk Analytics 2 14

Term 6 - Summer Internship Program

erm 1
Faculty
Prof. Vithal Sukhathankar
Prof. Krishna Ladha
Prof. Pravat Surya Kar
Prof. Umesh Mahtani
Prof. S.U. Kamat
Prof. S.R. Kulkarni

Prof. Vithal Sukhathankar

erm 2
Faculty
SAS
SAS
Prof. Nitin Upadhyay
Prof. Rani Ladha
Prof. Anand Teltumdbe
Prof. Vartika Dutta
SAS

erm 3
Faculty
Prof. Soumitra Das (SAS)
Prof. Alekh Gour
Prof. Anand & Guest faculty
Prof. Vartika Dutta
Prof. Prasenjit Das Purkayastha
Prof. Soumitra Das (SAS)
Prof. Amit Puniyani

erm 4
Faculty
Prof. Rathish Bhatt
Prof. Anand Teltumbde
Prof. Alekh Gaur
Prof. Prasenjit Das Purkayastha (VF)
Prof. Joy Chowdhury & Prof. Saurabh Ajmera (VF)
Prof. Amiya Sahu
Prof. Sunil Bhardwaj (Sas)
Prof. Tuhin Maparu (VF)
Prof. Francis Rodrigues (VF)
erm 5
Faculty
Prof. Ragu Ramaswamy & Prof. Sujay Nandi (VF)
Prof. Anup Kumar Maurya
Prof. Hemant Padhiari
Prof. Diptarup Chakraboti (VF)
Prof. Shikha Aggarwal
Prof. Alekh Gour (course coordinator) & Prof. Anjan Gosh (VF)
Prof. Manju Tripathi
Prof. Aditya P Dutta & Prof. Somnath Das (VF)
Prof. Amit Puniyani

r Internship Program
 Term 1
Abbrv Course Credits Sessions
SA Statistics for Analytics 3 20
BE - I Business Economics- Micro  2.5 17
MA Managerial Accounting  3 20
PWR Programming with R 1.5 10
DPIQ Data Preparation, Integration and Querying {ETL & SQL} 2.5 17
SM Strategic Management 3 20
DTI Design Thinking 1 7

Term 2
Abbrv Course Credits Sessions
PPA Predictive & Prescriptive Analytics {R} 3 20
BDE Big Data Ecosystem and Technology {Big Data Tools} 3 20
MM Marketing Management 3 20
FM Finance for Managers 3 20
MD Mathematical Models for Management Decision 2.5 17
PFA Programming for Analytics {SAS programing} 2 14

Term 3
Abbrv Term III Credit Sessions
ML Machine Learning   3 20
PWP Programming with Python  2 14
STD Story Telling Using Data 2 14
POM Production and Operations Management 3 20
BE - II Business Economics - Macro  2 14
APM Analytics Project Management 2 14
MPO Managing people in organization  3 20

Term 4 - Summer Internship Program

Term 5
Abbr Course Credit Sessions
AML Advance Machine Learning 3 20
CBS Capstone Business Simulation 2.5 17
EGI Ethics and Governance Issue in Big Data 2 14
MAA Marketing Analytics 3 20
SCA Supply Chain Analytics 3 20
IA Insurance Analytics 2 14
APR Analytics for Pricing and Revenue 2 14
FA Financial Analytics 2 14
MAOM Marketing Analytics and Optimization Models 2 14
SMFD Spreadsheet Modelling for Financial Decisions 2 14
DL Deep Learning 2 14
 PP Public Policy Analytics 2 14

Term 6
Abbr Term III Credit Sessions
CC Cloud Computing & Cyber Security 3 20
IOT IOT Analytics 2.5 17
WSM Web & Social Media Analytics 2 14
RA Retail Analytics 2 14
CA Customer Analytics 2 14
HRA HR Analytics 2 14
CRA Credit Risk Analytics 2 14
MOA Modelling in Operations Analytics 2 14
TA Transportation analytics 2 14
SA Sales Analytics 2 14
RPA Robotic Process Automation 2 14
VA Valuation Analytics 2 14
BC Blockchain 2 14
erm 1
Faculty
Prof. Rohan Mukherjee
Prof. Joy Chowdhury & Prof. Avik Sinha
Prof. Umesh Mahtani
Prof. Amit Puniyani
SAS
Prof. Anand Teltumbde
Prof. Hemant Padhiari

erm 2
Faculty
Prof. Alekh Gour
Prof. Nitin Upadhyay
Prof. Pravat Surya Kar
Prof. Amiya Sahu
Prof. Rohan Mukherjee
SAS

erm 3
Faculty
Prof. Anup Kumar Maurya
Prof. Arindam Roy
Prof. Prasenjit Das Purkayastha
Prof. Anand Teltumbde & Prof. Kiran K
Prof. Romar Correa
Prof. Anand Teltumbde
Prof. Vinit Ghosh & Prof. Mukund K. G. & Prof. Shiva kakkar

r Internship Program

erm 5
Faculty
Prof. Anup Kumar Maurya & Krish Naik (VF)
Prof. Hemant Padhiari
Prof. Rathish Bhatt
Prof. Prasenjit Das Purkayastha (VF)
Prof. Shikha Aggarwal
Prof. Francis Rodrigues (VF)
Prof. Shawnn Coutinho
Prof. Amiya Sahu
Prof. Shantanu Prasad
Prof. Rakesh Arrawatia (VF)
Prof. Anup Kumar Maurya, Vinay, Ashish Mishra, Badripatro (VF)
 Prof. Atul Tripathi (VF)

erm 6
Faculty
Prof. Anup Kumar Maurya & Prof. Krish Naik
Prof. Sujay Nandi & Prof. Raghu Ramaswamy (VF)
Prof. Sibendu Nag (VF)
Prof. Prasenjit Das Purkayastha (VF)
Prof. Bala Subramanyam
Prof. Vinit Ghosh
Prof. Amit Puniyani
Prof. Goutam Sutar (VF)
Prof. Kiran K
Prof. Pragati Sinha (VF)
Prof. Somnath Das & Prof. Aditya Dutta (VF)
Prof. Amiya Sahu
Prof. Krish Naik (VF)
 Term 1
Abbr Course Credit Sessions
SA Statistics for Analytics 3 20
MA Managerial Accounting 3 20
PFA Programming for Analytics 3 20
BE Business Economics 2 14
DPIQ Data Preparation, Integration and Querying 2 14
AIM Artificial Intelligence (AI) for Managers 2 14
BDE Introduction to Big Data Ecosystem 2 14

Term 2
Abbr Course Credit Sessions
PPA Predictive & Prescriptive Analytics 3 20
MMMD Mathematical Models for Management Decision 2 14
MM Marketing Management 3 20
FM Finance for Managers 3 20
BDL Big Data Lab (Hadoop, Hive, Pig, Spark) 3 20
APFA Advanced Programming for Analytics 3 20

Term 3
Abbr Term III Credit Sessions
ML Machine Learning 3 20
DT Design Thinking 1 7
STD Story Telling Using Data 2 14
POM Production and Operations Management 3 20
MPO Managing People in organization 3 20
SRA Strategic Analytics 2 14
APM Analytics Project Management 2 14
BE II Business Economics 2 14

Term 4 - Summer Internship Program

Term 5
Abbr Term III Credit Sessions
BC Blockchain 2 16
CBS Capstone Business Simulation 2.5 20
EGI Ethics and Governance Issue in Big Data 2.5 20
FA Financial Analytics 2 16
MAA Marketing Analytics 3 24
IA Insurance Analytics 2 16
MRAA Market Research & Analytics Applications 3 24
SMFD Spreadsheet Modelling for Financial Decisions 2 16
DL Deep Learning 2 16
DM Digital Marketing 2 16
CMRA Credit /Market Risk Analytics 2 16
DDH Data-driven Healthcare 3 24
ERDA Econometrics with R for Data Analytics 3 24

Term 6
Abbr Term III Credit Sessions
IOT IOT, Cloud and Cyber Security 3 24
WSM Web & Social Media Analytics 2 16
CA Customer Analytics 2 16
HRA HR Analytics 2 16
RPA Robotic Process Automation 2 16
RA Retail Analytics 2 16
SA Sales Analytics 2 16
MOA Modelling in Operation Analytics 2 16
Business Applications of Databases and Data 3 24
BADV Visualization

SCA Supply Chain Analytics 3 24

TA Text Analytics 2 16
LIA Leadership in Action(PGP Course) 2 16
TSOI The Science of Innovation(HCM Course) 2 16
 Faculty
Prof. Amit Punyani
Prof. Umesh Mahtani
Prof. Amit Puniyani / Dnyanesh
Prof. Avik Sinha
Prof. P Bala Subramanyam
Prof. Soumen Kumar Manna
Prof. Umesh Hodeghatta Rao

Faculty
Prof. Alekh Gour
Prof. Amit Punyani & Goutam Sutar
Prof. Pravat Surya Kar
Prof. Amit Punyani
SAS
SAS

Faculty
Prof. Anup Kumar Maurya
Prof. Sonya Banerjee(VF) & Team
Prof. Prasenjit Das Purkayastha (VF)
Prof. Raj Amonkar & Prof.Kiran
Prof. Vinit Ghosh & Prof. Roshni Das
Prof. Rathish Bhatt
Prof. Atanu Ghosh(VF)
Prof.Chinmay Behera

hip Program

Faculty
Prof. Krish Naik (VF)
Prof. Hemant Padhiari
Prof. Rathish Bhatt & Prof. Piotr Olaf Żylicz
Prof. Amiya Sahoo
Prof.Prasenjit Das Purkayastha (VF)
Prof.Francis D'souza (VF)
Prof. Shantanu Prasad
Prof. Rakesh Arrawatia(VF)
Prof. Krish (VF)
Prof. Purvendu Sharma
Prof. Amit Puniyani
Prof. Ajay Vamadevan
Prof. Prakash Singh

Faculty
Prof.Sujay Nandi (VF),Prof Anup Kumar
Prof. Sibendu Naag
Prof. Bala Subramanyam
Prof. Vinit Ghosh
Prof.Somnath Das & Prof. Aditya Dutta (VF)
Prof.Prasenjit Das Purkayastha (VF)
Prof.Pragati Sinha (VF)
Prof. Goutam Sutar (VF)
Prof. Prakash T(VF)

Prof. Raj Amonkar, Prof. Kiran K. Prof. Shikha

Agarwal
Prof. Soumen
Prof.Shelly Pandey
Prof. Devasheesh Mathur
 Term 1
Abbr Course Credit Sessions
SA Statistics for Analytics 3 24
MA Managerial Accounting 3 24
PFA Programming for Analytics(R & Python) 3 24
DPIQ Data Preparation, Integration and Querying 3 24

DVTP Lab : Data Visualisation using Tableau and 3 24

Power BI
BDE Introduction to Big Data Ecosystem 2 16
BE Business Economics 2 16

Term 2
Abbr Course Credit Sessions
PPA Predictive & Prescriptive Analytics 3 24

MMMD Mathematical Models for Management 2 16

Decision
MM Marketing Management 3 24
FM Finance for Managers 3 24
BDL Big Data Lab (Hadoop, Hive, Pig, Spark) 3 24
APFA Advanced Programming for Analytics 3 24
SRA Social Resposibility and Action 1 8

Term 3
Abbr Course Credit Sessions
ML Machine Learning 3 24
DT Design Thinking 1 8+(1 Extra)
STD Story Telling Using Data 2 16
POM Production and Operations Management 3 24
MPO Managing People in organization 3 24
SA Strategic Analytics 2 16
TA Text Analytics 2 16
BE-II Business Economics - Macro 2 16
SRA Social Resposibility and Action 1 8
ASG Analytics Services for Goa (2 credit) 2

Term 4 - Summer Internship Program

erm 1
Faculty
Prof. Amit Punyani & Prof. Bala Subramanyam
Prof. Umesh Mahtani
Prof. Amit Puniyani/ Dnyanesh
Prof. Balsubramanium

Dnyanesh & Prof.Alekh

Prof. Atanu Ghosh(VF)

Prof. Chinmay (16)

erm 2
Faculty
Prof. Alekh Gour

Prof. Soumen Kumar Manna

Prof. Pravat Surya Kar
Prof.Amiya Sahoo
Prof.Mahesh Dubey & John
Prof.Mahesh Dubey & Madhav
Prof.Divya Singhal (Faculty mentors will be assigned )

erm 3
Faculty
Prof.Anup Kumar Maurya
Prof.Sonya Banerjee(VF) & Team
Prof.Prasenjit Das Purkayastha (VF)
Prof. Raj Amonkar & Prof.Kiran
Radhakrishnan Nair (VF) & Prof. Muneeb,Prof. Shelly
Prof. Rohit Prabhu Dessai
Prof.Soumen
Prof. Prakash Singh & Prof. Chinmay
Prof. Divya & Prof. Sreerupa
Prof. Bala Subramanyam & all BDA Faculties assigned

r Internship Program
Programme: PGDM BDA
AC Year 2022-2023

Term Course name

1 Statistics for Analytics
1 Managerial Accounting

1 Programming for Analytics(Python)- Lab Course (work

1 Data Preparation, Integration and Querying with SQL
1 Lab : Data Visualisation using Tableau and Power BI (
1 Introduction to Big Data Ecosystem
1 Business Economics- Micro
1 Marketing Management
  Term 1 Total courses 8

2 Predictive & Prescriptive Analytics

2 Mathematical Models for Management Decision
2 Financial Management
2 Programming for Analytics using SAS
2 Big Data Lab (Hadoop, Hive, Pig, Spark)
2 Business Economics - Macro
2 SRA
2 Managing People in organization
  Term 2 Total courses 7

3 Machine Learning
3 Data Driven Design Thinking
3 Story Telling Using Data
3 Production and Operations Management
3 Strategic Management
3 NLP
3 Give Goa- BDA
3 Market Research & Analytics Applications
  Term 3 Total courses 8

  First year total credits

BDA entire Term 4 is in-company Project

Term Course name
5 Deep Learning (Core Course)
5 Capstone Business Simulation (Core Course)
5 Ethics and Governance Issue in Big Data (Core Course)
5 AWS Cloud, IoT and Cyber Security  (Core Course)
5 Elective
5 Elective
5 Elective
 5 Elective
   
  Term 5 Total courses 8
 

 
6 Blockchain for Business (Core Course)
6 Elective
6 Elective
6 Elective
6 Elective
6 Elective
6 Elective
  Term 6 total courses 8
  
 
 

Faculty name Sessions No. of cred  15

Prof.Amit Punyani & Prof Suman 24 3  18
Prof. Hanish 24 3  19

Dnyanesh 16 0  6
Prof. Balasubramanyam 16 2  22
Dnyanesh 16 0  22
Atanu Ghosh (VF) 16 2 
Prof. Chinmay & Prof. Kingsuk 16 2 
Prof. Pravat Surya Kar 24 3 
    15  
   
Prof. Alekh Gour 24 3 
Prof. Soumen Kumar Manna 16 2 
Prof. Amiya Sahoo 24 3 
Prof Soumen 16 2 
Prof. Mahesh Dubey & John(VF) 24 3 
Prof.Chinmay and Prof Kingshuk 16 2 
Prof Divya and Prof Sreerupa 8 1 
Prof Padmanaban and Prof Shelly 24 3 
    18 Not added the 1 credit of SRA
   
Prof. Anup Kumar Maurya 24 3 
Sonya Banerjee(VF) / Prof Padmavati 16 2 
Prasenjit Das Purkayastha (VF) 16 2 
Prof. Raj Amonkar & Kiran K. 24 3 
Prof. Rohit Prabhudesai 16 2 
Prof.Soumen 16 2 
Prof.Bala Subramanyam and other BDA Faculty 16 2 
Prof Shantanu 16 3 
    19  
   
    52
   
   
Faculty name   No. of cred 
Prof Anup Kumar 16 2 
Prof. Hemant Padhiari 24 3 
Prof. Rathish Bhatt 20 2.5  
Prof. Anup, Prof. Sujay nandi (VF), Prof. Ragh 24 3 
       
       
       
       
       
    19-23  
     

       
Dr Manoj Kumar VF 16 2 
       
       
       
       
       
       
    19-23  
 Program: PGDM (BDA) 102 Total Credits 102
Batch: 2023-25 Onward 37 BDA Core
Credits
Last Updated: 12-04-2023 36 MGMT Core
Credits
19 Elective
Credits
10 Internship +
Give Goa

Term Course name Sessi No. of Topics to be covered Suggested Text/Reference Books
ons credits (1 (complete list to be given by the
credit = 75 faculty teaching the course)
minutes of
lecture)

Term I, Total Courses - 7, BDA

Credits - 11, MGMT Credits - 8
I Inferential Statistics for Analytics 24 3 Exploratory Data Analysis, Estimation, Sampling Business Analytics - The Science of
Distribution, Confidence Interval, Hypothesis Data-Driven Decision Making by U.
Testing, ANOVA, Regression. Dinesh Kumar.

I Data Preparation, Integration and
Querying
24 3 Various data pre-processing techniques Python Machine Learning by Sebastian
(missing values, outlier treatment etc); Feature Raschka and Vahid Mirjalili; Best
engineering; Data querying and integration Practices in Data Cleaning: A Complete
with SQL; Data preparation tasks in Python; ETL Guide to Everything You Need to Do
vs ELT vs TEL; Data-for-AI pipeline. Before and After Collecting Your Data
by Jason W. Osborne.

I Foundations for Data Analytics 24 3 Probability (Bayes' Theorem); Distribution; Mathematics for Machine Learning by
Linear Algebra (Eigen value/vectors/SVD); Deisenroth, Faizal, and Ong.
Distance and Metric; Multivariate calculus
(Gradient descent).

I Economics -- Micro 16 2 Theory of Consumer Behaviour; Concept of Microeconomics by Pindyck and

Utility and Its maximization through Rubinfeld; Managerial Economics by
Indifference Curve Analysis; Demand and Salvatore and Rastogi.
supply analysis (Elasticity; Market Failure);
Theory of Production and Cost (Short run
Production function, stages of production,
relationship between TP, AP and MP; Long run
Production function; Types of Production
function; Accounting cost, Economic cost and
Opportunity cost; Short run Cost function,
relationship between TC, AC and MC; Long run
Cost function); Market structures (Perfect
Competition; Monopoly; Oligopoly); Game
Theory and Strategic Behavior/ Theory of
Distribution.

I Managerial Accounting
24 3 Balance Sheet or Statement of Financial Accounting Text and Cases by Robert
Position; Income Statement or Statement of Anthony, David Hawkins and Kenneth
Profit and Loss; Inventory Valuation; Long- Merchant; Cost Accounting- A
Lived Assets and Depreciation; Cash Flow Managerial Emphasis by Hongren,
Statement Financial Statement Analysis Datar and Foster.
(Horizontal, Vertical, Ratio); Cost behavior and
Cost Volume Profit Analysis; Short term
decision making; Overhead allocation and
Activity Based Costing; Strategic planning and
budgeting; Variance Analysis.

I Marketing Management 24 3 Marketing Research and Planning; Marketing Management by Kotler.

Understanding markets and consumers;
Segmentation Targeting and Positioning;
Product Management; Pricing Management;
Managing Promotion; Distribution
Management; Marketing Plan.

I Data Visualization 16 2 Tableau/Power BI Introduction; Visualization, Good Charts: The HBR Guide to Making
Storytelling, Dashboard (Tableau/Power BI). Smarter, More Persuasive Data
Visualizations by Scott Berinato;

152 19

Term II, Total Courses 8, BDA

Credits - 7, MGMT Credits - 11
II Machine Learning with Business
Applications
24 3 Classification (generative & discriminative
approach); Resampling Methods (Cross
validation, Bootstrapping); Clustering
(prototype based, partitional, hierarchical,
density based); Association Analysis;
Recommender System.
An Introduction to Statistical Learning:
with Applications in R by James,
Witten, Hastie, and Tibshirani;
Introduction to Data Mining by Tan,
Steinbach, and Vipin Kumar; Machine
Learning with R by Abhijit Ghatak.

II Programming for Analytics (Python) 16 2 Data Types and Operators; Control FLow; Python Programming for Data Analysis
Functions; Scripting; Libraries for Data by Jose Unpingco; Python Tricks: A
Processing and Modeling (NumPy, Pandas, Buffet Of Awesome Python Features by
SciPy, Scikit-learn, TensorFlow, Keras); Libraries Dan Bader.
for Visualization (MatPlotLib, Seaborn, Potly,
GGplot).

II Production and Operations 24 3 Operations Management, Process Analysis, Operations Management by William J.
Management Forecasting (applications of time series in Stevenson (McGraw-Hill); Operations
operations management), Aggregate Planning, Management–Theory and Practice by B
Material Requirements Planning (MRP), Mahadevan (Pearson)
Inventory Management, Quality Management,
Scheduling and Project Management.

II Economics -- Macro 16 2 Importance of macroeconomics; The Data of Macroeconomics by N.Gregory

Macroeconomics (Business Cycle , GDP and its Mankiw; Macroeconomics by Rudiger
components, Inflation); Simple Keynesian Dornbusch, Stanley Fischer and Richard
Model; Planned and Actual Expenditure; IS-LM Startz.
Model; Investment, Saving, Liquidity
Preference and Money supply; Inflation and
Monetary Policy; Open Macroeconomy; Small
Open Economy, Fixed & Floating Exchange
Rate; Mundell-Fleming Model.

II Finance for Managers 24 3 Time Value of Money; Valuation of Bonds &
Shares; Risk Return and Portfolio; Investment
Decision; Cost of capital; Financial Markets;
Financial Derivatives; Capital structure;
Dividends.
Financial Management – Theory and
Practice by Prasanna Chandra;
Corporate Finance by Ross,
Westerfield, Jaffe, Jordan and Kakani.

II Big Data Ecosystem 16 2 Introduction, evolution and characteristics of

Big Data; Big Data analytics flow; Overview of
Big Data stack; Hadoop Ecosystem; Overview of
MapReduce, Hive, YARN, Pig.

II Logic, Reasoning, and Critical 16 2 Perceptions of Logic; Types of Logic; Critical Introduction to Logic by Jess Drake.
Thinking Thinking and Informal Logic; Deduction.

II Social Responsibility for Action 8 1

144 18

Term III Total Courses 7, BDA

Credits - 11, MGMT Credits - 8
III Advanced Machine Learning
24 3 Dimension Reduction; Density/Covariance
Estimation; Anomaly/Outlier Detection;
Ensemble Methods (Bagging, Random Forests,
Boosting); Ranking; Data Stream and Online
Learning.
An Introduction to Statistical Learning:
with Applications in R by James,
Witten, Hastie, and Tibshirani;
Introduction to Data Mining by Tan,
Steinbach, and Vipin Kumar.

III Story Telling using Data 16 2 Visualization, Storytelling, Dashboard Good Charts: The HBR Guide to Making
(Tableau/Power BI). Smarter, More Persuasive Data
Visualizations by Scott Berinato.

III Natural Language Processing 24 3 Processing and Understanding Text; Feature
Engineering for Text Representation; Text
Classification; Text Summarization and Topic
Models; Text Similarity and Clustering;
Sentiment Analysis; Langauge Models.
Text Analytics with Python: A
Practitioner's Guide to Natural
Language Processing by Dipanjan
Sarkar; Text Mining and Visualization:
Case Studies Using Open-Source Tools
by Hofmann and Chisholm.

III Optimization Techniques and 24 3 Optimization; Stochastic Models and Time Operations Research: A Model-Based
Stochastic Models Series forecasting; Network Models. Approach by H. A. Eiselt and Carl-Louis
Sandblom.

III Market Research & Analytics 24 3 Market research and predictive models; STP Marketing Research: An Applied
Applications analysis; Marketing mix modelling; Market Orientation by Naresh K. Malhotra &
research and customer preference analysis; Satyabhushan Dash; Multivariate Data
Market research and retail analytics; Market Analysis by Joseph F. Hair, William C.
research and e-WOM. Black, Barry J. Babin, Rolph E. Anderson
and Ronald L. Tatham.

III Strategic Management 16 2 Basics of strategy and strategic management
process; Industry and firm-level analysis;
Business-level strategy (types of strategies,
value-chain analysis); Corporate-level strategy
(growth and retrenchment); Strategy
implementation and control.
Strategic management: Concepts and
cases: Competitiveness and
globalization by Hitt, M. A., Ireland, R.
D., & Hoskisson, R. E.; Blue ocean
strategy, expanded edition: How to
create uncontested market space and
make the competition irrelevant by
Kim, W. C., & Mauborgne, R.

III Managing People in Organization 24 3 Understanding leadership; Conflict Human Resource and Personnel
Management; Foundations of Group Behavior; Management by K Aswatappa;
Team Goals; Member Roles; Influence; Organizational Behaviour by Robbins,
Introduction to Human Resource Management; Judge and Vohra.
Human Resources Planning; Recruitment and
Selection; Job Analysis; Appraising and
Managing Performance; Training and
Development; Employee Engagement &
Empowerment; Employee Remuneration;
Employee Relationship; Diversity at Workplace.

III Give Goa -- BDA 16 2

168 21

Term IV, Total Courses 1

IV In-Company Internship 64 8
64 8

Term V, Total Courses - 7+, BDA

Credits - 6, MGMT Credits - 4,
Elective Credits - 8+

V Big Data Engineering & 16 2 Overview of NoSQL; Overview of Big Data Big Data, Black Book by DT Editorial
Management storage system, HDFS; Apache Spark, Spark Services.
SQL, Scala; Real time data visualization and
analytics on Big Data.

V Deep Learning 16 2 Introduction to Neural Networks: Multilayer Dive into Deep Learning by Aston
perceptron; Backpropagation Algorithms. Deep Zhang, Zachary C. Lipton and Mu Li and
Learning Algorithms: Convolutional Neural Alexander J. SmolaDive; Deep Learning
Networks (CNN) and Recrurrent Neural by Ian Goodfellow and Yoshua Bengio
Networks (RNN). and Aaron Courville, MIT Press.

V Ethics and Governance Issue in Big 16 2 Ethics and Big Data: Accuracy, Transparency Ethics for the information age by
Data and Fairness; Ethical implications of AI, ML and Quinn; Business Ethics: Ethical Decision
Big Data; Privacy and Data Protection Making and Cases by Ferrell, Fraedrich,
regulations; Cyber Security and Ferrell.
Ethical Reasoning and Responsibilities;
Understanding personal values, Misconduct,
Fair Dealing; Data ownership, privacy and
anonymity; Understanding Business Failures;
ESG investing.

V SAS Programming 16 2

V Entrepreneurship & Start-ups 16 2 Entrepreneurial mindset; Entrepreneurial Entrepreneurship by Hisrich, Peters,

process; Effectuation; Opportunity Analysis; Shepherd (McGraw Hill); New Venture
Business Model; Financing your Business; Creation by Spinelli (McGraw Hill)
Business Plan & Pitch; Legal aspects.

V Elective I 24 3
V Elective II 24 3
V Elective III 16 2
144 18

Term VI, Total Courses - 7+, BDA

Credits - 4, MGMT Credits - 3,
Elective Credits - 11+

VI Capstone Business Simulations 24 3

VI Emerging Technologies for Business 16 2 AI and Society; ChatGPT; Robotics; Blockchain; Roadmapping Future - Technologies,
Leaders Cloud Computing; Cyber Security; Quantum Products and Services edited by Tugrul
Computing, etc. Daim; Applied Artificial Intelligence in
Business -- Concepts and Cases by
Chan, Hogaboam, and Cao.

VI Analytics Project Management 16 2 CRISP-DM, AUSM-DM; Why AI/Data Science HBR Project Management Handbook by
Project Fail; MLOps; Dataiku. Nieto-Rodriguez; HBR Strategic
Analytics; Introducing MLOps by Mark
Treveil and the Dataiku Team;
Designing Machine Learning Systems
by Chip Huyen.

VI Elective IV 24 3
VI Elective V 24 3
VI Elective VI 24 3
VI Elective VII 16 2
144 18
Bucket 1
Emerging Technolgies
Computer Vision
Deep Learning
Econometrics with R
Digital Marketing
Big Data Applications
Foundations of BDA
Game Theory
Graph Machine Learning
Robotic Process Automation
Blockchain for Business
Bucket 2
HR and Operations
Supply Chain analytics
HR Analytics
Analytics for Portfolio Management
Business Applications of Databases and Data Visualization
Change Management Simulation
Cross Cultural Management:Working with differences
Leadership in Action(Common Program PGP Course)
Managing People through Humour
Modelling in Operation Analytics
The Science of Innovation(Common Program HCM Course)
Bucket 3
Marketing and Finance
Security Analysis and Protfolio managemnt
Financial Analytics
Spread Modelling for financial Decisions
New Horizons in Banking and Insurance – IFRS9 & IFRS17
Analytics Project Maangement
Brand Management
Conversion Rate Optimisation
Insutance Analytics
Corporate taxation
Fraud Examination and Detection
New Horizons in Banking and Insurance
Fintech
Foundations for Financial Time Series
Public Policy Analytics
Rural and BoP Marketing
Social Marketing and Social Engineering
Valuation Analytics
Bucket 4
Retail / Healthcare
Marketing analytics
Manufacturing Analytics
Insurance Analytics
Data Driven Healthcare Analytics
Customer Analytics
Retail Analytics
Sales Analytics
Sports Analytics
Web and Social Media Analytics