PGE2 & M1 : ENGLISH FOR STRATSIM – _COURSE OUTLINE

BACKGROUND TO THE STRATSIM MODULE

StratSim-Marketing Strategy simulation is a comprehensive marketing strategy simulation applied to
the automotive industry that demonstrates the impact of marketing decisions on other functional
areas of the business. Marketing strategy is at the heart of all simulation decisions. Teams must
target the most profitable consumer segments, exploit B2C/B2B opportunities based on market
attractiveness, and position their vehicle lineup based on company resources, using advanced
marketing research techniques to identify the needs and potential of target segments. The work to
be delivered is a wide variety of written and oral productions that allow students to work on the
content (in marketing) and on the form (in English). Teachers from the Marketing Department and
the Language Center will intervene throughout the simulation ??? to assist students in their work, to
make suggestions and corrections and grade final assignments .

NOT REFERRING AT BEGINNING TO STRATSIM BUT FOR

WORKSHOP 1 – on vocab, not specific vocab, things that irritate us, common mistakes, simple vus
WORKSHOP2 – Writing
(goal is to think about audience contacts)
WORKSHOP3 – (they have a gap in collaborating skills) - Collaborating

SEMESTER 1 (4 CREDITS – _COMPULSORY) – _MARKETING / STRATEGIC PLANNING

The course presents the fundamental concepts related to marketing strategy (CSP: segmentation,
targeting and positioning; competition, brand), as well as the relationship between market research,
operational marketing and strategic marketing. Students apply the concepts studied to product and
service marketing, B2C and B2B marketing, international marketing, as well as a realistic marketing
simulation and several case studies.
SEMESTER 1 (1 CREDIT – _COMPULSORY) – _ENGLISH FOR STRATSIM
In support of the common core module "Marketing /strategic planning", this compulsory module
allows students to work in English in the context of a simulation close to real working conditions
ORGANISATION
ENGLISH FOR STRATSIM will comprises 3 sessions of 3 hours of face-to face teaching, at which
attendance is compulsory, and at least 6h of independent work on GlobalExam.
EVALUATION
Final coursework evaluation (40%): production of one written assignment for a specific audience and
purpose, based on the student teams_’ _decisions and performance throughout the STRATSIM
simulation.
Final examination (60%): the completion of a mock TOEIC or TOEFL examination at the end of the
semester on GlobalExam.
For the coursework mark in English, (40%), the assignment is:
A Letter to Shareholders
Task requirements will be posted on the Stratsim platform and on myICN for the duration of the
module.
Students will receive a feedback sheet for the language assessment. The
evaluation criteria will be as follows: WRITTEN EXPRESSION – _Grading
Criteria
Respect of the task instructions: 012345
inclusion of all relevant sections:
A complete update on your strategy
including:
- target markets
- management structure
- key accomplishments and
challenges
- future performance objectives
- your position related to your most
direct competitor
Vocabulary 01234
Grammar 01234
Consistent use of an appropriate 012
register for the intended audience
Capacity to organise and present 012345
information (honestly, persuasively
and coherently) to match audience,
purpose and context.
MARK : /20
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