INITIAL MARKETING PLAN

18.11.2022
─

NATAN TEFERI
ABAYNEH TEFERI
SOEBER ADDER
JAN-AMORA MEDIA Corp.
ANDROMEDA WORK SPACES (A.W.S) Ltd.
123 Your Street
Your City, ST 12345
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Overview
This is an initial marketing plan for A.W.S Ltd. and JAN-AMORA Corp. We will have a final
Marketing plan ready for the final submission date, but within this initial marketing plan we
will discuss how the companies will achieve maximum output in terms of branding,
marketing, and analysis strategies. After receiving feedback we will then enhance this
document to produce a final draft.

Goals
1. To achieve maximum brand awareness within our marketing plan
2. To have a strong fan base/clientele
3. To have established an app/website
4. To have 10k followers on instagram, facebook, twitter, and other social media
platforms
5. To work with major influencers with in the vast amount of social media platforms,
and have them use our products and services along with promoting it to their fan
base
6. To have positive feedback from customers who've “beta tested” our products and
services
7. To have an overall positive outcome with our products and services, in which it
affects our world that we live in and people who either try, use, and beta test our
products and services
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TARGET MARKET
13-17: for our younger audience we will market our product/services on social media
platforms such as Instagram, tiktok, Snapchat & Youtube. We will collaborate with social
media influencers releasing ads and advertise events that will be hosted by our company in
collaboration with the influencers.
We chose influencers to help promote our product to the 13-17 age group because they
are leading trends and idols to this demographic, and seeing that this age group follows
these influencers in the millions, we know that by utilising this resource we will achieve
great results.
These platforms are most predominantly used by and dominated by this age group.
We will also advertise our product/services in schools and colleges as we strive to educate
and inspire the young. Schools are one of the best ways to directly get into contact with the
youth, as almost all teens are in some form of education, and we can use this to our
leverage by working and collaborating with the Government we will be able
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18-24: likewise to our younger demographic audience we will also be using social media
platforms such as Instagram, tiktok, Snapchat & Youtube to market our product/services to
young adults, but we will also hold seminars and host events in universities & at our
locations since this demographic enjoys to interact with each other.
We will hire venues and host events giving tasters to the 18-24 demographic so they have a
feel of what is to come but mainly to build trust. What makes trust key is that itself is
another way of promoting our product/services, this is because when you gain the trust of
one valuable customer they will spread word of your worth to others bringing potential
customers.
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25+: this demographic utilises social media platforms very differently as they do not
consume media for hours per day for entertainment, but rather use it for work related
purposes or etc… This may be an issue because it will be challenging to come across or
persuade this demographic, but our solution to this will be to make targeted ads to
promote our business which will better attract their attention.
Our strategy for this demographic is to make our product/service coalign with this
demographic's lifestyle or their work. What this will do is make our services a necessity and
a lifestyle that will ease you day to day life.

We will use platforms such as Instagram, Facebook, YouTube, Twitter and hold an expo (to
present and get “beta testing” feedback).
The use of running an expo to promote our product/services is so that we can have
customers interact with our product/services so that they have a taste in the industry.
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VALUE PROPOSITION
We will offer our customers the option to sign up for promotional services via their email,
and within in that we will offer them limited discounts that they can use at our
establishments, i.e; 10% off at our cafes within our work spaces, 15% off on our
memberships for first time users, etc.

MARKETING PLAN

GOAL
As we’ve stated above, there are five goals that we want to hit, each of them are
reasonable and within our reach and not completely nonsensical. At first some may
seem hard to reach as an emerging company within a tightly congested area. We will
utilise anything and everything to our disposal be it free services or paid services.
For example; Instagram is a free social media app and by creating an account we
can network for free my DM’ing (Direct Messaging) accounts that have an interest
with our products and services, Facebook also has similar features to instagram,
and so does a majority of other social media platforms.

IDEA
The idea is for A.W.S Ltd and JAN-AMORA Corp to be able to be available on all major
platforms of marketing, by this we mean A.W.S Ltd and JAN-AMORA will have a
consistent audience from a wide range of demographic and known for their unique
selling points via their products and services.

THEME
For our theme we planned on going for something that represents A.W.S Ltd. We
planned on having a space oriented theme as that’s what A.W.S Ltd (ANDROMEDA
WORK SPACE) is a work “space”, so by having a blend of dark and light colours that
best represent “outer space” and the “ANDROMEDA galaxy”. Colours such as Black,
White, Light blue, Orange, and Purple would be good along with having small
images, gifs, and videos that have our logo on it and what it represents.
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CHANNELS

MEDIA
The types of media we shall use will have a direct correlation with our businesses,
product and services, such as;
- Instagram
- YouTube
- Facebook
- Twitter
- TikTok
- Google ADS (AD Services)
- Reddit (mainly for Blogging and discussion purposes)
- Discord (mainly for Blogging and discussion purposes)

APPROACHES
We will be going for a more head on approach and utilise as much free services as
we can before using funds. We will use our networking skills to obtain as many
“natural” consumers as possible, we will also keep in touch with our close friends
who are influencers and have a collective of over ten million followers over
Instagram, YouTube, Facebook, Twitter, and TikTok.
Having friends who are influencers means it will help us in terms of costs as they will
not charge a dime, and they will also benefit from our products and services.

TIMELINE

TIMELINE
This is a timeline for our projected year long Marketing strategy:
- For week 1 to week 4 we shall be consistently DM’ing people who have an
interest in workspaces and presenting them what we offer.

- For week 5 to week 41 we shall be paying £5 a day for advertising on

Instagram, Facebook, and Google ADS, this will set us back by £1,260 per
platform equaling a total of £3,780. Other platforms like TikTok will be much
easier as it won’t require much effort to gain traction. All we have to do is
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upload short and catchy videos.

- For week 42 to week 52 we shall use the attention gained and allow a more
natural brand awareness by allowing our new customers to review and
express their feelings towards our products and services.

This is a graph of our overall projected net profit and loss

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Andromeda-Work-Spaces
(AWS)
123 Your Street

Your City, AB12 3BC

01234 456 789

Purchase Order
Date Invoice P.O. number

04/11/2022 #123456 12345678

Ship date Ship via Terms

30/05/2023 Shipping company Shipping & payment terms

Vendor Ship to

Apple AWS

Apple.CO Andromeda-Work-Spaces

Street address 123 Your Street

Your City,
City, Region, Postcode AB12 3BC

01234 456 789 01234 456 789

no_reply@example.com no_reply@example.com

Descriptio
Item # Qty Unit price Total price
n

12345-A Mac Pro 10 £54,372.98 £543,729.80

AppleCare for
12345-Ab 10 £299.00 £2,990.00
Mac Pro

Pro Display
XDR-Nano
12345-B 10 £5,499.00 £54,990.00
Texture
Glass

Apple Care
12345-Bb for Pro 10 £499.00 £4,990.00
Display XDR

12345-C Pro Stand 10 £949.00 £9,490.00

 10

VESA Mount
12345-D 10 £189.00 £1,890.00
Adapter

Subtotal £618,079.80

Shipping & handling £0.00

VAT 20%

Sales tax £123,615.96

£741,695.76
 11

Andromeda-Work-Spaces (AWS)
123 Your Street

Your City, AB12 3BC

01234 456 789

Purchase Order
Date Invoice P.O. number

12345678
04/11/2022 #123456

Ship date Ship via Terms

30/05/2023 Shipping company Shipping & payment terms

Vendor Ship to

AWS
Dell

Andromeda-Work-Spaces
Dell.com

123 Your Street

Street address

Your
City,
AB12
City, Region, Postcode 3BC

01234 456 789 01234 456 789

no_reply@example.com no_reply@example.com

Descript
Item # Qty Unit price Total price
ion

Dell 86
Interactive
Touch 4K
Monitor -
12345-A 5 £44,654.35
C8621QT -
217.4
cm(85.6")
Black £8,930.87

Dell USB 3.0

Ultra HD
Triple Video
12345-B 5 £786.00
Docking
Station
D3100 UK £157.20

Actiontec
ScreenBeam
12345-C Wireless 5 £272.20 £1,361.00
Display
SB960

OptiPlex
5400
All-In-One -
12345-D Build Your 100 £4,377.18 £437,718.00
Own -
Semi-Custo
mizable
 12

Dell Pro
Stereo
100 £59.04 £5,904.00
Headset -
12345-E WH3022

Logitech
MeetUp
Conference
camera -
pan/tilt -
12345-F colour - 5 £707.02 £3,535.10
3840 x 2160
- wireless -
Bluetooth
LE/NFC -
USB 3.0

Subtotal £493,958.45

Shipping & handling £0.00

VAT 20%

Sales tax £98,791.69

£592,750.14