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Smootheing Ina Nyo Final Business Plan
Smootheing Ina Nyo Final Business Plan
Presented to the
APPLIED ENTREPRENEURSHIP
Submitted By:
ABSIN, HARIETH
ADDUCUL, HEART FIONNAGH
ARIOLA, NICOLE ANDREA
CAÑON, TRACY
ESPINOLA, RIAN
MASING, JOVAN KISLEV
MIRANDA, KEITH ANDRE
RONATO, FRANCHESKA JULLIANA
SUPAT, KEISHA
VILLALOBOS, DANYSHEL
Smootheing Ina N’yo
IG: @SmootheingIY
Website- https:www.smootheingiy.com
Acknowledgement
First of all, we would like to express our sincere gratitude to our dearest subject teacher
in Entrepreneurship, Ms. Carmela Marie Reyes, who gave us guidance to understand every detail
and step in accomplishing this business plan that's why we made it possible for us to finish this
task properly.
Secondly, we would also like to thank our parents for their guidance in giving us some
suggestions for planning some strategies that we can apply in our business plan and for their
unending moral and financial support for us.
Finally, we would like to thank our almighty God for guiding and strengthening us through
all of the difficulties and obstacles we encountered, as well as for providing us with the ability and
knowledge we required to carry out this business plan.
Executive Summary
Introduction
Jovan Masing has been working in the fruit beverage industry for a number of years. In
2022, he opened his first store on Buendia Avenue under the name Smootheing Ina N'yo. His
smoothies gained popularity due to their distinctiveness, delicacy, and variety of add-ins. Years of
selling his distinctive smoothies successfully led to the growth of his company. By offering them
a tasty fruit and 100% smoothie drink, he assists people in achieving their fitness goals and leading
healthy lives. In addition, we are happy with the smoothie business we started and eagerly
anticipate its future expansion. We believe that the business lesson we learned will help us as we
move forward. The smoothies business sector offers a lot of opportunities but also some unusual
challenges, and we believe that our company will continue to use the knowledge we have amassed
Nevertheless, the desires for freshness, health consciousness and diversity in consumer
taste have recently led to the emergence of "fruit smoothie. This is a kind of fruit puree relatively
thick in consistency; obtained from blending the same or different kind of fruits together with pulp
with or without other adjuncts and normally consumed fresh or preserved under refrigerator within
a short time.
The Company
Smoothieng Ina N'yo is a registered business in Taft (Buendia), Pasay City. Our company
is in its early stages. It is owned by Jovan Masing, who began experimenting with smoothies in
2022 and has at least 3 years of entrepreneurial experience with his family. Jovan is the sole owner
of the company and is in charge of its day-to-day operations. We aim to continue a smoothie
business that will offer nutritious smoothies made from high-quality ingredients. Because of our
convenient location near Arellano University-JAS Campus, students and teachers are our primary
customers. To properly manage our customer service and day-to-day operations, the company
plans to hire three full-time and two part-time baristas who are dedicated to their career.
satisfy your cravings. Smoothieng Ina N’yo products are made with local fruits and brands that
will turn into a smoothie. And with the bright and good moods of our employees while serving
you with our delicious and refreshing smoothies, it will help your day to brighten up too.
Smoothieng Ina N’yo will use locally made and locally sourced fruits, to help and support
country that the people of the country seek for a great way to cool down in the tropical heat.
Filipinos love to drink cold beverages that will help them to calm and lessen their stress because
In Taft (Buendia), Pasay City, we opened our first stall, and this place is one of the
busiest avenues in Metro Manila where many people are going off to or going home from
work/school. Working professionals and students are one of our target customers. As a place
where many establishments or schools are near, surely our Smoothie business will be known to
many.
Financial Considerations
Smoothieng Ina N'yo will raise at least 200,000 from personal savings of the group and
will borrow the reaming 300,000 from the bank that is ensured to be paid after five (5) years of
running the business. It is expected to achieve sales of 150,000 for the first year and anticipated to
Chapter I.
Introduction
A. Brief description of the product/service
B. Short historical background of the business
Chapter II.
Business Mission
Vision
Objectives and Key Result
Chapter III.
Business Proponent and Capital Sourcing
Chapter IV.
Target Market Segmentation
Chapter V.
SWOT Analysis
Chapter VI.
7P’s of Marketing
Chapter I. Introduction
satisfy your cravings. Smoothieng Ina N’yo products are made with local fruits and brands
that will turn into a smoothie. And with the bright and good moods of our employees while
serving you with our delicious and refreshing smoothies, it will help your day to brighten
up too.
- The founder of Smootheing Ina N’yo, Jovan Masing, started experimenting with smoothies
in 2022. Jovan started mixing different fruits and protein into smoothie blends to boost his
health while making a healthy journey that turns into a delicious taste. His unique blends
were extremely successful. Jovan’s health significantly improved, leading him to fully
embrace the benefits of consuming nutritious smoothies. And so, the idea for Smootheing
MISSION
To brighten every customer’s day by delivering delicious, all-natural, 100 percent fruit juice
smoothies and protein smoothies made from the greatest bare-smoothie-ing ina n’yo fruits, as well
as by inspiring people to lead active, healthy lifestyles in celebration of their health and happiness.
VISION
Smoothieng Ina N’yo is incredibly motivated to serve healthy smoothie made with good -quality
ingredients to many customers across the country. Smoothieng Ina N’yo wants to be part of
customer’s health and fitness journey and become a business known for promoting healthy living.
OBJECTIVES
1. To identify the customer demands.
2. To satisfy the needs and wants of those who live healthy lifestyles as well as those who
enjoy/love smoothies.
3. To have continuous feedback for the employees to be motivated to do their job well.
1b. The customers who ordered our products and are covered
by our business will receive a survey questionnaire.
2. To satisfy the needs 2a. Providing products made with high-quality ingredients.
and wants of those
who live healthy 2b. Preserving fresh fruits.
lifestyles as well as
those who enjoy/love
smoothies.
3. To have continuous 3a. It can help employees to improve their skills by having
feedback for the continuous feedback, even it’s positive or negative.
employees to be
motivated to do their 3b. Hiring employees that have willingness and readiness to
job well. provide the product and services to customers anytime.
4. To locally expand the 4a. To have numerous branches throughout the Philippines.
branches.
4b. To make our products available to every Filipino.
5. To motivate and 5a. It may be a sign that urges people to lead healthy
encourage our lifestyles, particularly those who are unaware of their
customers towards situations and are not in great physical condition.
living a healthier
lifestyle.
Chapter III.
Business Proponent
The proponents of the business are all members of the group. A business requires a well-
organized process based on the ideas and plans of its members in order to function properly. They
will continue to contribute to decision planning and suggest ideas that can help the business
function properly and successfully. Along with the members, they will seek advice from
professionals in entrepreneurship.
The resource mobilizer and financial backer are financial institutions to whom we can
apply for a business loan to borrow funds such as Landbank, BDO, or BPI. Investors are also
allowed to invest in our business to cover the expenses we need to incur in starting one.
The Technology Providers and Applicators are the IT specialists of the group. They will
serve as the service provider, handling the technology and equipment needed to operate the
business. Part of their work is to make sure that there are sufficient funds to pay for these
technologies. They are also in charge of ensuring that the company's social media site is accessible
to customers.
The Governance and Top Management of the business are the leader and assistant leader
of the group. They are in charge of approving the decision-making of the group and accepting
ideas coming from the members, managing the operation of the business to operate it properly,
and assisting the rest of the staff or the members in the operation of the business. They will be the
ones in charge and will keep order in the business.
For the Operating and Support Team, it would be the rest of the members of the group.
They are assigned to cooperate and participate in the operation of the business.
Capital Sourcing
The primary source of the capital for smoothie business will come from the personal
savings of the members of the group, their personal savings would be used first and the remaining
will be borrowed from the bank. The expected total amount to be raised from the personal savings
is at least ₱ 200,000 and the borrowed money from the bank would be ₱300,000. The total amount
of money raised would be ₱500,000.
CHAPTER IV. MARKET SEGMENTATION
(Demographic, Psychographic, Behavioral & Technological)
The Smootheing Ina N’yo business stall is open for everyone as a result our target
customers are the people who love cold beverages and healthy drinks. The market is divided into
three (5) categories such as Middle Hood Age (9-12), Teenagers Age (13-19), Early Adulthood
(ages 20-34), Early Middle Age (35-45), Late Middle Age (46-65).
At this age they like to drink any cold beverages because it satisfies them. These
kids would love to enjoy this kind of drink and it can make them happy because of the taste
of our product.
Teenagers 13-19
Teenagers would love to stop by in our smoothie stall because we will provide their
needs with healthy and cold beverages drink, especially the students at Arellano University
– JAS because of the weather and also our smoothie can attract them because of the design
of our stall. They will be satisfied by the taste of our product and for the overall effort
performance we put to reduce their stress in a while, while drinking the smoothie made
At this age they are finding a drink that is healthy for their body and at the same
time a drink that they can enjoy with their friends, family, and their loved ones. We will
make sure that they will definitely come back to drink again in our smoothie stall because
they’ll never forget the taste of our product and also to some early adulthood that is willing
to change their unhealthy lifestyle and wants to have a healthy lifestyle because we offer
fresh fruits that are a great source of vitamins and minerals that is good for their health.
At this age people usually starts to feel body ailments, that's why they can try our
smoothie to maintain their healthy lifestyle because of the health benefits of our smoothie
because of the fresh fruits that we will use in our smoothie. When they try it, they will
People at this age are seeks a drink that promotes a naturally rich and good source
of nutrients for their health, that’s why we are here to offer our smoothie. One of the reasons
that our smoothies are so good for this age is that they’re packed with vitamins and
minerals. Our smoothies are a great way to get lots of nutrients in one dish because they
can be served with fresh fruit, yogurt, or milk for an added protein and calcium boost.
Consumer Profile (Name of Target Consumer) (Name of Target Consumer)
Sample Consumer no. 1 Sample Consumer no. 1
Demographics
Gender and Age Group MALE and FEMALE (9 - 34 MALE and FEMALE (35 -
y/o) 65 y/o)
- Religion - Religion
- Tradition - Tradition
Religion / Ethnicity - Beliefs - Beliefs
Psychological
User – generated content -Customers review about the -Customers review about the
product and service product and service
Through Facebook, IG, Through Facebook, IG,
Tiktok Tiktok
Chapter V. SWOT Analysis
NAME OF BUSINESS:
Smootheing Ina N’yo
BUSINESS DESCRIPTION:
A smoothie stall business is located at Buendia Avenue, Corner Taft Avenue, Pasay
City, that offers a good-quality smoothie made with 100 percent all-natural ingredients that
doesn’t contain any chemicals like artificial flavorings and sweeteners. The fruits that are used
are all fresh, and instead of sugar, honey will be the substitute because we want to maintain the
smoothie as a healthy product to help our customers maintain a healthy diet and lifestyle.
Smoothieng Ina Nyo comes up with ideas not just to result in profit but also to provide a
healthy product and to be part of our customer’s health and fitness journeys.
PRODUCT
Product Profile
Product Name: Sunshine Paradise
Product Number: 001
Short History of the Product
- Sunshine Paradise is made of real mango fruit that we filipinos commonly eat as our
dessert after we eat lunch or dinner. So that we come up to turn it into a healthy yet affordable
smoothie to satisfy anyone’s cravings.
Ingredients:
Mango
Honey (Optional)
Condensed Milk
Crushed Ice
Milo
Banana
Honey (Optional)
Condensed Milk
Crushed Ice
Product Profile
Product Name: Cheesy Day
Product Number: 003
Short History of the Product
- Cheesy Day is made of real cheese blended with condensed milk. We all know that cheese is
rich in calcium and protein, so the business owner of Smoothieng Ina N’yo tried to blend cheese
with condensed milk and turn it into a smoothie. Also, the business owner of Smoothieng Ina
N’yo really loves cheese, so he ended up adding this flavor too in his business stall.
Ingredients:
Cheese
Honey (Optional)
Condensed Milk
Crushed Ice
PRICE STRATEGIES
1. PRICING FOR MARKET PENETRATION - We already know that there
are a lot of fruit and healthy smoothie businesses in the market up to this day, but
some of those fruit and healthy businesses are quite expensive than Smoothieng Ina
N’yo products. We also want to introduce our product to the market with simple but
very presentable products to gain a lot of customers. Unlike the other fruit and
healthy smoothie businesses, our products will be marketed at a low price.
2. ECONOMY PRICING - Smoothieng Ina N’yo products will be fair in terms of
pricing while using the base price that we calculated with our raw materials. Even
though all the raw materials that we will use on our products are quite expensive, we
will assure to all of our customers that they can afford our products at a lower price
than the other fruit and healthy smoothie businesses on the market.
3. PSYCHOLOGY PRICING - Our fruit and healthy smoothie business use this
kind of pricing despite the expensiveness of the raw materials that we used to produce
our products; we want our consumers to think that they can still save their money
even they’re availing a delicious fruit and healthy smoothie.
RAW MATERIALS SUPPLIERS ADDRESS PRICE
Mango 1 kg: Small – 6 pcs., Prutasan ni Carding Pasay City Public Market ₱120 1 kg
big – 4 pcs
Condensed Milk 250 ml Junnie Grocery Store 2754 Taft Avenue, Pasay ₱25 per 250ml
City
Cup: 20oz 1 pc. w/lid Junnie Grocery Store 2754 Taft Avenue, Pasay ₱5 per cup w/lid
City
Crushed Ice; per cup / 20oz Junnie Grocery Store 2754 Taft Avenue, Pasay ₱2 per 20oz cup of
City ice
Milo; 24g, 12 sachets Junnie Grocery Store 2754 Taft Avenue, Pasay ₱84 per 1 dozen
City
Banana; 1kg. Prutasan ni Carding Pasay City Public Market ₱120 per 1kg
banana
Condensed milk 250 ml Junnie Grocery Store 2754 Taft Avenue, Pasay ₱25 per 250ml
City
Crushed Ice; per cup/20 oz Junnie Grocery Store 2754 Taft Avenue, Pasay ₱2 per 20oz cup
City
Cup; 20 oz w/lid Junnie Grocery Store 2754 Taft Avenue, Pasay ₱5 per cup w/lid
City
(MILO DINO RAW MATERIALS TOTAL AMOUNT ₱236
Eden Cheese; 165g Junnie Grocery Store 2754 Taft Avenue, Pasay ₱50 per 165g
City
Condensed milk 250 ml Junnie Grocery Store 2754 Taft Avenue, Pasay ₱25 per 250ml
City
Crushed Ice; per cup/20 oz Junnie Grocery Store 2754 Taft Avenue, Pasay ₱2 per 20oz cup
City
Cup; 20 oz w/lid Junnie Grocery Store 2754 Taft Avenue, Pasay ₱5 per cup w/lid
City
(CHEESY DAY RAW MATERIALS TOTAL AMOUNT ₱82
For kween Ina
COSTING TEMPLATE
Product Name: Sunshine Paradise
Quantity Ingredients Unit Price Mixture Price
1 1\2 cheeks Mango ₱120 ₱15
1/8 cup Condensed Milk ₱25 ₱6
20oz Crushed Ice ₱2 ₱2
1pc. 20oz Cup w/ lid ₱5 ₱5
Total of raw materials price ₱28
Selling Price ₱50
Optional:
2 tbsp Honey ₱120 ₱8
Total of raw materials price ₱36
Selling Price ₱50
COSTING TEMPLATE
Product Name: Milo Dino
Quantity Ingredients Unit Price Mixture Price
1 Sachet Milo ₱84 ₱7
1 1/2 pc Banana ₱120 ₱15
1/8 cup Condensed Milk ₱25 ₱6
20oz Crushed Ice ₱2 ₱2
1pc. 20oz Cup w/ lid ₱5 ₱5
Total of Raw Materials ₱35
Selling Price ₱50
Optional:
2 tbsp Honey ₱120 ₱8
Total of Raw Materials ₱43
Selling Price ₱50
COSTING TEMPLATE
Product Name: Sunshine Paradise
Quantity Ingredients Unit Price Mixture Price
1 1/2 block Eden Cheese ₱50 ₱9
1/8 cup Condensed Milk ₱25 ₱6
20oz Crushed Ice ₱2 ₱2
1pc. 20oz Cup w/ lid ₱5 ₱5
Total of raw materials price ₱22
Selling Price ₱50
Optional:
2 tbsp Honey ₱120 ₱8
Total of raw materials price ₱30
Selling Price ₱50
PROMOTION
Promotion of Smoothieng Ina N’yo
- Our marketing strategies for our smoothie business are as follows:
1. DISCOUNT COUPON
- These coupons can increase our customer loyalty, when they use this discount as a
reward to guarantee that they will continue to purchase from our store.
2. FREE TASTE
- For our smoothie, we prepared a small cup size for a free taste that we will offer to those
customers who want to try our smoothie first before purchasing it.
3. FLYERS
- We can attract the attention of our target customers by distributing flyers. Because flyers
can be touched and felt, their tangibility provides our customers with a physical presence
rather than the online availability of digital advertising.
4. ONLINE ADVERTISEMENT
- With the help of online advertising, we can continuously monitor our potential customers'
impressions of our product, allowing us to improve it and make more informed marketing
decisions.
5. PRODUCT ITSELF
- Because of our packaging, the way we present it to them, and the taste of our smoothie,
which is sure to be flavorful, our product can promote and attract people's attention.
PLACE
- The Smootheing Ina N’yo is located at 2022 Taft Ave, Corner Buendia Ave, Pasay, Metro
Manila. Our plan is a place built dedicated with the goodness of our mind, the well-being
of our customers and for them to be comfortable. It is a food cart or stall much like any
other which allows guests to have a deep view of how our smoothies are blended or created.
The place is iron steel and equipped with smoothie blender tools, but it is designed to look
like a traditional food cart or stall with a kind of wooden design.
PACKAGING
- For the regular orders, we will use a packaging made up of plastic which is a clear rounded
plastic cup with a lid. For straw, we will then use a paper straw.
Even though our main packaging is not made up of eco-friendly material, we will make
our straws made up of one.
Printed sticker logo on a paper will be used in displaying our logo in the cup. Our logo is
a pastel colored simply to be eye-catching and it has our motto, we also have the statement
‘organic’ because here, we will use real fresh fruits.
Sample:
POSITIONING
- Smootheing Ina N’yo offers a variety of flavors of products which are all natural flavors,
such as fruit that is all-natural 100 percent fruit juices, dairy products such as cheese, and
chocolate malt beverages such as milo. We ensure that we offer something that can satisfy
the needs and wants of our customers. What makes us different from the others is that we
support locally suppliers from the Philippines, our very own country, as well as we promote
living a healthy lifestyle that seems not well known to locals, so although we also offer
something from foreign countries, we still prioritize products that our made locally and
have significance in our country. Another thing is for those customers who do not like
waiting, they can order ahead of time through our online application that allows them to
choose what they want, so when they arrive their order is ready to be enjoyed. We made
delicious blends in mind so they would suit each other. Smootheing Ina N’yo serves clean,
safe and fresh products. We assure that every customer is safe, secure and comfortable in
our stall.
PEOPLE
Business Owner
MASING, JOVAN KISLEV
CPA LAWYER AND BS IN ENTREPRENEURSHIP DEGREE
HOLDER
Secretary
CAÑON, TRACY
BSBA DEGREE HOLDER
Area Manager
SUPAT, KEISHA
BS ACCOUNTANCY GRADUATE
EMPLOYEES
AM SHIFT PM SHIFT
Gadgets should be kept in safe and secured to the faced with warning first then a minor
employee’s bag. It is only usable in cases of
punishment to sever if a continue
emergency.
disobedience is shown.
Must wash hands before operating on the smoothies, faced with warning first then a minor
do the 10 ways of washing hands.
punishment to sever if a continue
disobedience is shown.
When working for smoothies, it is always necessary faced with warning first then a minor
to wear appropriate uniforms. It comes with a face
mask, hand gloves and an apron. punishment to sever if a continue
disobedience is shown.
Every employee should pay attention to this because faced with warning first then a minor
it will determine the number of working days you
punishment to sever if a continue
have, which will be based for your salary. Taking a
leave of absence without a formal letter is severely disobedience is shown.
forbidden.
COMPANY POLICY
- To Serve With Great passion To Lighten Up The Mood Of The Customers.
- Be Aware Of What You Serve And What You Use When Making Smoothies.
- Protect Any Confidentials That The Company, The Suppliers And The Customers Has.
- Must Give Respect To Everyone And Have Some Decent Treatment Regardless Of
Their Life Status.