NAME: OMOTOYE ABISOLAJESU

COURSE:PRINT MEDIA

COURSE CODE:ENG 403

MATRIC NO: RUN/ENG/20/9089

LECTURER IN CHARGE:MRS. TENIOLA A. KUPOLAT

QUESTION:Differentiate (10) between the print media and the broadcast media.

ANSWER

INTRODUCTION
It is undeniable that the birth of a wide range of media to disseminate important information in
the world of today is due to events that have occurred in various regions of the globe, the
necessity to express these events, and the desire to keep the audience in the know. The "print"
and "broadcast" media make up two of these. And the distinctions between print and broadcast
media will be discussed.

THE DIFFERENCE BETWEEN PRINT MEDIA AND BROADCAST MEDIA

1. The Print Media Versus Broadcast Media
Print media is one of the earliest and most fundamental kinds of mass communication. It
comprises periodicals like; newspaper, magazines,journals, books as well as other printed
publications. It has a significant impact on knowledge dissemination and information delivery.
The print media has retained its allure and importance even in the age of technological
media.Broadcast was invented by Guglielmo Marconi. He works in wireless telegraphy which
eventually lead to the invention of the radio and also built the foundation that would result in
both the Internet and television.Broadcast media is the ability to send information messages
using an electronic medium simultaneously to avast numbers of people. It is used for the creation
and dissemination of the news and information.

2. Developmental Method
The language used in various forms of print media enabling readers to adopt the reading culture.
Because it uses an interval updating approach, print media does not regularly host live events like
live shows, live discussions, or live reporting. The majority of the time, this is due to the fact that
newspapers cannot be as precise as live shows because of the limited period for publication (that
is a reason we see daily or monthly publications). Print media makes use of readers -friendly
which is easily understandable to the reader.
On the other side,broadcast media promotes a viewer-friendly environment. We encounter
things like live shows, chats, and reporting through this type of media because broadcast media's
reliance on the instant update approach (making it accessible around-the-clock).
3.PRODUCTION REGULARITY
In addition to the above mentioned issue, it is crucial to remember that although the broadcast
media delivers news in an hourly format, the print media delivers news in a daily or periodic
manner. The broadcast media has no defined frequency, whereas the print media delivers
information on a periodic basis. As an illustration, newspapers and magazines are published once
daily and once weekly or monthly, respectively. Hourly or according to urgency, broadcast news
stories are presented.
In print media, there is always a time limit for the collection of news and any other information as
its publication remains due until that time. Broadcast there is no such deadline for the collection
of news and information, as it can be updated anytime.
4. AUDIENCE CHOICE
First off, whereas print media does not allow for multitasking, broadcast media does. Print would
require a reader to devote a significant amount of their time to reading, but a viewer using
broadcast technology can "listen" while concurrently concentrating on other tasks. Broadcast
media promote multitasking.
Another finding is that audiences for broadcast media have less control than those for print
media. This is the case because, in broadcast media, viewers and listeners are compelled to
watch or listen to program segments (more specifically, advertisements) even when they don't
want to. Since these advertisements are frequently pop-ups, viewers and listeners have no choice
but to watch or listen. Readers of newspapers or any other kind, on the other hand,
instead of watching or listening. In contrast, readers who choose to read newspapers or other
print media can select the content they wish to read. They have the advantage of skimming what
they perceive to be "irrelevant content," especially in print media when a few pages have been
set aside for it. Despite this, it is clear that print media audiences have more influence over
broadcast media audiences.
The audience for broadcast media is only given the chance to view content until such is re-casted
and/or re-viewed at the viewer's convenience. In contrast, on the basis of "print," contents could
be read immediately and re-read at the same time. Of course, this would have happened.
5. TECHNICAL EQUIPMENT
The delivery techniques used by print media and broadcast media are different. Newspaper,
magazine and billboards are the only visual communication vehicles available in print media.
Broadcast media, such as television, radio, and the internet used audio and audiovisual
messages.
6. ROOM FOR DEBATE AND DISCUSSION
In this part, the broadcast media takes the starring role. Conversational tone is used in broadcast
news stories. It differs from print media in that space is made for audience opinions on particular
subjects pertaining to what is being broadcast; this is accomplished in the majority of news
reporting via various broadcast media, such as televisions and radios. These viewpoints will also
serve as the foundation for debates and discussions on the same subject. These days, this is done
through voice calls, video chats, or even comments on the websites or mobile apps of the
broadcast firms. While it is true that newspapers have sections devoted to opinionated thoughts
on many sociopolitical and economic matters, they nevertheless fall short of the broadcast media
in that these viewpoints are not as widely shared as are not accessible to all of the audience. We
might therefore come to a conclusion by stating that while broadcast media is not interactive,
print media is.
7. EXTENSIVE AUDIENCE OUTSTRETCH.
Radio enables small businesses to access a large local market on a budget, whereas broadcast
media forms like television give a broad national audience reach. For businesses aiming to raise
awareness, the opportunity to reach a sizable section of the target population is advantageous.
For printed publications, it differs from this. In the modern world, Nigerian streets are equipped
with radios and e-boards so that people can listen to and read whatever information is being
broadcast, consciously or unconsciously.
8.DISTINCTIONS AMONG CONVENTIONS
For them to have their unique qualities or forms, the broadcast and print media must adhere to
specific conventions; these needs vary between the two genres of mass communication.
News articles must follow the following format in order to comply with print journalism
conventions: headline, subhead or byline, lead and body. In news writing, there is typically no
conclusion. In print media, attention-grabbing headlines and images are employed to draw
readers' attention. We have the beginning, middle, and end for broadcast media. It finishes in
two different ways: first, it ends abruptly in that not all viewers stay for the newscast's
conclusion; second, it could end with passionate conversations and disagreements. In contrast to
print media, print media news reporting uses a formal tone, whereas broadcast media news
reporting uses a conversational tone. As a result, when speaking for broadcasting, contractions
are acceptable in print media writing.
When writing print news, avoid using conjunctions like "moreover," "furthermore," and
"however." They can be used to maintain the flow of televised news reporting because it is
conversational.
Symbols like the dollar sign ($) are not stated explicitly in news writing for print media. $100 000
or 50%, for instance. For broadcast media, it is typically the other way around: $100,000 or 50%.
Specific ideas, such as foreign words, titles of books or films, are most frequently highlighted in
italics. This is to guarantee clarity.This is to guarantee readability in print medium. Pronunciation
is crucial in the broadcast medium.
Newspaper stories are written in a "inverted pyramid manner," as previously said, because the
space is fixed. In contrast to print reports, broadcasts follow the "upright pyramid format," in
which stories are presented in a logical sequence due to time constraints. In print, paragraphs are
written in three lines; in broadcast, this standard is not followed since, as was already mentioned,
broadcast media casts news articles in a conversational way.
9. PHYSICALITY OF ADVERTISEMENTS
The broadcast medium gives the hosting firm the advantage when it comes to advertising
(particularly for websites and the like), as there is immediate interaction with the potential client
and they can easily contact the advertised goods with a single click. In contrast to traditional
media that only have a few places for such, it also encourages pop-up ads. Again, when
advertising in full color, broadcast is at its best. In contrast, the majority of printed materials,
especially newspapers, feature primarily black-and-white ink advertising that only takes up a
small portion of the page. Most of the time, broadcast media would allow advertisements to take
over the screens while also incorporating other activities like songs, dances, and other things to
encourage more viewers to make purchases.
10.The delivery techniques used by print media and broadcast media are different. Newspaper m,
magazines and billboards are the only visual communication vehicles available in print media.
Broadcast media, such as, television, radio and Internet used audio and audiovisual messages.
CONCLUSION
From the above discussed considerations, it is obvious that while print and broadcast media
share some traits, there are also big distinctions between the two. Some of the striking
differences between these two media have helped to achieve this.