INTRODUCTION: THE RISE OF MONOPOLY

 In the midst of world war, India was under colonial rule of

the British.
 Railways was the only transport in the country.
 Personal transportation was only affordable to Elite or the
British.
 An urge for four wheelers were created by common; which
basically paved the way for HINDUSTAN MOTORS.
 HINDUSTAN MOTORS was established in 1942 during the
world war II.
 It was established by ‘B.M.BIRLA’ with joint collaboration
with ‘LORD NUFFIELD’ of Morris Motors.
 The first plant operation was commenced in Port Okra in
Gujrat as a small assembly for manufacturing cars in 1942.

POST INDEPENDENCE SUCCESS

 After war, India gained independence and manufacturing
facility later shifted to Uttarpara, West Bengal in 1948.
 HINDUSTAN MOTORS considered as the first Indian
company to stress upon manufacturing vehicles.
 It started manufacturing standard cars and Bedford trucks
at Uttarpara, followed by Morris Oxford.
 HINDUSTAN TEN, based on the Morris 1.0 series M car,
was the first car to roll out of the new plant.
 The car was specified with 1.1 litres overhead valve engine
with an output of 37.2bhp.
 Host of products was followed like Hindustan 14 based on
Maurice 14 and Baby Hindustan from Morris Minor.
 The Hindustan 10 and 14 had it’s British charm by the
pinnacle of luxury in the 50s.
 H.motors produced less of these models due to low
demand.
 Later, the company decided to manufacture few models
with spacious interior But then returned to original
compact models they were known for.

COLLABORATION WITH COMPANIES

 GENERAL MOTORS:
 In 1967, Hindustan motors collaborated with General
Motors for manufacturing earth moving equipments.
 In 1971, HM diversified its activities by setting up a plant at
Tiruvallur, Chennai and in Tamilnadu.
 .loaders, crawlers, tractors etc.
 A fully integrated Engineering Research and Development
Centre(ERDC) was operated in Tiruvallur.
 Manufacturing of Bedford Trucks(J5 N J6) In its uttarpara
unit but later discontinued in 1995 as they were unable to
compete with Tata & Ashok Leyland vehicles.

 ISUZU:
 In 1982, a collaboration with Isuzu was formed to
assemble and sell the Isuzu F-series JCS Trucks in
India.
 The ambassador became most preferred car by
government officials and bureaucrats by the time.
 Isuzu products were known for its reliability and
durability.
 The components for producing were imported by
Isuzu Motors from Thailand and assembled in HML’S
factory in Thiruvallur.

 MITSUBISHI JOINT VENTURE:

 In 1988, the joint venture with Mitsubishi was
formed.
 Mitsubishi offered the Pajero, Terex and Outlander
with mild refreshes till early 2010s.
 It has launched Pajero Sports in 2012 with a 2.5L DI-
D variable Geometrical Turbo Diesel engine.
  IN 2013, The Lancer Evolution X was launched in
India as a CBU import, but lost its place due to high
price and low sales.
 But in 1981, change occurred with the rise of Maruti
Udyog.

CONCLUSION
 HINDUSTAN MOTORS gained fame with the government
backup of brief venture with Morris Motors.
 Policy of ‘Made In India’ initiative during the British time
put them on lead spot.
 They have monopoly market.
 Few Years later, Morris Motors sold the rights of
Ambassador to Hindustan Motors.
 Manufacturing of Ambassador remained unchanged for
decades until the entry of new manufacturers.
 Ambassador was discontinued after the longest running
span of 56 years which was unachievable by most of
others.
 In 2017,Rights of Ambassador model then sold to Peugeot
for 80 crores.
 Except Isuzu and Mitsubishi, no other models are running
till date.
 HINDUSTAN MOTORS would be etched forever in history
as the iconic manufacturers in it’s own.