School: Dr.

Felipe De Jesus National High School Grade Level: 11

GRADES 1 to 12 Teacher: Wendell P. Soriano Learning Area: Principles of Marketing
DAILY LESSON LOG Teaching Dates and Time: February 27-March 3, 2023 Quarter: 2nd Sem

TUESDAY WEDNESDAY THURSDAY FRIDAY

I. OBJECTIVES The course deals with the principles and practices in marketing goods and services. It also focuses on the development of integrated marketing
programs that will help grow businesses.
A. Content Standards: The learners demonstrate an understanding of the value of customer relations and customer service
B. Performance Standards: The learners shall be able to develop a program for customer service
C. Learning Competencies/Objectives: Define “relationship marketing” Explain the value of customers Identify and describe Illustrate successful customer service
Write the LC Code for each (ABM_PM11-Ic-d-5) (ABM_PM11-Ic-d-6) “relationship development strategy in the Philippine business
strategies (ABM_PM11-Ic-d-7) enterprise (ABM_PM11-Ic-d-8)
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be tackled in a
week or two.
II. CONTENT
Day 1: Relationship Mktg, Day 2: Customer Value, Day 3:Relationship Dev. Strategies, Day 4: Philippine Bus. Entrep.
Lists the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in learning. Ensure that
III. LEARNING RESOURCES
there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide Pages

2. Learner’s Materials Pages

3. Textbook Pages

4. Additional Materials from Learning

Resource (LR) portal
B. Other Learning Resources DepEd TV , Laptop and Power point presentation

MONDAY TUESDAY WEDNESDAY THURSDAY

These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by
IV. PROCEDURES demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by providing
students with multiple ways to learn new things, practice their learning, question their learning processes, and draw conclusions about what they
learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.

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A. Reviewing Previous Lesson or
Presenting the New Lesson
B. Establishing a Purpose for the
Lesson
C. Presenting Examples/Instances
of the Lesson
D. Discussing New Concepts and
Practicing New Skills #1
Introduction to a new topic
“Relationship Marketing”
The teacher will give situations for
students to analyze How important
is a relationship?
https://www.youtube.com/watch?
v=iBBje33-rtI
PPT presentation and Video from
YT (as supplementary)
How do you understand relationship
marketing? What are the examples
of RM?
Review the past lesson about
Relationship Marketing
The teacher will ask the
students what’s their idea
about VALUE?
Discussion of the lesson
The teacher will present the
lesson (PPT) and a
supplementary video
The teacher will discuss the
concept of customer value and
its importance in stablishing a
good market share
Review of the previous lesson;
Customer Value and its
importance.
The teacher will show a picture
of a customer being attended
by a customer service
representative and another
customer being ignored
The teacher will present the
lesson using a concept map
The teacher will discuss the
lesson. Relationship
Development Strategies
Review the past lesson. Relationship
Development Strategies
The teacher will group the class into pairs.
Each pair will be given an assigned
number. Each number correspond to a
question that each group should answer.
Presentation of the lesson. PPT and Video
lesson as supplementary.

MONDAY TUESDAY WEDNESDAY THURSDAY

IV. PROCEDURES
E. Discussing New Concepts and
Practicing New Skills #2
These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by
demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by providing
students with multiple ways to learn new things, practice their learning, question their learning processes, and draw conclusions about what they
learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
In relation to customer value, Advantages and Summative Quiz
discuss the market share. disadvantages of Relationship
Development Strategies

F. Developing Mastery Small group sharing. The group will Individual activity 20 items quiz (coverage from week 1 and 2
(Leads to Formative Assessment be discussing the concept of RM. lessons)
3) Students will be sharing their
answers after.

G. Finding Practical Applications of
Concepts and Skills in Daily
Living
In what way does RM help the
business?
Is it expensive to engage in RM?
If you will be given a chance to
own your own business, how
can you show to your
customer their value? Give an
example. Using the different
How important is to have a
good relationship with your
customers?
What are the advantages of
having a good relationship with
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 approaches in marketing that our customers and business
we had discussed last week. partners?

MONDAY TUESDAY WEDNESDAY THURSDAY

V. PROCEDURES
H. Making Generalizations and
Abstractions about the Lesson
These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by
demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by providing
students with multiple ways to learn new things, practice their learning, question their learning processes, and draw conclusions about what they
learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
The students will generalize the The students will generalize The students will generalize The student will generalize the lesson.
lesson the lesson. the lesson.

I. Evaluating Learning The activity will serve as a tool to A 10-item identification quiz will A 10-item identification quiz will The activity will serve as a tool to evaluate
evaluate learning. be given to students. be given to students. learning.
J. Additional Activities for Research about the Customer Relationship Development Prepared for a summative test
Application or Remediation Value Strategies for week 1 and week 2

VI. REMARKS

VII. REFLECTION Reflect on your teaching and assess yourself as a teacher. Think about your student’s progress this week. What works? What else needs to be done
to help the students learn?
Identify what help your instructional supervisors can provide for you so when you meet them, you can ask them relevant questions.
A. No. of learners who earned 80%
in the evaluation
B. No. of learners who require
additional activities for
remediation
C. Did the remedial lessons work?
No. of learners who have caught
up with the lesson
D. No. of learners who continue to
require remediation
E. Which of my teaching strategies
work well? Why did these work?
F. What difficulties did I encounter
which my principal or supervisor
can help me solve?
G. What innovations or localized
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 materials did I used/discover
which I wish to share with other
teachers?

Prepared by: Checked and Noted by:

WENDELL P. SORIANO MA. REGINA M. LOPEZ

Teacher I Principal II