School: Dr.

Felipe De Jesus National High School Grade Level: 11

GRADES 1 to 12 Teacher: Wendell P. Soriano Learning Area: Principles of Marketing
DAILY LESSON LOG Teaching Dates and Time: May 2-5, 2023 Quarter: 2nd Sem

TUESDAY WEDNESDAY THURSDAY FRIDAY

I. OBJECTIVES
A. Content Standards:
B. Performance Standards:
C. Learning Competencies/Objectives:
Write the LC Code for each
II. CONTENT
The course deals with the principles and practices in marketing goods and services. It also focuses on the development of integrated marketing
programs that will help grow businesses.
The learners demonstrate an understanding of the importance of information, the market characteristics affecting consumer behavior, and the
bases of market segmentation
The learners shall be able to develop a program for customer service
Principles and practices in Principle and practices in analyze the elements of macro- define marketing research, its
marketing goods and services. marketing goods and services. and micro-environment and importance to a business enterprise
It also focuses on the It also focuses on the their influence to marketing and identify the steps in marketing
development of integrated development of integrated planning ABM_PM11-Ie-i-10 research ABM_PM11-Ie-i-11
marketing programs that will marketing programs that will
help grow businesses. help grow businesses.
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be tackled in a
week or two.

Lists the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in learning. Ensure that
III. LEARNING RESOURCES
there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide Pages

2. Learner’s Materials Pages

3. Textbook Pages

4. Additional Materials from Learning

Resource (LR) portal
B. Other Learning Resources DepEd TV , Laptop and Power point presentation

MONDAY TUESDAY WEDNESDAY THURSDAY

These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by
IV. PROCEDURES demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by providing
students with multiple ways to learn new things, practice their learning, question their learning processes, and draw conclusions about what they
learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
1
A. Reviewing Previous Lesson or Review the past lesson
Presenting the New Lesson Strategic and Marketing
Planning
B. Establishing a Purpose for the The teacher will show a picture
Lesson that show micro and macro
business environment
C. Presenting Examples/Instances PPT Presentation and Video
of the Lesson from YT
D. Discussing New Concepts and The teacher will discuss the
Practicing New Skills #1 new lesson.
Review of the previous lesson; Micro and
Macro Environment
https://www.youtube.com/watch?
v=mV0bUQpz468
Introduction Research
Power point presentation on Marketing
Research
The teacher will discuss the new lesson.

MONDAY TUESDAY WEDNESDAY THURSDAY

IV. PROCEDURES
E. Discussing New Concepts and
Practicing New Skills #2
These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by
demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by providing
students with multiple ways to learn new things, practice their learning, question their learning processes, and draw conclusions about what they
learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
. Discuss (partially), the Out put of the activity
introduction to making
marketing plan.

F. Developing Mastery
(Leads to Formative Assessment
3)
G. Finding Practical Applications of
Concepts and Skills in Daily
Living
Students understood the text
instruction.
Students were able to answer the
test
Students were able to Individual activity Group Activity: Peer-to-peer discussion
correct the examination,
regarding the principles and
practices in marketing
goods and services and
development of integrated
marketing programs that
will help grow businesses.
Which of the two (micro or What is the importance of a well prepared
macro), is easy to manage, in marketing research?
terms of marketing
environment?

V. PROCEDURES MONDAY TUESDAY WEDNESDAY THURSDAY

These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by
2
 demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by providing
students with multiple ways to learn new things, practice their learning, question their learning processes, and draw conclusions about what they
learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
H. Making Generalizations and The students will generalize The students will generalize the lesson.
Abstractions about the Lesson the lesson.

I. Evaluating Learning A 10-item identification quiz will A 10-item identification quiz will be given
be given to students. to students.
J. Additional Activities for Marketing Research Prepare your Introduction on you
Application or Remediation Marketing Research

VI. REMARKS

VII. REFLECTION Reflect on your teaching and assess yourself as a teacher. Think about your student’s progress this week. What works? What else needs to be done
to help the students learn?
Identify what help your instructional supervisors can provide for you so when you meet them, you can ask them relevant questions.
A. No. of learners who earned 80% in the
evaluation
B. No. of learners who require additional activities
for remediation
C. Did the remedial lessons work? No. of learners
who have caught up with the lesson
D. No. of learners who continue to require
remediation
E. Which of my teaching strategies work well?
Why did these work?
F. What difficulties did I encounter which my
principal or supervisor can help me solve?
G. What innovations or localized materials did I
used/discover which I wish to share with other
teachers?

Prepared by: Checked and Noted by:

WENDELL P. SORIANO MA. REGINA M. LOPEZ

Teacher I Principal II