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    02-Listing Optimization From Winning Keywords

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    Jack Daniels
    This document discusses optimizing product listings on Amazon based on successful keywords from PPC campaigns. It recommends including top converting keywords from PPC in the product title, bullets, description, and backend search terms to improve relevancy. Competitors' listings should also be reviewed for best practices. The product listing may then be tweaked every few months as more keyword performance data is collected.

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    02-Listing Optimization From Winning Keywords

    Uploaded by

    Jack Daniels
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    This document discusses optimizing product listings on Amazon based on successful keywords from PPC campaigns. It recommends including top converting keywords from PPC in the product title, bullets, description, and backend search terms to improve relevancy. Competitors' listings should also be reviewed for best practices. The product listing may then be tweaked every few months as more keyword performance data is collected.

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    This document discusses optimizing product listings on Amazon based on successful keywords from PPC campaigns. It recommends including top converting keywords from PPC in the product title, bullets, description, and backend search terms to improve relevancy. Competitors' listings should also be reviewed for best practices. The product listing may then be tweaked every few months as more keyword performance data is collected.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    5 views2 pages

    02-Listing Optimization From Winning Keywords

    Uploaded by

    Jack Daniels
    This document discusses optimizing product listings on Amazon based on successful keywords from PPC campaigns. It recommends including top converting keywords from PPC in the product title, bullets, description, and backend search terms to improve relevancy. Competitors' listings should also be reviewed for best practices. The product listing may then be tweaked every few months as more keyword performance data is collected.

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    Post Launch PPC Maintenance

    www.getwsodo.com
    www.getwsodo.com
    Lecture: Listing Optimization From Winning Keywords

    ➢ If you are generating a good amount of sales through any new keywords from your PPC campaigns, it’s time
    to ensure that these keywords are in your product listing or back end search terms. This will bring up
    relevancy for that keyword. Relevancy is how relevant your keyword is in the eyes of Amazon.
    ➢ Your top converting keywords should be included in:
    o Title
    o Bullets
    o Description
    o Backend Search Terms/Subject Matter

    OFFICIAL TAMARA TEE ONLINE INC.


    Post Launch PPC Maintenance
    www.getwsodo.com
    www.getwsodo.com
    Lecture: Listing Optimization From Winning Keywords
    ➢ Spend some time looking at your competitors’ listings. Top private label sellers likely have all their best
    converting keywords in these four areas.
    ➢ It takes a lot of data and time to really know your best keywords. You may want to tweak your product
    listing every few months after gathering a generous amount of data. This isn’t something you practice
    everyday or every week.

    OFFICIAL TAMARA TEE ONLINE INC.

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