Chandigarh University School of Business

(USB)
Assignment No. 3
Subject Name : Marketting Management

BBA Sem/Year: 2nd Sem, 1ST Year

Date of Submission: 07/04/20

Submitted To: Submitted By:

Faculty Name: Ms Manpreet Kaur Student Name: Smarth Sawhney

Max. Marks: ……………………………. Batch: 2019-22

Marks Obtained: ………………………. UID: 19BBA1748

Faculty Signature……………………….

Date: …………………………………….

Acknowledgement by the student after viewing the evaluated copy.

Student Name: Smarth Sawhney

Signature : Smarth Sawhney
Date:07/04/20
Question 1 = 1.IN WHAT WAYS HAS SOCIAL
MEDIA CHANGED THE WAY CONSUMER
GETS INFORMATION ABOUT THE
PRODUCTS ?
Answer = Social media refers to websites and
applications that are designed to allow people to
share content quickly, efficiently, and in real-time. ...
The ability to share photos, opinions, events, etc in
real-time has transformed the way we live and, also,
the way we do business.
Over the past few years, the pervasiveness of social
media in our society has desensitized us to what’s
really happening. While it’s easy to take social
media for granted, we shouldn’t forget the many
benefits that these platforms afford us. From
marketing and advertising to customer service and
everything in between, social media has had a
quantifiable impact on the way businesses engage
consumers.

Social Media and Marketing

In the past, marketing and advertising focused on
the four P’s: Product, Price, Place, and Promotion.
But social media has expanded this to include a
fifth P: People. Platforms like Facebook and Twitter
have so much data that - for the first time ever -
advertisers can invest in highly-targeted, cost-
effective advertising.
“ Early on, Facebook was criticized by advertising
analysts as a fun place to hang out, but a network
with little commercial intent or potential for
consumer insight. “That changed early in 2013
when Facebook forged partnerships with

data brokers including Epsilon, Acxiom, and

Datalogix.” Facebook now has 500 million-plus
active users, with an average of 1,500 data points
per person.
If a user gets married, Facebook knows it. If a user
is looking for a job, Facebook can tell. If a person
suffers from diabetes, Facebook is aware. There’s
virtually no limitation to what Facebook knows
about a person. For advertisers, this is a dream.
Facebook’s native advertising platform allows
advertisers and businesses to focus on ultra
specific audiences. For example, a sporting goods
store in Atlanta can choose to display ads to
parents in the state of Georgia who earn $50,000 to
$75,000 per year and have kids between the ages
of 8 and 15. That’s what the business world calls a
game-changer .
Question 2 = EXPLAIN THE ROLE OF THE
COMPANY ALLOCATE TO YOU IN
PROMOTING VARIOUS PRODUCTS AND
SERVICES ON SOCIAL MEDIA .
Answer = YouTube = YouTube is an American
online video-sharing platform headquartered in San
Bruno, California. Three former PayPal employees—
Chad Hurley, Steve Chen, and Jawed Karim—
created the service in February 2005. Google
bought the site in November 2006 for US$1.65
billion; YouTube now operates as one of Google's
subsidiaries .
YouTube ads allows advertisers to increase their
potential in marketing as one can advertise when a
user watches or searches for videos – and only pay
when they show interest. Viral video is the term for a
video that spreads quickly to a large audience on the
internet.
Viral video is the term for a video that spreads quickly to
a large audience on the internet. YouTube now houses
major viral videos and traffic from all other different
social media platforms. Companies can redirect
consumers from platforms like Facebook, Twitter or
Instagram to YouTube videos to draw public attention, in
turn, making a video viral.
Various Ad Formats on YouTube: 1. Display Ads: These
ads are built for Desktops, and appear to the right of the
feature video and above suggestions list. They come in a
resolution of 300x250 or 300x60. 2. Overlay Ads: These
are semi-transparent ads, built for desktops and are
displayed on the lower 20% portion of your video. They
come in resolution of 468x60 or 728x90 and also as
image or text. 3. Skippable Video Ads: These are
skippable ads built for all platforms available. It allows
users to skip an advertisement after 5 second of its
playback, if they choose to. These ads can be put before,
during or after the main video. 4. Non-skippable Video
Ads: These are the compulsory ads that can not be
skipped and have to be seen to resume with the main
video. They are built for desktop and mobile devices,
plays in video player and are of 15-20 seconds (based on
regional standards). 5. Bumper Ads: These ads are non-
skippable, built for desktop and mobile, and run up to 6
seconds. These appear during the main video playback
and may even come up consecutively depending on the
length of the main video. 6. Sponsored Ads: These ads
display content, such as products featured in the video,
that are relevant to you. Viewers will be shown a teaser
for the card for a few seconds, and then will be minimised
to top-right corner of the video. YouTube offers a number
of opportunities for various types of ads, which are not
only limited to static ads, but also video. Also, YouTube
comprises of users of all age groups, and thus ads of all
sort of products and services could be serviced.