Google UX Design Certificate

Affinity Diagram

Pattern identification

1. It was observed that 4 out of 5 subjects are satisfied with the

navbar structure .
This means that the navbar structure is already clear.

2. It was observed that 2 out of 5 subjects are confused by the

cashflow .
This means that for some users, the cashflow in such a transactional
app has to be clear .

3. It was observed that 1 out of 5 subjects is very in trouble in finding

the main feature he wants .
This means that navigation bar is very useful, but the main feature
 Google UX Design Certificate

there should be highlighted .

4. It was observed that 1 out of 5 subjects is confused in how to start

the flow.
This means that for some users, it is pretty confusing in starting an
action from home .

Insight Identification

1. starting an action from home, an insight is: user needs a straight

forward CTA in home.

2. Based on the theme that: navigation bar is very useful, but the main
feature there should be highlighted, an insight is: the main feature in
navbar, upload artwork, should be more highlighted.

3. Based on the theme that: for some users, the cash flow in such a
transactional app has to be clear, an insight is: there has to be a clear
given flow for cash flow.