Arts,

Social Sciences
and Education
Undergraduate Studies

Counselling
Public Relations

K Kampar Campus
Advertising
English Education
English Language
Guidance and Counselling
Journalism
Psychology
Public Relations
SL Sungai Long Campus
Corporate Communication
Early Childhood Education
Journalism in Chinese Media
Bachelor of Communication (Honours)

Advertising Career Prospects Duration of study: 3 years

Medium of instruction: English
(R2/0415/6/0001)06/24(A10234) • Account Manager
• Copywriter/Copy Editor Campus: Kampar K

This programme aims to produce professionals who are • Creative Strategy

equipped with cutting-edge knowledge in the field and who Planner/Media Director
are able to play active roles in shaping and developing the
• Graphic Designer
advertising industry locally and globally.
• Social Media Influencer
Bachelor of Communication (Honours) Advertising offers • Content Creator
in-depth knowledge of the advertising industry as well as
introduction to other areas of mass communication such as • Campaign/Sales/Promotion
public relations. Students receive a solid design foundation, Manager
learn how to integrate various communication tools into a • Brand Manager
corporate strategic plan, and participate in an industrial • Media Planner/Buyer
training programme in advertising agencies or marketing/
communication divisions of large corporations.
Furthermore, students will be given a solid foundation in
the most recent developments in multimedia
communication. As a final year project, students conduct an
actual advertising campaign in the Capstone project.

Bachelor of Arts (Honours)

English Education Career Prospects Duration of study: 3 years

Medium of instruction: English
(R2/145/6/0054)07/25(A11023) • English Teachers in Schools
• Tutors/Lecturers Campus: Kampar K

The programme exposes and prepares students to teaching • Authors

methodologies, approaches and techniques which makes • Translators
them a better educator in the future. Besides that, they will
also be introduced to various theories, principals and the • Researchers
uses of English as well as the necessary fundamentals that • Curriculum Instructional
will enable students to deliver their lessons efficiently. Designers
• English Language Trainers
It aims to provide students with the communicative skills and
the knowledge of the language to communicate proficiently
and competently, as well as to participate actively and
confidently in international and local platforms such as
conferences, forums and career-related activities (training
programmes, board meetings, interviews, consultation, etc).

Through our innovative 21st century teaching techniques,

students will be engaged with collaborative and highly
focused assessments and projects which gives the foundation
that students need for a successful career in education.

Bachelor of Arts (Honours)

English Language Career Prospects Duration of study: 3 years

Medium of instruction: English
(R2/224/6/0047)11/24(A5857) • Copywriter
• Editor Campus: Kampar K

English remains as one of the most important languages to • Translator

be mastered as it is widely used in communities around the
world. Consequently, not only being proficient and • Journalist
competent in English, it will also be an asset to any individual • Teacher
from almost any field of work; be it law, business, commerce, • Proofreader
politics, education or the mass media at local and
international levels.

The Bachelor of Arts (Honours) English Language aims to

provide students with the communicative skills and the
knowledge of the language to communicate proficiently and
competently, as well as to participate actively and confidently
in international and local platforms such as conferences,
forums and career-related activities (training programmes,
board meetings, interviews, consultation, etc.).

Through our innovative 21st century teaching techniques,

students will be engaged with collaborative and highly
focused assessments and projects which gives the foundation
that students need for a successful career.
6 Stars Employability Rating awarded by Talentbank
Bachelor of Social Science (Honours)

Guidance and Counselling

(N/762/6/0049)01/25(MQA/FA9151) Champion,

Guidance and counselling is a process that enables Career Prospects Duration of study: 4 years
individuals to identify and develop their educational, Medium of instruction: English
career and psychological potentials in order to maximise • Registered Counsellor
their degree of satisfaction and societal contribution. Campus: Kampar K
• School/Career Counsellor
Bachelor of Social Science (Honours) Guidance and • Educator
Counselling aims at providing students with the • Social Welfare Officer
comprehensive professional knowledge and skills they
need to manage a range of psychological issues, • Case Manager
including developmental challenges, behavioural • Human Resource Wellness
difficulties, socioemotional distress, and psychological Specialist
stress from difficult various challenging situations.

The curriculum is designed beyond and above the

Malaysian Board of Counsellor’s Standards and
Requirements of Training for Counsellors. Students will
receive intensive training to help people achieve their
full potential and have their psychological well-being
improved. The goal of the curriculum is to create highly
skilled and ethical professional counsellors.

Bachelor of Communication (Honours)

Journalism Career Prospects Duration of study: 3 years

Medium of instruction: English
(R3/321/6/0045)03/27(A7907) • Newspaper Journalist
• Broadcast Journalist Campus: Kampar K

The journalism industry continues to change and evolve, • Publishing

redefining the way users receive and experience news and Copy-editor/Proofreader
stories.
• Web Content/Social Media
Bachelor of Communication (Honours) Journalism Manager
programme adapts to these changes so that you can • Political Secretary
specialise in the area you're most interested in. Students
pursuing a Bachelor of Communication (Honours) • Public Service
Journalism degree at UTAR are encouraged to explore their • Policy Analyst
creative side, combining traditional and non-traditional
methods with emerging new media trends. The curriculum
has been updated to include the Fourth Industrial
Revolution and a greater emphasis on Multimedia NEWS
Journalism.

Champion/ 6 Stars Employability Rating awarded by Talentbank

Bachelor of Social Science (Honours)

Psychology Career Prospects Duration of study: 3 years

Medium of instruction: English
(R2/311/6/0046)06/24(A10064) • Human Resource Executive
• Trainer Campus: Kampar K
Psychology relates to the study of the human mind and • Research Assistant/Market
behaviours. It explores the processes involved in normal Researcher
and abnormal thoughts, feelings and actions.
• Educator
Bachelor of Social Science (Honours) Psychology aims to • Psychometric Consultant
develop in-depth knowledge and appreciation for the
• Sales and Marketing Executive
concepts and theories of psychology. It provides students
with knowledge of psychology and understanding of the • Psychology related work in
various applications of that knowledge. Emphasis is placed psychology centers/hospitals/
on the relevance of the courses to meet the changing NGOs/schools
needs of the current socio-economic environment. To
gain practical experience, students will be placed in a
supervised industrial training programme.

Bachelor of Communication (Honours)

Public Relations Career Prospects

• Public Relations
Duration of study: 3 years
Medium of instruction: English
(R3/342/6/0191)03/27(A7908) Champion, Campus: Kampar K
Executive/Specialist
• Public Affairs Executive
The programme addresses the needs of the communication
industry for public relations professionals who have • Publicist
technical competence as well as an appreciation of the role • Brand Consultant
of Public Relations within a global environment. Students • Social Media Specialist/
will develop their knowledge, intellectual, practical and Manager/Analyst
communication skills in a range of contexts, and enhance
their creative abilities, analytical skills and management • Content Manager/Strategist
Public
capabilities. • Event Planner Relations
Bachelor of Communication (Honours) Public Relations
emphasises in-depth understanding of communication and
media industry. In terms of application, students will
produce media kits, news releases, social media content
and audio-visual presentations. They will also learn to
organise campaigns, press conferences, events and
exhibitions.

Bachelor of

Corporate Communication
(Honours) (R2/321/6/0115)08/24(A10236)
Corporate communication is a crucial function that Career Prospects Duration of study: 3 years
manages and controls information flows to diverse
• Community Manager Medium of instruction: English
stakeholders, communicates corporate strategies, and
develops information for a variety of uses. It oversees Campus: Sungai Long SL
• Corporate Communications
internal and external communication, marketing Director/Manager
communication, media relations, reputation management,
• Event Manager/Planner
corporate social responsibility, investor relations, as well as
government affairs. • Media Liaison
• Public Affairs Professional
Graduates of Bachelor of Corporate Communication
(Honours) will have a solid understanding of organisational
communication theories and procedures. Students will be
exposed to tasks and techniques related to research,
communication, and handling the media. Students will also
learn about communication management, innovative
problem-solving techniques, the importance of ICT in
corporate communication, and how to use ICT to address
corporate communication issues through this programme.
They will undergo training to effectively communicate in
both the local and international business environment.
Industrial training programmes are implemented to equip
students with practical work experience.

Champion/ 6 Stars Employability Rating awarded by Talentbank

Bachelor of

Early Childhood Education

(Honours) (R2/143/6/0009)04/26(MQA/FA0300)
Preschoolers' life and development are the focus of early Career Prospects Duration of study: 3 years
childhood, which has a direct impact on how they grow
Medium of instruction: English
up, develop, and become adults. The relationships that • Early Childhood Educator
preschoolers' parents have with them and their early Campus: Sungai Long SL
• Early Childhood
experiences of growing up have a significant impact on
Entrepreneur/Manager
their emotional, physical, cognitive, and social development.
Preschoolers' future success depends on having positive • Early Childhood Parenting
experiences in their daily lives. Supervisor
• Early Childhood
Bachelor of Early Childhood Education (Honours) aims to Trainer/Lecturer
produce early childhood educators who are well-versed
in the necessary information and abilities and have the • Family Childcare House
capacity to contribute to the expansion of early childhood Provider
education. • Child Learning Disabilities
Specialist
Students will gain a thorough understanding and
appreciation of the principles, philosophies, and practises • Developmental Psychologist
of early childhood education as well as the ideals of
professionalism, ethical conduct and best practises.

Bachelor of Arts (Honours)

Journalism in Chinese Media

(R2/321/6/0006)12/25(MQA/FA0024)

There is a growing preference for graduates with a Career Prospects Duration of study: 3 years
specialisation in journalism due to Malaysia's expanding Medium of instruction: Chinese and
media sector. • Copywriter
English
• Digital Marketer
Bachelor of Arts (Honours) Journalism in Chinese Media Campus: Sungai Long SL
• Editor
programme aims to support the development of the media
industry by fostering public discourse on important issues • Educator
related to democratic values and preserving harmony in a • Journalist
country with a diverse population like Malaysia. The
• Radio/Television Broadcaster
curriculum equips students with skills for lifelong learning,
allowing them to confront complex problems, issues, and • Translator
current events in a critical, objective and analytical manner. • Writer

Graduates of this programme will have a thorough

understanding of the Chinese media sector as well as training
in news writing, editing and production for print and NEWS
broadcast media as well as online media such as websites,
blogs and other forms of social media.

6 Stars Employability Rating awarded by Talentbank

For more information, please contact

Division of Programme Promotion

Universiti Tunku Abdul Rahman (UTAR) DU012(A)
Wholly owned by UTAR Education Foundation (200201010564(578227-M))

Kampar Campus Sungai Long Campus

+605 4688 888 +603 9086 0288
Jalan Universiti, Bandar Barat, Jalan Sungai Long, Bandar Sungai Long
31900 Kampar, Perak Darul Ridzuan. Cheras, 43000 Kajang, Selangor Darul Ehsan.

KL Sentral ↔ Kampar Sg. Buloh/Kajang↔ Bkt. Dukung (Bus T453)

Serdang ↔ Bus 590

+6018-972 2100 enquiry@utar.edu.my study.utar.edu.my Utar4U UTARnet

All information is correct at the time of printing and is subject to change without prior notice. May 2023

study.utar.edu.my