1.

You are a business person who has access to capital and want to build a global
advertising empire. Create a strategic plan to build your business, do you think that
acquisitions could be a strategic option? Justify your answer.

Every good job starts with determination and a desire to improve. While having a
creative vision, abstract ideas, and letting your imagination run free is a good starting
point, it's also important for your ideas in literature and research. This is where the real
work comes into play. Likewise, a marketing strategy pushes you to learn important
details like who your target audience is. As you plan your strategy, you can make sure
you don't miss important opportunities to change leads.
In the end, you will enjoy the benefits of a good job, not a random job. If you want to get
the most out of your good idea, create a business idea.
A good business strategy in a competitive environment consists of a combination of -
1. Appropriate assessment of competition - To create the right strategy, it is
necessary to evaluate the competition and the foreign market.
2. Competitive Advantage - The company must have a competitive advantage and
create a strategy to solve this advantage.
3. Combination of Price and Differentiation - To create a stand-alone product in a
competitive market, the company must use the right combination of both price
and differentiation strategies.
4. Provide Value - It is not enough to offer the best price or different ideas, because
it is important for the company to give the customer the right price.
5. Effective Participation: In all business decisions, top management should be
included and followed.
6. Focus: All the best companies focus on their customers, their needs, and their
preferences, rather than focusing on the money and why they are successful.
Good marketing should be customer focused.
Strategic plan for starting a business to do business.
In the information provided, the idea and vision to create a global advertising empire is
so clear that more planning is required.

Evaluation of the work environment: If it is always necessary to evaluate the work

environment in which you will work. The business environment can be affected by many
factors such as political, social, economic, technological, legal and environmental.
Developments in the political environment have an impact on business decisions.
Elements of the political environment include laws, regulations, government agencies,
and politicians.
Businessmen must comply with the rules and regulations regarding price, advertising
and all commercial activities determined by the laws of the countries in which they
operate. Relationships have an effect on people that increase the demand for a
particular product. For example, India's backward population, youth migration to cities to
earn a living, nuclear families and working women. Technology is the most important
thing for any company today. Using the latest technology often creates opportunities for
new products and businesses, and the legal situation affects the law in which the
company operates.
In recent years, India has seen significant policy changes affecting corporate behavior.
Changes in laws in India may affect the company's costs and needs. Social rights and
policies. Environmental problems have been increasing over the years. The government
imposes strict regulations to protect and manage natural resources.
Marketers should be aware of this difference in their environment.

Competitor Analysis: When you start a business, you need to know your competitors
and develop your business strategy accordingly. It can be used in annual shareholder
reports, analyst interviews, executive reports, press releases, etc. You should check
their current strategies. Knowing your target audience can help you predict how your
audience will respond to different challenges. Candidates' goals may be financial or
otherwise.
Some examples include growth rates, market share and technology leadership. The
views that competitor leaders hold about their companies and their markets help
determine how they will react. Understanding the candidate's perspective, goals, and
current strategy helps to understand how the candidate will respond to the challenge.
However, their resources and capabilities determine their ability to respond effectively.

Marketing Strategy: After reviewing all the above points, you should move on to the
marketing strategy. These strategies that can help you stay competitive and get some
business will be carefully considered. A company must understand all available
resources and their capabilities and plan accordingly to increase demand. A company
needs a strategy that shows how it will achieve its goals and maintain the company's
mission. Strategy is about how to achieve performance goals, how to outperform
competitors, how to gain competitive advantage, how to strengthen the long-term
business of the business and how to make the management strategy approved for the
company a reality.

Initiate the business activities: After planning everything down to the last detail and
generating ideas, it's time to implement them and start work. Many other needs are
important when a business starts, such as setting goals, visions, and goals. It is also
important to have good people who can be good and do a good job. In addition,
financial management is necessary to ensure that all necessary decisions can be made
in a timely manner.
Benefits of Acquisitions
In my opinion, acquisitions can be helpful in some ways because they can enable the
company to grow faster, which helps it beat the competition faster. Buying a company
can be a very profitable business, which can facilitate the rapid growth of the acquired
company.
However, as with any other business strategy, business needs to be carefully planned
and executed carefully. Entering a new market can be a daunting task for most
businesses. You will face new competition, but there is little or no evidence on the
market and the ability to engage with new audiences in different countries. Not to
mention the new legal, cultural and financial issues. Therefore, starting a new business
is a very popular reason to acquire a business.
It can reduce the time and money you have to spend competing with reputable
companies in your target market. By getting the right marketing, you will be able to gain
a foothold in your new brand.

2. The Indian Super League is India's leading soccer league but is struggling with
viewership? What could be the reasons for this lack of consumer interest? What
strategies would you recommend to the league management if you were its strategy
consultant?

Answer: Strategic decisions are more about external issues than internal business
issues, especially product selection (the total number of products offered by the
organization). Strategic decisions are different from operational decisions regarding
day-to-day operations or current operations. Examples of these tasks are overseeing
budget allocation, operations and usage management, production planning and
scheduling, and inventory control and management.

India, Hockey, Cricket, Kabaddi, Football etc. It is a big country where many sports are
practiced. While hockey is our national sport, Indians love to watch and play cricket.
All human movements have limited visibility, while other movements are perceived far
beyond the reach of humans. One such incident is given in this question where I was
told that football is not a popular sport in India and as a consultant I have to suggest
ideas to the management team to improve the situation. When we need to start a
business for a product or service, we need to have a detailed and stable business plan
and then proceed according to the plan.

Comparison with Indian Super League and IPL

Indian Super League (ISL) is a professional football league representing the highest
level of sport in the Indian football system. It is organized by All India Football
Federation and its partner Football Development Corporation.
The tournament was established on October 21, 2013 to grow football in India and
make it more popular in the country. Like the Indian Premier League, the Indian Premier
League has a similar membership structure with teams with major franchises as well as
famous owners from Bollywood and cricket. There is very little advertising in the Indian
Premier League due to the budget and ratings. Around 400 million people worldwide
watch IPL and ISL without going anywhere. Last year, relegation and promotion was
decided to be part of the 2024-25 Indian Premier League and "agreed upon by all
stakeholders" i.e. All India Football
Federation.
The Indian Premier League (IPL), started in 2008, is a football and entertainment
competition in which players from all over the world participate.
The best combination of cricket and fun. It gives many young people the opportunity to
demonstrate their performance and value to publishers and advertising channels. There
are many activities, so the main thing is cricket and fun. With a big budget, promotion is
never a concern for IPL. Each team has its own promotion and advertisement.
Shah Rukh Khan's Kolkata Knight Riders and Dhoni's Chennai super kings have been
the most active teams in terms of media coverage and popularity. Bombay Indians and
Bangalore Royal Challengers are not far away. In addition to traditional media, each
team participated in various social media campaigns, highlighting the importance and
popularity of each team's players over the past year.

ISL
Social Media Marketing Strategies: With more and more people joining social media
tools such as Facebook and Twitter, social media on the internet has become an
important part of marketing. The popularity of dating sites has grown significantly in
recent years, attracting millions of visitors who log in for hours and multiple times each
day.
This makes these sites important for e-commerce, especially given that many
consumers use technology to get the latest news about products and services.
Supported by social media such as Facebook, Twitter and Instagram, the Indian
Premier League needs to be promoted on social media. with the help of sports, teams,
game rules, locations, team support etc. Some talks and Contests that may be related
to Answering these questions will generate interest in the competition, with the winner
receiving a free ticket to the competition.

Tournaments: Indian Premier League can also organize some tournaments and hold
attractive prizes which will motivate and inspire people to play in these tournaments and
also help spread awareness about the ISL tournament.
Celebrity support: For any sporting event to be popular, the support of famous people
helps a lot to support the team. Many players can be hired to promote the event and
they can do so on different platforms.People are attracted to certain people who are
influential and successful, and when they support something, they listen to them and
often try out plans they support.

Making Football Popular in India: Football as a product has great potential in India
and should be addressed accordingly. There are Bhaichung Bhutia, Sunil Chetri,
Gurpreet Singh Sandhu and some Indian players who believe in the game and make it
their career choice. Football should be made a product or best sport and Football
Federation of India should create a marketing strategy to increase the interest in the
sport.
Organizations should plan to use digital campaigns to promote football and post them
on various websites. In addition, it is possible to create a television advertisement in
which all the celebrities support the sport. The Football Association should secure the
support of most of India to promote football. There should be a sufficient number of
training courses and legal parks.

3. Inox and PVR recently merged together to create India's largest theatre groups, the
combined entity now has 1500 theatres across the country. This is 20% of the current
market size and nearly 50% of the revenue.
a. If you were an owner of a single screen theatre in a city where Inox PVR have
multiple screens what strategies would you adopt to compete.
b. Analyze the state of India's movie theatre industry and what the industry needs to do
to evolve going forward in this highly competitive technology driven media and
entertainment industry.

Answer: a) Strategy is about comparing the company's resources and capabilities with
opportunities in the external environment. So far, the focus of this book has been to
identify benefits in the company's external environment. In this chapter, our focus shifts
from the interaction between strategy and the external environment to the interaction
between strategy and the firm's internal environment, particularly the company's
resources and resources.

Current state of single screen cinemas in India

Clearly multiplexes are putting one-screen cinema owners to sleep and things are very
bad. Independent cinemas in the second city sell their products at 20-25% discount or
turn them into warehouses.
Even in a city like Hyderabad, there are examples of movie theaters used by large
e-commerce companies as warehouses or warehouses. In November, five theaters in
the city were closed permanently, and four of them are currently used as warehouses by
an e-commerce company.

Ideas to Watch Advertising: We need to show the ideas that a movie screen must
take in order to survive in the market. In this case, they face very strong competition
from all multiplexes; a screen owner needs good support to stay competitive and
relevant. They should promote videos, sites, social media and other digital media for
people to know and visit.
In this competitive world, promotion is an important solution to compete and get people
to know you. If the promotion is different and effective, people should go to a theater
screen to enjoy it.

Discounts and Deals: When a cinema is in trouble, a good way to get people's
attention is to offer special promotions or deals. You can post and publish these ads on
social media platforms and email campaigns. A company may offer Tharun movie
tickets at discounted prices with some benefits.
If you don't have a lot of money, these ideas will get you customers and support.

Showing videos in different languages: One of the ideas is to show some events,
shows and programs in addition to the videos so you can attract some people visiting
your show. When the movie offers many events, videos and movies in different
languages, I'm sure many people will know and come to watch it.

As you can see, the road ahead is not at all smooth and real movie theater owners have
to work hard if they want to survive in a tough business environment.

b) The cinema industry in India

The cinema industry in India has undergone a major transformation from small video
boxes on the streets to cinemas in villages and cities, to the screen and eventually
dominates a wide and multi-storey area across the country.
India is one of the fastest growing economies in the world with 6-7% GDP growth and
9% per capita income growth. entertainment and entertainment industry. The growth of
the middle class and increased headcount has created a multitude of products and
services, including the entertainment industry.

Various acquisitions continue to occur as a handful of wealthy players in the industry

and Longteng Visiona consolidate their operations in the region. Currently, the top four
players make up about 70% of the chain's diversity. As these and other key players in
the region move mostly in smaller towns, we are moving towards a situation where few
players control a large share in both single screen and multiscreen.
Cinema Industry in India - Future Paths and Future Scope
We all love movies and go to the movies to watch them, but as times change, most of
us prefer to watch more than one screen. Meanwhile, everything has been turned
upside down, the owners of the theater are struggling to survive on their own. If we
analyze in general, the first approach is very effective and beneficial for the whole
Indian cinema industry. The entertainment industry is doing well, especially after the
corona virus. There was nothing people could do during the corona lockdown, so when
movie theaters reopened, they did the most.
In short, this business is growing at a good pace and should continue to grow.
Collaboration is a new concept in the Indian entertainment industry for not only guests
and visitors but also other partners involved in the process. Whether inviting filmmakers
to movie premieres or audio shows, or holding film festivals, multiplexes play an
important role in promoting the film, not particularly for families looking to spend quality
time together.
Current trends are changing slowly, but people are interested in OTT platforms where
they can watch a variety of content from the comfort of their home. There is no doubt
that OTT platforms offer new content that most of us love.
In anticipation of the future of the film and entertainment industry, OTT platforms based
on popular and popular media of the masses dominate and lead the industry. It can be
said that OTT platforms will be more profitable than cinema in the future with
advantages such as different content, language availability, different and easy-to-watch
diversity and competitiveness. The video game industry is doing well, but it also needs
planning to attract OTT audiences.