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Lecture 2 - Virtual Business Generation

1.2 Orientation
1.3 Choose the appropriate example

Feedback:

Facebook, Twitter and LinkedIn are all social networks which allow people to identify and contact both leads and
customers.

Alibaba is an online marketplace which brings together large numbers of buyers and sellers.
Firefox, however, is only a browser used to access these pages, and Youtube is a social media platform with very limited
networking possibilities.

1.4 Ask the expert: LinkedIn

www.youtube.com/embed/4OAaAQvgTvE?rel=0
1.5 A new way of generating business
1.6 How is virtual business generation different?
www.youtube.com/embed/CmQS5GLer-8?rel=0

1.7 The spectrum of tools

1.8 Matching exercise

1.9 Select the correct answers:

Correct Choice

Web browsers

X Online directories

X Virtual matchmakers

X Social networks

X Online marketplaces

X Mobile marketplaces

Feedback:

Apart from web browsers, all of the answers are correct. Generally speaking, a browser is just a way to access online
tools.

1.10 Ask the expert: Twitter

www.youtube.com/embed/vQedAAAfePA?rel=0
1.11 Online directories
www.youtube.com/embed/nACKiMN-9fo?rel=0

1.12 Virtual matchmaker

Untitled Layer 1 (Slide Layer)

1.13 Social networks for business

1.14 Social networks for business
1.15 Ask the expert: Facebook

www.youtube.com/embed/Pd-WgC3Sx3E?rel=0

1.16 Virtual B2B marketplaces

1.17 Virtual B2B marketplaces
1.18 Select the correct answers:

Correct Choice

X Don't register with 10 marketplaces at the same time

X Ensure your profile is up-to-date

X Get extra visibility by subscribing to a premium account

X Be patient: leads come slowly

X Don't forget it is a 2-way communication

X Use monitoring tools like TweetDeck to get a better overview of your different
accounts

X Be comprehensive: don't hide location details

Feedback:

All of the points listed are true when it comes to virtual business generation.

1.19 Key points

1.20 Thank you for completing the lecture