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Bi Assignment
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LO1 Discuss business processes and the mechanisms used to support business decision-making.
LO2 Compare the tools and technologies associated with business intelligence functionality.
LO4 Discuss the impact of business intelligence tools and technologies for
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Assignment Brief
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Submission format
The submission should be in the form of an individual written report. This should be written in a
concise, formal business style using single spacing and font size 12. You are required to make use
of headings, paragraphs and subsections as appropriate, and all work must be supported with
research and referenced. Follow Harvard referencing system for in-text citations, reference list and
the bibliography.. The recommended word limit is 4,000–4,500 words, although you will not be
penalised for exceeding the total word limit.
Unit Learning Outcomes:
LO1 Discuss business processes and the mechanisms used to support business
decision-making.
LO2 Compare the tools and technologies associated with business intelligence
functionality
LO4 Discuss the impact of business intelligence tools and technologies for effective
decision-making purposes and the legal/regulatory context in which they are used
Assignment Brief and Guidance:
Data and information are core to any organizational business process. Meaningful information is
a necessity to drive profitable business actions. The concept of Business Intelligence (BI) has
evolved through technologies such as Decision Support Systems (DSS) to a number of tools,
technologies, architectures and methods which involves data cleaning, data integration, data
mining, data evaluation and data representation. Hence BI can be identified as a software suite
of software and services to transform data into actionable intelligence and knowledge.
Scenario
Yard of Ale is a large-scale brewery in Sri Lanka and well establish company control 20% market
share of beer market which is the 2nd biggest market share from entire beer market. The
company have automated production line include mills, Brewhouse and bottling plant and each
control by separate embedded software system not allowed to access operational data stores
but can be configured to generate CSV or excel operational data file at the end of each batch.
The company consists of multiple departments responsible for each operations of the
organization such as Production, Engineering, HR/Legal, finance, Sales and marketing,
Procurement, Administration, Quality control, Research and development, IT and each and
every department have its own operational systems to record keeping purposes and each
operational application software developed by professionally. Each department manages by a
department manager. For an example, production department manages by the production
manager and he is responsible for manage all production related operations in sub departments.
Mills ,Brewhouse ,Bottling plant, raw material and finish products stores and each sub
department managed by operational manager. This hierarchical configuration replicates
throughout most of the department. Upper management of brewery required to consolidate all
these data in to one data warehouse with the data contain in the legacy system as well. Other
than that upper management required to incorporate every external data about company and
products from various data collection and research agencies the business intelligent system.
Those external data available as JSON/XML data files, plain text reports, social media
comments/posts and all negative and positive online comments about organization and
products.
Upper management of company believe more you know about organization and the external
environment you have better completive advantage. Have potential to control bigger market
share and effectively become number 1 beer in Sri Lanka
Task 1
Analyse the business processes and the supporting processes of the organization given in
the scenario and differentiate between semi structured and unstructured data. Evaluate
the benefits and drawbacks of using application software to handle the business processes
in Yard of Ale.
Task 2
Compare how strategic, tactical and operational decisions are supported within the
organization for business decision making process. You have to furthermore compare and
contrast how various information systems (TPS,MIS,DSS) could be utilized to enhance
those decisions with related to key features of BI framework . Justify your answer with
relevant to the functionalities of business intelligence.
Task 3
Chief Engineer is the tactical manager of engineering department who oversees all repairs and
maintenance of the total eight sectors of the factory that include water purification plant,
Mill, Brewhouse, bottling plant, waste treatment plant, factory maintenance and repair/
fabrication shop. Each sector consists of two or more sub sectors and each subsector have 4-
10 of machines. Chief engineer requires to track the maintenance and repair all the
machineries with minimal disruption to production and he must maintain healthy inventory
of spare parts which consist of over 5000s items, track the progress of every jobs, Identify
problematic arias, Track engineers and mechanics work logs and efficiency and monitor
system downtime.
3.1. Explain what business intelligence is and the tools and technologies associated with it by
taking relevant examples to the organization given in the scenario.
3.2. Design a Managerial dash board for chief engineer using various data visualizations
methodologies that includes 6-8 widgets to present required information. Apply appropriate
customizations that can utilize to improve the managerial dashboard designed above .
Critically evaluate how your Dashboard design and the suggested enhancement could
optimize chief engineer’s performance by delivering accurate and reliable information to
increase his effectiveness.
Task 4
4.2. Sharing data within the organization through a BI tool can raise legal, ethical and
professional concerns. Explore the legal issues that may result when using business
intelligence tools (Eg: Data protection laws, Cyber security, etc.) and evaluate how the
chosen organization and extend the target audience / gain a competitive advantage by
securely exploiting Business Intelligence tools.
Grading Rubric
levels.
and technologies
level.
design.
XXIV
XXV
Contents
Task 01.......................................................................................................................................
I. Introduction.............................................................................................................................
Task 02.......................................................................................................................................
I. Introduction.............................................................................................................................
V. Justification............................................................................................................................
Task 03.......................................................................................................................................
Suggested Customizations........................................................................................................
Task 04.....................................................................................................................................
BI Tool Implementation...........................................................................................................
I. Introduction
Yard of Ale is a well-established brewery in Sri Lanka, holding a 20% market share in the
beer industry, which is the second largest share in the entire beer market. The brewery has
an automated production line that includes mills, a Brewhouse, and a bottling plant. Each
system is controlled by separate embedded software systems that generate CSV or Excel
operational data files at the end of each batch. The company comprises multiple
departments responsible for each operation, and each department has its own operational
systems to keep records.
The purpose of this analysis is to examine the business processes and supporting
processes of Yard of Ale and to differentiate between semi-structured and unstructured
data. Additionally, this analysis evaluates the benefits and drawbacks of using application
software to handle the business processes in Yard of Ale. By doing so, we can identify
potential areas of improvement and recommend solutions that can help Yard of Ale
achieve its goal of becoming the number one beer in Sri Lanka.
• In Yard of Ale, each department uses its own operational systems to manage its
respective functions. The Production department uses operational systems to manage its
milling, brewing, and bottling processes. The Engineering department manages the
maintenance of the production line, while the HR/Legal department manages the human
resources and legal affairs of the company. The Finance department handles the financial
transactions and reporting, while the Sales and Marketing department is responsible for
promoting and selling the company's products. The Procurement department handles the
procurement of raw materials and other supplies needed for the production process.
• Overall, each department has its own specific operational systems that are used to
manage its respective functions. These systems are designed to be efficient and effective
in managing the operations of the company, and they play a vital role in ensuring the
smooth running of the business.
The procurement department is responsible for sourcing raw materials and supplies
required for the production process. The finance department handles all financial
transactions, including payroll, accounts payable, and accounts receivable. The human
resources department is responsible for managing employee recruitment, retention, and
welfare. The administration department is in charge of managing office operations, such
as maintenance and security. The marketing department manages the brand and product
promotion. Research and development department conduct research to improve the
product quality and to develop new products. Quality control department monitors the
product quality to maintain the expected quality standards. The information technology
department is responsible for managing the operational systems and maintaining the
technical infrastructure.
In addition to the internal data sources used by the departments, the organization also
needs to gather external information for strategic decision-making. Yard of Ale uses
various sources such as data collected by external research agencies, social media
comments, product reviews, market trends, and competitor analysis. These data sources
provide Yard of Ale with valuable insights into consumer preferences, market trends, and
competitor strategies. Some of the external information sources provide structured data,
such as market reports, while others provide unstructured data, such as social media
comments and product reviews.
Overall, the supporting processes and external information sources play a critical role in
Yard of Ale's operations and help the organization to stay competitive in the market.
In the scenario of Yard of Ale brewery, there are various types of data that fall under
these categories. The operational data files that are generated at the end of each
production batch by the embedded software systems can be considered as semi-structured
data. These files contain information in a specific format (e.g. CSV or Excel) that can be
easily parsed and analyzed.
On the other hand, the social media comments and posts that are collected as external data
sources can be considered as unstructured data. These comments and posts may contain a
mix of text, images, and videos, and they do not follow any specific structure or format.
Therefore, it is challenging to search and analyze this data without the use of specialized
tools and techniques.
Understanding the distinction between semi-structured and unstructured data is crucial for
developing appropriate data management strategies and tools. In the case of Yard of Ale
brewery, it is essential to have a system that can handle both types of data effectively to
gain a complete picture of the organization and the external environment.
Task 02.
I. Introduction
Yard of Ale is a well-established brewery in Sri Lanka, which controls a significant 20%
market share of the beer market. Effective decision-making is critical for the success and
sustainability of any organization, and Yard of Ale is no exception. This essay will
explore how Yard of Ale supports strategic, tactical, and operational decisions within the
Strategic decisions are the highest level of decisions made in an organization and they are
made by top-level managers. These decisions have a long-term impact on the
organization and are usually concerned with the overall direction and goals of the
organization. In the case of Yard of Ale brewery, strategic decisions would include
decisions about the expansion of the business, entering new markets, and introducing new
products.
Tactical decisions are the decisions made by middle-level managers and are concerned
with implementing the strategic decisions. These decisions have a medium-term impact
on the organization and are concerned with optimizing the resources of the organization
to achieve the strategic goals. In the case of Yard of Ale brewery, tactical decisions would
include decisions about production scheduling, inventory management, and marketing
campaigns.
Operational decisions are the lowest level of decisions made in an organization and are
made by front-line managers. These decisions are concerned with day-to-day activities of
the organization and have a short-term impact on the organization. In the case of Yard of
Ale brewery, operational decisions would include decisions about production quality,
maintenance scheduling, and staffing levels.
To support these decision-making processes, Yard of Ale brewery would need to have an
information system that is capable of providing accurate and timely information to
decision-makers at all levels of the organization. Different information systems such as
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TPS is a type of information system that collects, processes, and stores transactional data
from day-to-day business operations. TPS is designed to facilitate and support
operational-level decision making. In the case of Yard of Ale, TPS could be used to
record and process data related to the production process, inventory management, and
sales transactions. This data could then be used to generate reports that would provide
insight into the performance of the operational processes. By utilizing TPS, Yard of Ale
can improve the efficiency of their operations and decision-making processes.
MIS, on the other hand, is an information system that provides managers with reports and
data analysis tools to support their decision making. MIS is designed to support the
tactical-level decision making process. In the case of Yard of Ale, MIS could be used to
generate reports that provide insights into sales trends, customer behavior, and financial
performance. This information could be used by managers to make informed decisions on
marketing strategies, resource allocation, and product development. By utilizing MIS,
Yard of Ale can improve their tactical-level decision-making process.
TPS is a type of information system that collects, processes, and stores transactional data
from day-to-day business operations. TPS is designed to facilitate and support
operational-level decision making. In the case of Yard of Ale, TPS could be used to
record and process data related to the production process, inventory management, and
sales transactions. This data could then be used to generate reports that would provide
insight into the performance of the operational processes. By utilizing TPS, Yard of Ale
can improve the efficiency of their operations and decision-making processes.
MIS, on the other hand, is an information system that provides managers with reports and
data analysis tools to support their decision making. MIS is designed to support the
tactical-level decision making process. In the case of Yard of Ale, MIS could be used to
generate reports that provide insights into sales trends, customer behavior, and financial
performance. This information could be used by managers to make informed decisions on
marketing strategies, resource allocation, and product development. By utilizing MIS,
Yard of Ale can improve their tactical-level decision-making process.
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V. Justification
Business intelligence (BI) can play a significant role in enhancing business decision
making within Yard of Ale brewery. BI allows for the collection, analysis, and
interpretation of data from various sources, providing insights into business operations
and performance. By utilizing BI, Yard of Ale can make data-driven decisions, which can
improve efficiency, reduce costs, and increase revenue.
BI can be used to support all three levels of decision making - strategic, tactical, and
operational. At the strategic level, BI can help in identifying market trends and customer
preferences, allowing Yard of Ale to make informed decisions regarding product
development and marketing strategies. At the tactical level, BI can provide insights into
sales and inventory data, enabling better management of supply chain and production
processes. At the operational level, BI can be used to monitor day-to-day operations, such
as quality control and customer service.
In terms of information systems, TPS, MIS, and DSS can all contribute to the
development of BI. TPS can collect data from various operational processes, such as sales
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While all three information systems have their unique features and benefits, BI stands out
as a comprehensive and integrated solution that can provide a holistic view of the
business. BI systems can collect data from various sources and consolidate it into a single
platform, allowing for easy access and analysis of the data. BI also has powerful data
visualization and reporting capabilities, making it easier to interpret and communicate
complex data.
Task 03.
The tools and technologies associated with BI are designed to help organizations to
collect, process, and analyze data from various sources. One such tool is data mining
software, which is used to identify patterns and relationships in large datasets. Data
mining tools can be used to identify customer behavior patterns, market trends, and other
important insights that can help organizations to make better decisions.
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Analytics software is another critical component of BI. Analytics software can help
organizations to identify patterns and trends in data, and it can be used to perform
predictive analytics. Predictive analytics involves using historical data to identify future
trends and make predictions about future events. For example, Yard of Ale brewery can
use analytics software to predict sales volumes for different product lines or identify
trends in customer behavior.
One example of a BI tool that Yard of Ale brewery can utilize is Microsoft Power BI.
Power BI is a suite of business analytics tools that allows users to connect to and analyze
data from various sources. It offers data visualization tools, data modeling tools, and
custom reporting options that can help organizations to gain valuable insights into their
business operations. With Power BI, Yard of Ale can connect to their TPS and MIS
systems to analyze their data and create interactive dashboards that allow them to monitor
key performance metrics in real-time.
In the scenario of Yard of Ale brewery, BI can be used to collect data from various
sources, such as sales and inventory systems, social media, and customer feedback. This
data can then be analyzed and interpreted using BI tools and technologies to provide
insights into business operations and performance.
One example of a BI tool that Yard of Ale can use is Tableau, a data visualization
software. Tableau can be used to create interactive dashboards and reports, allowing Yard
of Ale to easily interpret and communicate complex data. For instance, Tableau can be
used to track sales and inventory data over time, identifying trends and patterns that can
help Yard of Ale make data-driven decisions about inventory management and
production planning.
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Overall, BI tools and technologies can play a significant role in enhancing business
decision making within Yard of Ale brewery, allowing the organization to gain insights
into business operations and performance, make data-driven decisions, and gain a
competitive advantage in the market.
Interface of BI Dashboard
Figure 1: Bi dashboard
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5. Work order status refers to the current status of a work order, including its
progress, completion, and any issues encountered. It is an important metric to track as it
provides insight into the performance of the maintenance team and the effectiveness of
the maintenance program.
6. Inventory levels refer to the quantity of spare parts and supplies available for
maintenance and repair activities. It is an important metric to track as it affects the ability
to maintain equipment and the cost of maintenance. By monitoring inventory levels,
managers can identify potential shortages and take corrective action to ensure availability
of necessary parts and supplies.
Using these KPIs, we can design a dashboard with 6-8 widgets to present the required
information. The widgets could include:
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5. Table showing work order status by equipment type and priority: A table can be
used to show the status of work orders by equipment type and priority. The table can
display the equipment type and priority on the X-axis and the status of work orders on the
Y-axis. The table can help identify which equipment type or priority is experiencing more
issues, and appropriate actions can be taken to reduce the downtime.
6. Pie chart showing inventory levels by item category: A pie chart can be used to
display inventory levels by item category. The chart can display the inventory levels for
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Suggested Customizations
To improve the effectiveness of the dashboard, we can apply customizations such as:
1. Adding filters to allow the chief engineer to drill down into specific departments
or equipment types
4. Adding a feature to export dashboard data to Excel or PDF for further analysis
This dashboard design can optimize the chief engineer's performance by delivering
accurate and reliable information in real-time. By monitoring KPIs such as machine
uptime and efficiency, the chief engineer can identify areas for improvement and make
data-driven decisions to optimize equipment performance and reduce maintenance costs.
By monitoring work order status and inventory levels, the chief engineer can ensure that
production processes run smoothly and that adequate inventory levels are maintained to
meet production demands.
Overall, this dashboard design can enhance the chief engineer's effectiveness by
providing a comprehensive view of key metrics and allowing for quick and informed
decision making.
Task 04.
BI Tool Implementation
The implementation of business intelligence (BI) tools can significantly improve an
organization's decision-making process by providing accurate and timely information to
support strategic, tactical, and operational decisions. BI systems can consolidate data
from various sources and present it in a meaningful way to aid decision-making.
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Another example is Netflix, a leading streaming service provider, which has used BI tools
to personalize its content offerings and enhance the user experience. By analyzing user
data, such as viewing history and preferences, Netflix can recommend personalized
content to its subscribers, leading to increased user engagement and retention.
In addition, companies such as Google, Microsoft, and IBM have been at the forefront of
BI innovation, developing advanced analytics tools such as machine learning and natural
language processing to enable more sophisticated data analysis and decision-making.
Overall, the use of BI tools is crucial for organizations looking to improve their decision-
making process and gain a competitive advantage in the market. As BI continues to
evolve and become more advanced, organizations that invest in BI systems and stay up-
to-date with the latest trends and innovations are likely to see significant improvements in
their performance and profitability.
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One of the main legal issues that may arise when using business intelligence tools is data
protection laws. These laws govern how personal data is collected, stored, and used, and
organizations must ensure that they comply with them. For example, the General Data
Protection Regulation (GDPR) in the European Union requires organizations to obtain
explicit consent from individuals before collecting their personal data and to ensure that
data is stored and processed securely.
Cybersecurity is another legal issue that may arise when using BI tools. As organizations
increasingly rely on technology to collect and store data, the risk of cyber attacks and data
breaches also increases. Organizations must ensure that they have appropriate security
measures in place to protect their data and prevent unauthorized access.
For example, an organization could use role-based access controls to ensure that only
authorized personnel have access to sensitive data. This could include implementing
multi-factor authentication and encryption to protect data from unauthorized access or
theft.
In conclusion, while using business intelligence tools can provide significant benefits to
an organization, it is important to be aware of the legal and ethical issues that may arise.
By implementing appropriate security measures and complying with relevant laws and
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