EVOLUTION OF TRADITIONAL TO NEW MEDIA

(PREHISTORIC AGE)

 Pre-history Era
 Ancient Era
 Industrial Era
 Information Era

WHAT DOES PREHISTORIC MEAN?

- PREHISTORIC REFERS TO THE TIME BEFORE THE EXISTENCE OF WRITTEN OR RECORDED

HISTORY.
- PREHISTORIC ART AS THE EARLIEST FORM OF TRADITIONAL MEIDA

PRE-HISTORIC ERA
( 200,000 BCE – 400,000 BCE )

1. Petroglyphs
- Petroglyphs can be carving or engraving in rock or caves
2. Cave Paintings
- Cave Paintings also known as “parietal art” are painted drawings on cave walls or ceilings,
mainly of prehistoric descent, to some 40,000 years ago in both Asia and Europe. The paintings
are exceptionally identical around the world, with animals being common subjects that gives the
most dramatic images.
3. Dance
- In most archaic civilization, dancing before the god was fundamental in temple rituals. In Egypt
the priests and priestesses, guided by harps and pipes, perform ceremonial movements which
mimed significant events in the story of a god, or imitate cosmic patterns such as the cadence of
night and day.
4. Body Art
- Unlike tattoos and other forms of body art, body painting was temporary, painted in the human
skin, and lasted for one day, or at most a couple of week.
- Tattoos, piercing, nose-ears-mouth plugs, Mehndi, henna, and scarification other ritual- based
art forms. All types of body art hold great meaning in each culture.
- Body art is a momentous part of social, spiritual, and personal expression. It can be a part of a
culture’s rite of passage for when the child becomes an adult, weddings, preparation for war or
hunt, the birth of a child, spiritual rituals and death.
- It can also represent your origin, your position, symbol of power, what you have reached and
experienced, it can be like an identification card, it protects from evil forces, it shows bravery
and beauty, can be an act of transformation, mourning, symbol of fertility.
Ancient Era
( 300 BEC – 100 BCE )

Writing

 Cuneiforms Script
 Egyptian hieroglyphs
1. Cuneiform Script
- is one of the earliest schemes of writing, identified by its wedge- shaped marks on clay tablets,
built by means of blunt reed for a stylus.
2. Egyptian hieroglyphs
- were an orderly writing system used by the Ancient Egyptians that combined anagrammed and
alphabetic elements.
- Egyptians used cursive hieroglyphs for religious articles on papyrus and woods.
3. ALPHABET
- PHOENICIAN ALPHABET called by tradition the Proto-Canaanite alphabet for epitaphs, is the
oldest confirmed alphabet. It contains 22 letters all of which are consonants.
- By at least 8th century BCE the Greeks borrowed the Phoenician alphabet and acclimated it to
their own language, creating in the development the first “true” alphabet, in which vowels are
bestowed balance status with consonants.
4. DRAMA
- The ancient Greek drama was a theatrical culture that flourished in ancient Greece from 700 BC.
The city-state of Athens, which became a significant culture, political, and military power during
this period, was its center, where it was institutionalized as part of a festival called the
‘Dionysia’, which honored the god Dionysus
5. PAPER
- The word paper is grammatically derived form papyrus, Ancient Greek for the Cyperus papyrus
plant.
- Papyrus is a chunky, paper-like matter produced from the core of the Cyperus papyrus plant
which was used in the ancient Egypt for writing way before the paper making in China.

INDUSTRIAL ERA

1. PRINTING PRESS
- Is an apparatus for administering pressure to an inked surface recessing upon a print medium
( such as paper or cloth), thereby transferring the ink. The invention and spread of the printing
press was one of the most prominent events in the second millennium.
- It transformed the way people understand and describe the world and preceding in the period
of innovation.
2. Collodion dry plates
- Thanks to the work of Desire van Monckhoven, the collodion dry plates had been accessible
since 1855. For the first time a tripod or other support was no longer a total requirement. A
small camera could be hand-held while taking the picture daylight and a fast plate or film.

3. Telegraphy
 - Is the long distance broadcast of textual or symbolic (as opposed to verbal or audio) messages. It
necessitates that the technique used for encoding the message be known to both sender and
receiver.
4. Electrical Telegraph
- patented in the United States in 1837 by Samuel Morse. His assistant Alfred Vail, developed the
Morse code signaling alphabet with Morse.
5. Telephone
- Scottish immigrant Alexander Graham Bell was the first to be settled a United States patent for
the device that formed clearly intelligible replication of the human voice in 1876. It was the first
device in the history that permitted people to talk directly with each other across great distance.
6. Phonograph
- Invented in 1877 by Thomas Edison, the phonograph is a device designed for the power- driven
recording and reproduction of sound. In its later forms it is called a gramophone.
7. Film
- A film, also called a movie, motion picture, theatrical film or photoplay, is a series of immobile
images that, when shown on screen, generates the illusion of moving images.

NFORMATION ERA
( 1906 – PRESENT )

1. RADIO
- is the technology of using radio waves to convey information such as sound, by modulating
some property of electro-magnetic energy waves transferred through space. Early uses were
maritime which was for sending telegraphic messages using Morse code. One of the most
notable uses of Marine telegraphy was during the sinking of RMS Titanic in 1912.
2. TELEVISION
- Television or TV is a telecommunication medium used for transmitting sound with moving
pictures in monochrome or in color, and in two or three dimensions. It is a mass medium, for
entertainment, education, news, and advertising.
3. PERSONALCOMPUTER
- The IBM Personal Computer is the first computer released in the IBM PC model line. Released on
August 12, 1981, it was created by a team of engineers and designers directed by Don Estridge
in Boca Raton, Florida.
4. MOBILE PHONE
- A mobile phone is portable telephone which can produce and receive calls over a radio
frequency carrier. Most services use a cellular network manner , and therefore they are often
called Cellular telephones or cell phones. In 1973, the first handheld mobile phone was invented
by John F. Mitchell and Martin Cooper of Motorola.
5. INTERNET
- The Internet is the worldwide system of unified computer networks that use the Internet
protocol suite (TCP/IP) that links billion of devices across the planet. Its uses are to access news
reports, to plan and book vacations and to pursue personal interests, also to chat , message, e-
mail in order to stay in touch with friends globally.