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IJOA
25,4 Leadership styles and
organizational learning in
UK for-profit and non-profit
596 sports organizations
Received 12 July 2016 Majd Megheirkouni
Revised 19 September 2016
30 December 2016
Department of Business Systems and Operations,
Accepted 16 February 2017 Business School, University of Bedfordshire, Luton, UK
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Abstract
Purpose – The purpose of this study is to investigate the transformational and transactional leadership
styles and organizational learning at for-profit and non-profit sports organizations, and the impact of these
leadership styles on enhancing organizational learning in these sports organizations.
Design/methodology/approach – A quantitative questionnaire survey method was adopted. The data
were collected from for-profit and non-profit sports organizations in the UK.
Findings – Management by exception-active in transactional leadership and idealized leadership in
transformational leadership seem to be equally important for facilitating organizational learning. The results
also revealed significant differences between for-profit and non-profit sports organizations in leadership
styles and organizational learning.
Research limitations/implications – The generalizability of the results for different sports settings or
different countries must be examined, given that only some sports organizations under the umbrellas of non-
profit and for-profit sectors were used as the target population. The research is limited to the use of
moderating variables, such as motivation, organizational structure, culture and innovation, that might
attenuate this effect. This study contributes to the field by investigating the direct relationship between
leadership styles and organizational learning in a sports setting.
Originality/value – The originality of this study is its advances of sports leadership research that is
linking leadership styles and organizational learning in for-profit and non-profit sports organizations.
Keywords Sport, Organizational learning, Transformational leadership, Transactional leadership,
Non-profits, For-profits
Paper type Research paper
Introduction
Organizational learning has been dealt with widely in the literature and generates many
academic publications in specialized journals and those of a more general scope. The need
for organizational learning has been linked with the growing dynamism and uncertainty
surrounding organizations. It is worth noting that organizational learning has not always
been perceived as a negative force that requires a change in an organization; at times, it has
been perceived as a positive factor that encourages an organization to change for improving
its performance (Rebelo and Duarte Gomes, 2008; Rijal, 2010; Gunasekaran, 2004; Cacioppe,
1998). Given the significance of continuous learning, it is perceived as a key driver of an
International Journal of
Organizational Analysis organization’s ability to remain adaptive and flexible to compete effectively (Burke et al.,
Vol. 25 No. 4, 2017
pp. 596-612
2006). Given the significance of learning, exploring how a leader influences the learning
© Emerald Publishing Limited
1934-8835
process in an organization is rapidly becoming important. Specifically, several authors
DOI 10.1108/IJOA-07-2016-1042 (Senge, 1990; Prewitt, 2003; Rijal, 2010) have emphasized the importance of leadership roles
in the development of the learning organization. Vera and Crossan (2004) go further and Leadership
emphasize the role of a contingent component for leadership and organizational learning. styles
Other researchers (Zagoršek et al., 2009; Snell, 2001; Maani and Benton, 1999) argue that one
of the best means for developing organizational learning is transformational leadership.
The importance of this topic can be illustrated by Burnes and O’Donnell’s (2011) article
entitled “What can business leaders learn from sport”. The results of the study revealed that
there are areas in which business leaders can learn lessons from sports, especially in terms
of change and staff development. More importantly, sports management literature has 597
rarely addressed the direct relationship between leadership and organizational learning in
sports contexts, unlike general leadership and organizational studies. Only a few empirical
studies exist to date and even in these, the impact of leadership on organizational learning
was not the primary research focus (Usefi et al., 2013; Xie, 2005; Moen and Federici, 2013).
Large budgets are being expended on training, databases and new “learning departments”
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(Stewart, 1998) to develop sports governance and leadership, and ensure that sports
organizations are run efficiently and effectively (UK Sport, 2016).
This suggests that the focus on empirical research on leadership and organizational
learning in the sports context is strongly desirable. This study, therefore, empirically
investigates the relationship between leadership and organizational learning in the for-profit
and non-profit sectors. Specifically, the study examines the impact of transformational and
transactional leadership styles on enhancing organizational learning at a sports
organization in each sector. The study aims at answering the following questions:
Q1. Is there relationship between leadership style (transformational and transactional)
and organizational learning?
Q2. Is there any difference in leadership style between for-profit and non-profit sectors?
Q3. Is there any difference in organizational learning between for-profit and non-profit
sectors?
The article consists of seven sections. Section two provides an overview of
transformational–transactional leadership and organizational learning. It also addresses the
relationship between leadership styles and organizational learning in the sports context.
Section three addresses the method (research sample and instruments), and data analysis.
Sections four and five present the findings and discussion, respectively. Section six presents
the conclusion and contribution and Section seven discusses the limitations and future
research directions.
Literature review
Transformational and transactional leadership
Leadership has been a focus of many research bodies in different research disciplines
because of its importance for individuals, jobs and organizations (Geva and Torpey, 2008;
Harris, 2009). With globally increasing access to information used competitively, the topic of
leadership has become a critical factor in organizations (Hartley and Benington, 2010;
Storey, 2010). More specifically, leadership style (e.g. transformational and transactional)
has captured the imagination of scholars since the 1990s because of its essential role in
leading complex work groups and organizations. The early seminal writing on leadership
was by MacGregor Burns (1978), who conceptualized leadership as either transformational
or transactional, and it was later enriched by Avolio and Bass’s research (Avolio and Bass,
2004; Avolio et al., 1999; Bass, 1985, 1990, 1998; Bass and Avolio, 1994). Transformational
leaders were perceived as leaders who stimulate and inspire subordinates to develop their
IJOA own leadership capacity and achieve extraordinary results, while transactional leaders are
25,4 those who lead through social exchange (Burns, 1978).
There are certain components that distinguish between transactional and
transformational leadership (Avolio et al., 1999). The components of transformational
leadership are idealized attributes, idealized behaviors, inspirational motivation, intellectual
stimulation and individualized consideration. A leader with idealized attributes
598 demonstrates idealized attributes and idealized behaviors, and they are deeply respected by
their followers because of having extraordinary capabilities, determination and the
willingness to take risks. A leader who has inspirational motivation behaves in ways that
motivate and inspire subordinates; creates communicated expectations, which subordinates
want to meet; and demonstrates commitment to the shared vision. A leader with intellectual
stimulation stimulates subordinates to be innovative, and subordinates are encouraged to
provide ideas and suggestions. However, their ideas are not criticized. This is because the
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subordinates are not leaders. A leader with individualized consideration pays special
attention to each subordinate’s need for achievement and growth (Bass and Avolio, 1994;
Bass and Riggio, 2006).
On the other hand, the three dimensions of transactional leadership are contingent
reward, management by exception-active and management by exception-passive.
Contingent reward refers to the degree to which the leader clarifies expectations with
promised or actual rewards offered for meeting these expectations. Management by
exception-active occurs when the leader arranges to monitor mistakes and errors in
subordinates’ assignments and to take corrective action as necessary, while management by
exception-passive means waiting for mistakes and errors to reach a critical level before
taking corrective action (Bass and Avolio, 1994; Bass and Riggio, 2006).
Although there are plenty of studies on transformational and transactional leadership in
the sports management literature, the author of the present study contends that these
studies are not unorganized, and few studies have investigated direct relationships between
transformational-transactional leadership and other components in an organization. This
implies that there is less research on transformational-transactional leadership than in other
fields, such as healthcare or education that have extended debate of this theory in their
fields. One of the early studies on transformational leadership in a sports setting examined
the relationship between transformational leadership and organizational culture at different
management levels in sports facilities. The results revealed that transformational leadership
is the leading style of the facilities’ leaders. Additionally, high transformational leaders were
more effective in transmitting positive culture throughout the organization (Weese, 1995).
Additionally, transformational and transactional leadership were examined within
Canadian intercollegiate athletic associations. Specifically, research evidence revealed that
transformational leadership is not only the style favored by athletic managers, but leader
effectiveness and leader–follower satisfaction were also positively associated with
transformational leadership (Doherty and Danylchuk, 1996). Another study addressed the
effect of leader characteristics on the perceived transformational/transactional leadership
and the impact of interuniversity athletic administrators. The results of the study revealed
that female and young athletic administrators display more transformational leadership and
less transactional leadership than their male counterparts (Doherty, 1997). Moreover,
transformational leadership was investigated in terms of its relationship with sports
performance through the mediating effects of intrinsic motivation. For example, research
evidence revealed that intrinsic motivation was isolated as a mediator of the relationship
between transformational leadership and sports performance, suggesting that
transformational leadership may enhance intrinsic interest in the task (Charbonneau et al.,
2001). Unsurprisingly, the transformational leadership style was perceived as the preferred Leadership
style in the intercollegiate sports setting (Burton and Welty Peachey, 2009; Welty Peachey styles
and Burton, 2012). However, previous research that addressed turnover intentions of softball
and volleyball assistant coaches within the (US) National Collegiate Athletic Association
revealed that transformational and transactional leadership styles were associated with
fewer voluntary turnover intentions (Wells and Welty Peachey, 2011). This suggests that
more empirical evidence is needed to determine whether the transformational leadership
style is perceived as the preferred style in a sports setting. 599
It is worth noting that despite the many studies on transformational-transactional
leadership in a sports setting (Peachey et al., 2015), this author in the current research
suggests that research on transformational-transactional leadership is not as organized as in
other research disciplines for the following reasons. First, there is little research examining
the “direct” relationship between transformational-transactional leadership and all aspects
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Organizational learning
Leaders in sports organizations know that competition and higher-level performance on the
international stage is a real challenge for most countries because of the rapid change and
evolution of the sports environment. This, in turn, has increased the importance of learning
in an organization. It is suggested that organizational learning is a wide process with
multiple levels: individual, group and organizational (Crossan et al., 1999). In this respect,
developing appropriate capabilities has become an inescapable solution to face the
challenges surrounding an organization, and this is called organizational learning.
Undoubtedly, scholars and researchers have commented on the ambiguities that afflict
the literature on organizational learning and learning organizations. In this respect, it is
argued that research on learning organizations focuses on adopting specific methodological
tools through which they can identify and evaluate the quality of learning in an
organization, whereas research on organizational learning focuses on a detached analysis of
the processes involved in individual and collective learning in an organization (Tsang, 1997).
Similarly, other researchers went further and noted a more widespread ambiguity afflicting
the literature on organizational learning and learning organizations (Popper and Lipshitz,
2000).
More specifically, organizational learning was perceived as the process of change in
thought and action at individual and collective levels and how this process is affected by the
institutions of the organization (Crossan et al., 1999). Scholars adhering to a purely cognitive
perspective view learning as the development of new insights through the revision of
assumptions, causal maps or interpretive schemas (Huber, 1991; Friedlander, 1983; Kim,
1993). Additionally, theorists favoring a dual cognitive-behavioral approach propose that
although cognitive development is required, action is necessary to complete learning
(Argyris, 1976, 1977; Crossan et al., 1999; Huber, 1991; Spector and Kim, 2014). Despite a
variety of explanations of organizational learning in the literature, there is no agreement
about what organizational learning is. In line with this confusion, researchers have adopted
IJOA broader definitions of organizational learning that link cognition and behavior as an
25,4 important facet of organizational learning (Crossan et al., 1999; Easterby-Smith et al., 2000;
Gherardi, 1999; Nicolini and Meznar, 1995). Although reference to all these definitions is not
the purpose of this study, it is important to highlight the common definition of
organizational learning in literature that is perceived as:
[. . .] a process consisting of four consecutive constructs: Information acquisition is the process by
600 which information is obtained, which may include action learning, shadowing, learning from
experience and learning from the organization itself at birth; Information distribution is the
process by which information is shared within the organization network; Information
interpretation is the process by which the distributed information is given meaning within the
organization; Organizational memory refers to the means by which information is stored for later
use when necessary (Huber, 1991, p. 90).
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Method
The author investigated the relationship between transformational-transactional leadership
styles and organizational learning in the non-profit and for-profit sectors in the UK. Lack of
research on leadership styles associated with organizational learning at non-profit and for-
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profit sports organizations at the national and international levels can be attributed to two
reasons: first, a lack of interest in sports leadership and organizational research is likely to
be because this area is better researched by specialized researchers of leadership and
organizational studies rather than their counterparts in the general scope journals. Second,
given the economic benefits of sports at all levels, research on organizational learning in a
sports setting is still neglected despite the fact that the for-profit sports sector does not differ
from other for-profit sectors in terms of size, budget, organizational structure, number of
employees, business strategies, etc. (e.g. Adidas, Nike, Under Armour, New Balance and Sky
Sport). Similarly, the non-profit sports sector does not differ from other non-profit sectors in
terms of size, budget, organizational culture and the number of employees, both paid and
unpaid staff (e.g. IOC and FIFA). More importantly, sports management researchers are still
relying on leadership and organizational studies literature to support their research and
arguments. These three reasons motivated the current study to investigate the type of
leadership styles and organizational learning in a sports setting. This section discusses the
research context and sample, instruments and data analysis.
For this study, eight sports bodies, including sports clubs/schools, local authorities and
national governing bodies classified as non-profit, were considered: Luton Rugby Club,
Luton Borough Council, Sport for All Centers (3 centers), Newham London Borough Council,
Rounders England, British Water Ski and Wakeboard; with six domestic for-profit
organizations: David Lloyd Leisure, Desborough Leisure, SportsDirect, Stoke Park Country
Club, Queenwood Golf Club and Wembley Football Academy. Overall, for-profit
organizations involved in the study included multinational and national organizations and
varied in terms of size and number of employees, and thus, the leadership role, while non-
profit organizations involved were national organizations and were characterized by their
small and medium size. The reason for selecting these particular sports organizations and
companies in both sectors was the researcher’s previous awareness about them.
Furthermore, these organizations showed interest in participating in this study. It is worth
noting that the author raises the case of organizational units for three reasons in the study.
First, it helps to involve more individuals who have leadership roles across the
organizational structure of each sports body involved in the study. Second, it was difficult to
find more individuals or organizations that would agree to participate in this study. Third,
given the importance of non-profit and for-profit sports organizations in the leadership
styles and organizational learning, there is an essential need for empirical research on sports
organizations in both sectors in sports management literature.
Because of the weaknesses of stratified random sampling (Albright et al., 2010; Skinner
et al., 2015) in some cases such as sports leadership (e.g. the characteristics of sports
organizations tend to be different from one to another in terms of size, level of management,
the number of members, etc.), choosing research samples from non-profit and for-profit
sports organizations reduces the influence of confounding variables. In total, 300 copies of
the questionnaire were delivered to participants from non-profit and for-profit sports
organizations. The survey lasted four months. Sixty-one questionnaires were returned
without answers and 32 were incomplete. In total, 207 questionnaires from the two sectors
(98 from the for-profit sector and 109 from the non-profit sector) were usable for the data
analysis, giving a response rate of 69 per cent.
Instruments Leadership
Two standardized scales were adopted for this questionnaire. To identify the leadership style for styles
elite and non-elite athletes, as the dependent variable, the Multifactor Leadership Questionnaire
(Form 5X-Short/MLQ-5X) developed by Avolio and Bass (2004) was adopted. MLQ Form 5X-
Short was used to describe the leader-perceived leadership styles. The form consists of 32 items:
20 items for transformational leadership and 12 items for transactional leadership. The form was
evaluated on a five-point Likert-scale ranging from 1 to 5, the response choice being: 1 = not at all,
2 = once in a while, 3 = sometimes, 4 = fairly often and 5 = frequently. The reliability analysis
603
revealed Cronbach’s a value ranging between 0.70 and 0.81 for the two leadership styles on the
study sample. The independent variable was organizational learning. This variable was
measured using a scale developed by Lopez et al. (2004) containing 13 items. The response choice
being: 1 = not at all, 2 = once in a while, 3 = sometimes, 4 = fairly often and 5 = frequently. The
Cronbach’s a value for organizational learning was a = 0.889.
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Data analysis
The data about demographic particulars were gathered simultaneously with the responses
on the survey scales to answer particular questions. The data were coded and entered into
SPSS (version 21). The demographic data of the sample are shown in Table I.
Findings
The effective variables found significant are shown in Table II. A hierarchical regression
analysis was performed to determine how much variance in leadership styles (criterion
variable) is caused by organizational learning (predictor variables).
Four models (two models for each style) were run keeping the transformational and
transactional leadership styles as the dependent variable (DV) and the organizational
learning as the independent variable (IV). In all the models, the effects of age, gender,
education and sector type were controlled through their entry in the first block as control
variables. The b coefficients represent the predictive ability of organizational learning
towards leadership styles. R2 is the attribute of the percentage of variance explained in
leadership styles by organizational learning. The F statistic shows the models’ fit. DR2
represents the unique variance accounted by organizational learning in transformational
and transactional leadership styles. DF represents a significant change in the model fit. As
N (%)
Demographic For-profit sector Non-profit sector For-profit sector Non-profit sector
sample t-tests were conducted to compare the two groups (for-profit and non-profit sectors) in
terms of transformational leadership and transactional leadership. For transformational
leadership, the results showed that the mean of transformational leadership of the for-profit
sector was greater than its counterpart in the non-profit sector. The difference between the
two means was statistically significant as assessed by the independent-sample t-test (t-test =
3.43, p = 0.01 < 0.05). Consequently, there is significant difference in transformational
leadership between the for-profit and the non-profit sectors. For transactional leadership, the
results showed that the mean of transactional leadership in the for-profit sector was greater
than its counterpart in the non-profit sector, and statistically significant as assessed by the
independent-sample t-test (t-test = 3.60, p = 0.00 < 0.05). There is, therefore, a significant
difference in transactional leadership in the for-profit and the non-profit sectors. Results are
presented in Table III. ANOVA and independent-sample t-tests were also conducted to
compare the two groups (for-profit sector and non-profit sector) in terms of organizational
learning. The mean of organizational learning in the for-profit sector was a little higher than
in the non-profit sector, and statistically significant as assessed by the independent-sample
t-test (t-test = 3.28, p = 0.01 < 0.05). In response to the question of whether there is a
difference in the organizational learning level between the for-profit sector and the non-profit
sector, the results revealed that there is a significant difference in organizational learning
between the for-profit and the non-profit sectors. Results are shown in Table III.
In response to the question of whether there is a relationship between leadership style
(transformational and transactional) and organizational learning, as shown in Table IV, the
results for transformational leadership showed a significant impact of idealized influence on
organizational learning ( p = 0.00 < 0.01), with a beta weight of 0.24. However, no significant
impact was found for inspirational motivation, intellectual stimulation or individualized
Discussion 605
The results of the study revealed that there is a significant impact of only one of the
transformational leadership behaviors – idealized influence – on organizational learning.
However, no significant impact was found for the other behaviors: intellectual stimulation,
inspirational motivation and individualized consideration. The results of the study confirm
previous findings that showed an impact of transformational leadership on organizational
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learning. Specifically, the results in the current study revealed that transformational
leadership behaviors are not equal in terms of their influence on organizational learning in
the sports environment. This was also illustrated in previous studies in journals with a more
general organizational and leadership scope that found a significant impact on
organizational learning of “inspirational motivation behavior” (Khalifa and Ayoubi, 2015),
“idealized influence behavior” (Longest et al., 1993) and “intellectual stimulation” (Bass,
1999; Bass and Avolio, 2000; Conger, 1999). Regarding the components of transformational
leadership and their relationship with organizational learning in the current research, the
research findings of Amitay et al. (2005), Al-Smadi et al. (2008), Castiglion (2006), Coad and
Berry (1998), Kurland et al. (2010), Leithwood and Levin (2005), Maani and Benton (1999),
Snell (2001), Johnson (2002) and Zagoršek et al. (2009) support the relationship between
transformational leadership and organizational learning. According to Dibbon (1999),
transformational leadership and organizational learning are interrelated.
paying some attention to deviations from rules and standards and taking corrective action. In
other words, the sports environment is dynamic in nature that requires sports organizations to
change in thought and action at individual and collective levels.
It was also found that there is a difference in leadership styles between for-profit and non-
profit sports organizations. The results of the study support previous research on the difference
in the nature of leaders and the behavior used in non-profit and for-profit sectors. Empirical
research conducted by Taliento and Silverman (2005) revealed that leaders in the non-profit
sector are more entrepreneurial because the resources and employees are less than those in the
for-profit sector. It is worth noting that leaders in the for-profit sector are prepared through
leadership development programs for risk management, which is a natural status in the business
world, irrespective of the business type. This might illustrate why the leadership style is different
between for-profits and non-profits. McClusky (2002) argues that leaders of a for-profit
organization are mainly given special consideration due to their position, while leaders of a non-
profit organization may not be given such consideration. It is argued that the primary difference
between leading in the non-profit and the for-profit sectors may be because of the number and
diversity of the stakeholders. However, this argument may not be precisely generalized to large-
scale sporting events, e.g. Olympic Games or FIFA World Cup, where the number and diversity
of the stakeholders are also evident. Therefore, it can be stated that the difference in leadership
styles between for-profit and non-profit sectors may be related to such traditional reasons as the
level of pressure, risk management, leader-follower relationship, motivation, empowerment,
creativity and competition. Zagoršek et al. (2009) argue that clear theoretical arguments for the
influence of transformational leadership on organizational learning exist, but the role
of transactional leadership is not very clear. In this aspect, Vera and Crossan (2004) propose that
good leaders are those who know how to switch between the transformational and the
transactional styles of leadership in accordance with the situation to facilitate organizational
learning. Although the outcome of transformational leadership may be universally effective
(Bass, 1997), this may vary across different contexts. Similarly, transactional leadership may be
universally effective, but this may vary across different contexts. This proposes, based on the
results of the present study, that it is not necessary whether transformational leadership or
transactional leadership influences organizational learning, but as Pennington (2003, p. 25) says,
“Outstanding leaders exhibit a broad range of dominant and back-up styles”.
Contribution
The study makes significant theoretical and practical contributions to the field. First, it
integrates two currently disparate fields of organizational learning and leadership from
theoretical and empirical perspectives, given the lack of research on leadership behaviors
and organizational learning in for-profit and non-profit sports sectors in general and sports Leadership
leadership literature in particular (Peachey et al., 2015). styles
Second, the study empirically proves that the idealized influence of transformational
leadership and management by exception-active of transactional leadership affects
organizational learning. Additionally, it highlights the need for both transformational and
transactional leadership for developing organizational learning. Moreover, the study expands
the scope of empirical research by investigating the impact of leadership styles on
organizational learning in the context of for-profit and non-profit sports organizations.
607
Specifically, the implications of the current research for practice in for-profit and non-profit
sports sectors are that both management by exception-active in transactional leadership and
idealized leadership in transformational leadership seem to be equally important for facilitating
organizational learning. The results also have practical implications for the leadership and
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management development initiatives in the non-profit and for-profit sports sectors. Sports
leadership development programs need to focus on both transformational and transactional
leadership behaviors, given the importance of both behaviors for sports leaders and managers
in non-profit and for-profit sports organizations. Of course, organizational learning has
significant impacts on the development of intellectual capital (human capital, structural capital
and customer capital). Increasing the organizational learning of profit and non-profit sports
organizations reinforces the importance and role of the department of human resource
management in the implementation of organizational learning.
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Downloaded by Doctor Majd Megheirkouni At 22:45 07 November 2017 (PT)
Further reading
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Nelson Thornes, New York, NY, 2nd ed.
Newberry, D.B. (2008), Organizational Learning, Leadership and Culture: A Study of Program
Managers in The Department of Defense, ProQuest, Nelson Thornes.
Corresponding author
Majd Megheirkouni can be contacted at: majd.megheirkouni@gmail.com
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