Research Project

“Furniture manufacturing company and showroom”

Submitted by: Muhammad Feroz

Roll no: 2017-GCUF-057341

Supervisor: Ahsan Shoaib sab

Department: BBA

Section: BBA (2017-2021)

 Chapter 1

Executive summary:

Globally:

On the worldwide market, there are nations that have establishes in furniture creation and have
for a long time been rule on the worldwide market. They have had the option to create furniture
and progress in innovation and science at a similar speed. These nations additionally have strong
monetary standing and a past filled with effective administration rehearses which would add to
their proceeded with achievement in the furniture markets.

The furniture business incorporates the creation and offer of furniture for workplaces, lodgings,
homes, schools and organizations. The business likewise incorporates backups for those
household items, for example, upholstery, sleeping cushions, and goods. Gifted specialists in the
business utilize different machines, instruments and CAD/CAM to add to the plan and
production of the furnishings. A wide cluster of materials are utilized to make the furnishings,
including metal, plastic, rattan, wood, and surprisingly silver. Wood furniture is regularly the
most liked in both creation and exportation.

A consistently developing industry, the furniture market persistently endeavors to advance and
present pieces that will interest an assortment of people and ways of life on a worldwide market.
Numerous components should be considered by those in the business, including: shopper pay,
extra monetary elements, moving ways of life, and changing metropolitan scenes. Buyer
assumptions and utilization propensities in various areas are likewise significant bits of
information to consider. Laborers in the furniture business frequently go about as their own
mediators in banters between the producers and retailers. Wholesalers frequently buy from
makers and retail items to retail chains or niche stores that work in furnishings.

Furniture Brand International was a top furniture maker in North America up until 2006 paving
the way to the monetary emergency of 2008, where the furniture fabricating industry saw a
plunge in benefits no matter how you look at it. "Like most retailers of family merchandise, the
business has been contrarily affected by lower house purchasing, diminished expendable pay and
more grounded outside contest." (Ibis World) As the economy bounced back, the furniture
fabricating businesses in non-industrial nations developed at wonderful rates, which have made
expanded rivalry inside the furniture business. Notwithstanding, this didn't stop the US industry
to become 5.2% in 2011. "In 2012, the US real estate market started to turn upward after long
stretches of stagnation. Low loan fees, more popularity, lower inventories, and rising shopper
certainty consolidated to support the ambushed real estate market." (Euro monitor) This made a
difference the US furniture industry to bounce back and develop.

In Pakistan:

"National Furnishers" set up in 1970 has been one of the main Private furniture makers in the
Pakistan. They appropriate and market their items .Through an organization of free retailers,
inside originators, and mass trader stores. Over The existence of the organization, National
Furnishers has been one of the main private furniture makers in the Pakistan, yet National
Furnishers has seen fast monetary decrease throughout the last decade.

To defeat liquidity and stock issues, we suggest that National Furnishers center around the very
good quality furniture line. National Furnishers has been compelled to markdown. A lot of old
stock that has not been sold, most of which comprises of low-

Final results. The auxiliaries that produce extravagant furnishings, like Thomasville, have Had
positive net revenues, while the organization has been not able to sell its low-end stock. Another
battle National Furnishers needed to manage has been wasteful assembling, and High stockpiling
costs. They have been compelled to markdown a lot of old stock that National Furnishers has
been not able to sell. Because of this, we suggest re-appropriating the Assembling measure
through agreement producing in China to settle National Furnishers costly fabricating costs.
They could be presented to new development markets while reducing expenses and Smoothing
out creation. We accept that a blend of centralization of ventures and reevaluating of Creation
ought to settle Furniture Brands International's organization issues.
 Chapter 2

Company Introduction:

National Furnishers has been producing furniture since 1970 and is perceived as an image of
value today. Having confidence in quality we produce a huge scope of hand-cut just as straight-
line furniture in Sheesham (Rose wood) and Walnut wood for homegrown and business use.
Under the unique initiative of a capable and gifted group of experts, more than 600 devoted
specialists design furniture in the creation region spread more than 16000 square meters.

We have confidence in keeping up to date with present day advances for better quality creation.
The chief supervisory crew at National Furnishers is consistently watching out for advancement
and improvement on a worldwide level.

To keep up with our practice of delivering best quality furnishings and our quality picture in the
fare market, we have introduced best in class hardware from Germany and Italy for wood
preparing and other handling. Our organization of customers is spread across the country and
universally in Canada, UK, Germany, Norway, USA, Saudi Arabia and Middle East. Our
obligation to quality has procured us esteemed homegrown customers including President House,
Governor House Lahore, Pearl Continental and Avari Hotels.

Our global recognition has lead us to start a scope of fashioner home adornments including
delicate decorations, lights, cloth and imaginative mark pieces. At National Furnishers we are
pleased with our past, supported for our future and truly eager to set up our name around the
world as an image of value in Pakistan.

Sufi Nazar (Chairman) Amjad Farooq (CEO) Luqman (Director) Rizwan(M.Director)

Vision and Mission Statement:

Mission: We are resolved to give better norm and give an incentive for cash. We endeavor to
offer great items and essentially center around sturdiness, Continuous improvement in innovation
and plans. We have a high worry in creating abilities and information in carpentry to our industry
representatives.

Vision: To be the most favored furniture producer with the most elevated client base and
conveying a-list quality at moderate costs.

Our Commitment Towards Customers:

We are committed to the ultimate satisfaction of our customers by providing brilliant client
service, innovative designs & sustainable quality products.

PRIVACY POLICY:

This privacy policy sets out how National Furnishers uses and protects any information that you
give to National Furnishers when you use this website.

National Furnishers is committed to ensuring that your privacy is protected. Should we ask you
to provide certain information by which you can be identified when using this website, then you
can be assured that it will only be used in accordance with this privacy statement.

National Furnishers may change this policy from time to time by updating this page. You should
check this page from time to time to ensure that you are happy with any changes.

What we collect:
We may collect the following information:

Name and payment details

Contact information including email address

Demographic information such as postcode, preferences and interests

Other information relevant to customer surveys and/or offers

What we do with the information we gather:

We require this information to understand your needs and provide you with a better service, and
in particular for the following reasons:

To process your order and obtain payment.

Internal record keeping.

We may use the information to improve our products and services

We may periodically send promotional emails about new products, special offers or other
information which we think you may find interesting using the email address which you have
provided.

From time to time, we may also use your information to contact you for market research
purposes. We may contact you by email, phone, fax or mail. We may use the information to
customize the website according to your interests.
Controlling your own data:

You may decide to confine the assortment or utilization of your own data in the accompanying
manners: At whatever point you are approached to fill in a structure on the site, search for the
case that you can snap to show that you don't need the data to be utilized by anyone for direct
showcasing purposes. In the event that you have recently consented to us utilizing your own data
for direct showcasing purposes, you may alter your perspective whenever by writing to or
messaging us.We won't sell, appropriate or rent your own data to outsiders except if we have
your authorization or are legally necessary to do as such. We may utilize your own data to send
you special data about outsiders which we figure you may discover intriguing in the event that
you disclose to us that you wish this to occur.

You may demand subtleties of individual data which we hold about you under the Data
Protection Act 1998. A little expense will be payable. On the off chance that you might want a
duplicate of the data hung on you if it's not too much trouble, keep in touch with us.

On the off chance that you accept that any data we are hanging on you is inaccurate or
inadequate, if it's not too much trouble, write to or email us as quickly as time permits. We will
quickly address any data discovered to be inaccurate.

Specialties:
furniture, furniture repair & maintenance, home decor, home
improvement, furniture paint and polish, upholstery, wood crafting, solid wood furniture,
branded furniture, chinioti furniture, online furniture store, furniture showrooms, and customized
furniture.

About us:
National Furnishers is one of the largest furniture chain from Pakistan with biggest furniture &
interior showrooms in Faisalabad and Lahore, backed with own state of the art production setups
and workshops. FH offers international standard furniture with full customer & after sale support
in Pakistan.
Industry: Furniture

Company size: 600 employees

Type: Partnership

Founded: in 1970

Address: 7-B, Harrian Wala Chowk, D-Ground City Faisalabad.

Phone: 041-8710159

FAX: 041-8710164

Website https:// http://nationalfurnishers.com.pk/

 Chapter 3

Products and clients

Products:
 Bedroom

Bed

Bedroom Chairs

Dressing

Almirah

Sofa

Deewan

 Dining

Dining Table Set

Sofa & Chairs

Almirah

Trolley

 Lounge

Console, Tables & Chester

Sofa, Chair & Deewan

Swing & Wooden Joule

 Outdoor

Picnic Set

Chair & Tables

Ring Swing & Wooden Joule

  Sets

Bridal Sets

Table & Chair Sets

Net Set

Sofa Set

Showrooms

Our Clients:
 Avari Hotel Lahore.
 Avari Tower Hotel Karachi.
 Beach Luxury Hotel Karachi.
 Chenone.
 Circuit House Johor Abad.
 Divisional Public School Sargodha.
 Kababery Shop Karachi.
 M.P.A’s Hostel Lahore.

Showrooms:

It has three showrooms in three different cities that are listed