Researching An Existing Business

Objective:
To investigate and analyze the social responsibility, ethical practices, and unique attributes
of four companies: Thankyou, Who Gives a Crap, Nike, and The Body Shop.
You will evaluate the companies' policies, initiatives, and impacts to make informed
judgments about their practices and consider the reasons for supporting or questioning
their business models.

Learning Intentions:

1. Understand the role of marketing strategies in driving business growth and brand success.
2. Analyze and evaluate the effectiveness of different marketing channels, techniques, and
messaging approaches.
3. Explore the relationship between marketing strategies, customer engagement, and brand
loyalty.
4. Develop critical thinking skills to assess the impact of marketing strategies on consumer
perception and market competitiveness.

Success Criteria:

1. Demonstrate knowledge and understanding of various marketing strategies employed by

the chosen company.
2. Analyze the effectiveness of the company's marketing efforts, considering their impact on
brand awareness, customer engagement, and market positioning.
3. Construct persuasive arguments supported by evidence to evaluate the strengths and
weaknesses of the company's marketing strategies.
4. Communicate findings and insights effectively through a well-structured presentation or
written report, incorporating relevant examples, visuals, and references.
Instructions

1. Firstly, you need to pick an organization to research either:

- The Body Shop - The Body Shop

- Thank You - Thankyou Co

- Who Gives A Crap - Toilet paper that builds toilets | Who Gives A Crap Australia

- Nike - Nike. Just Do It. Nike AU

Instructions:
1. Choose one of the four companies: Thankyou, Who Gives a Crap, Nike, or The Body
Shop. Why have you chosen the company?
Who gives A crap

2. Conduct research using credible sources (e.g., official company websites, reputable
news articles, sustainability reports, etc.) to gather information about the
following aspects:

a. Overview of the company: What does the company do? What products or services do
they offer?
- is a brand of toilet paper, tissues, and paper towels founded in Australia. The
company sells recycled products and donates half its profits to charity.

b. Social responsibility and ethical policies: What are the company's commitments
towards social and environmental issues? Do they have any specific policies in place?
c. Impact and initiatives: What initiatives has the company undertaken to make a
positive impact? Why is it important?

d. Unique attributes and standing out: What sets the company apart from its
competitors? What unique features or approaches do they have?

e. Reasons to support or question the company: Based on your findings, explain why
someone might choose to support or question the company and its products/services.
Marketing Strategies
1. How does the chosen company effectively communicate its brand message to the
target audience?
(Hint: Explore their marketing campaigns, advertisements, or branding efforts that
contribute to their overall success)

2. What marketing channels does the company utilize to reach and engage with its
customers?
(Hint: Are they active on social media platforms, employ influencer marketing, or
use other innovative strategies to connect with their audience)

3. Analyze the company's pricing strategies. How do they position themselves in the
market in terms of pricing?
 4. Analyze the company's target market segmentation strategy.
(Hint: Who are their primary target customers, and how do they tailor their
marketing messages to appeal to these specific segments)

Questions about Latest Products:

1. What are some of the latest product innovations or releases by the chosen company?
Describe the unique features or improvements introduced in these products.

2. How does the company ensure that its latest products align with customer needs and
preferences? Discuss any market research or customer feedback initiatives they employ in
the product development process.