PADLET: What observable effects has COVID had on the labour market?

COVID-19 has affected labour markets worldwide, including Canada. Short-term and
long-term impacts are expected. Key consequences as of September 2021:

Rise in Unemployment: Hospitality, travel, and retail, which rely primarily on in-
person contacts, had major layoffs and job losses, raising the unemployment rate.

Many organisations switched to virtual work due to the pandemic's social isolation.
This trend is reassessing the requirement for actual office premises and forcing
people to move from city centres to suburbs or rural areas.

need for Tech Skills: Remote employment has increased need for digital skills in
information technology, cybersecurity, and digital marketing.

Growth of Gig Economy: More people are working freelance, contract, or part-time,
frequently through digital platforms, due to the pandemic.

Inequality: The pandemic has caused inequality. Due to their overrepresentation in

significantly impacted industries and increasing home duties from school closures,
women and racial and ethnic minorities have been disproportionately affected.

Workplace health and safety is a priority. Health and safety compliance jobs are in
demand, and they generally require COVID-19 protocol management.

Work-life balance, mental health support, and flexibility have become more crucial to
job seekers since the pandemic.

Activity: Job Bank Scavenger Hunt

This activity requires you to explore the Job Bank website's trends section to
find informationassociated with two job roles that are of interest to you. Go to:
https://www.jobbank.gc.ca/home opensin new window

Instructions:
1. Find the NOC code for each position
 Marketing Coordinator: NOC 11202
 Marketing Analyst: NOC 41402

2. Using Toronto, ON as your intended location indicate the following:

• Prospects (star rating)

 Marketing Coordinator: 3/5 stars
 Marketing Analyst: 3/5 stars

• Low, Median, and High Wages

 Marketing Coordinator: Wages per hour: Low - $17 / Median - $32.31 / High -
$55.29
 Marketing Analyst: Wages per hour: Low - $21.54 / Median - $35.26 / High -
$72.12
• How many jobs are currently posted?
 Marketing Coordinator: 242 Jobs currently posted
 Marketing Analyst: 130 Jobs currently posted

3. Review the job description and skills list for each of these positions
 Marketing Coordinator:
o Tasks
 Train and supervise staff
 Act as spokesperson for an organization
 Advise clients on advertising or sales promotion strategies
 Answer written and oral inquiries
 Assist in the preparation of brochures, reports, newsletters and
other material
 Conduct public opinion and attitude surveys
 Co-ordinate special publicity events and promotions
 Develop and organize workshops, meetings, ceremonies and
other events for publicity, fundraising and information purposes
 Develop, implement and evaluate communication strategies and
programs
 Gather, research and prepare communications material
 Initiate and maintain contact with the media
 Prepare and/or deliver educational, publicity and information
programs, materials and sessions
 Prepare or oversee preparation of reports, briefs, bibliographies,
speeches, presentations, Website content and press releases
 Prepare sports, literary, performance or other contracts
o Skills
 Communication Help - Communication
 Interviewing
 Promoting and Selling
 Advising and Consulting
 Professional Communicating
 Liaising and Networking
 Creative Expression Help - Creative Expression
 Writing
 Designing
 Information Handling Help - Information Handling
 Managing Information
 Analysis Help - Analysis
 Analyzing Information
 Planning
 Researching and Investigating
 Projecting Outcomes
 Management Help - Management
 Co-ordinating and Organizing
 Evaluating
 Leading and Motivating
 Strategic Planning
 Marketing Analyst:
o Tasks
 Develop policies
  Supervise professional and support staff and students
 Administer programs to promote industrial and commercial
business investment in rural and urban areas
 Perform administrative tasks
 Plan development projects
 Develop venture capital sources
 Recruit and hire staff
 Respond to enquiries from members of the business community
concerning development opportunities
 Provide advice on procedures and requirements for government
approval of development proposals
 Conduct surveys and analyze data on the buying habits and
preferences of wholesale and retail consumers
 Develop social and economic profiles of urban and rural areas to
encourage industrial and commercial investment
 Conduct comparative research on marketing strategies for
industrial and commercial products
 Prepare reports, research papers, educational texts or articles
 Provide consulting services to government and other
organizations
 Conduct analytical marketing studies
 Conduct social or economic surveys on local, regional, or
international areas to assess development of potential and future
trends
 Review and evaluate commercial or industrial development
proposals
 Design market research questionnaires
 Develop portfolio of marketing materials
 Evaluate customer service and store environments
 Design, conduct and analyze quantitative and qualitative
research projects
 Develop feasibility studies
 Conduct online marketing, E-commerce and Website promotions
 Maintain database of potential franchisees, real estate locations
and on-line buy/sell Internet sites
 Prepare funding applications
 Set up corporations
 Develop marketing strategies
 Ensure appropriate business/commercial licenses are in place
 Deliver presentations at conferences, workshops or symposia
 Develop and implement business plans
 Skills
o Communication Help - Communication
o Advising and Consulting
o Professional Communicating
o Liaising and Networking
o Information Handling Help - Information Handling
o Managing Information
o Analysis Help - Analysis
o Analyzing Information
o Planning
 o Researching and Investigating
o Projecting Outcomes
o Management Help - Management
o Co-ordinating and Organizing
o Evaluating

4. Copy and paste the expertise and skills list in your journal. Highlight the
skills and expertise that you have developed through work experience in
green, skills and expertise obtained through your studies in purple and
missing skills/expertise in blue.

o Communication Help - Communication

o Interviewing
o Promoting and Selling
o Advising and Consulting
o Professional Communicating
o Liaising and Networking
o Creative Expression Help - Creative Expression
o Writing
o Designing
o Information Handling Help - Information Handling
o Managing Information
o Analysis Help - Analysis
o Analyzing Information
o Planning
o Researching and Investigating
o Projecting Outcomes
o Management Help - Management
o Co-ordinating and Organizing
o Evaluating
o Leading and Motivating
o Strategic Planning

5. Answer the following questions:

• What obstacles are standing between you and the two job titles that you have
just researched? Do you have the skills and expertise required?

I know I have the skills for Marketing Coordinator and Marketing Analyst, but my
experience and professional network are lacking. However, intelligent preparation
can overcome these obstacles.

I'm interested in marketing internships, part-time jobs, and volunteering. These roles
will give me hands-on experience. I also want to build marketing plans for
hypothetical products or help local businesses and non-profits market.
I want to maximise online and offline networking opportunities. I'll participate in
LinkedIn groups and industry groups. I also enjoy attending industry events,
webinars, and workshops to ask questions and interact with experts. This gives me
marketing industry knowledge and work chances.

I also want to use my education. I'll use my college's career services to network with
alumni and find internship or job possibilities with their corporate partners.

Although it may take time, I am convinced that with perseverance and these strategic
efforts, I can bridge the gap between my current position and Marketing Coordinator
or Marketing Analyst.

• Identify two regions in Canada with good (3 stars) prospects.

Two regions in Canada with good (3 stars) prospects: Toronto and Quebec

• Do the salaries listed meet your expectations? Why or why not?

Toronto Marketing Coordinator and Marketing Analyst salaries fulfil my expectations.

I did extensive research on industry norms, taking into account factors like Toronto's
cost of living, the role's requirements, and the average salary for similar occupations.

I value learning opportunities, career progress, work-life balance, and a supportive

work environment as much as financial reward.

The compensation matches my expectations for my career level and will allow me to
sustain myself while gaining useful experience. As I gain expertise and add value to
the organisation, I expect wage rises and promotions.

• Are either of these job roles right to pursue after graduation? Why or why
not?

After graduation, marketing coordinator or analyst is a good choice for various

reasons.

First, they match my education and skills. I've studied marketing in college and can
use my knowledge and talents to these professions.

Second, both roles allow professional growth. As a Marketing Coordinator or Analyst,

I will develop and execute campaigns and analyse market trends and customer
behaviour. This broad experience will help me understand marketing and find my
niche.

Third, these jobs are in demand. Digital marketing and data-driven decision-making
are becoming more important, making these skills and experience transferable
across sectors.

Finally, these professions will allow you to use academic knowledge and develop
experience. This practical experience and academic understanding will improve my
marketing skills and open job prospects. Thus, I feel these roles post-graduation are
the perfect path to a rewarding marketing career.
 Activity: Companies that I want to work for

Instructions:
For this activity, you will review two companies of interest in the Toronto area
that you might like to work for by checking their website and employee
reviews. State the potential benefits and disadvantages of working for each.
Make sure the locations are areas you would be interested in living or could
easily commute to Access Indeed.ca opens in new window to review the
following information located on the company website:
– About
– Company mission statement
– Employer reviews
– Salaries
What you see as benefits and disadvantages will be personal to you, your
interests, talents and career goals!

1. Express Employment Professionals

a. About: Express Employment Professionals is a leading staffing provider
in the U.S., Canada and South Africa. Every day, we help job seekers
find work and help businesses find qualified employees. Express helps
job seekers find work in light industrial, skilled trades, office services
and administrative jobs. Through our Specialized Recruiting Group we
help people find work in professional roles. Founded in 1983, Express
employs more 566,000 people across more than 800 franchise
locations worldwide. Our long-term goal is at the heart of our company's
vision, to help as many people as possible find good jobs by helping as
many clients as possible find good people.
b. Company mission statement: To professionally market and provide
quality human resource solutions through an international franchising
network that profit our associates, customers, franchisees, corporate
staff, stockholders and communities in which we conduct business.
c. Employer reviews: Overall rating 3.8 Based on 9,545 reviews
d. Salaries Marketing Coordinator: $65,000–$80,000 a year - Full-time,
Permanent.
2. Manpower Group
a. About: Manpower is dedicated to enriching people's lives with
meaningful employment and development opportunities, as we have
done for nearly 70 years. With our global presence and local expertise,
Manpower connects the potential of people to the ambitions of
business.
b. Company mission statement: Whether you're just entering the
workforce or have decided on a career change, Manpower can help.
We have the resources to arm you with everything you need to get a
great job - and to succeed on the job: After more than 70 years of
helping people just like you, Manpower is the right place to go. Hear
what our candidates say about us.
c. Employer reviews: Overall rating 3.8 Based on 20,723 reviews
d. Salaries: $50,000–$55,000 a year - Full-time
One More Thing
Now that you have completed your assessment and conducted the labour
market and company research let's try writing a career mission statement. You
can draft your own or use the template below.

My goal is to work as a Digital Marketer in the Marketing sector. I want to add

value by using my marketing and analysis skills.