1.

Provide a brief introduction to Cafe Trung Nguyen

Cafe Trung Nguyen is a Vietnamese coffee brand that was founded in 1996 by
Dang Le Nguyen Vu. It is one of the most popular coffee chains in Vietnam and
has expanded to other countries such as the US, Cambodia and Singapore.
Cafe Trung Nguyen is known for its high-quality coffee beans which are sourced
from various regions in Vietnam and roasted in-house. The brand offers a wide
range of coffee products including traditional Vietnamese coffee, expresso,
cappuccino and iced coffee.
Café Trung Nguyen also has a unique brewing method called the “Vietnamese
filter which is a small metal filter that sits on top of a cup and produces a strong
flavorful coffee. The brand has become a cultural icon in Vietnam and is a popular
destination for locals and tourists alike.

2. Analyzing the leadership skill

a) Dang Le Nguyen Vu
- Technical skill: He has a deep understanding of coffee production
processing and roasting. He has also developed innovative techniques for
coffee brewing and has introduced new coffee blends to the market. His
technical expertise has helped Café Trung Nguyen to become one of the
leading coffee brands in Vietnam and has enabled the company to expand
its operations globally. Additionally, he has also invested in research and
development to improve the quality of coffee and to create new products
that meet the changing needs of customers.

- Human skill: He has a reputation for being a charismatic and approachable

leader who values his employees and customers. He has been known to
personally interact with customers and employees showing a genuine
interest in their well-being and satisfaction. He has also created a positive
work culture at Café Trung Nguyen where employees feel valued and
motivated to perform their best.
- Conceptual skill: He has a clear understanding of the industry and market
trends and has been able to identify opportunities for growth and
expansion. He has also demonstrated the ability to think creatively and
innovatively which has helped him to stay ahead of the competition.
Additionally he has shown strong analytical skills which have enabled him
to make informed decisions based on data and market research.

b) Le Hoang Diep Thao

- Technical skill: She has a deep understanding of coffee production
processing and roasting and has implemented innovative techniques to
improve the quality of the coffee produced by the company. She has also
been involved in the development of new coffee blends and flavors and has
overseen the expansion of the company’s production facilities and
distribution network. Additionally, she has implemented advanced
technology and equipment to improve the efficiency and productivity of the
company’s operations

- Human skill: She has been able to effectively communicate and collaborate
with her team build strong relationships with customers and suppliers and
create a positive work culture. She has also demonstrated her ability to
motivate and inspire her employees leading to high levels of employee
satisfaction and retention.

- Conceptual skill: She has a clear vision for the company and has been able
to develop and implement strategies to achieve that vision. She has also
demonstrated the ability to think creatively and innovatively introducing
new products and services to the market and expanding the company’s
reach both domestically and internationally. Additionally, she has shown
the ability to analyze complex situations and make strategic decisions that
have helped the company grow and succeed.