IndusNetTechnologies RealEstatePortfolio

Real Estate
Portfolio
SOME OF OUR REAL ESTATE CLIENTS
www.indusnet.co.in / info@indusnet.co.in
ACHIEVEMENTS
National PRSI Award for "Best Online

Campaign" & "Social Media Campaign" 2015
PRSI Engage 2016 Award for Best Digital

Agency of the Year
PRSI Engage 2017 Award for Best Integrated

Digital Marketing Campaign
Most Promising Digital Service Company in

India 2017, by Worldwide Achievers
SOLUTION OFFERINGS
Real Estate Website Real Estate eCommerce Integrated Digital

Design & Website Design & Marketing
Development Development (ROI focussed)
Real Estate Mobile App Lead Management CRM Marketing CRM /

Development (Native, Automation
Hybrid, HTML5)
Few Success Stories
Check out some of our recent works
TIMESTAMP : SEPT 2014 - TILL DATE
A premier real-estate development & marketing company, since 1986,
have been creating homes & workspaces to make living better &
affordable in Kolkata, Jaipur & Bangalore.
Solution provided
• Siddha website design & development
• Siddha eCommerce website development
• Siddha CRM software development
• Integrated digital marketing
• Siddha mobile app
WEBSITE DESIGN & DEVELOPMENT
Features
• WordPress CMS based site
• Responsive design
• Unique project pages
• Conversion-friendly design
• Video & Walkthrough
• Online property booking
• Mega menu
• CSS controlled micro sites
• Member login
• Live chat
SIDDHA ECOMMERCE
Features
• Siddha Group has recently
launched Siddha Waterfront, an
exceptional housing project of
1800 apartments around a
natural lake located at Khardah in
Kolkata. What makes Siddha
Waterfront more exceptional is its
facility of online booking of
apartments.
• Siddha Waterfront is the first ever

housing project by a Kolkata
based real estate developer that
is offering online booking of
residential apartments with the
option of COD (Cash on Delivery)
service.
TWO-TIER DEVELOPMENT MODEL
Siddha CRM
• Users and Role management : To manages the CRM users and their actions permission over different type of roles
• Project Groups and associated users : Responsible for the users dealing under particular project
• Enquiry/Lead capturing : Capture potential lead details
• Reports : Reports Can be customized and created for basic modules and related sub modules
• Task Reminder : Calendar module used. Tasks scheduling and activity tracking for related opportunities
• Escalation Process : Customized email and sms notification, escalation to reporting hierarchy against zero action
• Sales Target : Sales target set –up and nurturing
• Dashboard designs for Activities
• Web Enquiry capturing
• Third party enquiry capturing and update sending
• Email & SMS campaigning
• Ticketing system and integration with calling server
application
• Projects and investors information
INTEGRATED DIGITAL MARKETING
Challenges Key Outcome

• Limited Online Exposure and Branding • More than 20,000 leads delivered over a period of 12 months at a Cost
• Inadequate supply of quality Online Leads per lead of just over Rs. 1000 for 10-12 properties (combined)
• 0.5 Million engaged on Siddha Facebook page
Our Solutions Metrics (Branding) • 2.5 Million targeted audience reach
• Social Media – Facebook, Twitter, LinkedIn,

YouTube & Google+
• Google banner Ads on selected websites
• SEO
• Content Marketing
Sales Projects
• Google Search campaign • Siddha Galaxia, Siddha Sky, Siddha Eden Lakeville, Siddha
• Facebook Web Conversion campaign Suburbia, Siddha Happyville, Siddha Waterfront, Siddha Pines,
• Facebook Lead Generation campaign Siddha Xanadu, Siddha Town Rajarhat, Siddha Town
Madhyamgram, Siddha Weston(commercial).
AD CREATIVES
Facebook posts Google Display Banner Ads Facebook Ad Creatives
SIDDHA MOBILE APP
Siddha Group aims at creating more

opportunities to connect with the
prospects. They aimed at giving their
customers a smart, fast and
convenient way of searching and
buying homes through smartphones.
The Siddha Group app brings all
Siddha properties at the fingertips of
home buyers.
As users continue to increase the

amount of time they spend on mobile
devices, Siddha firmly believe that
mobile app can help them connect
with the market and serve their
customers properly. They’re confident
about the fact that such an app can
make them stand out from the
competition in this highly competitive
industry.
SIDDHA MOBILE APP
• Virtual tour of their varied projects

• Fast communication channel, one-touch calling and GPS maps and directions to the premium locations of their projects
• Direct contact with the realtors
• Fix appointments via the application
• Instant notifications to announce any new listings, house listings, community events, seminars, price reductions, event
calendar or new offers
• Get instant access to all of the listings and website resources anytime and from anywhere
• Enjoy special schemes and offers from time to time by downloading the app and register
• Social sharing
TIMESTAMP : AUG 2017 - TILL DATE
Ambuja Realty is one of the most prominent and respected real estate
developers Headquartered in Kolkata. The Group also has several
projects in Eastern India as well as other parts of the country in the
pipeline and is continuing to live by its maxim of "Making a difference to
the way people live".
Solution provided
• Integrated Digital Marketing

• Biggest challenge was to find out the proper target • Generate 200+ quality leads in 1 and a half months
group
• Focus only HNI leads who are willing to invest
1.5 cr. for the property
• Niche branding, targeted to the luxurious class only
Our Solutions Metrics (Branding)

• Social posts featuring property details
• Google display and search ads
• Facebook banner ads and targeting to the HNI's
• Location & language specific Content Marketing
AD CREATIVES
TIMESTAMP : MAY 2016 - TILL DATE
The Jain Group is one of the most dynamic and admired organizations
in the Real Estate, Hospitality and Finance sectors in East India. It has
successfully ventured into Real Estate by creating a series of residential
spaces at strategic locations in Kolkata, Siliguri and Durgapur under the
aegis of Dream Homes.
Solution provided
• Integrated Digital Marketing
Challenges Our Solution (Sales)

• Limited Online Exposure and Branding • Google Search campaign
• Increase awareness of Dream Homes projects • Facebook Web Conversion campaign
• Inadequate supply of quality Online Leads • Facebook Lead Generation campaign
Our Solutions (Branding) Key Outcome

• Social Media – Facebook, Twitter & Google+ • Total Spent: Rs.26,65,400
• Google banner Ads on selected websites • Total Leads: 14,700
• SEO • Cost per Lead: Rs.180
Projects
• Dream One, Dream World City, Dream Exotica
AD CREATIVES
Facebook posts Google Display Banner Ads Facebook Ad Creatives
TIMESTAMP : APRIL 2017 - TILL DATE
Diamond Group is a consortium of leading developers and promoters in
Kolkata who have the credential of constructing over 6 million sq.ft. of
landmark residential and commercial complexes.
Solution provided
• Web Analytics

• Inadequate supply of quality Online Leads • Facebook Web Conversion campaign

• Social Media – Facebook, Twitter & Google+ • More than 90 leads delivered over a period of 8 months at a Cost per
• Google banner Ads on selected websites lead of just over Rs 2824.72 for 1 property. Total Leads: 810
• SEO • 106,568 people engaged on Facebook page
• Content Marketing • 408,454 targeted audience reach
AD CREATIVES
Facebook posts Facebook Ad Creatives Google Display Banner Ads
The Primarc is a leading Kolkata based real estate developer, several
successful projects have been initiated by them in and around Kolkata.
Founded three decades ago as Pansari Group of Enterprises, it is
recognized as one of the finest entrepreneur-driven corporate houses in
East India today.
Solution provided
• Web Analytics
• Website maintenance

• Facebook Lead Generation campaign

• Social Media – Facebook, Twitter & Google+ • More than 2,820 leads delivered over a period of 12 months at a Cost
• Google banner Ads on selected websites per lead of just over INR 411.80 for 5 - 7 properties (combined)
• SEO • 0.4 Million engaged on Primarc Facebook page
• Content Marketing • 1.3 Million targeted audience reach
AD CREATIVES
Facebook posts Facebook Ad Creatives Google Display Banner Ads
TIMESTAMP : OCT 2016 - TILL DATE
Unimark Realty is a leading Indian real estate development group based
in Kolkata. With a project portfolio of over 15 million square feet, spread
across premium residential complexes, hi-tech commercial buildings,
malls, world-class IT parks and new-age integrated townships totaling
over Rs. 10,000 crores, Unimark commits itself to transforming Indian
Real Estate industry and providing modern India with an unprecedented
quality of real estate development.
Solution provided
Challenges
• The quantity of leads were good but not up to the • Lead Generation – Facebook Lead Ads and website conversion Ads -
mark general + offers (occasionally) and Google Adwords (Display ads,
• No SEO & blogs for promotion search ads, remarketing, GSP ads)
• Newly developed social media pages with very poor • Basic SEO, on page & off page
fan base and engagement • Integrated blog and started posting contents as per targeted keywords
• Hygiene maintenance
Our Solutions
• Social Media – Facebook, Profile Targeting Ads
• Search Ads Key Outcome
• SEO
• Our target was to achieve 500 leads in a month, and we have
• Asset management which included website, social
achieved 675. The quality of leads have also improved
profiles
• Branding – 3X increased of Facebook posts engagement without
• Enhancing Tracking and Analytics via tools like
post boost or page like campaign
Google Analytics, AdWords, Facebook Insights
TIMESTAMP : AUGUST 2016 - TILL DATE
"Alcove Realty" was founded by Shri Amar Nath Shroff – a stalwart and
visionary in the Kolkata Real Estate fraternity – who has successfully
been in the development business for over 30 illustrious years.
Solution provided
• Web Analytics

• Inadequate supply of quality Online Leads

• Social Media – Facebook, Twitter & Google+ • 70 leads delivered over a period of 3 months at a Cost per lead of just
• Google banner Ads on selected websites over INR 722.64 for 4 - 5 properties (combined)
• SEO • 3K engaged on Alcove Realty Social Media pages
• 11K targeted audience reach
TIMESTAMP : MAY 2016 - JAN 2017
Paarth Republic is the new residential realty ace which has been
launched in the 'City of Nawabs' Lucknow by Paarth Infrabuild. The
developer holds a major brand present especially in the North Indian
realty market and has a number of major projects in pipeline.
Solution provided
• Web Analytics

• inadequate supply of quality Online Leads
Our Solutions (Branding)

• Social Media – Facebook, Twitter & Google+
• SEO
AD CREATIVES
Facebook posts
TIMESTAMP : AUG 2017 - TILL DATE
A new-age real estate development company in Kolkata committed to
build great spaces blending imagination, innovation and excellence
combined with functionality and path-breaking aesthetics.
Solution provided
• Website design
WEBSITE DESIGN
Features
• Prototype preparation
• PSD mock-up designing
• Markup coding
• WordPress integration as CMS
• User-friendly UI and UX
Challenges Branding
• Minimal Online Exposure and Branding • Social Media – Facebook, Twitter & Google+
• Inadequate supply of quality Online Leads • Google banner Ads on selected websites
• SEO
Our Solution Metrics
• Creation of New website
• For branding and awareness creation, our Key Outcome
suggested mediums were Facebook, Twitter and • Total Spent: Rs.9,67,250
Google+, supported by Google banner ads, • Total Leads: 3,056
Facebook ads and Content marketing • Cost per Lead: Rs.317
• For online leads generation, we used, Google
Search, Facebook Web Conversion as well as
Lead Generation campaigns Projects
• Bellagio Lvl Nxt, Patther Ppanchali, The County, Kabya
Sales
• Google Search campaign
• Facebook Web Conversion campaign
AD CREATIVES
Facebook posts Google Display Banner Ads Facebook Ad Creative
TIMESTAMP : JUNE 2016 - TILL DATE
RRHL Realty Limited is the realty arm of Ruchi Group of Industries. With
over 20 years of building businesses in the oil and pulses sector to dairy
and agro commodities, power generation projects, Mr. Manish Shahra
embarked on his real estate journey in the year 2008.
Solution provided
• Web Analytics

Our Solution (Branding)

Key Outcome
• Google banner Ads on selected websites • More than 2000 leads delivered over a period of 12 months at a Cost
• SEO per lead of just over Rs. 1000 for 1 property
• Content Marketing • 95,676 people engaged on Facebook page
• 6,00,000 targeted audience reach
AD CREATIVES
With over twenty five years of existence, Vinayak Group has created a
niche in the real estate arena. Its consistency, passion for work and
dedicated customer services has helped the brand earn prominence.
With a versatile range of offerings, the Group has emerged as a
passionate real estate entity, catering to a variety of customers and
winning their confidence with every project.
Solution provided
• Website Design
WEBSITE DESIGN
Features
• Markup coding
TIMESTAMP : FEB 2017 - MAY 2017
Hiland Group is a reputed real estate developer in Kolkata transforming
the city skyline through constant innovation and striving to notch up
"firsts", from the flagship at Hiland Park, Kolkata's maiden high-rise
condo complex, to Calcutta Riverside, East India's first integrated
township along a riverfront, at Maheshtala.
Solution provided


Key Outcome
• Google banner Ads on selected websites • Total Spent: Rs.3,94,786.15
• SEO • Total Leads: 810
• Content Marketing • Cost per Lead: Rs.487.40
Projects
• Calcutta Riverside
AD CREATIVES
A name of trust in Real Estate, BGA and its sister concerns have
changed the Impossible into Possible by delivering homes within an
unbelievable price range - Rs 1 – 2 lakhs. With so many successful
projects to its credit, BGA has proved themselves to be the champions
of MIG (Mid Income Group) and LIG (Low Income Group) housing.
Solution provided
• Website design
WEBSITE DESIGN
Features
• Markup coding
• Login/Registration
• Online Flat booking

• No digital presence as such • Generating business leads at a cost as low as INR 250
• Very basic Facebook page with hardly any digital • Excellent organic enquiry on Social Media
brand recall/audience reach • Generating considerable number of leads from Facebook
• Zero Search Engine Visibility • Ranking high on search engines with all time best traffic flow to the
• Very low traffic to website website
Our Solution Metrics

• Optimized and targeted Adverts
• Effective internet branding with the help of
SMM & Display Ads
• Advanced SEO solutions for improving traffic
to website and rank on search engines
TIMESTAMP : Mar 2016 - June 2016
& Nov 2016 - May 2017
Established in 1995 as a part of the INR 90,000 crore financial giant
Shriram Group, Shriram Properties has an extensive presence across
South India, with a diverse portfolio that consists of over 20 million sq. ft.
of built-up space in Kolkata, Bengaluru, Chennai, Vizag and other regions.
Solution provided

• Website wasn’t optimized • Facebook Lead Generation campaign

Key Outcome
• Total Spent: Rs.44,97,030
• Google banner Ads on selected websites
• Total Leads: 9,440
• SEO
• Cost per Lead: Rs.476
Projects
• Shriram Grand City (Kolkata), Shriram Greenfield and Shriram
Chirping Woods (Bengaluru)
AD CREATIVES
PROJECTS SNAPSHOT
Thank you!
Let’s get you Online
www.indusnet.co.in - info@indusnet.co.in

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Real Estate

National PRSI Award for "Best Online

PRSI Engage 2016 Award for Best Digital

PRSI Engage 2017 Award for Best Integrated

Most Promising Digital Service Company in

Real Estate Website Real Estate eCommerce Integrated Digital

Real Estate Mobile App Lead Management CRM Marketing CRM /

• Siddha Waterfront is the first ever

Challenges Key Outcome

• Social Media – Facebook, Twitter, LinkedIn,

Facebook posts Google Display Banner Ads Facebook Ad Creatives

Siddha Group aims at creating more

As users continue to increase the

• Virtual tour of their varied projects

Challenges Key Outcome

Our Solutions Metrics (Branding)

Challenges Our Solution (Sales)

Our Solutions (Branding) Key Outcome

Facebook posts Google Display Banner Ads Facebook Ad Creatives

Challenges Our Solution (Sales)

Our Solutions (Branding) Key Outcome

Facebook posts Facebook Ad Creatives Google Display Banner Ads

Challenges Our Solution (Sales)

Our Solutions (Branding) Key Outcome

Facebook posts Facebook Ad Creatives Google Display Banner Ads

Challenges Our Solution (Sales)

Our Solutions (Branding) Key Outcome

Challenges Our Solution (Sales)

Our Solutions (Branding)

Facebook posts Google Display Banner Ads Facebook Ad Creative

Challenges Our Solution (Sales)

Our Solution (Branding)

Facebook posts Google Display Banner Ads Facebook Ad Creative

Challenges Our Solution (Sales)

Our Solution (Branding)

Facebook posts Google Display Banner Ads Facebook Ad Creative

Challenges Key Outcome

Our Solution Metrics

Challenges Our Solution (Sales)

Our Solution (Branding)

Facebook posts Google Display Banner Ads Facebook Ad Creative

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