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Last updated on Mar 27, 2023


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Latest Public Relations MCQ Objective Questions


Public Relations Question 1:

_______ is used to influence the way an organization is perceived by various groups of


stakeholders.

1. Direct marketing

2. Public relations

3. Sale promotion

4. Advertising

5. Discount
:
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Answer (Detailed Solution Below)

Option 2 : Public relations

Public Relations Question 1 Detailed Solution

The correct answer is- Public relations.

Key Points   Public relations:

Public relations (PR) is a set of techniques and strategies for controlling how
information about a person or corporation is communicated to the general
public, particularly the media.
Its main objectives are to convey key company news or events, maintain a
positive brand image, and put a positive spin on negative occurrences in order
to minimize their consequences.
A company press release, news conference, interviews with journalists, social
media posting, or other venues are all examples of public relations.

Important Points   Roles of public relation management:

Identifying the target audience and tailoring messaging to be relevant to each


audience is a basic public relations practice. The public relations job necessitates
the development of communications goals that are in line with the organization's
overall goals.
When the organization's operations are involved in an emergency that affects the
public, public relations creates strategies and policies to be followed. This
comprises policies and processes for communicating with employees, the
media, the government, and other essential stakeholders.
This includes identifying problems, challenges, and trends that are
important to the organization, as well as devising and implementing a plan to
address them. This also entails researching public policy issues that are important
to the organization.

This entails public relations' role in identifying relevant publics and developing
:
This entails public relations' role in identifying relevant publics and developing
methods for creating and maintaining mutually beneficial connections with
them.
Public relations experts present an organization's face to the media, largely to
convey the organization's goals and official positions on relevant subjects. By
influencing the media and establishing relationships with stakeholders, public
relations work helps to shape how an organization is regarded.

Public relations experts who work with and report to top management and interact
directly with the crucial external and internal publics on which a firm depends
increase the chances of success.

Hence, the correct answer is- Public relations is used to influence the way an
organization is perceived by various groups of stakeholders.

EE
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Public Relations Question 2:

All of the following are functions of Marketing Public Relations (MPR) except one:

1. Increase brand awareness

2. Access to purchase influence factors

3. Build brand equity

4. Dealing with Competitive Efforts


:
Answer (Detailed Solution Below)

Option 4 : Dealing with Competitive Efforts

Public Relations Question 2 Detailed Solution

Key Points

Marketing public relations (MPR) is the promotion of a company's or a product's


image in order to achieve marketing objectives.

Important PointsFunctions of Marketing Public Relations are as follows - 

1. Media/Investors Relations - The public relations department keeps investors,


who are an important part of any organization, up to date on company news,
which allows the marketing department to make quick decisions.
2. Brand Building and Creating Trust - Marketing success is heavily reliant on the
brand image established and the trust developed over time among prospects.
3. Creating and Amplifying Messages - After consulting with the marketing team
about the target audiences, the PR team develops a messaging strategy and
creates messages to be distributed.
4. Messaging Channels - The public relations team selects effective publication
channels that benefit both the company and the target consumer group.
5. Stimulating Demand - Consumer awareness raised through public relations
activities contributes to increased demand.

Hence, Dealing with Competitive Efforts is not a function of Marketing Public


Relations.

EE
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Public Relations Question 3:


:
Public Relations Question 3:

Which of the following is not a function of PR department?

1. Selling

2. Corporate Communication

3. Lobbying

4. Counselling

Answer (Detailed Solution Below)

Option 1 : Selling

Public Relations Question 3 Detailed Solution

The correct answer is- Selling.

Key Points   Public relation:

Public relations (PR) is a set of techniques and strategies for controlling how
information about a person or corporation is communicated to the general
public, particularly the media.
Its main objectives are to convey key company news or events, maintain a
positive brand image, and put a positive spin on negative occurrences in order
minimizes their consequences.
A company press release, news conference, interviews with journalists,
social media posting, or other venues are all examples of public relations.

Important Points   Functions of public relations:

1. Press relations:

Press relations involve disseminating favourable information about the


organization.
2. Product promotion:
:
2. Product promotion:

Product promotion can be accomplished via publicizing events.

3. Effective Communication:

Effective Communication: Internal and external communication can be used to get


it.

4. To Promote Lobbying:

To Support Lobbying: I didn't need to deal with politicians or the government in


order to encourage or discourage specific legislation or regulations.

5. Counselling:

Counselling in this particular field also shows how public relations professionals
communicate with their clients. Once the client accepts and treats the PR
professionals as its strategic partner, it will be more open to their counsel.

Hence, the correct answer is- Selling is not a function of the PR department.

EE
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Public Relations Question 4:

Press releases, Sponsorships, Special events and web pages are part of ______.

1. Direct marketing

2. Advertising
:
2. Advertising

3. Sales promotion

4. Public relations

Answer (Detailed Solution Below)

Option 4 : Public relations

Public Relations Question 4 Detailed Solution

The correct answer is- Public relations.

Key Points   Public relations:

Public relations (PR) is a set of techniques and strategies for controlling how
information about a person or corporation is communicated to the general
public, particularly the media.
Its main objectives are to convey key company news or events, maintain a
positive brand image, and put a positive spin on negative occurrences in order
to minimize their consequences.
A company press release, news conference, interviews with journalists,
social media posting, or other venues are all examples of public relations.

Important Points   Elements of public relations:

  Press releases:

A press release can be used to announce a new product or a new service, as


it’s easy to distribute it to all major search engines and social media platforms, as
well as journalists and news outlets, as this way the company is able to reach a
larger number of people. Additionally, because it’s easy to create, publish, and
distribute the press release, companies have an easy time sending out multiple
press releases when necessary.

  Sponsorship:

Sponsorship is a business partnership between a source of finances, resources,


or services and an individual, event, or organization in exchange for certain rights

and associations that can be exploited for commercial gain. 


:
and associations that can be exploited for commercial gain. 

  Special events:

Special events are important public relations activities because they satisfy most
people's need to participate in an opportunity to expand their knowledge
while also enjoying the stimulus of a crowd—the lights, colour, sound, and
movement involved.

  Websites:

A website is a wonderful approach to win the trust of potential clients while also
serving as a marketing tool. A website is no longer an option; it is now a need. A
quality website allows a company's offer to be presented to a larger audience,
making it a useful tool for promotion and outreach. It serves as a virtual display to
entice potential clients to collaborate with the company.

Hence, the correct answer is- Press releases, Sponsorships, Special Events, and
web pages are part of public relations.

EE
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Public Relations Question 5:

_______ is used to influence the way an organization is perceived by various groups of


stakeholders.

1. Direct marketing

2. Public relations

3. Sale promotion
:
3. Sale promotion

4. Advertising

Answer (Detailed Solution Below)

Option 2 : Public relations

Public Relations Question 5 Detailed Solution

The correct answer is- Public relations.

Key Points   Public relations:

Public relations (PR) is a set of techniques and strategies for controlling how
information about a person or corporation is communicated to the general
public, particularly the media.
Its main objectives are to convey key company news or events, maintain a
positive brand image, and put a positive spin on negative occurrences in order
to minimize their consequences.
A company press release, news conference, interviews with journalists, social
media posting, or other venues are all examples of public relations.

Important Points   Roles of public relation management:

Identifying the target audience and tailoring messaging to be relevant to each


audience is a basic public relations practice. The public relations job necessitates
the development of communications goals that are in line with the organization's
overall goals.
When the organization's operations are involved in an emergency that affects the
public, public relations creates strategies and policies to be followed. This
comprises policies and processes for communicating with employees, the
media, the government, and other essential stakeholders.
This includes identifying problems, challenges, and trends that are
important to the organization, as well as devising and implementing a plan to
address them. This also entails researching public policy issues that are important
to the organization.
This entails public relations' role in identifying relevant publics and developing
methods for creating and maintaining mutually beneficial connections with
them.
Public relations experts present an organization's face to the media, largely to
convey the organization's goals and official positions on relevant subjects. By
influencing the media and establishing relationships with stakeholders, public
:
influencing the media and establishing relationships with stakeholders, public
relations work helps to shape how an organization is regarded.

Public relations experts who work with and report to top management and interact
directly with the crucial external and internal publics on which a firm depends
increase the chances of success.

Hence, the correct answer is- Public relations is used to influence the way an
organization is perceived by various groups of stakeholders.

EE
FR
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Top Public Relations MCQ Objective Questions


Public Relations Question 6:

Press releases, Sponsorships, Special events and web pages are part of ______.

1. Direct marketing

2. Advertising

3. Sales promotion

4. Public relations

Answer (Detailed Solution Below)

Option 4 : Public relations


:
Option 4 : Public relations

Public Relations Question 6 Detailed Solution

The correct answer is- Public relations.

Key Points   Public relations:

Public relations (PR) is a set of techniques and strategies for controlling how
information about a person or corporation is communicated to the general
public, particularly the media.
Its main objectives are to convey key company news or events, maintain a
positive brand image, and put a positive spin on negative occurrences in order
to minimize their consequences.
A company press release, news conference, interviews with journalists,
social media posting, or other venues are all examples of public relations.

Important Points   Elements of public relations:

  Press releases:

A press release can be used to announce a new product or a new service, as


it’s easy to distribute it to all major search engines and social media platforms, as
well as journalists and news outlets, as this way the company is able to reach a
larger number of people. Additionally, because it’s easy to create, publish, and
distribute the press release, companies have an easy time sending out multiple
press releases when necessary.

  Sponsorship:

Sponsorship is a business partnership between a source of finances, resources,


or services and an individual, event, or organization in exchange for certain rights
and associations that can be exploited for commercial gain. 

  Special events:

Special events are important public relations activities because they satisfy most
people's need to participate in an opportunity to expand their knowledge
while also enjoying the stimulus of a crowd—the lights, colour, sound, and
movement involved.

  Websites:

A website is a wonderful approach to win the trust of potential clients while also
serving as a marketing tool. A website is no longer an option; it is now a need. A
quality website allows a company's offer to be presented to a larger audience,
making it a useful tool for promotion and outreach. It serves as a virtual display to
entice potential clients to collaborate with the company.
:
entice potential clients to collaborate with the company.

Hence, the correct answer is- Press releases, Sponsorships, Special Events, and
web pages are part of public relations.

EE
FR
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India’s #1 Learning Platform

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MasterClasses PDF Notes
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Public Relations Question 7:

All of the following are functions of Marketing Public Relations (MPR) except one:

1. Increase brand awareness

2. Access to purchase influence factors

3. Build brand equity

4. Dealing with Competitive Efforts

Answer (Detailed Solution Below)

Option 4 : Dealing with Competitive Efforts

Public Relations Question 7 Detailed Solution

Key Points
:
Key Points

Marketing public relations (MPR) is the promotion of a company's or a product's


image in order to achieve marketing objectives.

Important PointsFunctions of Marketing Public Relations are as follows - 

1. Media/Investors Relations - The public relations department keeps investors,


who are an important part of any organization, up to date on company news,
which allows the marketing department to make quick decisions.
2. Brand Building and Creating Trust - Marketing success is heavily reliant on the
brand image established and the trust developed over time among prospects.
3. Creating and Amplifying Messages - After consulting with the marketing team
about the target audiences, the PR team develops a messaging strategy and
creates messages to be distributed.
4. Messaging Channels - The public relations team selects effective publication
channels that benefit both the company and the target consumer group.
5. Stimulating Demand - Consumer awareness raised through public relations
activities contributes to increased demand.

Hence, Dealing with Competitive Efforts is not a function of Marketing Public


Relations.

EE
FR
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MasterClasses PDF Notes
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Public Relations Question 8:

Which of the following is not a function of PR department?

1. Selling

2. Corporate Communication
:
2. Corporate Communication

3. Lobbying

4. Counselling

Answer (Detailed Solution Below)

Option 1 : Selling

Public Relations Question 8 Detailed Solution

The correct answer is- Selling.

Key Points   Public relation:

Public relations (PR) is a set of techniques and strategies for controlling how
information about a person or corporation is communicated to the general
public, particularly the media.
Its main objectives are to convey key company news or events, maintain a
positive brand image, and put a positive spin on negative occurrences in order
minimizes their consequences.
A company press release, news conference, interviews with journalists,
social media posting, or other venues are all examples of public relations.

Important Points   Functions of public relations:

1. Press relations:

Press relations involve disseminating favourable information about the


organization.

2. Product promotion:

Product promotion can be accomplished via publicizing events.

3. Effective Communication:

Effective Communication: Internal and external communication can be used to get


it.

4. To Promote Lobbying:
:
4. To Promote Lobbying:

To Support Lobbying: I didn't need to deal with politicians or the government in


order to encourage or discourage specific legislation or regulations.

5. Counselling:

Counselling in this particular field also shows how public relations professionals
communicate with their clients. Once the client accepts and treats the PR
professionals as its strategic partner, it will be more open to their counsel.

Hence, the correct answer is- Selling is not a function of the PR department.

EE
FR
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MasterClasses PDF Notes
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Public Relations Question 9:

_______ is used to influence the way an organization is perceived by various groups of


stakeholders.

1. Direct marketing

2. Public relations

3. Sale promotion

4. Advertising
:
Answer (Detailed Solution Below)

Option 2 : Public relations

Public Relations Question 9 Detailed Solution

The correct answer is- Public relations.

Key Points   Public relations:

Public relations (PR) is a set of techniques and strategies for controlling how
information about a person or corporation is communicated to the general
public, particularly the media.
Its main objectives are to convey key company news or events, maintain a
positive brand image, and put a positive spin on negative occurrences in order
to minimize their consequences.
A company press release, news conference, interviews with journalists, social
media posting, or other venues are all examples of public relations.

Important Points   Roles of public relation management:

Identifying the target audience and tailoring messaging to be relevant to each


audience is a basic public relations practice. The public relations job necessitates
the development of communications goals that are in line with the organization's
overall goals.
When the organization's operations are involved in an emergency that affects the
public, public relations creates strategies and policies to be followed. This
comprises policies and processes for communicating with employees, the
media, the government, and other essential stakeholders.
This includes identifying problems, challenges, and trends that are
important to the organization, as well as devising and implementing a plan to
address them. This also entails researching public policy issues that are important
to the organization.
This entails public relations' role in identifying relevant publics and developing
methods for creating and maintaining mutually beneficial connections with
them.
Public relations experts present an organization's face to the media, largely to
convey the organization's goals and official positions on relevant subjects. By
influencing the media and establishing relationships with stakeholders, public
relations work helps to shape how an organization is regarded.

Public relations experts who work with and report to top management and interact
directly with the crucial external and internal publics on which a firm depends

increase the chances of success.


:
increase the chances of success.

Hence, the correct answer is- Public relations is used to influence the way an
organization is perceived by various groups of stakeholders.

EE
FR
Trusted by 4.1 Crore+ Students
India’s #1 Learning Platform

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MasterClasses PDF Notes
Practice Question Mock Tests &
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Get Started for Free Download App

Public Relations Question 10:

_______ is used to influence the way an organization is perceived by various groups of


stakeholders.

1. Direct marketing

2. Public relations

3. Sale promotion

4. Advertising

5. None of these

Answer (Detailed Solution Below)

Option 2 : Public relations


:
Public Relations Question 10 Detailed Solution

The correct answer is- Public relations.

Key Points   Public relations:

Public relations (PR) is a set of techniques and strategies for controlling how
information about a person or corporation is communicated to the general
public, particularly the media.
Its main objectives are to convey key company news or events, maintain a
positive brand image, and put a positive spin on negative occurrences in order
to minimize their consequences.
A company press release, news conference, interviews with journalists, social
media posting, or other venues are all examples of public relations.

Important Points   Roles of public relation management:

Identifying the target audience and tailoring messaging to be relevant to each


audience is a basic public relations practice. The public relations job necessitates
the development of communications goals that are in line with the organization's
overall goals.
When the organization's operations are involved in an emergency that affects the
public, public relations creates strategies and policies to be followed. This
comprises policies and processes for communicating with employees, the
media, the government, and other essential stakeholders.
This includes identifying problems, challenges, and trends that are
important to the organization, as well as devising and implementing a plan to
address them. This also entails researching public policy issues that are important
to the organization.
This entails public relations' role in identifying relevant publics and developing
methods for creating and maintaining mutually beneficial connections with
them.
Public relations experts present an organization's face to the media, largely to
convey the organization's goals and official positions on relevant subjects. By
influencing the media and establishing relationships with stakeholders, public
relations work helps to shape how an organization is regarded.

Public relations experts who work with and report to top management and interact
directly with the crucial external and internal publics on which a firm depends
increase the chances of success.

Hence, the correct answer is- Public relations is used to influence the way an
organization is perceived by various groups of stakeholders.

EE
FR
:
EE
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MasterClasses PDF Notes
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Public Relations Question 11:

_______ is used to influence the way an organization is perceived by various groups of


stakeholders.

1. Direct marketing

2. Public relations

3. Sale promotion

4. Advertising

5. Discount

Answer (Detailed Solution Below)

Option 2 : Public relations

Public Relations Question 11 Detailed Solution

The correct answer is- Public relations.

Key Points   Public relations:


:
Key Points   Public relations:

Public relations (PR) is a set of techniques and strategies for controlling how
information about a person or corporation is communicated to the general
public, particularly the media.
Its main objectives are to convey key company news or events, maintain a
positive brand image, and put a positive spin on negative occurrences in order
to minimize their consequences.
A company press release, news conference, interviews with journalists, social
media posting, or other venues are all examples of public relations.

Important Points   Roles of public relation management:

Identifying the target audience and tailoring messaging to be relevant to each


audience is a basic public relations practice. The public relations job necessitates
the development of communications goals that are in line with the organization's
overall goals.
When the organization's operations are involved in an emergency that affects the
public, public relations creates strategies and policies to be followed. This
comprises policies and processes for communicating with employees, the
media, the government, and other essential stakeholders.
This includes identifying problems, challenges, and trends that are
important to the organization, as well as devising and implementing a plan to
address them. This also entails researching public policy issues that are important
to the organization.
This entails public relations' role in identifying relevant publics and developing
methods for creating and maintaining mutually beneficial connections with
them.
Public relations experts present an organization's face to the media, largely to
convey the organization's goals and official positions on relevant subjects. By
influencing the media and establishing relationships with stakeholders, public
relations work helps to shape how an organization is regarded.

Public relations experts who work with and report to top management and interact
directly with the crucial external and internal publics on which a firm depends
increase the chances of success.

Hence, the correct answer is- Public relations is used to influence the way an
organization is perceived by various groups of stakeholders.

EE
FR
Trusted by 4.1 Crore+ Students
India’s #1 Learning Platform

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Daily Live Video Lessons &


MasterClasses PDF Notes
:
MasterClasses PDF Notes
Practice Question Mock Tests &
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Public Relations Question 12:

Which of the following is incorrect about publicity?

1. Publicity comes from a natural and impartial source.

2. Publicity is not paid by sponsor.

3. Publicity is what others say about the organisation.

4. Publicity must be positive.

5. Publicity focuses on social responsibilities.

Answer (Detailed Solution Below)

Option 4 : Publicity must be positive.

Public Relations Question 12 Detailed Solution

The incorrect answer is Publicity must be positive.

Key Points

Promotion's main element is publicity. News regarding an organization's


goods, services, operations, policies, and other topics are freely
communicated through the media.
The term "publicity" refers to non-sponsor-free communication that aids in getting
information from its source to the general public via the media, news, and
:
information from its source to the general public via the media, news, and
numerous venues. Because it is an impersonal form of communication, there is no
fee.
Publicity is the dissemination of information about a good or service in the
media without having to pay for the advertisement space.

Important PointsStatement 1:Publicity comes from a natural and impartial source.

This statement is correct because Mass communication is the main feature of


publicity. Publicity helps to gain mass communication free of costs and all the
information come natural and impartial in nature.

Statement 2: Publicity is not paid by sponsor.

This statement is correct because as we know publicity is non-paid


communication. Publicity does not require any payment. Press representatives,
reporters, writers, and various kinds of person writes and talks about it free of
cost.

Statement 3: Publicity is what others say about the organisation.

This statement is correct because publicity is a term that refers to public


awareness of a company or person. The ultimate goal of publicity is to create a
positive public perception of a company to inspire more people to engage with it.
Often, companies use publicity as a component of a marketing campaign.

Statement 4: Publicity must be positive.

This statement is incorrect because we have no control over the message,


publicity may have more risks than benefits.
As a result, when a message is spread through publicity, we as a business
seeking to market a good or service have no control over it.
The message's transmission can be positive or bad because we have no control
over who sends it, the message's substance (or accuracy of the content), etc.

Statement 6: Publicity focuses on social responsibilities.

This statement is correct because publicity will be most effective for the
announcement of new products or services than advertising since it creates
consumer awareness about the product or services.

Hence, it can be concluded that only statement 4 is incorrect.

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Public Relations Question 13:

Users are able to create content and become more involved with a brand through: 

1. Door to door

2. Online communities

3. Direct mail

4. Telemarketing

5. None of these

Answer (Detailed Solution Below)

Option 2 : Online communities

Public Relations Question 13 Detailed Solution

The correct answer is- Online communities.

Key Points Online Communities: 

To connect with their customers, modern brands utilize communities.


These communities can take many various forms, but they are frequently created
online.
These online communities are digital spaces developed and maintained by
companies where people meet and connect around their passion for a
:
companies where people meet and connect around their passion for a
brand's products, services, or mission.
Occasionally, these communities are utilized to bring employees, investors, or
other stakeholders together.

Important Points   Branded communities allow your organization to:

Gain direct access to your customers, learn more about them, and provide better
service.
Influence the way people talk about your company.
Use user-generated material to do market research that is less expensive and
faster.
Enhance brand recognition, loyalty, advocacy, and favourable brand attitude.
With improved privacy, gain access to rich insights and data.
Improve your products, services, and procedures by collaborating with your
consumers.
Reduce support expenditures by encouraging members to help one another.
Increase involvement and engagement.

Hence, the correct answer is- Users are able to create content and become more
involved with a brand through Online communities.

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Public Relations Question 14:

Press releases, Sponsorships, Special events and web pages are part of ______.

1. Direct marketing

2. Advertising

3. Sales promotion
:
3. Sales promotion

4. Public relations

5. None of the above

Answer (Detailed Solution Below)

Option 4 : Public relations

Public Relations Question 14 Detailed Solution

The correct answer is- Public relations.

Key Points   Public relations:

Public relations (PR) is a set of techniques and strategies for controlling how
information about a person or corporation is communicated to the general
public, particularly the media.
Its main objectives are to convey key company news or events, maintain a
positive brand image, and put a positive spin on negative occurrences in order
to minimize their consequences.
A company press release, news conference, interviews with journalists,
social media posting, or other venues are all examples of public relations.

Important Points   Elements of public relations:

  Press releases:

A press release can be used to announce a new product or a new service, as


it’s easy to distribute it to all major search engines and social media platforms, as
well as journalists and news outlets, as this way the company is able to reach a
larger number of people. Additionally, because it’s easy to create, publish, and
distribute the press release, companies have an easy time sending out multiple
press releases when necessary.

  Sponsorship:

Sponsorship is a business partnership between a source of finances, resources,


or services and an individual, event, or organization in exchange for certain rights

and associations that can be exploited for commercial gain. 


:
and associations that can be exploited for commercial gain. 

  Special events:

Special events are important public relations activities because they satisfy most
people's need to participate in an opportunity to expand their knowledge
while also enjoying the stimulus of a crowd—the lights, colour, sound, and
movement involved.

  Websites:

A website is a wonderful approach to win the trust of potential clients while also
serving as a marketing tool. A website is no longer an option; it is now a need. A
quality website allows a company's offer to be presented to a larger audience,
making it a useful tool for promotion and outreach. It serves as a virtual display to
entice potential clients to collaborate with the company.

Hence, the correct answer is- Press releases, Sponsorships, Special Events, and
web pages are part of public relations.

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Public Relations Question 15:

Which of the following is not a function of PR department?

1. Selling

2. Product Publicity

3. Lobbying
:
3. Lobbying

4. Counselling

5. Corporate Communication

Answer (Detailed Solution Below)

Option 1 : Selling

Public Relations Question 15 Detailed Solution

The correct answer is- Selling.

Key Points   Public relation:

Public relations (PR) is a set of techniques and strategies for controlling how
information about a person or corporation is communicated to the general
public, particularly the media.
Its main objectives are to convey key company news or events, maintain a
positive brand image, and put a positive spin on negative occurrences in order
minimizes their consequences.
A company press release, news conference, interviews with journalists,
social media posting, or other venues are all examples of public relations.

Important Points   Functions of public relations:

1. Press relations:

Press relations involve disseminating favourable information about the


organization.

2. Product promotion:

Product promotion can be accomplished via publicizing events.

3. Effective Communication:

Effective Communication: Internal and external communication can be used to get


it.

4. To Promote Lobbying:
:
4. To Promote Lobbying:

To Support Lobbying: I didn't need to deal with politicians or the government in


order to encourage or discourage specific legislation or regulations.

5. Counselling:

Counselling in this particular field also shows how public relations professionals
communicate with their clients. Once the client accepts and treats the PR
professionals as its strategic partner, it will be more open to their counsel.

Hence, the correct answer is- Selling is not a function of the PR department.

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