Brand

Identity
Guidelines
Version 1.0
Presented by Zemrani Mohammed
August 2021
Table Of
Content

3.0 Colors
3.1 Color Palette

1.0 Introduction
3.2 Color Variation

1.1 Introduction 1

1.2 Design Overview

4.0 Typography
1.3 Brand 4.1 Typography

1.4 Logo Philosophy 4.2 Typography

2.0 Logo 5.0 Do’s & Don’t

2.1 Logo Construction

2.2 Minimum Clear Space 5.1 Logo Do’s & Don’t 13

2.3 Graphic Element

2.4 Logo Usage

2.4 Logo variation

6.0 Visual Application
1.0
Introduction
 1.0
Introduction Tazamun is a startup IT company
focused on cloud computing
solutions with an endless passion
for programming and design,

Long term, it aims to provide an

integrated, easy, and effective
digital environment for small and
medium-sized businesses to
handle the problems of change, a
fast-paced competitive climate,
and technical complexity.

Tazamun Brand Identity Guidelines 1

1.1 Design
Overview

Brand Logo Secondary Logo Brand Colors

Typeface

Varino Poppins
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*() Aa Light
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*() Aa Light
Bold

Tazamun Brand Identity Guidelines 2

 Brand attributes
Brand 1.2
-----
-----
-----
------ Vision
Provide a reliable computer infrastructure that
eliminates data waste, integrates and standardizes
digital solutions, and operates professionally for
organizations and individuals.

Objective
Simplify the move of your firm to the Internet.

Tazamun Brand Identity Guidelines 3

1.3 Logo
Pilosophy

this symbol can do word of

brand «tazamun» if merged

Tazamun Brand Identity Guidelines 4

 2.0
Logo

Tazamun Brand Identity Guidelines 5

2.1
01 Logo
Constraction

45°

90°

2,5 X
3,5 X

Tazamun Brand Identity Guidelines 6

 Minimum
Clear space 2.2
1x

Clear space prevents type, imagery or other graphic

elements from interfering with thelegibility of our logo.
No graphic elements should encroach the border around
the logomark.This space is determined by 50% height of
logomark on each side.

Tazamun Brand Identity Guidelines 7

 .‫ الشعار املقرتح‬-
‫ تفسري للشعا‬-

2.3 Graphic
Element

Tazamun Brand Identity Guidelines 8

 Logo
Usage 2.4

Priamary Logomark logomark Priamary Logomark

Our logo is the face of tazamun - the primary visual

expression that we use to identify ourselves.Meaning
that we need to be careful to use it correctly and to do
so consisyenly.

Tazamun Brand Identity Guidelines 9

 2.3 Logo
Variation

Full color One color

Full color with background One color : Reverse

Logo used on an application will often depend pn the

background and production method. When using the
logo on a white background.

Tazamun Brand Identity Guidelines 10

 02 3.0
Color

Tazamun Brand Identity Guidelines 11

 3.1 Color
Palette

Tazamun Brand Identity Guidelines 12

 Color
Variation 3.2

Tazamun Brand Identity Guidelines 13

 4.0
Typography

Tazamun Brand Identity Guidelines 14

 4.1 Typography

Priamary font

Aa Varino Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()

Tazamun Brand Identity Guidelines 15

 Typography 4.2

Aa
secondary Font

Poppins Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()

Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()

Tazamun Brand Identity Guidelines 16

 03 5.0
Do”s & don”t

Tazamun Brand Identity Guidelines 17

 Logo
Do’s & Don’t 5.1
Do Not: Logomark

Do not resize or change the

position of the logomark.

Do Not: Fonts

Do not use any other font

tazamun tazamun

Do Not: SIzing

Do not use squish or squash the

logo. Any resizing must be in
proportion.

Do Not: Colour

Do not change the colours even

if they look similar. Use the
official colour specifications
detailed in these guidelines

Tazamun Brand Identity Guidelines 18

 Logo
Do’s & Don’t 5.1
Do Do Do

Do Do Do

Tazamun Brand Identity Guidelines 19

 04 6.0
Visual Application

Tazamun Brand Identity Guidelines 20

 tazamun.ae

Tazamun Brand Identity Guidelines 21

Tazamun Brand Identity Guidelines 22
 05
Tazamun Brand Identity Guidelines 23
Thank you

mzemrani2001@gmail.com
+212 (0) 65 917 9158
+ 966 (0) 53 467 0775
Designed by Zemrani Mohammed