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    CHEAT SHEET - in Depth - Email Based MVPs

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    Roopesh Pawar
    This document summarizes the pros and cons of using an email MVP (minimum viable product). The pros are that it can be done quickly, allows testing with a small targeted group, and lets you segment users if you have an existing base. The cons are it may seem sloppy and damage your brand. Tips include meeting audience expectations, matching your company's email design quality, and pairing emails with a landing page or concierge service.

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    CHEAT SHEET - in Depth - Email Based MVPs

    Uploaded by

    Roopesh Pawar
    3 views1 page
    This document summarizes the pros and cons of using an email MVP (minimum viable product). The pros are that it can be done quickly, allows testing with a small targeted group, and lets you segment users if you have an existing base. The cons are it may seem sloppy and damage your brand. Tips include meeting audience expectations, matching your company's email design quality, and pairing emails with a landing page or concierge service.

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    This document summarizes the pros and cons of using an email MVP (minimum viable product). The pros are that it can be done quickly, allows testing with a small targeted group, and lets you segment users if you have an existing base. The cons are it may seem sloppy and damage your brand. Tips include meeting audience expectations, matching your company's email design quality, and pairing emails with a landing page or concierge service.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    3 views1 page

    CHEAT SHEET - in Depth - Email Based MVPs

    Uploaded by

    Roopesh Pawar
    This document summarizes the pros and cons of using an email MVP (minimum viable product). The pros are that it can be done quickly, allows testing with a small targeted group, and lets you segment users if you have an existing base. The cons are it may seem sloppy and damage your brand. Tips include meeting audience expectations, matching your company's email design quality, and pairing emails with a landing page or concierge service.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    In depth:

    Email based MVPs


    LECTURE
    SUMMARY

    Covered in this lecture: Taught by:

    Pros and cons of using an email MVP

    Pros:

    - You can do it quickly

    - You can limit your testing group to a small but statistic

    significantly group of people

    - You can segment your users

    - If you already have a user base, it's easier to select your

    power users in order to test a new feature

    Cons:

    - It may come off as sloppy

    - You might dent your brand

    Tips:

    1. Be aware of what your audience expects from you

    2. Try to match the production value of the emails your

    company uses, in terms of design and images

    3. Try to pair this with a landing page or a concierge

    service

    See you next lecture!

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