Internal

Communication
Strategy
Work guidelines

1 2
Organizational Identity and
Communication image

• Strategic alignment and values • Branding

system.

• People, culture and well-being. • Content production.

• Leadership and engagement. • Brand audit.

• Career development.
(Mobility Program)
Strategic Model

K C M
Keep employees focused on Communicate the Make S4N known as a
the challenges of the Organization's company that operates
business,promoting personal highlights through with excellence, innovation
and professional growth different and responsibility with its
through the initiatives channels. stakeholders, positioning
proposed by Human itself as a company that
Resources. cares for and promotes the
happiness and well-being
of its employees and their
families. (Engagement)
Target audience

Level 2
Level 1 Level 3

• Front and back office • Indirect administrative • Employees' families.

employees. employees (temporary).

• Senior and middle

management.
• Direct operative employees.
What are we communicating?

Human Resources Strategic Directioning

Management

• Promotion of well-being • Identity appropriation and

initiatives. integration. (Strategic vision
• Leadership. and values).
• Career development.
• Training and recognition.

Scenarios Employee visibility

• Internal or external • Processes, structure and
situations. teams.
• Organizational changes.
• Role visibility
How will we do it?
Direct approach strategy

Business Partner Interview Management of

model tour communication
channels
Business Partner model
Internal correspondents program

It’s the percentage of interaction and credibility in

40% relation to what is communicated through the formal
media.

It’s the percentage of interaction and credibility in

60% relation to what people communicate.

The need arises to channel, formalize and empower

human teams in order for the organization to potentiate
its internal communication management.
Business Partner model
Internal correspondents program

Establish a network of influential employees with the aim of

increasing two-way communication on an ongoing basis, ideas,
concerns and communication expectations of employees.

What will they do?

• Participate in internal communication processes.

• Promote a good working environment and a sense
of engagement among employees.
• Identify and collect information.
• Cover the processes of informal communication
and interaction towards strategic topics supported by
formal media.
Interview Tour

• Corporate Manager Interviews

• Monthly video publications

Each leader will have an assigned video.

Its purpose is to present the challenges,
projects and strategic vision of each area.
Management of communication channels

Newsletter Intranet Box experience

(Stay up to date with S4N) (Connect to S4N)

S4N

Mobile Intranet
Software

Corporate TV
(Novo DS System)
 Key messages in the expectation campaign
phase

• Soon you will meet a new way that will contribute

to your professional growth.

• Which country have you always wanted to visit?

• Take your opportunities beyond borders

• Many nationalities, one culture

Global Internal
Mobility
Program
Global Internal Mobility Program
Organizational Announcement

The year 2020 represented an important milestone in human history, challenging us as individuals,
leaders and as a society. We faced a situation that changed our way of living and seeing things.

That is why as a company we continue to focus on the personal and professional growth of our people,
we are convinced that the talent of our employees is what makes us successful in the market, in this
sense, I am very excited to announce our official global internal mobility program.

This is an initiative that we have carefully worked on with the purpose of contributing to the career
development of our employees. The basis of this program is oriented to 4 pillars: International mobility,
leadership development, multicultural teams and talent management.

Everyone will be able to access this internal mobility program that will allow us to get to know each
other as people and the business from different perspectives.

Get ready! Soon you will know more information about how to apply and learn more about this program.

S4N will continue working for the welfare and growth of our team members.

Best Regards.
Timeline

Q1 Q2

Re-launch of brand and Launch mobile intranet

corporate values software

Launching correspondents Introduce the first

program ambassadors by country

First box experience Interview tour

Interview tour S4N Stories

Strategy actions