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Business Introduction
Workbook

A Workbook designed for you to get

some clarity on your business idea and bring it to fruition
BUSINESS
INTRODUCTION
DESCRIBE YOUR BUSINESS
IDEAS AND GOALS.

Why would it make for a successful business?

What is so unique about your business?

How will you measure your success?

BUSINESS
DESCRIPTION
DESCRIBE YOUR BUSINESS.

What type of industry are you:

e.g. retail, service, etc.

Describe the location of your business, and why it’s suited

for your business:

Describe your leading advantage:

(best quality of workmanship, lower price…)
BUSINESS
COMPETITION

Direct Competitors Your Company

Indirect Competitors Your Company

Competitive Advantage