A

PROJECT REPORT

ON

“MUV MYSTERY SHOPPING”

INTERNATIONAL CARS AND MOTORS LTD.

(Sonalika Group)

Submitted to: - Mr. Rajiv Pruthi.

(Country Head- Sales)

(GURU NANAK DEV UNIVERSITY COLLEGE, JALANDHAR)

In Partial Fulfillment of Requirements for the Degree of Masters in Business
Administration.

SUBMITTED BY:-
Ramandeep Walia
Roll No. 5562

GURU NANAK DEV UNIVERSITY COLLEGE,

JALANDHAR
 Acknowledgement

It was a great privilege to work as a summer trainee in

INTERNATONAL CARS & MOTORS LTD. Every
person in this as I write this acknowledgement, I must clarify that
this is not just a formal acknowledgement but also sincere note of
thanks and regard from my side. I feel a deep sense of gratitude
and affection for those who were associated with the project and
without whose cooperation and guidance this project could not
have been conducted properly.

Company guided me to their heart content to help me paying my

way towards the success. Words fail me to express my regard
towards Mr. Sunil Kumar Bhanot (Senior Executive), Mr. Rajat
Goel (Manager) & all the staff members who were not only my
coordinator during the training but also good companion from
whom I learnt a number of virtues of business and of life.

A note of thanks to my collegiate’s who have always encouraged,

motivated and given expert guidance to me.

In the end, I dedicate this effort of mine to those persons who

are lights of my life:- My respected teachers, My Father, My
Mother and my friends who have been behind every successful
endeavor in my life.
 STUDENT’S DECLARATION

I here by declare that seminar report entitled

“MUV Mystery Shopping”

Guru Nanak Dev University College, Jalandhar.

Submitted in partial fulfillment of the requirement

For

MASTER OF BUSINESS ADMINISTRATION

Of

Guru Nanak Dev University

It is my original work and has not been submitted for the award of any other
degree or other similar title or prize.

Place: Jalandhar Raman Walia

Date:
 Preface

The present era is that of business and trade, without which probably
the world would not survive for even the second day. Amongst
increasing competition, quick thinking, faster decision making based
on a complete knowledge and proper implementation of the decisions
taken has become a must.

Keeping all this into mind MBA course has been designed to make the
students learn the virtues of how business is to be managed efficiently
and effectively, keeping into mind the long term objectives of growth as
well as profitability.

A part of the completion of the course involves summer training in the

industry which helps the students get complete practical exposure to
the ways in which business is done and also get an insight into
management practices followed by the industry. My summer training
gained as I did my training at one of the most professionally and
efficiently managed corporate in India: INTERNATIONAL CARS &
MOTORS LTD, which was a tremendous learning experience for me.

The project assigned is “MUV Mystery Shopping” under the guidance of

Mr. Sunil Kumar Bhanot. I learned a lot regarding administration of
business, an experience which will probably help me a lot when I will
join the corporate world.
 INDEX

1. Introduction To Study 1-8..

2. Objective Of Study 9-9..

3. Sonalika Group Introduction 10-13

4. Introduction to ITL 14-15

5. Introduction To ICML 15-16

6. Introduction To Agro Industries 16-16

Corporations
7. More About Sonalika 17-26

8. Research Methodology 27-28

9. Questionnaire 29-34

10. Company Charts 35-41

11. Dealership Charts 42-48

12. Suggestions 49-51

13. Price Differential Table 52-52

14. Bibliography 53-53