They are in Beverage industry Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more

than 200 countries. It was started in 1886 in US

These are some of the flavors Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola
Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry they produce.

Total asset

US$ 72.921 billion (2010)

Revenue US$ 35.119 billion (2010)[

Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.6 billion servings each day
Our Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Our Values Our values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well

Coca-Cola Q2 net revenue up 5%, India sales jump 22%

Global beverage major Coca-Cola today posted a 5 per cent jump in net revenue to $8.67 billion for the quarter ended July 2, 2010, driven by strong volume growth in emerging markets, including India. The company, which had registered a net revenue of $8.26 billion in the corresponding quarter last year, said volume growth in India was the highest at 22 per cent, compared to an average growth of 5 per cent worldwide. During the quarter, the company's consolidated net income stood at $2.38 billion, a 16 per cent increase from $2.04 billion in the same period last year. "We gained global volume and value share in total non-alcoholic ready-to-drink beverages as well as sparkling and still beverages, driven by gains in both North America and many international markets," the company said in a statement. Commenting on the company's Indian performance, Coca-Cola India and South West Asia President and CEO Atul Singh said: "During the second quarter of 2010, we continued to achieve solid business results. "This was our 16th consecutive quarter of growth. Coca-Cola India's unit case volume grew by 22 per during the quarter." Coca-Cola also attributed the global growth to brand Coca-Cola, which witnessed a five per cent volume jump on the back of the FIFA World Cup sponsorship and the 'Open Happiness' campaign. "We continue executing around the globe in close alignment with our bottling partners, leveraging our scale and unique global platforms -- such as our FIFA World Cup campaign -- to build the equity and global share of our brands," The Coca-Cola Company Chairman and CEO Muhtar Kent said. While volume growth in the European market was down one per cent in the quarter, a major chunk of their earnings came from markets like Brazil, Mexico, the Philippines, Turkey, Thailand, Russia, India and the United States, it added.

Market Focus Targeting rural India

The soft drink consumption market in India is mainly concentrated in urban cities. Even, market research data suggests that consumers in urban cities spend ten times more than consumers in semi-urban and rural markets. However, CocaCola has renewed its focus on the rural market in India and believes there is huge opportunity with vast growth potential in these markets. Coke is targeting small towns (tier II and III towns like Agra, Bilaspur and Lucknow) and rural markets in India.

The parivartan program Training small town retailers

Cokes new strategy involves training retailers (around 6,000 of them) in a program launched by the Coca-Cola University. [In 2007, the company launched Coca-Cola University a virtual, global university for all learning and capability-building activities.] The company calls this the parivartan program (meaning Change in English). Shop owners (traditional retailers) are given training on displaying and stocking products well. The goal of the innovative training program is to provide traditional Indian retailers with the skills, tools and techniques required to succeed in a constantly changing retail scenario. Presentations (including audio/visual technology) in local Hindi language help small retailers (with stores less than 200 square feet in average size) to better understand the concepts involved. Each retailer also receives a Coca-Cola Certified Retailer certificate at the conclusion of the program.

Adapting to local culture and taste

Last year, PepsiCo set up a research facility in India. Last month, Coke too set up an R&D faculty in India to develop beverages that suit local taste and increase focus on localizing its portfolio of beverages. Earlier, Coca-Cola India had been outsourcing all R&D functions from its facility in Shanghai. Some examples of local flavors include Maaza aam panna by Coca-Cola and Pepsi has locally-produced flavors under its Tropicana juice brand (with nimbu pani (lemon water) in the pipeline).

Moving from a price strategy to stepping up distribution

In the past (in 2002-03), Coke had already targeted rural consumers by bringing down the entry price (Rs 5 a bottle) for its product. Now, it has stepped up distribution of its 200-ml (priced at Rs 7 and Rs 8 ) returnable-glass-bottles.

Cokes new strategy in India

With slowdown in developed markets, companies like PepsiCo and Coca-Cola are looking at emerging markets like India and China for growth. PepsiCo is aiming to triple its businesses in India over the next five years (and also setting up a new leadership structure in India). The Coca-Cola Company (Coke), the worlds largest nonalcoholic beverage company, is not one to be left behind. Coke has a new strategy and has renewed its focus on semi-urban and rural markets in India.

Coca-Cola uses solar cooler to push rural sales

Rupali Mukherjee, TNN Jun 6, 2011, 03.28am IST

MUMBAI: Sales of soft drinks have long been stymied by erratic power supply, but an environmentfriendly innovation developed by Coca-Cola India now promises to change all that. Armed with the new

product, Coca-Cola India plans to offer an entire range of its chilled soft drink products to markets deep in the hinterland, even where there is no electricity. 'eKOCool', a chest cooler, developed internally by the Indian arm of the Atlanta-based multinational, operates exclusively through solar energy, with no other electricity source required to operate it. It has a capacity to store two crates, which contains 48 glass bottles of 300ml each. That's not all. It can even charge your mobile phone and light up your home. The innovation gives Coca-Cola a competitive edge to tap new rural markets and ramp up sales of a product which is always best served chilled. Introduced in select rural markets earlier this summer, it has already improved sales dramatically and company officials expect orders of the product from other countries in the system as well.