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Negotiation Case Analysis Assignment #1 - 301305622
Negotiation Case Analysis Assignment #1 - 301305622
Notes:
1) Provide your answers in clear and concise manner directly below each
question. Ensure that the answer is in bold.
2) Provided, below, are several elements of the UPS Strike of 1996. You
may research, as needed, to provide context and depth to your answers.
3) Any outside research must be cited.
4) Although we cover Distributive Bargaining in Week 4, you can complete
most of the assignment prior to the Week 4 lesson.
5) Submit in dropbox under Assignment #1 by Week 4 Saturday 1159pm.
(Feb. 4, 2023)
6) Value is 15% of semester grade.
Background
The United Parcel Service (UPS) is a US messengerial company founded in 1907, which evolved
into becoming one of today’s largest global provider of package delivery and logistic services as
well as specialized transport.
A major business strategy of this company was to hire mostly part-time workers, which was
quite attractive to young workers. The latter was provided work at off-time shifts earning union-
negotiated wages and benefits. However, part-time work at UPS presented very little chances of
job advancement regardless of the length of time rendered as a short-term contract worker.
By 1996, UPS’s workforce comprised 182,000 part-time workers, working an average of 26-28
hours per week spanning durations of five years that could be more or less at part-time
compensation rates. The Teamster Union, handling the bargaining negotiations for UPS worker-
members, made a careful study of this particular issue and decided to launch a major offensive
strike against UPS. They were, at the same time, banking on public support for their cause.
Questions
1) This was a distributive negotiation. Based on in-class discussion and readings, what are
the reasons that this was a distributive situation? What effect did it have on the
negotiation? (5 marks)
The abovementioned negotiation was an example of distributive negotiation as both
the parties involved, i.e., the union and UPS, were negotiating for a limited pool of
resources such as jobs and benefits, and the outcome would result in one party
gaining at the expense of the other. This type of negotiation is also known as a zero-
sum game because the total amount of resources available is fixed and cannot be
expanded.
2) Based on the results, what do you believe were the union’s three top priorities in
negotiation? Why? (5 marks)
During negotiations, the union's top three demands were probably to create full-
time positions for part-timers, reduce the wage disparity between part-timers and
full-timers, and enhance workplace safety. Union negotiators determined these goals
after researching part-time workers' legal rights and UPS and Teamster Union
contract clauses, revealing the disparity between part-time and full-time workers'
economic conditions.
3) The strike lasted for two weeks. What specific pressures may both the union and UPS
have felt, inside and outside the company as the strike progressed? Why? (5 marks)
As the strike progressed, the union and UPS felt pressure from various sources. The
union felt pressure from their workers, who depended on their jobs and wages and
may have struggled to make ends meet during the strike. The union also felt
pressure from the international labor union organizations supporting their cause.
On the other hand, UPS felt pressure from their customers, impacted by the
disruption in service and the financial losses incurred by the strike. Additionally,
UPS felt pressure from shareholders concerned about the company's economic
performance.
4) The key reasons for the Teamster Union’s success is identified as their preparation in
advance of the negotiation. In your opinion, how does planning help succeed in a
negotiation? What happens if we don’t plan our strategy? Provide one specific example.
(5 marks)
Planning helps succeed in a negotiation because it allows the parties to define their
goals, assess their bargaining position, and develop strategies to achieve their
desired outcome. With planning, the negotiation may become more organized and
efficient, and the parties may miss significant opportunities to advance their
interests. For example, if salespeople fail to plan their sales pitch, they may miss key
points to emphasize and may not effectively persuade the buyer to purchase.