IN TER AC TIVE

MAR KETING
Prepared by:
Khushi Bhojani
Priya Parekh
Bhumika Datta
Hemisha Thaker
 I N T R O D U C T ION

INTERAC TIVE M ARKETING

COMMUNICATION OPTIONS

A genda ADVANTAGES

DISADVANTAGES

SUMMARY
Introduction
Interactive marketing is strategy that
uses two way communication
channels to allow consumers to
connect with a company directly.

Interactive marketing is the process

through which brands use media,audio
and other formats to have a bilateral
exchange with consumer.

INTERACTIVE MARKETING 3
Interactive
marketing
com munication
op tion :
 ❖Interac tive e-mails

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 ❖Interac tive
video
• Great way to let customers interact with your visual content
• They can click, drag , scroll , move , gesture ,& perform actions
on video content.

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 ❖Blog

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 ❖Chat bots

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 ❖Layering information
• It breaks information into smaller pieces of creative content
• This way is easier for people to read & reaches larger audiences
because of images & bright colours used infographics.

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 ❖Experiential & viral marketing
• Experiential marketing is a process for brands to connect with
customers through experiences.
• Viral marketing is a sales technique that involves word-of-mouth
information about a product or service to spread at an ever
increasing rate.

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 ❖Countdown

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 ❖Interac tive polls & survey
• Polls need immediate feedback
• In polls there is no time to analysis

• Survey need detailed & extensive feedback

• Survey contains different types of questions, used online as well
as in the real world

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 ❖ SURVEY

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POLLS
❖website
• A site that promotes interactions with users.
• It encourages communication & engagement with visitors
through the use of interactive elements .
• When a user clicks on something to move forward, views a
video, comments on post, provide feedback.

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 website

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 ❖G iveaways & c ontest
• A giveaway or contest is an online promotion where users perform
specific tasks for chance to win a price .

• Contests help the company to achieve multiple purposes like brand

awareness , brand loyalty, increases sales, conversion boost etc.

• If the prize is big, then it would attract more people.

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 G iveaway & c ontest

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 ❖Search engine op tim ization
• Search engine optimisation ( SEO ) is the process of
improving the quality & quantity of website traffic to a
website or a web page from search engines.

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ADVANTAGE:
 ❑Inc reased brand loyalty
• Brand loyalty is when a consumer chooses to
repeatedly buy a product .
• Reward customers with special offers and discounts a
company can maintain brand loyalty.

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 ❑Better feedback from customer
• Customer feedback is information provided by customers about
their experience with a product or service.
• Feedback that you receive from your customers that praises or
names something they like about your products, services or
company.

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 ❑Feedback from customer

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 ❑Relationship building
• Relationship building is the ability to establish strong
personal & professional bonds.
• Working to build or maintain ethical relationships or
networks or contacts with people who are, or may be ,
potentially helpful in achieving work related goals &
establishing advantages.

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 ❑Collect valuable customer data
• The information your customers provide while interacting with
your business via your website , mobile applications, surveys,
social media, marketing campaigns, and other online and offline
avenues.

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DISADVANTAGE:
 ➢Ac c essibility
• Accessibility is about designing an experience to meet everyone’s
needs, including those with disabilities.
• For example: someone with vision impairment would need
audio descriptions of your videos to understand the content
being presented.

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 ➢Not suitable for all types
of products

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 ➢Risk towards customer information
• The customer risk score is comprised of three categories of risk:
customer characteristics, product , services, activities and
behaviours; and geographic risk.
• For example: if the engine have quality issues, and the consumer
( the jet manufacturer) accepts them, then the jet manufacturer
faces consumer risks.

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➢C reativity m ight be distrac ting
• A more distracted thinker will often take in the
information , relevant or irrelevant , and come up with
more creative, engaging and complex ideas & solutions.

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 ➢Preparation can take a long
time

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 ➢Interactive advertising may
be expensive
• Interactive marketing is a type of advertising that encourages
consumers to engage and interact with an ad.

• It allows brands to establish and develop communication with

their clients.

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 SUMMARY:
▪ Interactive marketing is essential to achieve success in the era of social media
.
▪ There are different types of interactive marketing for different types of businesses.

▪ Make sure that you should choose the right technique and methodology for your business that
matches your product.
THA N K YO U