Case Study

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Price- 9.

88 lakhs
Maruti Baleno Specifications

- Engine & Transmission:-

Engine Type K15B Smart Hybrid

Displacement (cc) 1462

Max Power 103.25bhp@6000rpm

Max Torque 138Nm@4400rpm

No. of cylinder 4

Valves Per Cylinder 4

Bore X Stroke 74.0 X 85.0

Compression Ratio 10.5:1

Transmission Type Automatic

Gear Box 4 Speed

Drive Type FWD

- Fuel & Performance:-

Fuel Type Petrol

Petrol Mileage (ARAI) 18.43


Petrol Fuel Tank Capacity (Litres) 48.0

Petrol Highway Mileage 20.0

Emission Norm Compliance BS VI

- Suspension, Steering & Brakes:-

Front Suspension McPherson Strut with coil spring

Rear Suspension Torsion Beam & coil spring

Steering Column Tilt & Telescopic

Turning Radius (Metres) 5.5

Front Brake Type Ventilated Disc

Rear Brake Type Solid Disc

- Dimensions & Capacity

Length (mm) 4300

Width (mm) 1785

Height (mm) 1595

Boot Space (Litres) 375

Seating Capacity 5

Wheel Base (mm) 2600

Kerb Weight (Kg) 1130-1170


Gross Weight (Kg) 1640

No of Doors 5

- Comfort & Convenience

Power Steering

Power Windows-Front

Power Windows-Rear

Power Boot

Air Conditioner

Heater

Adjustable Steering

Height Adjustable Driver Seat

Automatic Climate Control

Low Fuel Warning Light

Vanity Mirror

Rear Seat Headrest

Rear Seat Centre Arm Rest

Height Adjustable Front Seat Belts

Cup Holders-Rear
Seat Lumbar Support

Cruise Control

Parking Sensors Rear

Navigation System

Foldable Rear Seat 60:40 Split

Keyless Entry

Engine Start/Stop Button

Voice Command

Central Console Armrest With Storage

Automatic Headlamps

Soft Touch IP,Dust & Pollen Filter, Driver


SideFootrest, Sunglass Holder, Driver Side Vanity
Additional Features
Mirror, Reclining Rear Seat,Vanity Mirror Lamps,
Engine Auto Start-Stop Cancel Switch

- Interior

Electronic Multi-Tripmeter

Leather Seats

Leather Steering Wheel

Glove Compartment
Outside Temperature Display

Dual Tone Dashboard

7 Step illumination Control,TFT information Display with


Trip Meter & Fuel Consumption,Front Map Lamp,Satin
Plating Finish on AC Louver Vents,Satin Chrome Interior
Additional Features
Finish,Piano Black Centre Louver Face,Glove Box
illumination,Front Footwell illumination,Luggage Room
illumination,Door Armrest with Leather Finish

- Exterior

Adjustable Headlights

Fog Lights - Front

Power Adjustable Exterior Rear View


Mirror

Electric Folding Rear View Mirror

Rain Sensing Wiper

Rear Window Wiper

Rear Window Washer

Rear Window Defogger

Alloy Wheels

Outside Rear View Mirror Turn


Indicators

Chrome Grille
Projector Headlamps

Roof Rail

Alloy Wheel Size 16

Tyre Size 215/60 R16

Tyre Type Radial,Tubeless

LED DRLs

LED Headlights

LED Taillights

Body Coloured ORVMs,Body Coloured Door


Handles,Silver Skid Plate Garnish.B-Pillar Black
Additional Features
Out,Centre Wheel Cap,Chrome Front Grille,Black
Roof Rail,Machined Alloy Wheels

- Safety

Anti-Lock Braking System

Brake Assist

Central Locking

Power Door Locks

Child Safety Locks

Anti-Theft Alarm
No of Airbags 2

Driver Airbag

Passenger Airbag

Day & Night Rear View Mirror Auto

Passenger Side Rear View Mirror

Rear Seat Belts

Seat Belt Warning

Adjustable Seats

Engine Immobilizer

Crash Sensor

Engine Check Warning

EBD

Idle Start Stop,BrakeEnergyRegenaration,Torque Assist


Advance Safety Features
During Acceleration

Rear Camera

Anti-Pinch Power Windows Driver's Window

Speed Alert

ISOFIX Child Seat Mounts

Pretensioners & Force Limiter Seatbelts

Hill Assist
- Entertainment & Communication

Radio

Audio System Remote Control

Speakers Front

Speakers Rear

Integrated 2DIN Audio

USB & Auxiliary input

Bluetooth Connectivity

Touch Screen

Touch Screen size 7 Inch

Connectivity Android Auto, Apple CarPlay

Android Auto

Apple CarPlay

No of Speakers 4

17.78cm Touchscreen Smartplay Studio,Navigation


Additional Features System with Live traffic Update(through Smartplay
Studio App),2 Tweeters

- Presentation Evaluation:-
Presentation was so precise and on point , every detail was discussed,
communication skill was good the person voice was charming and gentle,
He persuades why s-cross is best for a general people or people who Is always busy
for professional and business work.

- Price:-

• Variant
Ex-Showroom Price
• Kushaq Active
₹11.59 lakh*
• Kushaq Onyx Edition
₹12.39 lakh*
• Kushaq Ambition
₹13.34 lakh*
• Kushaq Style NSR
₹15.59 lakh*
• Kushaq Style
₹15.79 lakh*
• Kushaq Matte Edition
₹16.19 lakh*
• Kushaq Monte Carlo
₹16.49 lakh

- Engine & Transmission:-

Engine Type 1.5 TSI Petrol Engine

Displacement (cc) 1498

Max Power 147.51bhp@5000-6000rpm

Max Torque 250Nm@1600-3500rpm

No. of cylinder 4

Valves Per Cylinder 4

Fuel Supply System TSI

Turbo Charger

Transmission Type Automatic

Gear Box 7-Speed

Drive Type FWD

Clutch Type Dry Double Clutch


- Fuel & Performance:-

Fuel Type Petrol

Petrol Mileage (ARAI) 18.6

Petrol Fuel Tank Capacity (Litres) 50.0

Emission Norm Compliance BS VI 2.0

- Suspension, Steering & Brakes:-

McPherson suspension with lower triangular links


Front Suspension
and stabiliser bar

Rear Suspension Twist Beam Axle

Steering Type Electric

Steering Column Tilt & Telescopic

Front Brake Type Disc

Rear Brake Type Drum

- Dimensions & Capacity:-

Length (mm) 4225

Width (mm) 1760

Height (mm) 1612

Boot Space (Litres) 385/1405


Seating Capacity 5

Ground Clearance (Laden) 155mm

Ground Clearance Unladen (mm) 188

Wheel Base (mm) 2651

Kerb Weight (Kg) 1312

Gross Weight (Kg) 1700

No of Doors 5

- Comfort & Convenience:-

Power Steering

Power Windows-Front

Power Windows-Rear

Air Conditioner

Heater

Adjustable Steering

Height Adjustable Driver Seat

Ventilated Seats

Automatic Climate Control

Remote Trunk Opener

Low Fuel Warning Light


Accessory Power Outlet

Vanity Mirror

Rear Reading Lamp

Rear Seat Headrest

Adjustable Headrest

Rear Seat Centre Arm Rest

Cup Holders-Rear

Rear AC Vents

Seat Lumbar Support

Cruise Control

Parking Sensors

Foldable Rear Seat

Smart Access Card Entry

KeyLess Entry

Engine Start/Stop Button

Glove Box Cooling

Steering Wheel Gearshift Paddles

USB Charger
Central Console Armrest

Automatic Headlamps
- Interior:-

Tachometer

Electronic Multi-Tripmeter

Leather Seats

Glove Compartment

Digital Clock

Digital Odometer

Dual Tone Dashboard

Black Roof Rails with a load capacity of


50kg,Dashboard with Dual-tone Interior Decor
with Ruby Red Metallic Inserts,Premium
Honeycomb Decor on Dashboard,Dual tone
Centre Console & Interior Front Door Handles
with Ruby Red Metallic Inserts,Chrome ring on
the gear shift knob,Black plastic handbrake with
chrome handle button,Chrome insert undergear-
shift knob,Chrome trim surround on side air
conditioning vents & insert on steering
Additional Features wheel,Chrome trim on air conditioning
ductsliders,Monte Carlo Inscribed
ScuffPlates,Monte carlo inscrbed Ventilated red
&black front leather seat,Monte carlo inscribed
red & black rear leather seats,Front & Rear door
armrest with red Stitching,Front Center Armrest
with red stitching,8 Inch virtual cockpit with
redtheme,2 Fixed hooks and top tether
point,Storage compartment in the front & rear
doors,Storage compartment in the front centre
console & centre armrest,Front seat back
pocket,Smart clip ticket holder,Elastic bands on
both front door,Coat hook on rear
roofhandles,Utility recess on
thedashboard,reflective tape on all four
doors,Smart grip mat for one hand bottle
operation

- Exterior:-

Adjustable Headlights

Fog Lights - Front

Power Adjustable Exterior Rear View


Mirror

Electric Folding Rear View Mirror

Rain Sensing Wiper

Rear Window Wiper

Rear Window Defogger

Wheel Covers

Alloy Wheels

Rear Spoiler

Sun Roof

Moon Roof

Outside Rear View Mirror Turn


Indicators
Integrated Antenna

Cornering Foglamps

Roof Rail

Alloy Wheel Size

Tyre Size 17

Tyre Type 205/55R17

LED DRLs Tubeless, Radial

LED Headlights

LED Taillights

Additional Features

R17 Dual-tone VEGA Alloy Wheels,Spare Wheel


R16,Dark Chrome Door Handles,Dual-tone Tailgate
Spoiler,Monte Carlo Fender Garnish,SKODA
Signature Grill with Glossy Black Surround,Rear
Bumper Reflectors,Anti-glare outside rear view
mirror,Automatic front wiper system with rain
sensor

- Safety:-

Anti-Lock Braking System

Brake Assist

Central Locking

Power Door Locks


Child Safety Locks

Anti-Theft Alarm

No of Airbags 6

Driver Airbag

Passenger Airbag

Side Airbag-Front

Day & Night Rear View Mirror Auto

Passenger Side Rear View Mirror

Rear Seat Belts

Seat Belt Warning

Door Ajar Warning

Traction Control

Adjustable Seats

Tyre Pressure Monitor

Engine Immobilizer

Crash Sensor

Engine Check Warning

EBD

Electronic Stability Control


Automatic coming/leaving home lights, Hydraulic
Diagonal Split Vacuum Assisted Braking System, LED
Reading Lamps Front & Rear, Red ambient lighting
dashboard, Rear led number plate illumination (Multi
Collision Braking),EDS (Electronic differential lock
system) XDS & XDS plus (Over 30km/h),MSR (Motor
slip regulation),BWD (Brake disc wiping),ROP (Roll
Advance Safety Features over protection),Curtain airbag, Three point seat belts at
the front, Three point rear outer and centre seat
belt,Height adjustable head restraints at the front & rear,
Child proof rear door locking, child proof rear window
locking, Emergency triangle in the
luggagecompartment,Dual tone warning
horn,EngineImmobilizer with floating code system,Rear
view camera with static guidelines

Rear Camera

Anti-Pinch Power Windows Driver's Window

Speed Sensing Auto Door Lock

ISOFIX Child Seat Mounts

Hill Assist

- Entertainment & Communication:-

Radio

Speakers Front

Speakers Rear

Wireless Phone Charging


Bluetooth Connectivity

Touch Screen

Touch Screen size 10

Connectivity ,Android Auto, Apple CarPlay,

Android Auto

Apple CarPlay

No of Speakers 6

Skoda play apps & red them, Wireless


smartlink,Skoda sound system with 6 high
Additional Features
performance speakers & Subwoofer,My Skoda
connect inbuilt connectivity

- Presentation:-

The sales guy was very knowledgeable and he knows his thing very well he was very
transparent about car pros and cons as well which surprised me. He compared
Kushaq with various other competitors and made me understand why choosing
Kushaq will be reasonable and optimum choice.
- Price:-

• Variant
Ex-Showroom Price
• Seltos HTE
₹10.90 lakh*
• Seltos HTK
₹12.10 lakh*
• Seltos HTK Plus
₹13.50 lakh*
• Seltos HTX
₹15.20 lakh*
Dimensions in mm in cm in inches in feet

Length 4365 436.5 171.85 14.31

Width 1800 180 70.87 5.90

Height 1645 164.5 64.76 5.39

Wheelbase 2610 261 102.76 8.56

Boot Space 433L

Ground Clearance 190mm

Fuel Tank 50L

- Engine specs:-
• Engine Displacement

1497 cc

• Cylinders

• Max Power

115PS @ 6300rpm

• Max Torque
144Nm @ 4500rpm

• Transmission

6-speed MT

• Kerb Weight

1221Kg

• Power:Weight

94.19PS/tonne

• Torque:Weight

117.94NM/tonne

- Mileage:-

• Claimed FE

16.50kmpl

• Real World Mileage

14.50kmpl

- Safety:-

Rear Disc Brakes

Projector Headlamps

Driver Side Airbag

Passenger Side Airbag


TPMS (Warning only)

Hill Assist Control (HAC)

Electronic Stability Control (ESC)

Day & Night IRVM

Passenger Airbag

High Speed Alert

ABS

Driver Airbag

Seatbelt Reminder

Rear Parking Sensors

- Entertainment:-

Audio System

Rear Speakers
Front Speakers

Steering Mounted Controls

Multi Information Display (MID)

Bluetooth Connectivity

- Functional Features:-

Manual AC

Tilt Steering

Rear AC vents

Height Adjustable Driver Seat

Front Center Armrest w/ Storage

Front Power Windows

Remote Central Locking

Rear Power Windows

Rear Power Outlet


Front & Rear Door Pockets

Front Power Outlet

Sunglass Holder

Front USB Charger

Adjustable Front Headrests

Power Steering

- Style Features:-

Body Coloured Bumpers

Full Wheel Covers

Skid Plates (Front & Rear)

Body Coloured Outside Door Handles

Body Coloured ORVM

Shark Fin Antenna

Fabric Upholstery

- Presentation:-
The sales guy gave me a whole detail tour of kia Seltos with a minute details, he also
showed and convinced why kia Seltos is currently bestselling car in the Indian market
and reputation, he also showed kia reputation and after sales service reputation, he
was also very enthusiastic and interested to present about company as well as its
product. Whole team was reactive and quick to give attention to its customer.
- Price:-
• Variant

Ex-Showroom Price

• Astor Style EX

₹10.52 lakh*

• Astor Style

₹10.82 lakh*

• Astor Super EX

₹12.20 lakh*

• Astor Super

₹12.52 lakh*
• Astor Smart EX

₹13.82 lakh*

• Astor Smart

₹14.21 lakh*

• Astor Sharp EX

₹14.76 lakh*

• Astor Sharp

₹15.15 lakh*

Dimensions in mm in cm in inches in feet

Length 4323 432.3 170.20 14.17

Width 1809 180.9 71.22 5.93

Height 1650 165 64.96 5.41

Wheelbase 2585 258.5 101.77 8.48

Boot Space 448L

Ground Clearance 180mm


Dimensions in mm in cm in inches in feet

Fuel Tank 48L

- Engine Specs:-

• Engine Displacement
1498 cc
• Cylinders
4
• Max Power
110PS @ 6000rpm
• Max Torque
144Nm @ 4400rpm
• Transmission
5-speed MT
• Kerb Weight
-
• Power:Weight
-
• Torque:Weight
-

- Mileage:-

• Claimed FE

15.00kmpl

• Real World Mileage

-
- Safety Features:-

Rear Disc Brakes

LED Headlamps

Driver Side Airbag

Passenger Side Airbag

Impact Sensing Auto Door Unlock

Hill Assist Control (HAC)

Traction Control (TCS)

Rear Defogger

Rear Parking Camera

Electronic Stability Control (ESC)

TPMS (Warning only)

LED DRL

Halogen Fog Lamps (Front)

LED Tail lamps

Speed Sensing Auto Door Lock


- Entertainment Features:-

Rear Speakers

Front Speakers

Digital Instrument Cluster

Apple CarPlay

Android Auto

Multi Information Display (MID)

Tweeter

Steering Mounted Controls

Bluetooth Connectivity

Remote Audio Control

- Functional Features:-

Auto AC

Rear AC vents

Cruise control

Connected Car Tech

Tilt Steering
Smart Keyless Entry

Height Adjustable Driver Seat

Auto Headlamps

Front Center Armrest w/ Storage

Front Power Windows

Electric Folding ORVM

60:40 Split Rear Seat

Rear Center Armrest w/ Cupholder

Electrically Adjustable ORVM

Heated ORVM

- Presentation:-
The whole team was very luxurious and charming, the decorum of the whole
showroom was so welcoming reach member drive me towards their product specs,
visions, and hype. They also portrait the luxurious feeling of brand name itself and
the journey of “Morris Garages” motors and why it has chosen India as a peak
potential market, the persuasion skill of sales consultant was so catchy and magnetic
that customer can easily fall in love with the product.
- Comparison

Maruti Nexa Baleno Skoda Kushaq


Overview Alpha Style MG Astor Style

Segment B2-segment C1-segment C1-segment

Body Type Hatchback SUV SUV

Seating Capacity 5 5 5

Fuel Type Petrol Petrol Petrol

Engine Type Naturally Aspirated Turbo Naturally


Aspirated

Engine& Maruti Nexa Baleno Skoda Kushaq


Transmission Alpha Style MG Astor Style

Engine Displacement 1.2L 1.5L 1.5L

Cylinders 4 4 4

Cubic Capacity 1197cc 1498cc 1498cc

Max Power 90PS @ 6000rpm 150PS @ 6000rpm 110PS @


6000rpm

Power:Weight 94.24PS/t 115.21PS/t 0.00PS/t

Max Torque 113Nm @ 4400rpm 250Nm @ 1600 - 144Nm @


3500rpm 4400rpm

Torque:Weight 118.32Nm/t 192.01Nm/t 0.00Nm/t

Kerb Weight 955 Kg 1302 Kg -

Transmission 5-speed MT 7-speed DCT 5-speed MT

Fuel Efficiency 22.35kmpl 18.86kmpl 15.00kmpl


Maruti Nexa Baleno Skoda Kushaq MG Astor
Dimensions & Capacity Alpha Style Style

Length (mm) 3990 4225 4323

Width (mm) 1745 1760 1809

Height (mm) 1500 1612 1650

Wheelbase (mm) 2520 2651 2585

Boot Space (litre) 318 385 448

Ground Clearance (mm) 170 188 180

Fuel Tank Capacity (litre) 37 50 48


- My choice:-

Looking at all 4 cars in every detail manner and research my choice of car to buy will
be kia Seltos, the choice was tie between Kushaq and Seltos but after detail research
my choice will be Seltos because of following reason:

• Feels good factor that is comfort experience


• Full of features
• Ideal selection of general class people
• Compact size of car which will be very dynamic because I can also take
car for daily business visits and tour with family, surfing in the city
• The most important factor to choose Seltos over other car is its resale
value due its market reputation and market share i.e. I can easily sell car
with very reasonable value
• I also chose this car because of the buying power that I have(my
opinion)

- Reasons for not choosing other cars:-

➢ NCAP rating (safety rating)


➢ Resale value
➢ Poor Build
➢ Mileage
➢ Reputation

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