1.

ብራንዲንጉ የሚሰራበት አማራጭ ሀሳቦች

1.1 በተቋሙ የተዘጋጀውን መነሻ ሎጎና ይዘት ገለፃ በመውሰድ የበለጠ በማዳበርና አርት በመጨመር

በተዘጋጀው መስፈርት መሰረት ሙሉ ብራንዲንግ በሶስት አማራጮች አዘጋጅቶ ለምርጫ

ማቅረብ፣
በተቋሙ የቀረበ መነሻ ሎጎና ማብራሪያ

ዓላማ ፡- ተቋሙን ሪ-ብራንድ ለማድረግ እና ወደ ተሻለ ደረጃ ማሸጋገር ነው፡፡

Descriptions (ማብራሪያ):-
 Tabular Signs (መቁጠሪያ መስመሮች):-Counting and Surveying (የቆጠራ ሥራዎች)
 (Colors):-Yellow-social, Green- macro and dark-blue-manufacturing statistics functions.
 Arrow (light Blue) (ውሃ-ሰማያዊ ቀስት): - Hope to growing Socio Economic Data analysis
capacity (ማህበራዊ -ኢኮኖሚያዊ እድገት መረጃ ትንተና)
 Zigzags (ዝግዛግ መስመሮች): growth is not linear; there is always ups and downs, in spite that
market fluctuates (ውጣ-ውረዶች)
 Equal Lines (እኩሌታ ያላቸው መስመሮች): - Reliability, transparency, traceability, timely and
validity of Data (ትክክለኛ እና ወቅታዊ መረጃ ማቅረብ).
 Central point (የመሃለኛው ክብ ነጥብ): statistical Coordination among players (የተቀናጀ የመረጃ
አሰራር)
 Dark circle (ዙሪያ ክብ): Represents the Enumeration Area (Sample or Total Area) (የቆጠራ
ቦታ/ክልል)
 የኢትዮጵያ ስታቲስቲክስ አገልግሎት ራዕይ
 በስታቲስቲክስ መረጃ ጥራትና አቅርቦት በአፍሪካ በሞዴልነት የሚጠቀስ መሪ ተቋም መሆን

የኢትዮጵያ ስታቲስቲክስ አገልግሎት ተልዕኮ

KMTƒ þK=c=‹ k[í' K°pÉ ´Óσ' KØ“ƒ“ U`U`' ”Ç=G<U K¡ƒƒM“ ÓUÑT Ów¯ƒ ¾T>J” ¨p ታ©' ¾Ø^ƒ

Å[ͨ<” ¾Öuk“ ¾}k“Ë ¾*òiÁM e ታ+ስቲ¡e S[Í TS”Úƒ፣ T ሰ^Úƒ

°c?„‹

 ¨p ታ©“ Ø^ƒ ÁK¨< ¾e ታ+e+¡e S[Í እ“k`vK”፣

 ¾}k“Ë“ ²S“© ›c^` እ“cõ“K”፣

 Kc Gwƒ MTƒ ƒŸ<[ƒ እ”c×K”፣

 ¾u<É” e^ እናሰ õ“K”'

 KS<Á ¡w`“ õp` SeÖƒ፣

 KS[Í }ÖnT>‹“ cß‹ }Ñu=¨<” ›¡waƒ SeÖƒ፣

 ÓMî’ƒ '}ÖÁm’ƒ“ ›d ታ ò’ƒ S`J‰‹” “†¨<፣

 IÓ“ Å”w u›Óvu< uS}Óu` K¨<Ö?ƒ ”}ÒK”፣

 በአ e†Ò] G<’@ ¨<eØ e^ }vw[” ”c^K”፣

 ŸMTƒ ›Òa‹ Ò` SM"U Ó”–<’ƒ እ”ðØ^K”፣

 ¾STT`“ ¾SK¨Ø }’di’ƒ S•`'
 K¯KU ›kõ °¨<p““ }¨ÇÇ]’ƒ ƒŸ<[ƒ እ”c×K”'

Branding application & specification

 Specification
No The list of activities Size Color
Standard
1 Design logo  Limited color
2 Customized the main logo For listed  The main Log color with possible
paper printing media use. Back ground
2.1 Electronics Billboard 
2.2 Letter paper header  " "
2.3 Brochure  " "
2.4 Booklet  " "
2.5 Badge 
2.6 Poster  " "
2.7 Paper sticker  " "
2.9 Calendar  " "
3 Customized the main logo For listed  The main Log color with possible
non paper printing media use Back ground
3.1 Bill board  " "
3.2 Large format banner  " "
3.3 Bumper sticker  " "
3.4 Car sticker  " "
3.5 Key chains  " "
3.6 T – shirt  " "
3.7 Cape  " "
3.8 Coffee mugs  The main Log color with possible
Back ground

3.9 Mouth pads  " "

3.10 Pens  " "
3.11 Envelope  " "
3.12 Flag  " "
3.13 Stamp 
 Specification
No The list of activities Size Color
Standard
4 Customized main logo for listed  
electronics media use.

4.1 web site graphics solution   Redesign the web page with
 E-mail
possible Background relate to
 Social media signage
main Log.
 Lay out the web page font for
census campaign use.
4.2 3 D video intro and outro logo effect  Rearranged the main Log with
quality graphic design, selected
sound, possible Back ground
5 Delivery specification
5.1 The firm will delivered all the branding 
component with editable and non-
editable file.
5.2 The delivery date will be within 15 days 
after the agreement.
5.3 The firm will be delivered the branding 
guideline with two languages Amharic
and English.