CENTRO DE ESTUDIOS UNIVERSITARIOS REGIONAL DE

TIANGUISTENCO A.C.

LICENCIATURA EN COMERCIO INTERNACIONAL.

ENERO 2023 – ABRIL 2023

PRIMERA EVALUACIÓN PARCIAL

Asignatura: Inglés en comercio Internacional. Cuatrimestre: 2023

Fecha de aplicación: 3/Agosto/2023

Nombre del alumno: _________________________________________________

CRITERIOS DE EVALUACIÓN VALOR PUNTAJE OBTENIDO

EXAMEN 5.0
Test 1 1.0
Test 2 1.0
Test 3 1.0
Test 4 1.0
Test 5 1.0
Total

Firma del alumno: _________________________ Fecha de revisión: ______________

A. Read the definitions and choose one of the words in the box to complete. (____/9)

Get free Increase Attract new Reach a Offer

publicity awareness business target discounts
audience
Boost sales Word of Conduct an Promote your
mouth advertising latest range
campaign
B. Look at the two columns, which of the offer or request from 1 to 6 matches with a to
f. (______/6)

C. Kristin Butler works for the marketing department of Natural Solutions, a biotech
company. She has received a brochure about a trade fair that takes place in London
each year, read the excerpt from the brochure and answer the following questions.
(____/12)

1. What kind of trade fair is International Biotech Europe?

__________________________________________________________________________

2. Who might book a stand?

__________________________________________________________________________

3. How many events are there?

__________________________________________________________________________

4. What marketing campaign are the organizers planning?

__________________________________________________________________________

5. Who will receive the guide before the events?

__________________________________________________________________________
6. How much will press release cost?

__________________________________________________________________________
D. Look at the diary and complete the sentences using the past simple and the time
expressions from the list (all the times necessary) (_____/8)
1. I_____________ to Warsaw ______________________.

2. I ___________________ a plane at the airport _____________________.

3. I _______________ a presentation to the board ____________________.

4. I ________________for a drink______________.

5. I ________________ Warsaw __________________.

6. I _________________ back home __________________.

7. I ___________________ Jacob for lunch ________________.

8. I_________________ to the new bond film ________________.

E. Speaking Part. Role Play. (_____/10 points)

Grammar and Fluency and Task Content and Pronunciation Total

pronunciation (2 accuracy achievement organization (2 points) (10
points) (2 points) (2 points) (2 points) points)

Total ____________/ 45 points