Sample

SAMPLE
OMAN ECOMMERCE MARKET

(2020-2025)
The study offers:
• A detailed understanding of the current market dynamics and growth opportunities
• An understanding of the impact of rapid technological developments on the market
• An overview of the competitive landscape, along with services and strategies of the major players
• Assessment of COVID-19 impact on the industry
Domain: NEO Base Year: 2019 Forecast Period: 2020-2025
Industry Reports | Consulting | Intelligence Center

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1 SAMPLE – OMAN ECOMMERCE MARKET
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TABLE OF CONTENTS
1. INTRODUCTION 5. MARKET SEGMENTATION (MARKET SIZE AND
1.1 Study Deliverables FORECAST, 2016-2025, IN USD BILLION) AND
1.3 Scope of the Study AVERAGE TRANSACTION VALUE
2. RESEARCH METHODOLOGY 5.1 By Category (Average Transaction Value by Category)
2.1 Research Methodology 5.1.1 Electronics and Appliances
2.2 Research Phases Explained 5.1.2 Fashion and Apparel
3. EXECUTIVE SUMMARY 5.1.3 Cosmetics and Personal Care
4. MARKET INSIGHTS AND DYNAMICS 5.1.4 Food and Beverages

4.1 Market Overview 5.1.5 Toys and Baby Products
4.2 Market Dynamics 5.1.6 Sports and Outdoor
4.2.1 Drivers
5.1.7 Others (Office and Stationery, Home
4.2.2 Restraints
Supplies. Ticketing)
4.3 Market Opportunities
5.2 By Type
4.4 Value Chain Analysis
5.2.1 B2B Commerce
4.5 Porter's Five Forces Analysis
4.6 Technology Innovations in the Industry 5.2.2 B2C commerce
4.7 Impacts of COVID-19 on the Market 5.2.3 Cross Border E-commerce

4.8 Insights on Demographics and Buying Patterns among
Consumers in Oman

TABLE OF CONTENTS
6. COMPETITIVE LANDSCAPE OVERVIEW
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Namshi
6.2.2 Amazon Inc. (Souq.com)
6.2.3 Alibaba Group (Aliexpress)
6.2.4 Ubuy.com
6.2.5 ebay
6.2.6 Awok
6.2.7 Mumzworld
6.2.8 Markeetex
6.2.9 VogaCloset
6.2.10 Salman Stores LLC
7. FUTURE OF THE MARKET

8. DISCLAIMER
9. APPENDIX
9.1 GDP of Oman
9.2 Population of Oman

1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

1. INTRODUCTION
1.1 STUDY ASSUMPTIONS AND MARKET DEFINITION

STUDY ASSUMPTIONS MARKET DEFINITION
◼ The base currency considered was the US Dollar (USD). Conversion of other ◼ E-commerce refers to the retailing of goods and services from the internet.
currencies to USD was considered on the basis of the average exchange rate ◼ The e-commerce market of Oman is studied while considering various
for the respective review-period years. The exchange rate conversion for
ecommerce business and products sold through e-retailing in the market.
forecast period was determined according to the base year’s conversion rates.
◼ The base year was identified based on the availability of annual reports and
secondary information. The base year considered for this study is 2019.
◼ The review period considered for this study is from 2016 to 2019. The CAGR
considered is for the forecast period of 2020-2025.
◼ Distribution of primary interviews conducted was based on the regional share

of the market and the presence of key players in each region.
◼ As a result of data triangulation through multiple methodologies and

approaches, the weighted averages of resulting estimates were considered to
be the final values.

1. INTRODUCTION
1.2 SCOPE OF THE STUDY
BY CATEGORY BY TYPE
◼ Electronics and Appliances ◼ B2B Commerce
◼ Fashion and Apparel ◼ B2C commerce
◼ Cosmetics and Personal Care ◼ Cross Border E- commerce
◼ Food and Beverages
◼ Toys and Baby Products
◼ Sports and Outdoor
◼ Other Categories

2. RESEARCH
METHODOLOGY
2.1 Research Methodology
2.2 Research Phases Explained

2. RESEARCH METHODOLOGY
■ Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research to meet the clients’ objectives.
■ MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights.
■ The following phases are practiced at Mordor for efficient delivery of various syndicated and consulting assignments:
STEP 1 STEP 2 STEP 3

SCOPING/ PROJECT INITIATION MARKET ANALYSIS PROJECT DELIVERY
Decipher the client’s requirements/ market to

Extensive desk research to identify most relevant secondary information available.
be studied.
Tailor-made research approach for

Contact Mordor’s empaneled experts and identify industry experts across the market.
customized reports.
Effective use of Mordor’s knowledge

Conduct primaries and surveys to gather qualitative and quantitative insights
repository to gather relevant insights.
Confirm the objectives of the assignment with

Triangulate and analyze data to finalize actionable business insights.
the client.
Finalize report contents and establish Report delivery with high quality market insights, competitive landscape, etc.,
a deliverable format as per the proposed content

2.1 ANALYSIS METHODOLOGY
RESEARCH METHODOLOGY RESEARCH PROCESS
• Financial Journals
• Annual Reports
• Market Research Reports 1. Secondary Data
Analysis
• Industry Websites
• Industry-related Databases
• Thought Leader Briefings Define Objective and Scope
2. Analyze and
Collate Suppliers, OEMs, Platform Suppliers,
Secondary Research Research Process
Different and Customers’ Perspective
Perspectives
Identify and Assess Top Companies and their
Primary Research Best Practices
3. Interview
• CEOs/CFOs Participants
• Board Members ✓ Outcome – Top-performing Companies,
• Research Heads based on Revenue Generated
• Strategic Decision-makers ✓ Overall Understanding of the Market,
Industry Experts, Consultants, Industry Trends, and Events
• Financial Advisors
Plant Managers, Strategists,
• Investors
etc.

2.2 RESEARCH PHASES
SECONDARY RESEARCH PRIMARY RESEARCH EXPERT VALIDATION REPORT WRITING
Company Annual Reports Solution Vendors Industry Experts Compilation of Insights from
Data and Forecast into One
Journals System Integrators Consultants
Report
Government Publications Government Certification Subject-matter Experts
Agencies
In-house Experts
DISCUSSION GUIDE ECONOMETRIC MODELING DATA TRIANGULATION
Company-related Queries Forecasting Model Revalidation of Numbers from

Secondary through Primaries
Market-related Queries
Combination of Top-down and
Company Financials
Bottom-up Approaches

3. EXECUTIVE SUMMARY
E-COMMERCE MARKET ◼ The e-commerce market in Oman (henceforth, referred to as the market
Revenue in USD billion, Oman, 2016-2025
studied) was valued at USD XX billion in 2019 and is expected to reach USD
XX billion by 2025, registering a CAGR of XX%, over the forecast period,
XX%
2019-2025.
CAGR
◼ The e-commerce market in Oman is projected to grow in the forecast

period owing to rising internet penetration, mobile phones in the country,
and the rising influence of e-commerce from neighboring countries, such as
the United Arab Emirates.
◼ Ministry of Commerce and Industry (MOCI) is encouraging people of Oman

SAMPLE FIGURE
to shop using e-commerce websites to promote national and international
trade. Electronic applications have enabled consumers to shop and import
products from and outside the country.
◼ A surge in buying airline ticketing, hotel reservations, and food from e-

commerce channels is fostering the growth of the market. Profits in Oman’s
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
e-commerce is expected to rise and grow fastest in the forecast period.
Source: Mordor Intelligence

4. MARKET INSIGHTS
AND DYNAMICS
4.1 Market Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.3 Market Opportunities
4.4 Value Chain Analysis
4.5 Porter's Five Forces Analysis
4.6 Technology Innovations in the Industry
4.7 Impacts of COVID-19 on the Market
4.8 Insights on Demographics and Buying
Patterns among Consumers in Oman

4. MARKET INSIGHTS AND DYNAMICS
4.1 MARKET OVERVIEW

◼ Oman is a member of GCC that includes Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, and
Bahrain. Oman’s economy is primarily based on hydrocarbon resources in the market. 73% of Oman’s
economic revenue came from government sources.
◼ The e-commerce market in Oman is playing an essential role in the growth of Oman’s economy, and many
companies are exploring the path to grow their businesses. However, Oman’s e-commerce market is in the
initial stage of the growth, with only 1% of the sales attributed to the online platforms in 2015.
◼ With the rise in global penetration of e-commerce, the penetration of Oman e-commerce is lowest among
the GCC, which was around 12% in Oman, in 2017. However, there is great scope for young and ambitious
entrepreneurs in Oman, owing to less penetration in the market.
◼ Smart e-commerce firms are emerging in the market and are expected to grow in the future. To grow in
Oman’s e-commerce market, the growing startups will require creativity, innovation, and digital expertise
to compete with already present global players that are gaining increased attention from the Omanis.
◼ Elements for the success of e-commerce in Oman would include how well they cater to the highly
commercial, cultural, and personalized needs of Oman’s customers across various digital interactions and
supply-points in the purchase process.
◼ Leading players, such as Amazon, is also facing competition from various other regional based players and
Saudi based companies in the market.
Complete analysis will be provided in the report

4.1 MARKET OVERVIEW
Growth Rate of Ecommerce in Gulf Council Corporation Growth of Ecommerce in Oman

GCC, 2016, 2020 Oman, 2016-2019
SAMPLE FIGURE
SAMPLE FIGURE
2016 2017 2018 2019

2016 2020

4.1 MARKET OVERVIEW
E-COMMERCE IN OMAN
 Approximately 25% of Oman’s population shops for products through foreign e-commerce channels; the growth in the domestic business through the market
is amazing. The rising internet spending in Oman is projected to increase the market share during the forecast period.
 The growth in the e-commerce market is immense, owing to increasing internet usage, subscriptions. According to experts, Omanis spend an average of 6
hours on social media platforms.
 At present less than 20% of the retailers have an online presence in the country. More than 90% of the products are shipped from abroad, highlighting
increase potential for the local retailers to increase their presence in the market.
 Market Consolidation Trends - the Middle East and Oman have various opportunities for companies in the market. However, the market is moving toward
consolidation in the region’s e-commerce sector. The trend has been set by Amazon’s acquisition of the Souq.com and has a pan-GCC presence in the market.
Regional players are also intensifying the competition for global players such as Saudi Based Noon.com launched the technology and acquired UAE’s based
JadoPado.com who is giving a tough fight to players, such as Amazon.
 Regional players also realize the importance of e-commerce trends in Oman and the country’s emerging opportunities for industries such as supply chain
management, logistics, and warehousing.
 The fields of AI, web design, creative programming and digital marketing, cataloging, and app development are some of the new opportunities for Omani
youths in the market.

4.1 MARKET OVERVIEW
E-COMMERCE IN OMAN
 There is growth in internet penetration in the Middle Eastern and GCC countries. A rise in internet penetration, of around 40%, is expected in the current year.
 There are 4.66 million internet users in Oman in January 2020, and the penetration of the internet is around 92 % in the country. There is an increase in the use
of smartphones. Moreover, mobile broadband penetration in the market and the country’s 4G coverage are also reaching average levels.
 However, people in Oman preferring to buy products such as tickets, apparel, beauty & personal care, airline tickets, using their smartphones and online
websites. E-commerce is likely to produce increased opportunities and profits for more firms in the market, as it provides ease in trading than the traditional
methods.
 Small and medium enterprises are increasingly working to promote the usage of social media in the market. On average, Omanis spend 6hours daily on social
media. Through social media, it can see the emergence of a new and strong e-commerce customer base. The sale of merchandise is increasing through the
channel, and it is emerging as an effective marketing tool for various players and vendors in the market.
 The e-commerce market is playing a vital role in the market, as more and more players see online shopping platforms as a solution to grow their businesses.
 Cross border e-shopping in Oman of products such as exports of clothes, air-tickets, airlines, beauty care, and hotel services mainly takes place from China.
 Websites, such as eBay, Aliexpress, Namshi are Investeasy, and Bayan, are among the favorite online shopping destinations for Omanis.

4.1 MARKET OVERVIEW
E-COMMERCE IN OMAN
Total population Mobile Phone Users Internet Users Social media users
+1.1% in +2.4% +7.0% +9.2%

Jan 2020 vs Jan 2020 vs Jan 2020 vs Jan 2020 vs
Jan2019 Jan2019 Jan2019 Jan2019
+82 Million +124 Million +298 Million +321 Million

4.1 MARKET OVERVIEW

M-COMMERCE IN OMAN
 M-commerce is the mode of transactions conducted via mobile devices. Mobile devices are at the present time are
becoming a center of numerous technologies and various submissions that are created for customers as well as
companies across the globe.
 Oman is putting great efforts in building its national infrastructure, including both public and private infrastructure.
M-commerce services are rising increasingly with the growth of mobile devices, technologies, and networks.
 The smartphone usage and penetration in Oman are closed to 100%, mobile broadband connection is also close to
full in the country. The 4G level is also to an average level when compared globally. All these factors are making
Oman’s m-commerce more favorable to businesses operating through e-commerce.
 According to National Centre of Statistical Information (NCSI), the number of mobile subscribers has crossed 7
million by the end of 2017 and had a penetration rate of more than 150%. Popular search engines in Oman With
maximum online researches are Google (97.2%), Bing (1.6%), and Yahoo (0.9%).
 The ministry of e-commerce in Oman is also working towards increasing the reliability of transactions for customers
in the market while safeguarding the rights of Omani customers. Many business organizations can help achieve
efficiency using m-commerce to increase the reach of their products and services.

4.1 MARKET OVERVIEW
◼ SECURE PAYING SOLUTIONS

◼ E-retailing is growing in Oman, owing to following the trajectory, and one of the key drivers is secure and
innovative electronic solutions that opened for players in Oman.
◼ Financial institutions are increasingly promoting the growth of the e-commerce industry by raising awareness
among the consumers regarding the convenience, safety, and speed of the transaction while shopping online.
There is a rising trend of how are companies exploring online platforms to grow their business. Companies are
also developing customized payment solutions as there is a rise in the safety demands of payments from the
customers.
◼ Google and Amazon are the most popular websites used by consumers for online shopping in the market.
◼ E-COMMERECE- SURVEY RESULTS
◼ According to a survey, conducted by Mastercard in 2015 with 3,000 respondents from Oman, only 20% of
customers accessed the online shopping, of which only 80% of customers were highly satisfied with buying
products online.
◼ The major factors that affected consumer buying behavior while shopping online are purchasing decisions, price,
exchange policy, and online reviews as one of the most important factors in the market.
◼ Some of the few suggestions provided by consumers to enhance online shopping in Oman are enhancing the
consumer experience by making websites more environmentally friendly. Popular suggestions also included the
removal of additional service charges from the website.

4.1 MARKET OVERVIEW
MEDIAN CARRIER BILLING TRANSACTION VALUE IN OMAN

In USD, April 19 – April 2020
SAMPLE FIGURE
Apr '19 May '19 Jun '19 Jul '19 Aug '19 Sep '19 Oct '19 Nov ''19 Dec '19 Jan '20 Feb '20 Mar '20 Apr '20
Series 1

4.1 MARKET OVERVIEW
◼ Oman is relatively small; it has enormous potential in e-commerce due to its strategic location. It can be an ideal cross border
center for e-commerce from many countries, as it is also the first entry point to the Arabian sea on shipping from Asia.
◼ The volume of e-commerce in the world is XX trillion dollars in 2020. As for the volume of e-commerce in Oman, it amounts to
XX million Omani riyal.
◼ Omarto.com, online shopping has been launched in the Oman e-commerce market in January 2020. the business is promoted
by United Media Services (UMS) LLC, one of the leading and diversified business groups in the Sultanate of Oman.
◼ Omarto.com is launching in collaboration with leading companies as well as small and medium enterprises. It will bring the
widest range of products on the online platform. Many popular brands and quality products from categories including mobile
phones & accessories, electronics, gaming accessories, home & kitchen appliances, apparel & fashion accessories, health,
beauty, gift items, books, and magazines, etc., are available at attractive prices to the buyers.
◼ To tap the e-commerce market and to expand the scope of buying and selling more easily without limits of time and place, it is
important that e-commerce websites in Oman provide quality products or services, ensure data payment and personal
information security.
◼ Challenges include a small number of shipping and delivery companies in the market and reluctance of consumers to buy from
online stores, and also insecurity regarding buying and selling of goods online.

4.2 MARKET DYNAMICS
High INCREASING MOBILE PHONES GOVERNMENT

INITIATIVES FOR
Market Drivers
AND APPS E-COMMERCE

INTERNET ACCESS
XX
Impact
Low
Low
Market Restraints
Impact
SECURITY RELATED ISSUES

XX

High

4.2 MARKET DYNAMICS
4.2.1 DRIVERS
GOVERNMENT INITIATIVES FOR E-COMMERCE
 Information Technology Authority (ITA) of Oman is promoting the growth of Ecommerce in the market using
digital society and e-government services.
 Rise in e commerce for government services such as registration of business, clearance of imported goods
and transaction of utility bills traffic fines etc. are conducting online.
 Due to the use of electronic transactions via Oman government National epayment has nearly doubled in
year 2017. According to ITA national epayment gateway 1.9 million transactions are made via this portal an
increase od 1.1 million a year.
 E commerce platforms by consumers in Oman are mostly used for shopping products such as clothes, airline
services, personal care and cosmetic products along with reservations for hotels.
 Various E-commerce programs such as digital marketing, e-business documentation and app and web
services are actively being promoted by Oman’s higher education sector to fill the skill shortage in the
market which is going to positively impact the market.
 There is lot of scope for ecommerce market due to growth in Oman rising population, young and tech savvy
entrepreneurs.

4.2 MARKET DYNAMICS
4.2.1 DRIVERS
GOVERNMENT INITIATIVES FOR E-COMMERCE
◼ One of the government initiative include Invest easy, an online portal of the government in the Oman that provides e-service to companies to set up and manage
companies in Oman. The government has been able to develop business environment using the same.
◼ The portal enables business to mange their applications and interactions with the government, and it is a comprehensive suite of e-services designed for businesses.
◼ Business can register themselves starting from establishing a new company, licensing activities and submitting the yearly annual reports. At present time, the
platforms also provides specialized consulting services for small and medium enterprises that are affected by the Corona pandemic.
◼ Thawani Technologies helped Oman Post to activate electronic payment system for customers in the market. Platform will offer its value, quality and relevance for the
future of eCommerce and logistics sectors. The company has enabled face ID and fingerprint authentical for mobile apps.

4.5 PORTER’S FIVE FORCES ANALYSIS
◼ The Porter’s five forces model studies the five

identified competitive forces that shape every
THREAT OF NEW ENTRANTS industry and market, in order to determine the
intensity of the competition, and thus, the
profitability and attractiveness of the industry.
BARGAINING The objective of the growth strategy should be
POWER OF to adapt to these competitive forces in a
SUPPLIERS manner that may improve the position of the
organization. This study includes an exhaustive
Porter’s five forces framework, incorporating
INTENSITY OF
the factors influencing each force to analyze
THREAT OF COMPETITIVE
the market from a microeconomic perspective.
SUBSTITUTE RIVALRY
PRODUCTS ◼ In the study, Porter’s five forces are analyzed
considering the factors influencing each force
and quantifying the factors through primaries
and quantitative analysis. The quantified
factors are further mapped out to derive the
BARGANING
impact of each force on the competitive
POWER OF BUYERS
dynamics.

4.7 IMPACTS OF COVID-19 ON THE MARKET
◼ The impacts of COVID-19 led to increase in sales of many ecommerce retailers as as people stay in their
homes and do not go out to regular stores or because of the closure of those store. Sales for many retailers
such as from the food and beverage category were good in the months of April and March
◼ The government in Oman took various benefits that to support the growth of the market and the effort also
lies to reduce the number of people infected with the virus. “Shop from home” was initiative led by Omani
Ministry of Trade and Industry in cooperation with the Public Authority for Small and Medium Enterprises
Development. The program was launched in collaboration with Raffd Fund.
◼ In the Sultanate to deal with developments resulting from the spread of the Coronavirus (Covid 19). Oman’s
Ministry of Commerce and Industry in the Sultanate of Oman has also urged propel to opt for e-commerce
in many fields, including shopping and import. This will lead in stimulating the movement of internal and
external trade to more e-commerce and direct import playing a great role and encouraging trade exchange
◼ The movement in the country is also encouraging many people to use electronic applications to buy goods
from restaurants, cafes, and avoid crowding in place. Omanis companies are also thus offering order delivery
through their electronic applications.
◼ Many Retailers in the market are renewing their internet portals due to surging demand from ecommerce
which can lead to growth of new customer base in the country.
5. MARKET
SEGMENTATION
5.1 By Category
5.1.1 Electronics and Appliances
5.1.2 Fashion and Apparel
5.1.3 Cosmetics and Personal Care
5.1.4 Food and Beverages
5.1.5 Toys and Baby Products
5.1.6 Sports and Outdoor
5.1.7 Other Categories

5. MARKET SEGMENTATION
5.1 BY CATEGORY
E-COMMERCE MARKET
Revenue in USD billion, by Category ,Oman, 2016-2025 E-COMMERCE MARKET
Revenue (%,), by Category, Oman , 2019
Type 2016 2017 2018 2019 2020 2025 CAGR %(2019-2025)
Electronics and Appliances XX XX XX XX XX XX XX
Fashion and Apparel XX XX XX XX XX XX XX
SAMPLE FIGURE
Cosmetics and Personal Care XX XX XX XX XX XX XX
Food and Beverages XX XX XX XX XX XX XX
Toys and Baby Products XX XX XX XX XX XX XX

Electronics and Appliances
Sports and Outdoor XX XX XX XX XX XX XX Cosmetics and Personal Care

Fashion and Apparel
Other Categories XX XX XX XX XX XX XX
Food and Beverages
Total XX XX XX XX XX XX XX Toys and Baby Products
Sports and Outdoor
Other Categories
SOURCE: Mordor Intelligence Analysis SOURCE: Mordor Intelligence Analysis

5. MARKET SEGMENTATION | 5.1 BY CATEGORY
5.1.3 COSMETICS AND PERSONAL CARE
◼ The cosmetic and personal care segment (henceforth, referred to as the market
E-COMMERCE MARKET
Revenue in USD billion, Cosmetics and Personal Care, Oman, 2016-2025 studied) was valued at USD XX billion in 2019, and it is expected to reach USD
XX billion, by 2025, registering a CAGR of XX%, over the forecast period, 2020-
XX% 2025 (henceforth, referred to as the forecast period).
CAGR
◼ Rising penetration of smartphones and m-ecommerce are the growing in trends

SAMPLE FIGURE in Oman for the purchase of cosmetic products, including skincare and personal
grooming products.
◼ The sales of the cosmetic industry through e-commerce is increasing, and the
market is less affected by the pandemic. Many consumers switched from
traditional channels to online channels to buy products.
◼ Maintaining customer loyalty with online channels is still challenging for the
market. However, the growing influence of social media and celebrities is
promoting cosmetics brands in the cosmetics industry in Oman.
◼ The growing influence of social media and celebrities is promoting cosmetics

2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
brands in the cosmetics industry in Oman.
Source: Mordor Intelligence

Complete analysis will be provided in the report Complete analysis will be provided in the report

◼ Cosmetic and personal care products are one of the fastest growing segments in the Oman Ecommerce
market. The value of the beauty and personal care products is witnessing a growing trend in the GCC market
and Oman. The Middle Eastern cosmetics market overtook the South American region in 2015-16, and the
region is growing at a greater growth rate than the overall market.
◼ As cosmetics are considered consumer staples, they are in demand by every segment of the society
including inhabitants of Oman. Some of the Middle Eastern countries, including Oman, are the key source of
materials, such as oil chamomile, species, and rose geranium species.
◼ Consumers use cosmetics to enhance the appearance of their bodies or remove the odor of their bodies. A
recent trend is that consumers are shifting toward natural products, which are good for the skin and provide
good results.
◼ The demand for cosmetics is rising in the market due to the increase in consumption by common people
and celebrities. Luxury products are increasingly used by the people in Oman due to growing concerns
about the appropriate quality of the products.
◼ However, people in Oman prefer to buy cosmetics and beauty care products using their smartphones and
online websites. E-commerce is likely to produce increased opportunity and profits for more firms in the
cosmetics market, as it provides ease in trading than the traditional methods.


◼ In the Middle Eastern countries, like Oman, the temperatures are high in the summers and winters. Thus,
it becomes difficult for people to maintain the skin and hair growth. The cosmetics market plays a role in
resolving these issues.
◼ During summers, sun care mass and premium products that provide sun protection, including lotions,
sprays or gels, and other products that absorb or reflect ultraviolet radiations, are popular in Oman.
◼ Skincare is one of the fastest growing categories in Oman, and the growth is intensifying the brands
also. The changing views of people on brands while looking for better ingredients, sustainability,
diversity, and inclusivity are constantly changing the market trends.
◼ Hair loss is a common problem across the people in Oman. People look for hair treatments and solutions
that can revitalize their hair and prevent them from falling. Such problems are adding to the growth of
haircare products in the beauty and personal care segment of the market.
◼ Small and medium enterprises are increasingly working to promote the usage of social media in the
market. The sale of merchandise, including beauty care and skincare products, is increasing through the
channel, and it is emerging as effective marketing tool for various players and vendors in the market.
◼ The e-commerce market is playing a vital role in the market, as more and mor players are seeing online
shopping platforms as a solution to grow their businesses.


◼ Premium products are gaining popularity among the people in the high-end segments due to the rising
awareness of skincare in the market. Premium cosmetic products from other GCC countries, such as Dubai,
are highly preferred by customers in Oman. Consumers in Oman tend to shop from foreign websites.
◼ Premium products that are used at salons in the market include Estee Lauder, and Dolce Gabbana, Charlotte
Tilbury, Mac, Fenty Beauty, and Kylie Cosmetics.
◼ Social media is increasingly favoring the trend, and many celebrity and role model influencers are becoming
beauty and grooming personalities by sharing their experience, endorsing the products, and encouraging
people to look after their appearances.
◼ Companies are adopting the multichannel strategy to deal with all kinds of consumers in the market. For
instance, Origo Integrated Project, based in Muscat, Oman, is a renowned company with a herbal portfolio
of skincare products and fragrances.
◼ Origo distributes products through channels, such as department stores, multi-brand retailers, upscale
perfumeries and pharmacies, salons, and spas. The company also distributes products through e-commerce
and m-commerce websites owned by the company.
◼ Consumers in the market are assertive and curious, and they are influenced by the social media groups and
online bloggers. In terms of cosmetics, they look for design and color and focus on personal grooming
products. Complete analysis will be provided in the report
6. COMPETITIVE
LANDSCAPE
6.1 Company Profiles
6.1.1 Namshi
6.1.2 Amazon Inc. (Souq.com)
6.1.3 Alibaba Group (Aliexpress)
6.1.4 Ubuy.com
6.1.5 ebay
6.1.6 Awok
6.1.7 Mumzworld
6.1.8 Markeetex
6.1.9 VogaCloset
34
6.1.10 Salman Stores LLC
SAMPLE – OMAN ECOMMERCE MARKET
6. COMPETITIVE LANDSCAPE | 6.1 COMPANY PROFILES
6.1.3 ALIBABA GROUP HOLDINGS LIMITED - OVERVIEW
◼ Alibaba Group Holdings Limited (Alibaba Group) is an e-commerce company, which provides
fundamental technology infrastructure that helps merchants, businesses, and brands to
transform the way they market, sell, and operate using internet. Founded in 1999
◼ Its businesses comprise core commerce, digital media and entertainment, cloud computing and
other innovation initiatives. Its services help businesses establish an online presence and Hangzhou, Zhejiang
conduct commerce with consumers and businesses.

https://www.alibabagroup.com/
◼ The business serves the industries like Business and Consumer Services, Energy and Utilities,
Financial Services, Media and Digital Entertainment, Retail, Wholesale and Foodservice,
+86 5718 5022 088
Telecoms and IT.
CNY 376,844 million in +101,958 Employees

Revenue Worldwide
CNY 87,600 million Net Operating in 14

Profit Countries Worldwide
Source: Mordor Intelligence Complete analysis will be provided in the report

6.1.3 ALIBABA GROUP (ALIEXPRESS) - BUSINESS SEGMENTS
DIGITAL MEDIA & INNOVATION

CLOUD COMPUTING CORE COMMERCE ENTERTAINMENT INITIATIVES & OTHERS
• Provides cloud services, such as • Comprises of the company’s • Offers digital media and • Comprises operations of
elastic computing, database, retail and wholesale businesses entertainment services by businesses, including Amap,
large scale computing, storage across the world. It conducts leveraging commerce data that DingTalk, and Tmall Genie
and content delivery network, retail commerce business in can be used for meeting among others. Amap provides
security, management and China through the operation of customer requirements. Through digital map, real-time traffic, and
application services, machine Taobao Marketplace and Tmall UCWeb, it provides a web navigation information to users
learning platform, and big data Platform (including Juhuasuan). browser for online browsing and in China and powers the mobile
analytics, among others. • Taobao Marketplace is the online downloading activities. It also apps and fundamental services
• Services cater to sellers in shopping destination of choice provides mobile value-added in the company’s ecosystem.
marketplaces and third-party for Chinese consumers looking services to users, including news • DingTalk is Alibaba Group’s
customers, such as start-up for wide selection, value, and feeds, mobile web navigation proprietary enterprise
companies in mobile convenience. and mobile search. Through communication and
applications and Internet gaming Youku Tudou, it offers services collaboration platform that
to established corporations in that enable users to search, view unifies communication and
entertainment, consumer and share high-quality video collaboration in the workplace,
electronics, financial services, content across multiple devices offering text, voice, photo, and
mobile communications, video communication.
healthcare and education.

6.1.3 ALIBABA GROUP HOLDINGS LIMITED – KEY FINANCIALS
ALIBABA GROUP HOLDINGS LIMITED ◼ Cloud computing reported a revenue of CNY 24,702 million for FY2019,
Revenue in CNY million, Business Segments, FY 2019 which grew 84.5% YoY (2019 vs 2018), and recorded CAGR of 92.5% during
2017-19. The segment accounted for 6.6% of the company's revenue in
FY2019.
323,400
◼ Core Commerce reported a revenue of CNY 323,400 million for FY 2019,
which grew 51.1% YoY (2019 vs 2018), and recorded CAGR of 55.4% during
2017-19. The segment accounted for 85.8% of the company's revenue in
FY2019.
24,077 4,665 ◼ Digital Media and Entertainment reported a revenue of CNY 24,077 million
24,702
for FY2019, which grew 23.1% YoY (2019 vs 2018), and recorded CAGR of
27.8% during 2017-19. The segment accounted for 6.4% of the company's
revenue in FY2019.
◼ Innovation Initiatives and Others reported revenue of CNY 4,665 million for
FY2019, which grew 41.7% YoY (2019 vs 2018), and recorded CAGR of 24.8%
Cloud Computing Core Commerce Digital Media & Innovation during 2017-19. The segment accounted for 1.2% of the company's revenue
Entertainment Initiatives & Others in FY2019.
SOURCE: Company Reports Complete analysis will be provided in the report

6.1.3 ALIBABA GROUP (ALIEXPRESS) – OMAN
◼ Alibaba Group connects wholesaler with suppliers and customers by offering them products in various categories. 1,349
ALIBABA PRODUCTS (Oman) Oman products are offered for sale by suppliers on Alibaba.com, of which metal crafts accounts for 2%, air freight accounts
Agriculture and Food for 1%, and sea freight accounts for 1%. A wide variety of oman options are available to people, such as casting, polished,
Apparel,Textiles, and Accessories and plated.
Auto & Transportation

◼ Alibaba through Aliexpress offers thousand of products to the customers in all categories to the Omanis.
Bags, Shoes, and Accessories
Electronics ◼ Aliexpress was founded in 2010, and it is a cross border B2C platform. The website has presence in 220 different regions of
Electrical Equipment, the country.
Components & Telecoms
◼ Aliexpress is a retail branch of the Alibaba group, however they have almost similar manufacturers in both the platforms.
Gifts, Sports and Toys
The platform allows consumer to compare prices and sellers. Premium versions are selected
Health and Beauty
Home, Lights, and Construction ◼ Over 1,163 suppliers sells products on Alibaba,com who are majorly located in Asia.China, Hong Kong S.A.R., Taiwan China
Machinery, Industrial Parts, and are the major supplier of products to Oman with China supplying 99% of products and Taiwan and hung Kong have 1%
Tools supply for Oman respectively.
Metallurgy, Chemicals, Rubber 600 + + 200 18
150
and Plastics Million Million Language
Million
Packaging, Advertising, and Downloa Visits s
+Buyers
Office ds Complete analysis will be provided in the report

6.1.3 AIBABA GROUP (ALIEXPRESS)

- OMAN
◼ Project Sprout Up, - Alibaba.com is also offering an array of AI-backed digital
tools for sellers to unlock global business opportunities. Companies will
allocate more marketing and promotional resources to help increase exposure.
◼ Aliexpress direct has been launched Aliexpress Direct a platform that allows
COD for customers and has VAT included in orders for customers. The platform
will allow GCC countries including Oman to access COD options.
◼ Ali express launched a website ColisExpat that receives orders from Aliexpress
purchases and forwards them at your customers house in Oman. The platform
enables the Omanis to order from anywhere in USA and Oman.
◼ Ali express is popular website in Oman and caters to customers in Oman (and
shipments to Muscat, Seeb, Salalah... etc)
◼ The spread of COVID -19 Pandemic has led to a rise in online orders from
Oman customers as the curfew situation prevailed in many countries and
inability of customers to go online for shopping.

6.1.3 ALIBABA GROUP - RECENT DEVELOPMENTS

M Merger and Acquisition I Product Innovation E Expansion P Partnership
Alibaba’s subsidiary, Alibaba Pictures, acquired the

majority stake in Yinhekuyu Media, for a value of The Group signed a master distribution agreement
May 2019
USD 57 million. Feb 2020 with Bubs Australia to acquire goat dairy products.
M M M M
The company acquired a software-as-a-service The company acquired RMB 4.36 billion of
March 2020 Nov 2019
company, Keruyun. convertible bonds in Red Star Macalline, one of
China’s biggest furniture retailers.

FOR MORE INFORMATION,
PLEASE CONTACT
5th Floor, Brigade Towers, Financial District, +1 617-765-2493
Gachibowli, Hyderabad – 500032, India
info@mordorintelligence.com www.mordorintelligence.com
Industry Reports | Consulting | Intelligence Centre
+1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com


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OMAN ECOMMERCE MARKET

Domain: NEO Base Year: 2019 Forecast Period: 2020-2025

Industry Reports | Consulting | Intelligence Center

2 SAMPLE – OMAN ECOMMERCE MARKET

1.3 Scope of the Study AVERAGE TRANSACTION VALUE

2. RESEARCH METHODOLOGY 5.1 By Category (Average Transaction Value by Category)

2.1 Research Methodology 5.1.1 Electronics and Appliances

2.2 Research Phases Explained 5.1.2 Fashion and Apparel

3. EXECUTIVE SUMMARY 5.1.3 Cosmetics and Personal Care

4. MARKET INSIGHTS AND DYNAMICS 5.1.4 Food and Beverages

4.7 Impacts of COVID-19 on the Market 5.2.3 Cross Border E-commerce

3 SAMPLE – OMAN ECOMMERCE MARKET

7. FUTURE OF THE MARKET

9.1 GDP of Oman

9.2 Population of Oman

4 SAMPLE – OMAN ECOMMERCE MARKET

1.2 Scope of the Study

5 SAMPLE – OMAN ECOMMERCE MARKET

1.1 STUDY ASSUMPTIONS AND MARKET DEFINITION

◼ Distribution of primary interviews conducted was based on the regional share

◼ As a result of data triangulation through multiple methodologies and

6 SAMPLE – OMAN ECOMMERCE MARKET

1.2 SCOPE OF THE STUDY

◼ Fashion and Apparel ◼ B2C commerce

◼ Cosmetics and Personal Care ◼ Cross Border E- commerce

◼ Food and Beverages

◼ Toys and Baby Products

◼ Sports and Outdoor

7 SAMPLE – OMAN ECOMMERCE MARKET

2.2 Research Phases Explained

8 SAMPLE – OMAN ECOMMERCE MARKET

STEP 1 STEP 2 STEP 3

Decipher the client’s requirements/ market to

Tailor-made research approach for

Effective use of Mordor’s knowledge

Confirm the objectives of the assignment with

9 SAMPLE – OMAN ECOMMERCE MARKET

2.1 ANALYSIS METHODOLOGY

RESEARCH METHODOLOGY RESEARCH PROCESS

10 SAMPLE – OMAN ECOMMERCE MARKET

2.2 RESEARCH PHASES

SECONDARY RESEARCH PRIMARY RESEARCH EXPERT VALIDATION REPORT WRITING

DISCUSSION GUIDE ECONOMETRIC MODELING DATA TRIANGULATION

Company-related Queries Forecasting Model Revalidation of Numbers from

11 SAMPLE – OMAN ECOMMERCE MARKET

◼ The e-commerce market in Oman is projected to grow in the forecast

◼ Ministry of Commerce and Industry (MOCI) is encouraging people of Oman

◼ A surge in buying airline ticketing, hotel reservations, and food from e-

Source: Mordor Intelligence

12 SAMPLE – OMAN ECOMMERCE MARKET

13 SAMPLE – OMAN ECOMMERCE MARKET

4.1 MARKET OVERVIEW

Complete analysis will be provided in the report

14 SAMPLE – OMAN ECOMMERCE MARKET

4.1 MARKET OVERVIEW

Growth Rate of Ecommerce in Gulf Council Corporation Growth of Ecommerce in Oman

2016 2017 2018 2019