School: Caraga Regional Science High School Grade Level: Grade 12

Teacher: Raxiey G. Adolfo Learning Area: Entrepreneurship

Date: May 20, 2017
A. Content Standard
B. Performance Standards
C. Learning Competencies
Quarter: First
The Learner demonstrates understanding of environment market in
one’s locality/town.
The learner independently creates a business branding reflective of the
product and company.
At the end of the fifty-minute period, the students can:

Develop a brand name of their own product.

D. Objectives  To be able to understand the strategies in developing a brand
name
 To be able to create or develop a personal and a group brand
name
 To appreciate the importance of branding
E. LC Code CS_EP11/12ENTREP_0h_j_11
I. Content  Guidelines to consider in making a brand name
 Importance of Branding/Brand Name
II. Learning Resources
A. References Internet sources
1. Teachers’ Guide NA
Pages
2. Learners’ Material NA
Pages
3. Textbook Pages NA
4. Additional Materials http://www.whatis.techtarget.com/definition/brand
for Learning (LR) https://www.business.com/aricles/5-tips-for-creating-an-
portal effective-brand-name/

B. Other Resources Dr. Rouel Perez, Entrep SHS teacher, ANHS

III. Procedures Teacher’s Activity Students’
Activity
A. Reviewing previous “Good morning class, before we start our
lesson or presenting the session for today, please prepare yourselves
new lesson by picking up pieces of papers under your
 Preliminaries chair and beside you. Also, everyone is
 Prayer requested to be in decorum.”
 Greetings
 Attendance checking “Let’s all stand for an ecumenical prayer to be
 Reading of the shown by an AVP and please remain standing
House Rules for the singing of the national anthem.”
 Reviewing of the
previous lesson “Please take your seats. Good morning again
 Reading of the everyone, today is a special because we are
objectives going to continue our classes on
entrepreneurship, but before that, let’s check
the attendance of the class. I’d like to request
the class monitor to check the attendance and
report if there are absences or none.”
School: Caraga Regional Science High School Grade Level: Grade 12
Teacher: Raxiey G. Adolfo Learning Area: Entrepreneurship
Date: May 20, 2017 Quarter: First
“In this class, please be reminded that the use
of cellphones, loitering and badgering are not
allowed.”

“Alright. Let’s review our discussion last

meeting. Anybody would like to start?”

“Very good”

*Teacher reads the objectives*

B. Establishing a purpose for

the lesson “What comes in your mind when you hear the
 Motivation following terms:

‘McDonalds’
‘Starbucks’
‘Resorts World Manila’
‘Apple’
‘Supercalifragilisticexpialidocious’
‘Labyrinth Café’

You can think of your favorite brands, right? It

gives you chills, right? So, today, our lesson
will cover how we can make our own brands
that will give people chills, affinity and
remembrance.

ARE YOU ALL READY?”

C. Presenting
examples/instances of the
new lesson
“Okay, so on your seats, let’s think of your
personal brand name to your preferred product.
ACTIVITY You will be given 3 mins for this. Go!”

*after the personal level activity, let’s go to the

group activity*

“Alright. So, at this juncture, let’s go to your

groups and talk about your personalized brand
names. Then, brainstorm among yourselves of
which brand names that each of you has will
represent your group. Make sure to choose the
best! 5 mins for this activity”
School: Caraga Regional Science High School Grade Level: Grade 12
Teacher: Raxiey G. Adolfo Learning Area: Entrepreneurship
Date: May 20, 2017 Quarter: First
This time, let’s call in front the reporters of each
of the group. You will be given 2 minutes each to
present and tell us why this is your group brand
name. “

*Students will report back

“How did you find the activity? Was it hard? Was

ANALYSIS it easy? How did you answer which?”

*the teacher will expound the questioning

depending on the responses of the students*
“For a new business, creating and effectively
marketing a new brand name is one of the most
challenging aspects of getting out of the
ABSTRACTION proverbial starting blocks.

Choose the wrong name and customers have no

idea what your business stands for or what it
does.

Choose the right name and customers

immediately identify with your value proposition.
It’s an important step, so let’s review some of
the basics.

“5 Tips in Creating a brand name”

1. Check Availability
2. Don’t Get Cute
3. Aim for Simplicity
4. Think about the Logo
5. Consider Future Growth

“6 Things why Branding is important”

1. Branding Improves Recognition

2. Branding Creates Trust
3. Branding Supports Advertising
4. Branding Builds Financial Value
5. Branding Inspires Employees
6. Branding Generates New Customers

“Thank you!”

APPLICATION “So, you already have your thoughts on the ways

we can make, not just a simple brand name, but
an effective one. So, Let’s try to critiques other
School: Caraga Regional Science High School
Teacher: Raxiey G. Adolfo
Date: May 20, 2017
F. Developing mastery
(leads to formative
assessment 3)
G. Finding practical
applications of concepts
and skills in daily living
H. Making generalizations
and abstractions about
the lesson
I. Evaluate learning
IV. REMARKS
V. REFLECTIONS
PREPARED BY:
CHECKED AND OBSERVED:
Grade Level: Grade 12
Learning Area: Entrepreneurship
Quarter: First
groups’ work.
*Students will go around other group’s work and
critique their work.
“Very good everyone. You did a very good work
today”
*AVP will be shown
“After the short clip, what did you learn?”
“Very good!”
“In our everyday lives, we are living with all
brands, let’s try to check if the following are
familiar to you”
*Teacher facilitates a ‘guess that logo’ game.
“See, you can recognize all those companies
because they have a good branding”
*Teacher facilitates an oral recitation based on
the discussion
“What are the 5 tips in developing a brand
name”
“What are the 6 importance of branding”
“Give at least 4 successful brands”
“Do you have any questions related to the topic today?”
“If there are none, please rights your assignment for next meeting”
“What are the 4Ms and explain each”
________________________________________
Teacher
________________________________________
Name of Supervisor/Principal
Date: ___________________________
School: Caraga Regional Science High School Grade Level: Grade 12
Teacher: Raxiey G. Adolfo Learning Area: Entrepreneurship
Date: May 20, 2017 Quarter: First