Sample - Period Panties Market Report, 2032

Urinary Tract Infection Testing
Market Report, 2023-2032
Period Panties Market Report,

2023-2032
Period Panties Market Report, 2032
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Report Snapshot
Period Panties Market Size By Type (Brief, Bikini, Boyshort, High-waist), By Distribution Channel
(Retail Pharmacy, Hospital Pharmacy, E-commerce Channels, Brick & Mortar,
Supermarket/Hypermarket) – Global Forecast to 2032
Period Panties Market Report Coverage

Base Year: 2022
Historical Data for: 2018 to 2022
Forecast Period: 2023 to 2032
Market Size in Base Year USD 241.6 Million
Market Volume in Base
1,877 Million Units
Year
Forecast Period CAGR 4.0%
Year value projection USD 358.5 Million
Year volume projection 3,063 Million Units
U.S., Canada, Germany, UK, France, Italy, Spain, Russia, Poland,
Switzerland, Norway, Finland, Sweden, Denmark, The Netherlands,
Geographies covered [32]: Japan, China, India, Australia, South Korea, Indonesia, Taiwan,
Vietnam, Brazil, Mexico, Argentina, Colombia, Chile, South Africa,
Saudi Arabia, UAE, Israel.
Segments covered: Type, Distribution Channel, and Region
Neione, Ruby Love (PANTYPROP INC), Proof, Knix Wear, Inc., Rael,
Companies covered [14]: Saalt, LLC, Victoria's Secret, FANNYPANTS, The Period Company,
Thinx, Inc. (Kimberly-Clark), Essity
Tables 190
Figures & Charts 15
Pages 200
Rapid urbanization and growing literacy rate among women
Increasing government initiatives towards menstrual hygiene
Growth Drivers
Novel product launches related to menstrual underwear
Rising awareness regarding menstrual hygiene
Social challenges associated with period panties in developing
Pitfalls & Challenges: countries
Lack of awareness regarding period panties

Report Content
Chapter 1. Methodology & Scope
1.1. Market definition
1.2. Base estimates & calculations
1.3. Forecast calculation
1.4. Data Validation
1.5. COVID-19 impact analysis at regional level
1.6. Data Sources
1.6.1.Secondary
1.6.1.1. Paid sources
1.6.1.2. Public sources
1.6.2.Primary
Chapter 2. Executive Summary

2.1. Period panties industry 360º synopsis, 2018 – 2032 (USD Million)
2.2. Business trends
2.3. Regional trends (USD Million & Million Units)
2.4. Type trends
2.5. Distribution channel trends
Chapter 3. Period Panties Industry Insights

3.1. Industry ecosystem analysis
3.2. Industry impact forces
3.2.1.Growth drivers
3.2.1.1. Rapid urbanization and growing literacy rate among women
3.2.1.2. Increasing government initiatives towards menstrual hygiene
3.2.1.3. Novel product launches related to menstrual underwear
3.2.1.4. Rising awareness regarding menstrual hygiene
3.2.2. Industry pitfalls & challenges
3.2.2.1. Social challenges associated with period panties in developing countries
3.2.2.2. Lack of awareness regarding period panties
3.3. Growth potential analysis

3.3.1. By type
3.3.2. By distribution channel
3.4. COVID- 19 impact analysis
3.5. Period poverty
3.6. Regulatory landscape
3.6.1 U.S.
3.6.2 Europe
3.7. Technology landscape
3.8. Porter's analysis
3.9. PESTEL analysis
Chapter 4. Competitive Landscape, 2022

4.1. Introduction
4.2. Company matrix analysis, 2022
4.3. Competitive dashboard, 2022
4.4. Company market share, 2022
4.5. Vendor matrix analysis, 2022
4.6. Competitive analysis of major market players
4.7. Competitive positioning matrix
4.8. Strategic outlook matrix
Chapter 5. Period Panties Market Size and Forecast, By Type (USD Million)
5.1. Key trends, by type
5.2. Brief
5.3. Bikini
5.4. Boyshort
5.5. High-waist
5.6. Others
Chapter 6. Period Panties Market Size and Forecast, By Distribution Channel (USD Million)
6.1. Key trends, by distribution channel
6.2. Retail pharmacy
6.3. Hospital pharmacy
6.4. E-commerce channels

6.5. Brick & mortar

6.6. Supermarket/hypermarket
Chapter 7. Period Panties Market Size and Forecast, By Region (USD Million & Million Units)
7.1. Key trends, by region
7.2. North America
7.2.1. U.S.
7.2.2. Canada
7.3. Europe
7.3.1. Germany
7.3.2. UK
7.3.3. France
7.3.4. Spain
7.3.5. Italy
7.3.6. Russia
7.3.7. Poland
7.3.8. Switzerland
7.3.9. Norway
7.3.10. Finland
7.3.11. Sweden
7.3.12. Denmark
7.3.13. The Netherlands
7.4. Asia Pacific
7.4.1. China
7.4.2. Japan
7.4.3. India
7.4.4. Australia
7.4.5. South Korea
7.4.6. Taiwan
7.4.7. Indonesia
7.4.8. Vietnam
7.5. Latin America

7.5.1. Brazil
7.5.2. Mexico
7.5.3. Argentina
7.5.4. Columbia
7.5.5. Chile
7.6. MEA
7.6.1. South Africa
7.6.2. Saudi Arabia
7.6.3. UAE
7.6.4. Israel
Chapter 8. Company Profiles

8.1. Neione
8.2. Ruby Love (PANTYPROP INC)
8.3. Proof
8.4. Knix Wear, Inc.
8.5. Rael
8.6. Saalt, LLC
8.7. Victoria's Secret
8.8. FANNYPANTS
8.9. The Period Company
8.10. Thinx, Inc. (Kimberly-Clark)
8.11. Essity
Note: Kindly note that, the company profiles section of the report is customizable and can be altered such as addition of
companies as per requirement

Chapter 1 Methodology and Scope
FIG. 1 GMI report coverage: Critical research elements
SUPPLY DEMAND
Raw Material Sources

Price Trends Consumption
Upstream Dynamics Regional Trends
Trade Flow Technological Advancement
Raw Material Capacity Policies & Initiatives
Expansions Patents & Regulatory
Operating Cycles Approvals
Data Privacy & Security
Challenges
MARKET FORCES COMPETITION

Drivers & Pitfalls
Challenges
Regulatory Landscape Strategic Landscape
PESTEL PORTER’s Analysis
Mega & Macro Economic SOAR/SWOT
Trends Innovation
ESG Pricing and Technology
Sustainability Diffusion
Circular Economy Vendor Matrix
Industry Competitiveness

1.1 Market definitions & scope
Period panties
Period panties are a type of underwear designed specifically to provide leak-proof protection and replace or
supplement traditional menstrual products like pads or tampons. They are made with special fabrics and
layers that are designed to absorb and contain menstrual flow.
Period panties, by type:
• Brief
Menstrual briefs are designed with a higher waistline and fuller coverage, which provides effective
leak protection. The extended coverage helps prevent leaks from occurring, giving individuals peace
of mind, and allowing them to feel confident and secure during their menstrual cycle.
• Bikini
A menstrual bikini is a type of period underwear that is designed to provide leak-proof protection in
a bikini-style cut. It combines the functionality of period panties with the aesthetic appeal of bikini-
style underwear.
• Boyshort
Boyshort menstrual underwear combines the style and coverage of boyshort underwear with the
leak-proof protection of menstrual underwear. Boyshort menstrual underwear offers more coverage
compared to other styles, providing a comfortable fit and a sense of security. The longer leg length
and fuller coverage in the back help prevent leaks and provide extra support during your period.
• High-waist
High-waist menstrual underwear includes a built-in absorbent layer in the gusset area, similar to
other types of period panties. This layer is designed to effectively absorb and contain menstrual flow,
preventing leaks and stains.
• Others
Others segment includes maternity panties and post-partum panties.

Period panties, by distribution channel:
• Retail Pharmacy
Retail pharmacies are drug stores outside hospitals and healthcare facilities offering a variety of
period panties. The easy availability and accessibility of numerous period panties at these
pharmacies drives product distribution.
• Hospital Pharmacy
Hospitals pharmacies are individual stores in hospitals involved in storing, compounding, and
dispensing products including period panties to women advised by healthcare professionals for safe
and efficient use.
• E-commerce channels
E-commerce is an online platform that offers customers the ability to buy essential products online.
These products are delivered at the customers doorstep. These platforms operate online and deliver
orders to customers via email, shipping service, or online portal. E-commerce offers customers better
access, reduced transaction and product prices, more convenience, and greater anonymity.
• Brick & Mortar
Brick & Mortar refers to a conventional street-side small business that engages in in-person
interaction with customers in an office or store that the company owns or rents. Brick-and-mortar
businesses comprise of places like the neighborhood grocery shop and the corner stand-alone
stores.
Supermarket/Hypermarket
A supermarket is a sizeable store, but a hypermarket is significantly larger. Several period panties are
kept in hypermarkets than in supermarkets. A supermarket's welcoming appearance draws people,
whereas a hypermarket typically has a warehouse-like appearance.
1.2 Base estimates & calculations
• 2022 is the base year for this study. Market size from 2018 to 2022 are actuals, with forecast from 2023
to 2032.
• GDP and inflation have not been accounted for while forecasting the market
• Market estimates and forecasts have been provided in revenue terms (USD Million)
• The below table indicates the product portfolio of the key industry participants:

TABLE 1 Product mapping:
Company Period panties
Neione ✓
Ruby Love (PANTYPROP INC) ✓
Proof ✓
Knix Wear, Inc. ✓
Rael ✓
Saalt, LLC ✓
Victoria's Secret ✓
FANNYPANTS ✓
The Period Company ✓
Thinx, Inc. (Kimberly-Clark) ✓

Note: The above table is for representative purposes only and actual data will be provided in the final deliverable
• Following tables indicate the market share and revenue of the different segments of this market;
TABLE 2 Market revenue, by type (2022):
Type Revenue (USD Million)
Brief 73.0
Bikini 57.2
Boyshort 44.8
High-waist 36.2
Others 30.4

TABLE 3 Market share, by distribution channel (2022):
Distribution channel Market share (%)
Retail pharmacy 35.4%
Hospital pharmacy 3.0%
E-commerce channels 24.9%
Brick & mortar 15.0%
Supermarket/hypermarket 21.8%
TABLE 4 Market share, by region (2022):
Region Market share (%)
North America 20.2%
Europe 30.5%
Asia Pacific 40.4%
Latin America 5.5%
Middle East & Africa 3.5%
• Totals have been rounded off

• Short term refers to duration less than 2 years, medium term refers to duration between 2 to 5 years
and long term refers to duration over 5 years

Key parameters considered while estimating period panties market includes:

• Regional presence of industry players
• Number of product manufacturers
• Awareness trends
• Increasing government initiatives towards menstrual hygiene
• Regulatory approvals
• Percentage of people using period panties
The regional/country shares were calculated based on the analysis of following parameters;
• Geographic presence and expansion of leading industry players
• Increasing awareness towards organic period panties
• Technology and product adoption
• Government initiatives
The segment shares were calculated based on the analysis of following parameters;
• Product availability and affordability
• Product portfolio analysis
• Product trends
• Consumer preference
• Technological trends

The subsequent steps involved in market estimation and forecast:
FIG. 2 Market estimation and forecast methodology
DATA COLLECTION DATA ANALYSIS FORECASTING VALIDATION

• Trade/Industry • Epidemiology based • Demand based forecast • Primary interviews
associations modeling • Event analysis (Impact (KOL, Industry experts,
• Commercial • Installation based forces analysis) Business managers,
publications model • Econometric analysis Directors etc.)
• Journals/Newsletters • Company analysis model • Internal repository
• Investor presentations • Product analysis • Event final forecast validation
• Research papers (Forecast and CAGR)
• Government agencies
1.2.1 Data collection
Both, primary as well as secondary research approaches were adopted to gather relevant market
information. Participants in the industry value chain such as manufacturers, distributors and consumers were
contacted to obtain most pragmatic market information. Below is the list of some authentic sources that were
contacted for the study:
Region Sources
o World Health Organization (WHO)
o The U.S. Food and Drug Administration (FDA)
o Centers for Disease Control and Prevention (CDC)
North America Secondary o World Bank
o UNICEF
o UNESCO
o United Nations

1.3 Forecast calculations
FIG. 3 Market forecasting methodology
• We use Quality Function Deployment (QFD) methods to transform qualitative demand into concrete
& concise quantitative outputs, thus enabling strong forecast methodologies and accurate market
insights
• Market forecast is based on analysis of prominent factors that will impact market growth during the
projection years
• Market growth impacting forces were studied and their impact on market growth were applied to
forecast market value
Key parameters considered while forecasting the period panties market;
• Entry of new players in the period panties industry

• Precedented economic downturn impact
• Geographic presence and expansion of leading industry players
• Research and development expenditure
• Technological advancements
• Historical market performance
• Analysis of major industry impact forces

• Note: The data used for estimating the market size is procured from the reported/ registered sources
across the regions/countries. Any unreported/unregistered data has not been considered or
accounted for. Also, the information is derived from authentic data sources such as extensive primary
interviews and secondary research along with benchmarking several industry parameters. In
addition, the procured data were validated and confirmed through key opinion leaders in the
industry.
• Note: Countries with limited data availability have been estimated and forecasted using
benchmarking key industry parameters such as healthcare expenditure, disease prevalence, etc.
1.4 Covid-19 impact analysis at global level
Region Short Term Mid-Term Long Term
North America Moderate No Impact No Impact
Europe Moderate No Impact No Impact
Asia Pacific Moderate No Impact No Impact
Latin America Moderate No Impact No Impact
Middle East & Africa Moderate No Impact No Impact

Note: Kindly note that short term refers to 2020-2022, mid-term refers to 2023-2025, long-term refers to 2026-2032
COVID-19 impact parameters are as follows:
Short Term:
• Poor collaboration among various stakeholders such as product manufacturers, healthcare
institutions, and users
• Disruptions in supply chain and logistics activities due to the travel restrictions
• Reduced product sales owing to disruption in sales channel
Medium Term:
• Relaxation in quarantine restrictions and lockdown scenarios
• Increasing awareness regarding period panties and higher adoption rate

Long Term:
• Government initiatives, initiation of conducive activities by the major market players and increased
knowledge regarding period panties
• Increased market penetration rate, especially in the emerging economies
1.5 Data validation
The market values were validated through in-depth interviews with key opinion leaders operating in the
market. As an indication of our primary research, we have provided the following information that will help
in gauging our detailed research to collect data and validate data points. We have approached around 8-10
industry experts for each country to validate the data. Also, questionnaires were sent to various industry
experts to gather specific insights.
FIG. 4 Breakdown of primary participants
By Mode of Communication By Designation

7%
18%
39%
44%
61%
31%
CEOs/CFOs
Presidents/Vice Presidents
Questionnaire Call
Healthcare Professionals
Others
1.6 Data sources
1.6.1 Primary
• The Period Company
• Thinx, Inc. (Kimberly-Clark)

• Essity
1.6.2 Secondary
1.6.2.1.1 Paid sources
• Owler Pro
• Bloomberg
• Hoovers
1.6.2.1.2 Unpaid sources
• U.S. FDA
• Company annual reports
• Investor presentations
• Centers for Disease Control and Prevention (CDC)
• World Health Organization (WHO)
• World Bank
• UNICEF
• UNESCO
• United Nations, etc.

Chapter 2 Executive Summary
2.1 Global period panties industry 3600 synopsis, 2018-2032 (USD Million)
FIG. 5 Global period panties 3600 synopsis, 2018-2032
REGIONAL TREND (CAGR)

Europe
XX%
North America
XX% Asia Pacific
4.3%
Latin America
XX%
XX%
MEA
Note: The chart is only for representational purpose. Actual data will be provided in the report.
2.2 Business trends
Global period panties market size was recorded at more than USD 241.6 million in 2022. The industry is
anticipated to grow at over 4.0% CAGR from 2023 to 2032. Rapid urbanization and growing literacy rate
among women is accelerating market growth. The World Banks’s Water Global Practice is collaborating with
countries of all nations to include menstrual health and hygiene in water-related projects. For instance, the
Rural Water, Sanitation and Hygiene for Human Capital Development Project in Bangladesh aims to eradicate
stigma associated with women buying various menstrual products such as period panties and promotes
women empowerment. In addition, several market players are emphasizing on research and development
activities for the development of novel period panties.

2.3 Regional trends
Regionally, the North America period panties market is slated to reach a valuation of USD 72.1 million by 2032.
The affordability of period panties among the target population base and ongoing technological
developments are primarily responsible for the growth of the regional period panties market. Further, the
region's high healthcare spending on health care management and rising disposable income will propel the
expansion of the North America period panties market.
TABLE 5 Global period panties market, by region, 2018 - 2022 (USD Million)
Region 2018 2019 2020 2021 2022
North America 43.4 44.6 45.2 46.9 48.8
Europe 65.8 67.6 68.3 70.8 73.6
Asia Pacific 85.5 88.3 89.7 93.4 97.6
Latin America 11.8 12.1 12.3 12.7 13.2
MEA 7.6 7.8 7.8 8.1 8.4
Total 214.1 220.5 223.4 231.9 241.6
TABLE 6 Global period panties market, by region, 2023 – 2032(USD Million)
CAGR
Region 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 (2023
–32)
North America xx xx xx xx xx xx xx xx xx xx xx%
Europe xx xx xx xx xx xx xx xx xx xx xx%
Asia Pacific xx xx xx xx xx xx xx xx xx xx xx%
Latin America xx xx xx xx xx xx xx xx xx xx xx%
MEA xx xx xx xx xx xx xx xx xx xx xx%
Total xx xx xx xx xx xx xx xx xx xx xx%

TABLE 7 Global period panties market, by region, 2018 - 2022 (Million Units)
Region 2018 2019 2020 2021 2022
North America 355 363 368 354 342
Europe 570 584 593 572 553
Asia Pacific 672 692 706 684 665
Latin America 131 132 133 127 121
MEA 216 218 218 207 196
Total 1,943 1,989 2,017 1,944 1,877
TABLE 8 Global period panties market, by region, 2023 – 2032(Million Units)
CAGR
Region 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 (2023
–32)
North America xx xx xx xx xx xx xx xx xx xx xx%
Europe xx xx xx xx xx xx xx xx xx xx xx%
Asia Pacific xx xx xx xx xx xx xx xx xx xx xx%
Latin America xx xx xx xx xx xx xx xx xx xx xx%
MEA xx xx xx xx xx xx xx xx xx xx xx%
Total xx xx xx xx xx xx xx xx xx xx xx%
2.4 Type trends

• The brief segment witnessed the largest revenue size at USD 73.0 million in 2022 and is estimated to
witness significant growth to account for USD 107.8 million by 2032.
• Menstrual briefs are designed with a higher waistline and fuller coverage, which provides effective
leak protection. The extended coverage helps prevent leaks from occurring, giving individuals peace
of mind, and allowing them to feel confident and secure during their menstrual cycle.

TABLE 9 Global period panties market, by type, 2018 – 2022 (USD Million)
Segment 2018 2019 2020 2021 2022
Brief 64.8 66.7 67.6 70.1 73.0
Bikini 50.0 51.7 52.5 54.7 57.2
High-waist 39.5 40.7 41.3 42.9 44.8
Boyshort 32.4 33.3 33.6 34.8 36.2
Others 27.5 28.2 28.4 29.4 30.4
Total 214.1 220.5 223.4 231.9 241.6
2.5 Distribution channel trends

• Retail pharmacy segment dominated the global period panties market accounting for more than 35%
market share in 2022 and is estimated to witness significant revenue over USD 129.6 million by 2032.
• The demand for this segment will substantially increase due to the several advantages it offers such
as personalized medical advice to customers, convenience, easy accessibility of products as well as
other household items.
TABLE 10 Global period panties market, by distribution channel, 2018 – 2022 (USD Million)
Segment 2018 2019 2020 2021 2022
Retail pharmacy 75.1 77.5 78.7 81.8 85.4
Hospital pharmacy 6.6 6.7 6.8 7.1 7.3
E-commerce channels 52.4 54.2 55.1 57.4 60.1
Brick & mortar 32.1 33.0 33.5 34.8 36.2
Supermarket/hypermarket 48.0 49.1 49.3 50.8 52.6
Total 214.1 220.5 223.4 231.9 241.6

Chapter 3 Period panties Industry Insights
3.1 Industry ecosystem analysis
FIG. 6 Global period panties market estimates and forecast, 2018-2032 (USD Million)
Note: The above chart is indicative and does not represent the actual figures.
Various government initiatives are being undertaken to increase awareness and adoption rate of period
panties that is further estimated to boost the market growth. The period panties industry ecosystem consists
of various stakeholders involved in the production, distribution, and utilization of period panties. Companies
that specialize in the manufacturing of period panties play a central role in the industry.

3.2 Industry impact forces
TABLE 11 Industry impact forces
Growth driver Short term Medium term Long term
Rapid urbanization and growing literacy rate

High High High
among women
Increasing government initiatives towards

High High Moderate
menstrual hygiene
Novel product launches related to menstrual

Moderate Moderate High
underwear
Rising awareness regarding menstrual hygiene Low Moderate Moderate
Industry pitfall Short term Medium term Long term
Social challenges associated with period panties in

Moderate Low Low
developing countries
Lack of awareness regarding period panties Moderate Moderate Moderate
3.2.1 Growth drivers
3.2.1.1.1 Rapid urbanization and growing literacy rate among women
The growing urbanization among countries of developing nations across the world is one of the primary
factors propelling the menstrual hygiene management market growth. The primary goal of all countries is to
promote menstrual health and hygiene, reproductive health, gender equality, among others. The World
Banks’s Water Global Practice is collaborating with countries of all nations to include menstrual health and
hygiene in water-related projects. For instance, the Rural Water, Sanitation and Hygiene for Human Capital
Development Project in Bangladesh aims to eradicate stigma associated with women buying various
menstrual products including period panties and promotes women empowerment. In addition, the World
Bank also supports underdeveloped countries by providing them access to affordable menstrual hygienic
products and encourages local businesses to further distribute these products. Thus, the abovementioned
factors are anticipated to stimulate market growth.

3.3 Growth potential analysis
3.3.1 By type
FIG. 7 Growth potential analysis, by type

High
Growth potential
Mobile Apps Wearable Devices

Low
Low Moderate High
Ability to capture
Growth potential denotes the revenue opportunity offered by the segment while the ability to capture denotes the
potential of a new entrant to capture market share, taking into consideration the intensity of the competition.
Bubble size represents the present revenue.
Brief segment is set to grow at rapid pace owing to numerous benefits offered. Furthermore, an increase in
the availability of type coupled with several other businesses working towards creating innovative
technology will support the segment's revenue growth in the coming years.

3.4 COVID- 19 impact analysis
COVID-19 significantly impacted the world economy and negatively affected almost every industry including
the Femtech industry and several other organizations as a whole, irrespective of its size. Initially, the market
suffered a setback due to the commencement of the lockdown and stringent regulations imposed by
authorities during the lockdown. Due to a shortage of both non-essential and emergency medical supplies,
the pandemic caused chaos in the entire medical sector. In addition, the worldwide supply chain was
disrupted, impacting the production and shipping of period panties.
Moreover, change in the consumers’ buying patterns were observed since they were unable to purchase
period panties from hospital or retail pharmacies owing to monetary and mobility constraints during the
pandemic. Further, covid-19 also disrupted new product launches, which caused a negative impact on the
regulatory approval of new products. However, the increasing adoption of environment friendly period
panties and the rising sales through online pharmacies countered the negative impact which the COVID-19
pandemic initially had on the market growth.

3.5 Porter's analysis
FIG. 8 Porter’s analysis
THREAT OF NEW ENTRANTS

(XX → XX)
BARGAINING POWER OF SUPPLIER
BARGAINING POWER OF BUYER

INDUSTRY RIVALRY
(XX → XX)
(XX → XX)
This section will discuss the
degree of competition / industry
rivalry based on the supplier
power, buyer power, threat of
new entrants and threat of
substitutes.
THREAT OF SUBSTITUTES
(XX → XX)
Note: This chart is only for representational purpose. Actual data will be provided in the final report

3.6 PESTEL analysis
FIG. 9 PESTEL analysis
This section will discuss the This section will discuss the This section will discuss the
political factors influencing economic factors influencing social factors influencing the
the industry. the industry. industry.
POLITICAL ECONOMIC SOCIAL
This section will discuss the This section will discuss the This section will discuss the
political factors influencing economic factors influencing social factors influencing the
the industry. the industry. industry.
TECHNOLOGICAL ENVIRONMENTAL LEGAL
Note: This chart is only for representational purpose. Actual data will be provided in the final report

Chapter 4 Competitive Landscape, 2022
4.1 Introduction
The global period panties market is dominated by market players such as Neione, Ruby Love (PANTYPROP
INC), Proof, Knix Wear, Inc., Rael, Saalt, LLC, Victoria's Secret, FANNYPANTS, The Period Company, Thinx, Inc.
(Kimberly-Clark), Essity, among others. While few regional players and startups are entering the competition.
The key industry players are consistently employing horizontal integration to integrate competitive synergies
and vertical integration to improve profit margins & business operations. The market players implement
market development strategy to drive the adoption & use of period panties within new markets, thereby
creating new opportunities in the healthcare sector.

4.2 Company matrix analysis, 2022
FIG. 10 Company matrix analysis, 2022
Tier 1 companies
Thinx, Inc.
High
xxx
xxx
xxx
xxx
xxx
Tier 2 companies
Industry Positioning
xxx
xxx
xxx
xxx
Tier 3 companies
xxx
xxx
xxx
Low
xxx xxx
Low Medium
High
Product Accessibility
Product accessibility is the measure of product extensiveness and geographical reach of the company.
Industry positioning of company denotes the relative industry ranking based on its revenue

4.3 Competitive analysis of major market players
FIG. 11 Competitive analysis of major market players, 2022
Product innovation
9
8
7
6
5
4
3
2
1
Partnership/Collaboration 0 Geographical presence
Product functionality
Thinx, Inc. Essity Victoria's Secret The Period Company Saalt, LLC
• Product innovation: Indicates the ability of a vendor to consistently launch new & innovative
products/services that are regularly updated and offer customers with novel & cutting-edge
technologies. A higher score indicates better performance.
• Product functionality: Measures the ability of a vendor to offer highly customized & unique
products/services, creating a standout economic addition and are a high-value proposition for
clients. A higher score indicates better performance.
• Geographical reach: Benchmarks each vendor on the basis of the geographical presence across
major & emerging markets. The vendors with high revenue expansion opportunities present in the
regional markets are rewarded with a higher ranking. A higher score indicates better performance.
• Partnerships/collaborations Provide a gauge for vendor strategic alliances based on partnerships
with leading industry giants, distributor networks, and technology partners. A higher score indicates
better performance.

TABLE 12 Competitive benchmarking of major market players

Thinx, Inc. Essity Victoria's The Period Saalt, LLC
Factor
Secret Company
Product innovation 7.5 xx xx xx xx
Geographical presence 7.8 xx xx xx xx
Product functionality 6.9 xx xx xx xx
Partnership/Collaboration 7.4 xx xx xx xx
Note: The table is only for representational purpose. Actual data will be provided in the report.
4.4 Competitive positioning matrix
FIG. 12 Competitive positioning matrix
PROMISING LEADERS
• Thinx, Inc.
• xxxxxxxxxxxxxxxxxx
PROMISING KEY
LEADERS PLAYERS KEY PLAYERS
• Essity
• xxxxxxxxxxxxxxxxxxxxx
NICHE LEADERS
• xxxxxxxxxxxxxxxxxxxx
NICHE DISRUPTORS
LEADERS DISRUPTORS
• Victoria's Secret
• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
The vendor adoption quadrant model includes vendors offering diverse products or solutions or services
existing in the market. The companies or vendors are segregated based on services and materials, or their
Unique Selling Points (USPs); thus, the quadrant model has four categories: promising leaders, key players,
niche leaders, and disruptors.

4.5 Strategic outlook matrix
FIG. 13 Strategic outlook matrix
MARKET PENETRATION PRODUCT DEVELOPMENT

EXISTING MARKET
Thinx, Inc.
Victoria's Secret
Essity xxxxxxxxxxxxx
xxxxxxxxxxxx
Risk
MARKET DEVELOPMENT DIVERSIFICATION
NEW MARKET
EXISTING PRODUCTS NEW PRODUCTS
Risk
The strategic outlook matrix is a planning tool that enables the venture capitalists and stakeholders present
in the ecosystem to identify the business growth opportunities for expansion or penetration.
4.6 Vendor matrix analysis, 2022

Thinx, Inc.
The Period Victoria's
Factors Weightage (Kimberly- Essity
Company Secret
Clark)
Manufacturing
20% 4.1 xx xx xx
Capabilities/Facilities
Technology Adoption xx 3.9 xx xx xx
Price xx 3.7 xx xx xx
Skilled Workforce xx 4.1 xx xx xx
R&D strength xx 4.6 xx xx xx
Supplier Profile & Delivery

xx 4.1 xx xx xx
Mechanism
Product Extensiveness xx 2.6 xx xx Xx

Overall Score (Out of 5.0) 3.9 xx xx xx
4.7 Company market share analysis, 2022
FIG. 1 Company market share analysis, 2022
Thinx, Inc.
Essity
Victoria's Secret
The Period Company
Saalt, LLC
Others
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
Note: The market share data will be provided on the basis of certain parameters such as;
• Number of product in the business segment
• Product availability and adoption rates
• Strength of end-use network
• Recent product launches
• Number of strategic initiatives
• Degree of innovation (R&D investments)
• Number of product facilities in the country
• Product/company sales
• Product /technology trends
• Product /cost, etc.

4.8 Competitive dashboard, 2022
FIG. 2 Strategy dashboard, 2022
Company
Thinx, Inc. Essity Victoria's Secret The Period Company
Revenue (USD Mn), 2021 3,691.9 1,641.4 14.7 9.0
NA NA NA EU
Regional Presence EU EU RoW NA
APAC APAC APAC
Apple Watch, Health app Gear Fit2 Pro, Galaxy BlueStar myBETAapp, FactorTrack
watch active, Samsung
Health app
Product
Portfolio
Strong research and The company harnesses Dedicated customer Bayer launched
development (R&D) its leading and relationship Grants4Apps Accelerator
capabilities enables the longstanding position management achieves a program in Germany. The
company to produce in the market to garner higher level of customer program included five
innovative products that a higher market share satisfaction among digital health startups
meet customers’ and gain a competitive potential customers that around the globe. The
Key strategies expectations advantage over its assist the company to program was launched with
peers maintain its position in aim of promoting
the market application development in
healthcare which enabled
Bayer to deliver digital
health solutions in many
therapeutic areas

Chapter 5 Period panties Market, By Type
5.1 Key trends, by type
• The brief segment witnessed the largest revenue size at USD 73.0 million in 2022 and is estimated to
witness significant growth to account for USD 107.8 million by 2032.
• Menstrual briefs are often made with breathable and moisture-wicking materials that help maintain
proper airflow and reduce the risk of irritation or discomfort. They can contribute to overall vaginal
health and provide a more comfortable experience during menstruation.
• Furthermore, an increasing availability of period panties along with various other businesses working
towards creating novel technology will support the segment's revenue growth in the coming years.
5.2 Brief
5.2.1 Market est imates and forecast, 2018 – 2032
TABLE 13 Brief market, 2018 - 2022 (USD Million)
2018 2019 2020 2021 2022
USD Million 64.8 66.7 67.6 70.1 73.0
TABLE 14 Brief market, 2023 – 2032 (USD Million)
CAGR
2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 (2023-
32)
USD Million xx xx xx xx xx xx xx xx xx xx xx%

Note: The final report will include market size and forecast tables for all the segments included in the table
of contents.

Chapter 6 Period panties Market, By Distribution Channel
6.1 Key trends, by distribution channel
• Retail pharmacy segment dominated the global period panties market accounting for more than 35%
market share in 2022 and is estimated to witness significant revenue over USD 129.6 million by 2032.
• The growing awareness regarding menstrual disorders among the female population base is further
augmenting the segmental growth.
• Therefore, the abovementioned factors will contribute towards segmental growth over the coming
years.
6.2 Retail pharmacy
6.2.1 Market est imates and forecast, 2018 – 2032
TABLE 15 Retail pharmacy market, 2018 - 2022 (USD Million)
2018 2019 2020 2021 2022
USD Million 75.1 77.5 78.7 81.8 85.4
TABLE 16 Retail pharmacy market, 2023 – 2032 (USD Million)
CAGR
2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 (2023
-32)
USD Million xx xx xx xx xx xx xx xx xx xx xx%
Note: The final report will include market size and forecast tables for all the segments included in the table
of contents.

Chapter 7 Period panties Market, By Region
7.1 Key trends, by region
• North America period panties industry size is slated to cross USD 72.1 million by 2032, due to the
substantial presence of well-established market participants and the favourable regulatory
environment result in a number of product approvals and launches, particularly in the U.S. hence,
the potential for market expansion will stimulate over the coming years.
7.2 North America
7.2.1 Market est imates & fo recast, by type, 2018- 2032
TABLE 17 North America period panties market, by type, 2018 - 2022 (USD Million)
Segment 2018 2019 2020 2021 2022
Brief 13.1 13.5 13.7 14.2 14.7
Bikini 10.1 10.5 10.6 11.1 11.6
High-waist 8.0 8.2 8.4 8.7 9.1
Boyshort 6.6 6.7 6.8 7.0 7.3
Others 5.6 5.7 5.7 5.9 6.2
Total 43.4 44.6 45.2 46.9 48.8
7.2.2 Market est imates & fo recast, by distributio n channel , 2018-2032
TABLE 18 North America period panties market, by distribution channel, 2018 - 2022 (USD Million)
Segment 2018 2019 2020 2021 2022
Retail pharmacy 15.2 15.7 15.9 16.5 17.3
Hospital pharmacy 1.3 1.4 1.4 1.4 1.5
E-commerce channels 10.6 11.0 11.1 11.6 12.1
Brick & mortar 6.5 6.7 6.8 7.0 7.3
Supermarket/hypermarket 9.7 9.9 10.0 10.3 10.6
Total 43.4 44.6 45.2 46.9 48.8
Note: The final report will include market size and forecast tables for all the regional segments included in
the table of contents.

Chapter 8 Company Profiles
8.1 The Period Company
8.1.1 Business Overview
Snapshot
Headquarters Portland
Year of Establishment 2014
Employees 51-100
Type Private company
Regional Presence North America, South & Central America, Asia Pacific, Middle East, Europe
Role in the Supply Chain Product provider (E-commerce channels)
• Period care
Business Segments
• Accessories
8.1.2 Financial Data
Financial Year Revenue
2022 USD 4.12 million
Note: Net revenue as mentioned on Owler Pro, company is privately held
8.1.3 Product landscape
Product Category Product
• The High Waisted Period. in Cotton For Medium
Period panties Flows

• xxxxxxxxxxxxxxxxxxxxxx

8.1.4 Strategic outlook
Market Strategy Initiatives

• This section provides strategies pertaining merger and acquisition to enhance its
Merger/Acquisition
test type portfolio, attain competitive advantage and spur its business growth.
8.1.5 SWOT analysis
FIG. 3 SWOT Analysis, The Period Company
• Company is specialised in manufacturing of quality menstrual hygiene products offers
S •
market position
Global market presence aids to capture significant market share
•
• Less revenues generation restricts business growth opportunities
W • Limited number of skilled employees hampers operation capabilities
• New product launch will help the business in driving revenue growth
Acquisitions, collaborations and investments in the right avenues will enable company
O •
to grow globally and maintains its sustainability
• Competitive environment may cause a significant threat for company’s growth
T • Intense competition in the market may hamper the company revenues
Note: The final report will contain profiles of the following companies based on the above-mentioned
attributes (company overview, financial data, test type landscape, and strategic outlook, SWOT analysis)

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Urinary Tract Infection Testing

Market Report, 2023-2032

Period Panties Market Report,

Copyright © 2023 Global Market Insights

©Global Market Insights. All Rights Reserved. Page | 2

Period Panties Market Report Coverage

©Global Market Insights. All Rights Reserved. Page | 3

Chapter 2. Executive Summary

Chapter 3. Period Panties Industry Insights

©Global Market Insights. All Rights Reserved. Page | 4

Chapter 4. Competitive Landscape, 2022

©Global Market Insights. All Rights Reserved. Page | 5

6.5. Brick & mortar

©Global Market Insights. All Rights Reserved. Page | 6

Chapter 8. Company Profiles

©Global Market Insights. All Rights Reserved. Page | 7

Chapter 1 Methodology and Scope

FIG. 1 GMI report coverage: Critical research elements

Raw Material Sources

MARKET FORCES COMPETITION

©Global Market Insights. All Rights Reserved. Page | 8

1.1 Market definitions & scope

Period panties, by type:

©Global Market Insights. All Rights Reserved. Page | 9

Period panties, by distribution channel:

1.2 Base estimates & calculations

©Global Market Insights. All Rights Reserved. Page | 10

TABLE 1 Product mapping:

Company Period panties

Ruby Love (PANTYPROP INC) ✓

Knix Wear, Inc. ✓

The Period Company ✓

Thinx, Inc. (Kimberly-Clark) ✓

TABLE 2 Market revenue, by type (2022):

Type Revenue (USD Million)

©Global Market Insights. All Rights Reserved. Page | 11

TABLE 3 Market share, by distribution channel (2022):

Distribution channel Market share (%)

Retail pharmacy 35.4%

Hospital pharmacy 3.0%

E-commerce channels 24.9%

Brick & mortar 15.0%

TABLE 4 Market share, by region (2022):

Region Market share (%)

North America 20.2%

Asia Pacific 40.4%

Latin America 5.5%

Middle East & Africa 3.5%

• Totals have been rounded off

©Global Market Insights. All Rights Reserved. Page | 12

Key parameters considered while estimating period panties market includes:

©Global Market Insights. All Rights Reserved. Page | 13

The subsequent steps involved in market estimation and forecast:

FIG. 2 Market estimation and forecast methodology

DATA COLLECTION DATA ANALYSIS FORECASTING VALIDATION

1.2.1 Data collection

o The U.S. Food and Drug Administration (FDA)

o Centers for Disease Control and Prevention (CDC)

North America Secondary o World Bank

©Global Market Insights. All Rights Reserved. Page | 14

1.3 Forecast calculations

FIG. 3 Market forecasting methodology

• Entry of new players in the period panties industry