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Sample - Period Panties Market Report, 2032
Sample - Period Panties Market Report, 2032
Sample - Period Panties Market Report, 2032
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Report Snapshot
Period Panties Market Size By Type (Brief, Bikini, Boyshort, High-waist), By Distribution Channel
(Retail Pharmacy, Hospital Pharmacy, E-commerce Channels, Brick & Mortar,
Supermarket/Hypermarket) – Global Forecast to 2032
Report Content
Chapter 1. Methodology & Scope
1.1. Market definition
1.2. Base estimates & calculations
1.3. Forecast calculation
1.4. Data Validation
1.5. COVID-19 impact analysis at regional level
1.6. Data Sources
1.6.1.Secondary
1.6.1.1. Paid sources
1.6.1.2. Public sources
1.6.2.Primary
3.3.1. By type
3.3.2. By distribution channel
3.4. COVID- 19 impact analysis
3.5. Period poverty
3.6. Regulatory landscape
3.6.1 U.S.
3.6.2 Europe
3.7. Technology landscape
3.8. Porter's analysis
3.9. PESTEL analysis
Chapter 5. Period Panties Market Size and Forecast, By Type (USD Million)
5.1. Key trends, by type
5.2. Brief
5.3. Bikini
5.4. Boyshort
5.5. High-waist
5.6. Others
Chapter 6. Period Panties Market Size and Forecast, By Distribution Channel (USD Million)
6.1. Key trends, by distribution channel
6.2. Retail pharmacy
6.3. Hospital pharmacy
6.4. E-commerce channels
Chapter 7. Period Panties Market Size and Forecast, By Region (USD Million & Million Units)
7.1. Key trends, by region
7.2. North America
7.2.1. U.S.
7.2.2. Canada
7.3. Europe
7.3.1. Germany
7.3.2. UK
7.3.3. France
7.3.4. Spain
7.3.5. Italy
7.3.6. Russia
7.3.7. Poland
7.3.8. Switzerland
7.3.9. Norway
7.3.10. Finland
7.3.11. Sweden
7.3.12. Denmark
7.3.13. The Netherlands
7.4. Asia Pacific
7.4.1. China
7.4.2. Japan
7.4.3. India
7.4.4. Australia
7.4.5. South Korea
7.4.6. Taiwan
7.4.7. Indonesia
7.4.8. Vietnam
7.5. Latin America
7.5.1. Brazil
7.5.2. Mexico
7.5.3. Argentina
7.5.4. Columbia
7.5.5. Chile
7.6. MEA
7.6.1. South Africa
7.6.2. Saudi Arabia
7.6.3. UAE
7.6.4. Israel
SUPPLY DEMAND
Period panties
Period panties are a type of underwear designed specifically to provide leak-proof protection and replace or
supplement traditional menstrual products like pads or tampons. They are made with special fabrics and
layers that are designed to absorb and contain menstrual flow.
• Brief
Menstrual briefs are designed with a higher waistline and fuller coverage, which provides effective
leak protection. The extended coverage helps prevent leaks from occurring, giving individuals peace
of mind, and allowing them to feel confident and secure during their menstrual cycle.
• Bikini
A menstrual bikini is a type of period underwear that is designed to provide leak-proof protection in
a bikini-style cut. It combines the functionality of period panties with the aesthetic appeal of bikini-
style underwear.
• Boyshort
Boyshort menstrual underwear combines the style and coverage of boyshort underwear with the
leak-proof protection of menstrual underwear. Boyshort menstrual underwear offers more coverage
compared to other styles, providing a comfortable fit and a sense of security. The longer leg length
and fuller coverage in the back help prevent leaks and provide extra support during your period.
• High-waist
High-waist menstrual underwear includes a built-in absorbent layer in the gusset area, similar to
other types of period panties. This layer is designed to effectively absorb and contain menstrual flow,
preventing leaks and stains.
• Others
Others segment includes maternity panties and post-partum panties.
• Retail Pharmacy
Retail pharmacies are drug stores outside hospitals and healthcare facilities offering a variety of
period panties. The easy availability and accessibility of numerous period panties at these
pharmacies drives product distribution.
• Hospital Pharmacy
Hospitals pharmacies are individual stores in hospitals involved in storing, compounding, and
dispensing products including period panties to women advised by healthcare professionals for safe
and efficient use.
• E-commerce channels
E-commerce is an online platform that offers customers the ability to buy essential products online.
These products are delivered at the customers doorstep. These platforms operate online and deliver
orders to customers via email, shipping service, or online portal. E-commerce offers customers better
access, reduced transaction and product prices, more convenience, and greater anonymity.
• Brick & Mortar
Brick & Mortar refers to a conventional street-side small business that engages in in-person
interaction with customers in an office or store that the company owns or rents. Brick-and-mortar
businesses comprise of places like the neighborhood grocery shop and the corner stand-alone
stores.
Supermarket/Hypermarket
A supermarket is a sizeable store, but a hypermarket is significantly larger. Several period panties are
kept in hypermarkets than in supermarkets. A supermarket's welcoming appearance draws people,
whereas a hypermarket typically has a warehouse-like appearance.
• 2022 is the base year for this study. Market size from 2018 to 2022 are actuals, with forecast from 2023
to 2032.
• GDP and inflation have not been accounted for while forecasting the market
• Market estimates and forecasts have been provided in revenue terms (USD Million)
• The below table indicates the product portfolio of the key industry participants:
Neione ✓
Proof ✓
Rael ✓
Saalt, LLC ✓
Victoria's Secret ✓
FANNYPANTS ✓
• Following tables indicate the market share and revenue of the different segments of this market;
Brief 73.0
Bikini 57.2
Boyshort 44.8
High-waist 36.2
Others 30.4
Supermarket/hypermarket 21.8%
Europe 30.5%
• Regulatory approvals
• Percentage of people using period panties
The regional/country shares were calculated based on the analysis of following parameters;
• Geographic presence and expansion of leading industry players
• Increasing awareness towards organic period panties
• Technology and product adoption
• Awareness trends
• Government initiatives
The segment shares were calculated based on the analysis of following parameters;
• Product availability and affordability
• Product portfolio analysis
• Awareness trends
• Product trends
• Consumer preference
• Technological trends
Both, primary as well as secondary research approaches were adopted to gather relevant market
information. Participants in the industry value chain such as manufacturers, distributors and consumers were
contacted to obtain most pragmatic market information. Below is the list of some authentic sources that were
contacted for the study:
Region Sources
o World Health Organization (WHO)
o UNICEF
o UNESCO
o United Nations
• We use Quality Function Deployment (QFD) methods to transform qualitative demand into concrete
& concise quantitative outputs, thus enabling strong forecast methodologies and accurate market
insights
• Market forecast is based on analysis of prominent factors that will impact market growth during the
projection years
• Market growth impacting forces were studied and their impact on market growth were applied to
forecast market value
Key parameters considered while forecasting the period panties market;
• Note: The data used for estimating the market size is procured from the reported/ registered sources
across the regions/countries. Any unreported/unregistered data has not been considered or
accounted for. Also, the information is derived from authentic data sources such as extensive primary
interviews and secondary research along with benchmarking several industry parameters. In
addition, the procured data were validated and confirmed through key opinion leaders in the
industry.
• Note: Countries with limited data availability have been estimated and forecasted using
benchmarking key industry parameters such as healthcare expenditure, disease prevalence, etc.
Short Term:
• Poor collaboration among various stakeholders such as product manufacturers, healthcare
institutions, and users
• Disruptions in supply chain and logistics activities due to the travel restrictions
• Reduced product sales owing to disruption in sales channel
Medium Term:
• Relaxation in quarantine restrictions and lockdown scenarios
• Increasing awareness regarding period panties and higher adoption rate
Long Term:
• Government initiatives, initiation of conducive activities by the major market players and increased
knowledge regarding period panties
• Increased market penetration rate, especially in the emerging economies
The market values were validated through in-depth interviews with key opinion leaders operating in the
market. As an indication of our primary research, we have provided the following information that will help
in gauging our detailed research to collect data and validate data points. We have approached around 8-10
industry experts for each country to validate the data. Also, questionnaires were sent to various industry
experts to gather specific insights.
18%
39%
44%
61%
31%
CEOs/CFOs
Presidents/Vice Presidents
Questionnaire Call
Healthcare Professionals
Others
1.6.1 Primary
• Essity
1.6.2 Secondary
• Owler Pro
• Bloomberg
• Hoovers
• U.S. FDA
• Investor presentations
• World Bank
• UNICEF
• UNESCO
2.1 Global period panties industry 3600 synopsis, 2018-2032 (USD Million)
Latin America
XX%
XX%
MEA
Note: The chart is only for representational purpose. Actual data will be provided in the report.
Global period panties market size was recorded at more than USD 241.6 million in 2022. The industry is
anticipated to grow at over 4.0% CAGR from 2023 to 2032. Rapid urbanization and growing literacy rate
among women is accelerating market growth. The World Banks’s Water Global Practice is collaborating with
countries of all nations to include menstrual health and hygiene in water-related projects. For instance, the
Rural Water, Sanitation and Hygiene for Human Capital Development Project in Bangladesh aims to eradicate
stigma associated with women buying various menstrual products such as period panties and promotes
women empowerment. In addition, several market players are emphasizing on research and development
activities for the development of novel period panties.
Regionally, the North America period panties market is slated to reach a valuation of USD 72.1 million by 2032.
The affordability of period panties among the target population base and ongoing technological
developments are primarily responsible for the growth of the regional period panties market. Further, the
region's high healthcare spending on health care management and rising disposable income will propel the
expansion of the North America period panties market.
TABLE 5 Global period panties market, by region, 2018 - 2022 (USD Million)
CAGR
Region 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 (2023
–32)
Europe xx xx xx xx xx xx xx xx xx xx xx%
MEA xx xx xx xx xx xx xx xx xx xx xx%
Total xx xx xx xx xx xx xx xx xx xx xx%
TABLE 7 Global period panties market, by region, 2018 - 2022 (Million Units)
CAGR
Region 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 (2023
–32)
Europe xx xx xx xx xx xx xx xx xx xx xx%
MEA xx xx xx xx xx xx xx xx xx xx xx%
Total xx xx xx xx xx xx xx xx xx xx xx%
TABLE 9 Global period panties market, by type, 2018 – 2022 (USD Million)
TABLE 10 Global period panties market, by distribution channel, 2018 – 2022 (USD Million)
FIG. 6 Global period panties market estimates and forecast, 2018-2032 (USD Million)
Note: The above chart is indicative and does not represent the actual figures.
Various government initiatives are being undertaken to increase awareness and adoption rate of period
panties that is further estimated to boost the market growth. The period panties industry ecosystem consists
of various stakeholders involved in the production, distribution, and utilization of period panties. Companies
that specialize in the manufacturing of period panties play a central role in the industry.
The growing urbanization among countries of developing nations across the world is one of the primary
factors propelling the menstrual hygiene management market growth. The primary goal of all countries is to
promote menstrual health and hygiene, reproductive health, gender equality, among others. The World
Banks’s Water Global Practice is collaborating with countries of all nations to include menstrual health and
hygiene in water-related projects. For instance, the Rural Water, Sanitation and Hygiene for Human Capital
Development Project in Bangladesh aims to eradicate stigma associated with women buying various
menstrual products including period panties and promotes women empowerment. In addition, the World
Bank also supports underdeveloped countries by providing them access to affordable menstrual hygienic
products and encourages local businesses to further distribute these products. Thus, the abovementioned
factors are anticipated to stimulate market growth.
3.3.1 By type
Ability to capture
Growth potential denotes the revenue opportunity offered by the segment while the ability to capture denotes the
potential of a new entrant to capture market share, taking into consideration the intensity of the competition.
Bubble size represents the present revenue.
Brief segment is set to grow at rapid pace owing to numerous benefits offered. Furthermore, an increase in
the availability of type coupled with several other businesses working towards creating innovative
technology will support the segment's revenue growth in the coming years.
COVID-19 significantly impacted the world economy and negatively affected almost every industry including
the Femtech industry and several other organizations as a whole, irrespective of its size. Initially, the market
suffered a setback due to the commencement of the lockdown and stringent regulations imposed by
authorities during the lockdown. Due to a shortage of both non-essential and emergency medical supplies,
the pandemic caused chaos in the entire medical sector. In addition, the worldwide supply chain was
disrupted, impacting the production and shipping of period panties.
Moreover, change in the consumers’ buying patterns were observed since they were unable to purchase
period panties from hospital or retail pharmacies owing to monetary and mobility constraints during the
pandemic. Further, covid-19 also disrupted new product launches, which caused a negative impact on the
regulatory approval of new products. However, the increasing adoption of environment friendly period
panties and the rising sales through online pharmacies countered the negative impact which the COVID-19
pandemic initially had on the market growth.
(XX → XX)
This section will discuss the
degree of competition / industry
rivalry based on the supplier
power, buyer power, threat of
new entrants and threat of
substitutes.
THREAT OF SUBSTITUTES
(XX → XX)
Note: This chart is only for representational purpose. Actual data will be provided in the final report
This section will discuss the This section will discuss the This section will discuss the
political factors influencing economic factors influencing social factors influencing the
the industry. the industry. industry.
This section will discuss the This section will discuss the This section will discuss the
political factors influencing economic factors influencing social factors influencing the
the industry. the industry. industry.
Note: This chart is only for representational purpose. Actual data will be provided in the final report
4.1 Introduction
The global period panties market is dominated by market players such as Neione, Ruby Love (PANTYPROP
INC), Proof, Knix Wear, Inc., Rael, Saalt, LLC, Victoria's Secret, FANNYPANTS, The Period Company, Thinx, Inc.
(Kimberly-Clark), Essity, among others. While few regional players and startups are entering the competition.
The key industry players are consistently employing horizontal integration to integrate competitive synergies
and vertical integration to improve profit margins & business operations. The market players implement
market development strategy to drive the adoption & use of period panties within new markets, thereby
creating new opportunities in the healthcare sector.
Tier 1 companies
Thinx, Inc.
High
xxx
xxx
xxx
xxx
xxx
Tier 2 companies
Industry Positioning
xxx
xxx
xxx
xxx
Tier 3 companies
xxx
xxx
xxx
Low
xxx xxx
Low Medium
High
Product Accessibility
Product accessibility is the measure of product extensiveness and geographical reach of the company.
Industry positioning of company denotes the relative industry ranking based on its revenue
Product innovation
9
8
7
6
5
4
3
2
1
Partnership/Collaboration 0 Geographical presence
Product functionality
Thinx, Inc. Essity Victoria's Secret The Period Company Saalt, LLC
Note: The chart is only for representational purpose. Actual data will be provided in the report.
• Product innovation: Indicates the ability of a vendor to consistently launch new & innovative
products/services that are regularly updated and offer customers with novel & cutting-edge
technologies. A higher score indicates better performance.
• Product functionality: Measures the ability of a vendor to offer highly customized & unique
products/services, creating a standout economic addition and are a high-value proposition for
clients. A higher score indicates better performance.
• Geographical reach: Benchmarks each vendor on the basis of the geographical presence across
major & emerging markets. The vendors with high revenue expansion opportunities present in the
regional markets are rewarded with a higher ranking. A higher score indicates better performance.
• Partnerships/collaborations Provide a gauge for vendor strategic alliances based on partnerships
with leading industry giants, distributor networks, and technology partners. A higher score indicates
better performance.
Partnership/Collaboration 7.4 xx xx xx xx
Note: The table is only for representational purpose. Actual data will be provided in the report.
PROMISING LEADERS
• Thinx, Inc.
• xxxxxxxxxxxxxxxxxx
PROMISING KEY
LEADERS PLAYERS KEY PLAYERS
• Essity
• xxxxxxxxxxxxxxxxxxxxx
NICHE LEADERS
• xxxxxxxxxxxxxxxxxxxx
NICHE DISRUPTORS
LEADERS DISRUPTORS
• Victoria's Secret
• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Note: The chart is only for representational purpose. Actual data will be provided in the report.
The vendor adoption quadrant model includes vendors offering diverse products or solutions or services
existing in the market. The companies or vendors are segregated based on services and materials, or their
Unique Selling Points (USPs); thus, the quadrant model has four categories: promising leaders, key players,
niche leaders, and disruptors.
Thinx, Inc.
Victoria's Secret
Essity xxxxxxxxxxxxx
xxxxxxxxxxxx
Risk
MARKET DEVELOPMENT DIVERSIFICATION
NEW MARKET
Risk
Note: The chart is only for representational purpose. Actual data will be provided in the report.
The strategic outlook matrix is a planning tool that enables the venture capitalists and stakeholders present
in the ecosystem to identify the business growth opportunities for expansion or penetration.
Price xx 3.7 xx xx xx
Thinx, Inc.
Essity
Victoria's Secret
Saalt, LLC
Others
Note: The market share data will be provided on the basis of certain parameters such as;
• Number of product in the business segment
• Product availability and adoption rates
• Strength of end-use network
• Recent product launches
• Number of strategic initiatives
• Degree of innovation (R&D investments)
• Number of product facilities in the country
• Product/company sales
• Product /technology trends
• Product /cost, etc.
Company
Thinx, Inc. Essity Victoria's Secret The Period Company
NA NA NA EU
Regional Presence EU EU RoW NA
APAC APAC APAC
Apple Watch, Health app Gear Fit2 Pro, Galaxy BlueStar myBETAapp, FactorTrack
watch active, Samsung
Health app
Product
Portfolio
Strong research and The company harnesses Dedicated customer Bayer launched
development (R&D) its leading and relationship Grants4Apps Accelerator
capabilities enables the longstanding position management achieves a program in Germany. The
company to produce in the market to garner higher level of customer program included five
innovative products that a higher market share satisfaction among digital health startups
meet customers’ and gain a competitive potential customers that around the globe. The
Key strategies expectations advantage over its assist the company to program was launched with
peers maintain its position in aim of promoting
the market application development in
healthcare which enabled
Bayer to deliver digital
health solutions in many
therapeutic areas
• The brief segment witnessed the largest revenue size at USD 73.0 million in 2022 and is estimated to
witness significant growth to account for USD 107.8 million by 2032.
• Menstrual briefs are often made with breathable and moisture-wicking materials that help maintain
proper airflow and reduce the risk of irritation or discomfort. They can contribute to overall vaginal
health and provide a more comfortable experience during menstruation.
• Furthermore, an increasing availability of period panties along with various other businesses working
towards creating novel technology will support the segment's revenue growth in the coming years.
5.2 Brief
CAGR
2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 (2023-
32)
• Retail pharmacy segment dominated the global period panties market accounting for more than 35%
market share in 2022 and is estimated to witness significant revenue over USD 129.6 million by 2032.
• The growing awareness regarding menstrual disorders among the female population base is further
augmenting the segmental growth.
• Therefore, the abovementioned factors will contribute towards segmental growth over the coming
years.
CAGR
2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 (2023
-32)
Note: The final report will include market size and forecast tables for all the segments included in the table
of contents.
• North America period panties industry size is slated to cross USD 72.1 million by 2032, due to the
substantial presence of well-established market participants and the favourable regulatory
environment result in a number of product approvals and launches, particularly in the U.S. hence,
the potential for market expansion will stimulate over the coming years.
TABLE 17 North America period panties market, by type, 2018 - 2022 (USD Million)
TABLE 18 North America period panties market, by distribution channel, 2018 - 2022 (USD Million)
Note: The final report will include market size and forecast tables for all the regional segments included in
the table of contents.
Snapshot
Headquarters Portland
Employees 51-100
Regional Presence North America, South & Central America, Asia Pacific, Middle East, Europe
• Period care
Business Segments
• Accessories
S •
market position
Global market presence aids to capture significant market share
•
• New product launch will help the business in driving revenue growth
Acquisitions, collaborations and investments in the right avenues will enable company
O •
Note: The final report will contain profiles of the following companies based on the above-mentioned
attributes (company overview, financial data, test type landscape, and strategic outlook, SWOT analysis)