Unlocking the Potential of

AI in Hospitality:
Personalization, Efficiency, and Legal Considerations

By : Caroline Santi Sandriany B. Ec & Soc. Sci

President Director of Premier Group
 The Importance of AI
Technology
• Reduces human effort and enhances automation in
various industries.
• Mimics human intelligence through algorithms and
digital-based data sources.
• Requires human intervention for creation and
empowerment, especially in Information Technology
activities.
Digital Law and AI in Business

• Digital Law, like UU ITE No 19/2016 in Indonesia, regulates

activities in the digital world.

• Business transactions, contracts, and investments

increasingly occur online and require compliance with digital
laws.

• Implementing AI-powered solutions demands consideration

of data privacy, cybersecurity, and intellectual property laws.
Premier Group's Expertise
• PREMIER Group specializes in property management,
providing comprehensive services for commercial
assets, villas, and hotels.

• The company establishes and manages business

networks for clients in Indonesia.
 AI in the Hospitality
Industry
• AI plays a vital role in enhancing guest experiences and
streamlining operations in hospitality.

• Businesses leverage AI to offer personalized guest

experiences and efficient customer service while handling
vast amounts of data.

• Compliance with digital laws, such as data protection

regulations, is crucial when implementing AI solutions.
Legal Considerations
in AI Adoption
• Data privacy, cybersecurity, and intellectual
property concerns require attention when
implementing AI solutions.

• Understanding regulations like GDPR and

local data protection laws is essential to
safeguard guest information and maintain
trust.

• Fairness and transparency in pricing

strategies powered by AI analytics must be
ensured, considering legal implications.
AI Integration Challenges
• Facial recognition for check-ins and access control
brings data security and consent challenges.

• Hospitality businesses need to navigate legal aspects

while leveraging AI-driven technologies.
 Benefits of Embracing AI in
Hospitality
• AI enhances guest experiences and demonstrates
commitment to digital law compliance.

• Hospitality businesses gain a competitive edge in the

digital economy and foster lasting trust with guests.
Thank You!