MEETING MINUTES

FOR NATIONWIDE SCALE UP PLAN (Franchisees & Ambassadors)

Date: 25th November, 2022 @ 04:00 PM
Venue: ECOT Head Office @ DHA Phase III, Lahore
Attendance:
ECOT Office Team
Sr. No. Name Position Meeting Participation
1 Tabinda Islam Director ECOT Meeting Chair

2 Huma Ghulam Nabi Principal Participant

3 Hammad Ahmad Vice Principal Participant

Nationwide Participants - Physically Present

Sr. No. Name City Position

1 Omar Tariq Multan Ambassador

2 Fuawaz Iftikhar Chichawatni Franchisee
3 Naser Hayat Mandi Bahuddin Franchisee
4 Ahmed Tauqeer Okara Franchisee
5 Umer Ameen Ch. Burewala Franchisee
Nationwide Participants - Virtually Present
Sr. No. Name City Position

1 Immad Ishaq Mardan & Abbotabad Franchisee

2 Syed Ali Qasim Bahawalpur & Rahim Yar Khan Franchisee
3 Salman Latif Hyderabad Franchisee
4 Siddiqa Zubair Wah Cantt & Attock Franchisee
5 Aitazaz Gillani Jhang & Toba Tek Singh Franchisee
7 Afshan Abid Muzaffarabad Franchisee
8 Tasneem ul Haq Shaikh Sukkur Franchisee
9 Muhammad Zaryab Khan Kharian & Mirpur AJK Franchisee
10 Abdul Rahim Khan Rawalpindi Franchisee
11 Aqib Javed Sargodha Franchisee
12 Qasim Zia Malik Gujranwala & Wazirabad Franchisee
13 Khizar Humayun Islamabad Ambassador
14 Bilal Sandhu Faisalabad Ambassador
15 Danish Khalil Karachi Ambassador
Franchisees Ambassadors
Total Ambassadors: 06
Total Franchisees: 16
Attended Physically: 01
Attended Physically: 04
Attended Virtually: 03
Attended Virtually: 12
Absents: 02
 Agenda Items shared by Director ECOT – Ms. Tabinda Islam
Discussion on following items:

1. ECOT Briefing 2. Discussion on Certifications

3. Social media campaign 4. Marketing and Outreach
5. CPC

Responsible
Concerns Way Forward Timelines
Person
Another meeting with all branches / ambassadors to
29-11-2022
ECOT Briefing clear their ambiguities for the regulatory requirements VP & Director
and certifications
Discussion on Certifications Upgradation of certifications in portal and website city
IT Team 15-12-2022
wise
Marketing plan to be shared with Head of marketing -
Social Media
Social media campaign Enablers 29-11-2022
Team
Budget allocation by stakeholders
Marketing plan other than digital by the stakeholders Franchisees &
Marketing and Outreach 29-11-2022
to increase admission Ambassadors
CPC  Share the CPC Pathways
VP & Director 29-11-2022
 Consultation & Verdict by ECOT

Concerns shared by Franchisees & Ambassador:

Sr. No. Concerns
Certification Fee is too high.
1
2 Separate Social media campaign city wise.
Certificates should be displayed separately on
3 Working on it.
website / portal.
Allow us to run our own social media campaigns
4
independently.
Don’t charge extra for specific social media
5 campaign city wise.
Enablers student should not pay anything extra if
6 we hire them after completing certification they
can use WORC without paying.
Approval required
Addressed by Director ECOT – Ms
by CEO Enablers –
Tabinda Islam
Sir Saqib Azhar
Fee is standardized and would remain
same for all campuses
No., campaign would be run by head
office
No, due to standardization social media
campaigns would be run by Head office.
General campaign would be same for all
cities but in case of specific social media
campaign city wise, one has to pay.
WORC has its own business model. ECOT
student can get employment opportunity
that will not void the policies of Enablers.

Prepared By: Approved By:

Hammad Ahmad Tabinda Usman
VP Project Director