Item JTBD Name Importance (Top 2 box)

1 Managing my time more efficiently 90%

2 Reminding me to complete my daily routine 90%
3 Learning how to form healthy habits 86%
4 Keeping track of my habit streaks easily 71%
5 Analysing my habit streaks for further insight 78%
6 Exporting the data of my habit streaks 62%
7 Feeling motivated to maintain my habit streaks 64%
8 Celebrating success of keeping my habit streaks 45%
9 Helping me develop myself into a better person 50%
10 Gaining confidence in forming a healthy habit 30%
11 JTBD 11
12 JTBD 12
13 JTBD 13
14 JTBD 14
15 JTBD 15
16 JTBD 16
17 JTBD 17
18 JTBD 18
19 JTBD 19
20 JTBD 20
 Satisfaction (Top 2 box) Opportunity Score
87% 9.3 Opportunity Score = 10 x (Top2BOX Importance + M
56% 12.4
74% 9.8
45% 9.7 Colour highlights
36% 12.0 Opportunity Score
40% 8.4 Importance & Satisfaction
56% 7.2
50% 4.5
56% 5.0 100%
20% 4.0 Overserved
90%
0.0
0.0 80%
0.0 70%
0.0 60% 9

Satisfaction
0.0 8
50%
0.0
0.0 40%
0.0 30%
10
0.0 20%
0.0
10%
Insert Top 2 box values 0%
20% 30% 40% 50%
Im

Overserved: Consumers are satisfied with the curren

Underserved: Consumers are NOT satisfied with the
innovations revolving around these JTBDs to fill in th
= 10 x (Top2BOX Importance + MAX( 0, Top2BOX Importance - Top2BOX Satisfaction)

<10 10-12 12-15 >15

<50% 75% 90%

erserved 1

9 7 2
8
4
6
5

10

Underserved

30% 40% 50% 60% 70% 80% 90% 100%

Importance

mers are satisfied with the current solutions or resources for these JTBDs (higher satisfaction than importance)
umers are NOT satisfied with the current solutions or resources for these JTBDs. The Company can focus on
around these JTBDs to fill in the gap (higher importance than satisfaction)