INTRODUCTION

COMPANY HISTORY
COMPANY NAME
MISSION
VISION
OBJECTIVES
BUSINESS NAME
BUSINESS LOGO
PRODUCT AND SERVICES OFFERED

II. INDUSTRIAL ANALYSIS

Pest analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
SWOT Analysis
- Strength
- Weakness
- Opportunities
- Threaths

III. MARKETING PROGRAM

Target Market
- Product Strategy
- Price Strategy
- Promotional Strategy
( Table of promotional strategy )
- Place Strategy
- List of Supplies

OPERATIONAL ASPECT
Retailing Operation
JOB DESCRIPTION
- Job Description
- Job Specification
Sales and Benefits
- Salaries and Wages
- Benefits
IV. STORE LOCATION
Store Layout
Store facade
Inventory Management
Facilities Management
Office Supplies
- Salary and Wages
- Benefits
PROJECTED SALES FOR 1 YEAR PERIOD
PROJECTED SALES FOR 5 YEARS

V. FINANCIAL ASPECT
Source of Financing