HS321: Principle of Management

Company: ROCKWELL COLLINS

PARTHIB ROY
YASH RAJ

Indian Institute of Space Science and Technology

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Table of Contents
1 About
2 History
3 Company’s portfolio of Products
4 Competitors
5 Business strategies followed by the company
6 Case Study
7 Annual Report
8 Successful managers of company and their contributions
9 A Case Study on their Success
10 A Case Study on Lost Opportunities
11 Future Plans
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About The Company

Rockwell Collins was a multinational corporation headquartered in Cedar Rapids,

Iowa, providing avionics and information technology systems and services to
government agencies and aircraft manufacturers. It was formed when the Collins
Radio Company, facing financial difficulties, was purchased by Rockwell International
in 1973. In 2001, the avionics division of Rockwell International was spun off to form
the current Rockwell Collins, Inc, retaining its name.

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History

The history of the company can be devided into three phases.

• Collins Radio Company (1936-1973)
Arthur A. Collins founded Collins Radio Company in 1933 in Cedar Rapids, Iowa.
• Rockwell Collins (1973-2017)
After facing financial difficulties, the Collins Radio Company was purchased by
Rockwell International in 1973.
• Collins Aerospace (2017 - present)
The company was acquired by United Technologies Corporation on November
27, 2018, and now operates as part of Collins Aerospace, a subsidiary of
Raytheon Technologies.

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Company’s portfolio of Products I

• First Phase (1936 - 1973)

In it’s initial years it designed and produced both shortwave radio equipment
and equipment for the burgeoning AM radio broadcast industry.
Some of the products in this phase includes,
□ Shortwave Transmitters.
□ Receivers.
□ Transceivers and systems.
□ Computers (1960’s)
In 1936, Collins had begun production of the 12H audio console, 12X portable
field announcers box, and the 300E and 300F broadcast transmitters.
Throughout World War II, the 212A1 and 212B1 replaced the 12H design. In the
postwar years, the Collins Radio Company expanded its work in all phases of the
communications field, while broadening its technology.
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Company’s portfolio of Products II

• Second Phaase (1973 - 2017)

Rockwell Collins is highly concentrated in the defense and commercial avionics
markets. The company was among the major suppliers of in-flight entertainment
(IFE). The Collins mechanical filter is still in production, though, and does find
consumer and commercial use.
• Present Phase (2017 - present)
The current products and services of the company includes
□ CORE Simulation Architecture.
□ Head-up Display (HUD) Virtual Reality Trainer.
□ Image Generation, Display Projectors.
□ Rader Simulation System.

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Competitors
Some of the biggest competitors of Rockwell Collins at that time were,
• Panasonic Avionics Corporation.
• Thales Group.
• JetBlue’s IFE subsidiary LiveTV.
• L3Harris Technologies

• Elbit Systems

• Textron
• Gulfstream Aerospace
• IAI
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Business strategies followed by the company

The company has implemented various business strategies to remain competitive

and expand it’s market share.
• Diversification
• innovation
• Strategic Partnerships and acquisitions
• Customer-centric Approach
• Global Presence
By employing these strategies, the company has been able to maintain its leadership
position in the aerospace and defense industries.

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Case Study: Information Risk Management of RockWell Collins I

• Challenges
As a supplier in the Aerospace and Defense markets, Rockwell Collins is subject
to and must comply with export control across multiple jurisdictions.
□ the business needs to protect its trade secrets and confidential information of
high-value products for the avionics industry while accelerating collaboration
between product developers.
□ Rockwell Collins wanted to enable effective collaboration across key stakeholders in
150 countries – employees, suppliers and customers – with the right data at the
right time. , the company needed to implement a solution that provided centralized
export compliance and data access with policy based access controls.

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Case Study: Information Risk Management of RockWell Collins II
□ Rockwell Collins operates at multiple levels of collaboration involving suppliers,
subsidiaries, and 3rd party partners. Suppliers and 3rd party partners should also
comply with the same export regulations and intellectual property protection
mandates of the company, the fact is that much of the Aerospace and Defense
industry relies on manual processes that place high-value information at risk, drive
up costs and slow down produtivity.
• Solutions
□ A business authorization and export license management framework that
automates the enforcement of export authorizations across all of Rockwell Collins.
The business authorization framework is component based (a component is a
collective of attributes). An example component that can be set is “US Persons”
which collectively refers to users with certain nationality attributes. This
component-based approach allows compliance teams to define their policies
without the involvement of IT.

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Case Study: Information Risk Management of RockWell Collins III

□ Export licenses and other security policies are easily defined in the solution by using
commonly spoken statements.
□ Dynamic (real-time) and policy-driven approaches are leveraged to provide
fine-grained attribute-based authorization and access-control based on XACML
standards.
□ External classification systems are integrated and leveraged for policy decisions.
□ Access to multiple sources of user identity data can be accessed to determine
current user classifications for dynamic access control.
□ Uniform access control across multiple environments for accessing Enovia data,
with expansion capability to Microsoft SharePoint and SAP.

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Annual Report I

• For year 2013 to 2017 the annual report of the business is as follows,

• In fiscal year 2017, Rockwell Collins’ total revenue rose to a record $6.8 billion.
Cash provided by operating activities was $1.3 billion – another record. The new
Interior Systems business unit – formed from the April 2017 acquisition of B/E
Aerospace – contributed $1.4 billion in revenue to our top line in its first two
quarters as part of our company
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Annual Report II
• After acquisition 2019 the total employees were 77,200 with net sales of 26.0B
dollars and 4.4 B dollars of adjusted operating profits.
• The annual report for the 2020 and 2021 are as given in the table.

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Annual Report III

• The annual report for the year 2022 is also given in the table below.

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Successful managers of company and their contributions I

Before the acquisition of this company by United technologies corporation (UTC) and
subsequent merger with Raytheon company to form Raytheon technologies.,
Rockwell Collins was a successful company. As a result, there were several successful
managers who contributed to Rockwell Collins over the years.
Some of them are,
• Clayton M. Jones - former Chairman and CEO of Rockwell Collins.

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Successful managers of company and their contributions II
• Robert K. Ortberg - former President and CEO of Rockwell Collins.

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Successful managers of company and their contributions III

• Kelly Ortberg - former Chairman and CEO of Rockwell Collins.

During their reign this company experience significant growth and success in the
field of aerospace and defense industries earning the reputation for innovation,
reliability and customer service.

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A Case Study on their Success

• Their one of success story is their work in Boeing 787 Dreamliner program.
• Rockwell Collins was able to be the primary supplier of electronic, avionics and
information management systems for the this project. This was first step toward
growth and expansion in the field of aerospace.
• Rockwell Collins provided flight control systems , communication and cabin
management systems , etc. these systems where customized for increasing
safety , efficiency, and comfort.
• The company for its innovation and quality received several awards and
accolades for their work, including the Aviation Week Laureate Award for
Avionics and Electronics in 2011 and the Frost Sullivan North American Avionics
Product Leadership Award in 2012.

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A Case Study on Lost Opportunities

• This company faced a failure to win a major contract to supply the avionics
systems for the F-35 joint strike fighter program.
• There was a fight with other companies for the contract to provide avionics
systems for the F-35 . For the development of Lockheed martin for the US
military and international partners.
• The contract was of million- billions of dollars and was a chance for Rockwell
Collins excelling this field.
• But this contract was won by rival defense contractor BAE Systems, in 2000. This
was a major loss for Rockwell Collins revenue opportunity and growth.

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Future Plans I

Actually now the parent company of Rockwell Collins is Raytheon technologies, so it

has outlined several future plans to drive growth and innovation. These include:
• Focus on sustainable solutions:- they are committed to develop sustainable
solution for its customers, including more fuel-efficient engines, advanced
avionics system and renewable energy innovation.
• In the market expand the presence:- It has plans to expand or improve the
growth in the Asian, middle east and African markets, where there is growing
demand for advanced aerospace and defense solutions.
• Invest in research and development:- the parent company Raytheon
Technologies is investing largely in research and development to develop new
technologies and solutions for its customers. Specifically the investments are
made in hypersonic, directed energy, and artificial intelligence.

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Future Plans II

• Pursue more strategic acquisitions:- the parent company is actively seeking

chances and opportunities to acquire companies and innovation that
complement its existing capabilities and drive growth in key markets.
• Innovate the digital capabilities:- Raytheon technologies is focused on
leveraging digital technologies such as data analytics, cloud computing, and
cybersecurity to enhance its products and services and improve operational
efficiency.

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